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Tag: Bajaj Pulsar

  • Ogilvy unveils new campaign ‘Pulsar unleashing its Mania’ for Bajaj Pulsar

    Ogilvy unveils new campaign ‘Pulsar unleashing its Mania’ for Bajaj Pulsar

    Mumbai: Bajaj Pulsar has launched its latest motorcycle, the Pulsar N160, with the most sedate advertisement on television.

    The ad is an extremely clever way of getting a nod of approval from audiences, who often sat up and took note of “Pulsar unleashing its Mania” on national television.

    In all its glory, and absolutely unlike the Pulsar advertising of two decades ago, this video showcased a stationary motorcycle. The intrigue comes from one clear instruction: scan the QR code on screen to watch the most thrilling Pulsar video ever!

    The QR takes the viewer to YouTube, where the real advertisement will be played for the true enthusiast. The rider is seen on the all-new Pulsar N160, displaying breath-taking riding control while performing jaw-dropping stunts set in a city maze, all happening to the beats of an addictive music track.

    Furthermore, this QR code has been seen all over many Indian cities and towns—in public spaces, public transport, youth-centric spaces, from college notice boards to cafes and so on. Essentially, branding the most mundane and boring pieces of our day as opportunities to become the most thrilling moments of the day.

    Speaking on the campaign and how they were convinced that this is “the” way, Bajaj Auto head of marketing Narayan Sundararaman said, “Brand Pulsar is all about action and thrill. For its new avatar as the Pulsar N160, we had to deliver a communication package that would talk about the category-first feature of Dual Channel ABS. In this cluttered media environment, we thought our best chance would be to involve the viewer and nudge them towards a thrilling film… Do they want to watch an ‘uncensored’ ad of eye-popping motorcycle action? It’s great to see that the answer is a resounding yes!”

    Speaking on the collaboration with Bajaj, Ogilvy chief creative officer Sukesh Nayak said, “Pulsar is the most thrilling motorcycle on the road, so we took its communication a notch higher on thrill. How? We got their attention twice! We made an ad in an ad. First, we made a censored Pulsar ad for TV and released it with a QR code. The film invites die-hard Pulsar fans to scan and watch the most exciting ‘Uncensored Pulsar ad’ of all time. The ‘Uncensored Pulsar QR code’ will make not just the TV ad but every ad thrilling – newspaper, outdoor, and even posters. Let the thrill take over.”

  • Hirol Gandhi becomes Ogilvy India’s president and head of office for Mumbai & Kolkata

    Hirol Gandhi becomes Ogilvy India’s president and head of office for Mumbai & Kolkata

    Mumbai : Ogilvy India announced that effective 1 July 2022, Hirol Gandhi has taken over as president and head of office – Mumbai and Kolkata.

    A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years. He has championed many success stories across clients and in varied leadership roles in Ogilvy, said the agency in a statement. Gandhi has championed work across brands like Vodafone Idea, Cadbury, Parle, Bajaj Pulsar, Brook Bond Red Label and SBI Life Insurance, among others.   

    In his 18 months stint as the managing partner of Ogilvy Mumbai, he steered the Mumbai office through the challenging Covid times and drove both employee care and business growth in equal measure, according to the agency.  

    Ogilvy India group president VR Rajesh said, “The next three years are the years of transformation for Ogilvy in India. Hirol is an extraordinary future focused leader who also has an astute sense of business. We need a champion like him to accelerate our journey into modernising our largest office.” 

    On his new role, Hirol Gandhi said. “After having successfully partnered brands in their growth and transformation journey, this is an equally exciting and challenging opportunity – chart the next chapter for Mumbai and Kolkata offices, and further accelerate the transformation agenda. I’m really looking forward to my next phase at Ogilvy.”

  • Bajaj announces the launch of new Brooklyn Black range via Instagram, YouTube

    Bajaj announces the launch of new Brooklyn Black range via Instagram, YouTube

    Mumbai: Bajaj Pulsar prepared to add two new bikes to their roster – the P250 Brooklyn Black and N160 Brooklyn Black. The challenge – to create enough anticipation around the launch of the all-black range of bikes. 

    To captivate bike enthusiasts for the upcoming launch, the Ogilvy Content Force & Bajaj Pulsar emulated an eclipse across their Instagram page. For an entire week, Pulsar’s Instagram feed showcased a moon with phases of an actual eclipse. Amidst the shadow, a silhouette of a bike emerged, enticing viewers about a likely launch, soon to be revealed.  

    With each passing day the eclipse phased closer to completion, unveiling a clearer glimpse of the upcoming mystery bike. For the next two days, the audiences were kept eagerly waiting for the moon to be entirely eclipsed. Finally, after a week-long wait, the viewers were treated to the all-new N160  Brooklyn Black on 22 June and then the P250  Brooklyn Black on 24 June.  

    Continuing with the eclipse theme on YouTube, the brand also overshadowed other biking videos on the platform. On the launch day, YouTube mid-roll ads were placed to create an eclipse effect over the reviews and videos of other competitor bikes, with a provocation that an Eclipse has taken over the streets and their video. The CTA button would lead them onto the website that revealed the bike details and invited inquiries. 

    This activity spiked the engagement amongst the pulsarmaniacs – a fitting welcome for the Bajaj Pulsar P250 and N160 Eclipse. 

  • Bajaj Pulsar redefines the rules of motorcycle riding in the new normal

    Bajaj Pulsar redefines the rules of motorcycle riding in the new normal

    NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And it is all set to blaze new trails in this new campaign that highlights the performance and technology of its range of motorcycles, with a very relevant message going out to all riders. More than just a TVC, it’s going to be the new way we ride in the challenging time of today.

    The pandemic has changed our lives in more ways than one. And now, in the new normal, the new habits acquired are here to stay. A motorcycle has become one of the safest modes of travel in these times. But the Pulsar is no ordinary motorcycle; it follows the new rules of the game in its signature style! It is no secret that the Pulsar is a thrill machine. And thrill is the code it always lives by. No matter how times change, the one aspect that will bind every pulsar rider will be the thrill of riding it.

    The TVC features two riders performing gravity defying stunts with just one underlying rule, maintaining a minimum of 6 feet distance (’2 gaj ki doori’) between them at all times. Highlighting the adherence to the new normal, yet at the same time, not forgetting the desire to thrill.

    Bajaj Auto head of marketing Narayan Sundararaman said, “Pulsar as a brand has always been the one to break boundaries and set new benchmarks. Be it technology or gravity-defying stunts, Bajaj Pulsar has always aspired to inspire. With new rules being written in this new age, what does not change is the fact that the product range designed and developed in India is still a bestseller and a world-beater. There is also a surprise for our legions of Pulsarmaniacs where they get a sneak peek of the new Pulsar NS editions in the film.”   

    Read more news on Bajaj Auto

    Ogilvy India chief creative officer Sukesh Nayak says, “Pulsar ‘Two chalk lines’ is about our spirit of never giving up. It’s about us having the courage to ride out of this challenge too.”

    Pulsar currently has variants ranging from Pulsar 125 to the flagship Pulsar RS200. This year it launched a new Split Seat variant in Pulsar 125 with an aim to expand its presence in the segment further by giving the sportiest offering amongst the peers. 

  • ASCI calls Kissan Ketchup, Oxylife ads misleading

    ASCI calls Kissan Ketchup, Oxylife ads misleading

    MUMBAI: The Advertising Standards Council of India (ASCI) has called out popular brands like Kissan Ketchup (HUL), Bajaj Pulsar (Bajaj Auto Ltd) and Oxylife (Dabur) for misleading advertising.

    ASCI investigated complaints against 342 advertisements in January this year, of which 110 advertisements were promptly withdrawn by the advertisers on receipt of the communication from the council. The remaining 232 advertisements were evaluated by the independent Consumer Complaints Council (CCC) of ASCI that upheld complaints against 208 advertisers, out of which 83 belonged to the education sector, 64 belonged to the healthcare sector, eight to personal care, seven to real estate sector, five to the food & beverages sector, and 41 were from the ‘others’ category.

    ASCI revealed in a press note that it exercised the “Suspension Pending Investigation” (SPI) option to fast track a complaint against an extremely offensive advertisement of an online content app. The advertisement shown as a user-uploaded content involving the use of expletive and swear words as well as the use of obscene language. The advertiser was instructed to pull down the objectionable advertisement within 48 hours.

    Kissan Ketchup’s claim to "boring roti-sabji ko banaiye yummy kissan roll" was found to be misleading. It was observed that while the CCC agreed with the advertiser’s submission that ketchup, like a condiment, enhances the specific tastes of the dish, thereby making it appealing to the children. However, calling out regular “roti-subji” as boring was considered to be discrediting home-cooked food and also disparaging good food practises. The advertisement also contravened the ASCI guidelines on advertising of food and beverages.

    Bajaj Pulsar was called out for portraying dangerous acts and manifesting a disregard for safety as ‘the visuals were likely to encourage minors to emulate such acts which could cause harm or injury.’

    “PharmEasy’s television advertisement’s claim “Trusted by 50 Lac + Customers” was not substantiated. The advertiser did not provide any verifiable data or market/consumer survey data to support the claim nor was the claim backed by any audited report or independent third-party validation,” noted ASCI's press statement.

    In the cosmetic and personal care category, Dabur was found to fall foul by contravening the ASCI guidelines for advertising of skin lightening or fairness improvement products. These were two separate advertisements of their cosmetic bleach brands. Another FMCG company misled consumers by claiming that its soap was recommended by doctors and is capable of reducing the risk of skin problems by up to 95 per cent.

    For the month of January, the CCC saw misleading advertisements of several IVF hospitals and fertility clinics guaranteeing success and claiming to be the best. There were also a number of real estate advertisements making leadership claims which were unsubstantiated.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Honda Civic is CNBC-TV18’s Autocar of the Year 2007

    Honda Civic is CNBC-TV18’s Autocar of the Year 2007

    MUMBAI: CNBC TV 18 announced its car of the year along with a host of other awards in the automobiles segment. Honda Civic drove away with the CNBC-TV18 Autocar Car of the Year Award 2007, while Bajaj Pulsar 220 DTS-Fi zoomed of as CNBC-TV18 Autocar Bike of the Year Award 2007.

    The Awards are presented by CNBC-TV18 and Autocar, an Indian auto magazine.

    CNBC-TV18 Autocar Auto Awards 2007 awards performance in the industry in 2006 based on a comprehensive set of attributes including design, technology, value and product experience.

    Winners at the ceremony are as follows:

    Car of the Year

    Honda Civic

    Bike of the Year

    Bajaj Pulsar 220 DTS-Fi

    Best value for money car

    Hyundai Verna

    Best design and styling

    New Toyota Camry

    Best driver’s car

    New Honda CRV

    Manufacturer of the Year

    Honda Siel

    Component Manufacturer of the Year

    Mico

    Variant of the Year

    Mercedes E-280

    Import Car of the Year

    Audi Q7

    Technologically Advanced Car of the Year

    Mercedes S 350

    CEO’s Most Preferred Car brand

    Mercedes

    Best City to drive in

    Delhi

    Car of the Year -Viewers Choice

    Honda Civic

    Storyboard Auto Commericial of the Year

    Tata Indica Xeta

    The award winning automotives that were shortlisted by a jury comprising of car designer Dilip Chhabria, rally champion Naren Kumar, Autocar India, editor, Hormazd Sorabjee, automobile historian Manvendra Singh, India’s leading automobile historian, Auto Show, consulting editor Renuka Kirpilani, flight navigator in Indian rallying, Rajeev Khanna and Autocar India, associate editor Shapur Kotwal.

    The Indian auto industry in 2006 saw the launch of international brands like the Mercedes E Class, General Motors’ Aveo, Hyundai Verna and Elantra. Renault, GM, Volkswagen and Honda declared their investment plans for India this year. Interestingly, its not only volume car makers who want a share of the Indian pie, but also luxury majors such as Audi and Rolls Royce.

    Commenting on the CNBC-TV18 Autocar Auto Awards 2007, a spokesperson of CNBC-TV18 said, “Since inception, the processes and expertise behind these awards ensure that they truly reflect the choices & sentiments of all stakeholders and justify their stature as benchmarks in Auto excellence. Not surprisingly, the CNBC TV-18 Autocar Auto Awards are the most trusted word on automobiles for consumers, manufacturers and auto experts alike. This year will be another valuable addition to that legacy”.

    Additionally, like last year, TNS honored the front-runners of the 2006 Total Customer Satisfaction studies in the four-wheeler and two-wheeler segments. The most trusted brands in the Indian automotive industry were awarded the ‘TNS Voice of the Customer Award’.