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Tag: Bajaj Electricals

  • Colors-Bajaj Pinkathon raises awareness for women’s lifestyle

    Colors-Bajaj Pinkathon raises awareness for women’s lifestyle

    MUMBAI: Colors Delhi Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, concluded its fifth edition in Delhi on Sunday.

    Colors Delhi Pinkathon has received response from corporate sponsors such as Colors, Bajaj Electricals, Tata Salt Lite, VWash Plus, Optum, Reebok, Apollo Hospitals, Red FM, Bisleri, ICICI Home Loans, US Polo, Enthusionz, and Bajaj CSR.

    Around 10,500 women across age-groups and from different segments of the society participated in the VWash plus 3km, Optum 5km and Tata Salt Lite 10km multi-category run and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like Mann Kaur, a 101-year old woman athlete, and RJ Swati from RED FM who expressed their wholehearted support for the cause.

    Maximus Events MD and co-founder Reema Sanghavi said: “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai this year. The campaign will be supported by an integrated communication plan.”

    Viacom18 CEO – Hindi mass entertainment Raj Nayak said: “Women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers.”

  • Star Sports gives 20 fans an opportunity to comprise #SainaSquad

    Star Sports gives 20 fans an opportunity to comprise #SainaSquad

    MUMBAI: Star Sports has launched the #SainaSquad comprising 20 lucky winners who will travel to Dubai to support and cheer Saina Nehwal at the BWF World Super series finale from 9 – 13 December, 2015.

    Star Sports has picked 20 fans forming the #SainaSquad were picked after a series of contests across various social media platforms.

    Star India COO Sanjay Gupta said, “As a broadcaster, we have always believed in bringing fans as close to the game and their heroes, as possible. Putting together the #SainaSquad comprising 20 ardent fans who follow Saina Nehwal and badminton closely is one step in that direction. The squad will also act as a platform to help increase the following of the sport. We are sure that the squad will make them heard at the BWF Super series Finals in Dubai and give Saina the much needed and well-deserved boost.”

    Bajaj Electricals has come on-board as the presenting sponsor.

    Speaking about the association Bajaj Electricals joint managing director Anant Bajaj added, “As a build up to our new campaign under the ‘We are Family’ tagline, we felt it apt to come on board as presenting sponsor for Saina Squad, which will ensure that whichever part of the globe Saina would play in, she would not miss her family. She will always find support in the crowd cheering for her. We wish Saina, the Saina Squad and Star Sports all the very best for this very innovative initiative to boost the morale of any sportsperson playing across the world.”

    The #SainaSquad will be flying to Dubai on 8 December, 2015.

  • Onads Communications wins Bajaj Electricals’ entire creative account

    Onads Communications wins Bajaj Electricals’ entire creative account

    MUMBAI: Onads Communications has been appointed as the sole creative agency for Bajaj Electricals.

     

    Prior to this, Onads was handling about 30 per cent of Bajaj Electricals’ portfolio, while the incumbent Soho Square was handling 70 per cent of the business.  

     

    This is the first time that Bajaj Electricals has handed over its entire mandate to a single creative agency.

     

    Onads Communications founder Jignesh Maniar said, “This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.”

     

    Onads Communications has been working with Bajaj Electricals for the last three years. The partnership initially started as a one year project for the company’s 75 Years celebrations.

  • U Mumba lifts PKL 2 trophy; Star India’s estimated earnings pegged at Rs 55 cr

    U Mumba lifts PKL 2 trophy; Star India’s estimated earnings pegged at Rs 55 cr

    MUMBAI: With Ronnie Scewvala’s U Mumba lifting the Pro Kabaddi League season 2 trophy, the second edition of the sport has come to an end. U Mumba won the final against Bengaluru Bulls with six points, after a nail biting match. While the winning team is celebrating, the other happy party is its official broadcaster Star India, which seems to have made moolah aplenty from the property. 

     

    Sources close to the development gave Indiantelevision.com an assessment that the broadcaster succeeded to generate revenue to the tune of Rs 55 crore.    

     

    While the native sport always had an enormous fan following in the country, what it lacked was proper packaging. When packaged in an alluring manner, the sport garnered a cumulative reach of 435 million in its debut season. In terms of viewership too, the sport managed to surprise many as it garnered annual viewership of 128 GVTs.  

     

    This year, the ratings have propelled and after 49 matches, the tourney garnered 1.25 TVRs compared to 0.81 TVRs of 2014. The average reach has also inclined from 3.74 per cent to 4.43 per cent. The time spent has gone up in the 2015 edition to 20.41 minutes compared to 16.88 minutes as per TAM Sports analysis. 

     

    While Star retained the title sponsorship with Star Sports, the broadcaster successfully roped in eight associate sponsors on board viz. TVS, VIP Frenzie, Bajaj Electricals, Thums Up, State Bank Of India, Flipkart, Government of India Department of Atomic Energy (DAE) and Mahindra Jeeto. On the other hand, while Radio Mirchi associated with Pro Kabaddi as radio partners, Britannia became the referee partner.

     

  • Star Sports rides high on sponsorships for BWF Badminton World Championships

    Star Sports rides high on sponsorships for BWF Badminton World Championships

    MUMBAI: Star Sports has signed up high-profile brands as partners for the broadcast of the BWF Badminton World Championships, where India’s ace shuttlers are vying with other top players from around the globe for the title of World Champion.

    Bajaj Electricals is the presenting sponsor for the broadcast of the tournament, while Maruti and Ask Me are associate sponsors. Kellogg’s has signed on as the ‘solid start’ partner alongside weight-management company and nutritional products maker Herbalife, which is the nutrition partner for the broadcast of the tournament. Dr. Reddy’s Nise Gel has been signed as the pain-relief partner. The tournament, which kicked off on 10 August  in Jakarta will run until 16 August. All matches are being broadcast live on Star Sports.

    Bajaj Electricals joint managing director Anant Bajaj said, “The BWF World Championships is Badminton’s most prestigious tournament. It provides a brilliant platform for the continuously improving and promising Indian badminton squad to show their skills. Bajaj Electricals is proud to partner with Star Sports in this association and wish success and glory to Team India.”

    World no. 2 Saina Nehwal headlines a contingent of ‘Super Indians’ competing in the Championships, with the best of Indian talent like K. Srikanth, HS Prannoy and P.V. Sindhu,  who are among the top 20 badminton players in the world, also taking part.

    This tournament, as also the next twelve months, will be crucial for our badminton heroes as they gear up for the Rio Olympics next year.

    Herbalife International India vice president and country head Ajay Khanna added, “Herbalife is glad to be associated with Star Sports India for the telecast of the Badminton World Championship to Fuel Champions. Our endeavour is to strengthen awareness on the importance of nutrition in sports, which epitomize the healthy active lifestyle that we promote.We are glad to represent that through our competing athlete Saina Nehwal.”

    A Star Sports spokesperson said, “Badminton in India enjoys high participation rates, world-class training academies, and several star players, making the country a force to reckon with in the world of badminton. Star is proud to present the BWF World Championships which highlights our commitment to fostering a multi-sport culture in India. The support from brands like Bajaj Electricals, Kellogg’s, Nisegel, Herbalife, Maruti and AskMe only proves that our efforts to grow a multi-sport culture in India are paying off.”

    First held in 1985, the BWF World Championships were played every two years until 2005.  In 2006 the tournament became an annual fixture and is played every year except in the years when the Olympic Games are held. 

    BWF World Championships is the sport’s most prestigious tournament, along with the Olympics and confers the title of World Champion on the victor.

  • Star to air Pro Kabaddi League across 8 channels in 5 languages; ropes in 10 sponsors

    Star to air Pro Kabaddi League across 8 channels in 5 languages; ropes in 10 sponsors

    MUMBAI: Kabaddi! Kabaddi! Kabaddi! The age old Indian game of Kabaddi is back on Star Sports and in its second season, the Pro Kabaddi League is bigger and better.

     

    What’s more, Star India has roped in as many as 10 sponsors for the second season, which will be telecast across eight of its channels in five languages. This time round, Star has also increased the pool of players to 25 from 14 last year.

     

    Additionally, Star is also mulling to hold the tournament twice a year, with the next tournament scheduled as early as January 2016.

     

    After creating history in the first edition by garnering cumulative reach of over 435 million, the second season of Star Sports Pro Kabaddi League is set to kick start from 18 July, 2015. Official broadcaster and one of the stakeholders in the tournament, Star Sports has held on to the title sponsorship in the second season too but has managed to bundle in a host of associate sponsors.

     

    The List of Sponsors:

     

    While the title sponsorship remains with Star Sports, the eight associate sponsors on board are:  TVS, VIP Frenzie, Bajaj Electricals, Thums Up, State Bank Of India, Flipkart, Government of India Department of Atomic Energy (DAE) and Mahindra Jeeto. On the other hand, Radio Mirchi has associated with Pro Kabaddi as radio partners, whereas Britannia is the referee partner.

     

    Star Sports head Nitin Kukreja said, “Kabaddi is back and so are the players. They are bigger, better, fitter, stronger and raring to go. We are increasing the pool of players and making it 25 this year compared to 14 of last. We have a set of international players coming in specially from Iran, which is India’s closest competitor in Kabaddi at a global level. In terms of broadcasting too we are going to reach to a larger audience this time with eight channels covering the event in five different languages. Enhanced graphics, analytics and the newly introduced in-vision commentary will make sure that the viewer experience is much more inclusive in season 2.”

     

    Kukreja further added, “At Star, we are committed to reinvent the great Indian sport of Kabaddi and set it in today’s context. The task is to make the game relevant and aspirational for the millions of young and passionate fans across India. Our objective this season is to make Star Sports Pro Kabaddi bigger and better in terms of play, broadcast and reach.”

     

    Mashal Sports director Charu Sharma, who came up with the idea after watching and covering live Kabaddi matches in 2006 Asian Games, was of the opinion that Pro Kabaddi has added ‘Pride and Respect’ to the honest and homegrown sport. He said, “The primary motive behind creating a league such as Star Sports Pro Kabaddi was to showcase the spectacular athleticism of the top players and give these players their due. The new international competitive and sophisticated face of the game, was appreciated equally by all sects of society, with an absence of a rural and urban divide. When it came to following Kabaddi, everybody was equally drawn to it. I have no doubt in my mind that armed with the continued commitment and encouragement extended by the federation, the team owners, the media and of course the Star Network, all of us can look forward to another blockbuster soon.”

     

    Broadcast expansion, Multi Lingual Feed

     

    Pro Kabaddi will reach out to a huge global audience by reaching over 109 countries. The tourney will be relayed in five different languages namely Hindi, English, Kannada, Telugu and Marathi.

     

    Revenue Model

     

    The money generated from ticketing goes to the home franchise and is the prime source of revenue for team owners. Apart from that, the revenue also comes from sponsorships as brands buy spots on various parts of the jerseys. Additionally, broadcaster Star Sports also pays a certain percentile to the franchises. The first edition of the tournament was not monetized as it was an experimental move. Moreover, Kukreja tells Indiantelevision.com that even in the second season monetization is not the prime focus, “Going forward we might explore various opportunities and launch other possible add-ons but at this point of time we want to give viewers an exquisite experience and that’s our main focus,” he said.

     

    Team Owners’ Reaction

     

    Team owners are buoyed by the progress so far. A franchise owner on condition of anonymity asserted, “Pro Kabaddi League is the most secure venture to invest in and in my opinion many have already drawn level. We will definitely break even this year. It will keep going to newer heights as Star and Mashal Sports are leaving no stones unturned. Sustainability is out of question and this year we plan to reach 60 crore (600 million) viewers. In the first year we were calling brands and pitching but this year there is a long queue waiting for us and that shows just where we’re headed.”

     

    Future roadmap

     

    Another team owner said that the tournament will be organised twice a year. “Fans won’t have to wait for one whole year anymore. The next season will be hosted in January 2016 and there are even possibilities of having a women’s Kabaddi league. So Kabaddi will no longer be a once-a-year sport. Moreover, more editions will popularize the sport and enhance participation, which automatically opens up more scope of revenue generation. So I believe we will have good time ahead if we manage to keep the flair alive and not let corruption play spoilsport.”

     

    After the unprecedented success in the first edition, it remains to be seen if Pro Kabaddi season two manages to successfully live up to expectations.

     

  • ASCI upholds complaints against 87 out of 108 advertisements

    ASCI upholds complaints against 87 out of 108 advertisements

    MUMBAI:  For the month of December 2013, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 87 advertisements.

     

    Health & Personal Care category continued to lead with the highest number of complaints received in that month. In the category, the CCC found that 65 advertisements, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act.

     

    The complaints upheld include: Ranbaxy Laboratories claim that by consuming Ranbaxy Garlic Plus every day is more effective than eating raw garlic or cooked. Dr Batra’s Homeopathic Clinic claims that it is ‘Awarded as India’s only Trusted Brand in Homeopathy – Brand Trust Report – 2013.’ Clarins White Plus claims that ‘After 4 weeks, Asian women testing this product saw the following results: 91 per cent Less yellowish skin tone, 87 per cent more even and clearer complexion, 87 per cent improved rosy luminescence’ super: satisfaction test, 53 Asian women, 4 weeks.’

     

    Johnson & Johnson (Johnson Baby Soap) claims Saumyata ke 12 tests. Dabur India’s Fem Bleach Cream claims that is ‘the first dermatologically tested bleach’, among others.

     

    In the Food & Beverages category, the CCC concluded that the claims mentioned in the eight advertisements were not substantiated.  The advertisements contravened ASCI’s Code.  The complaints were upheld for Cadbury Choclairs claim that this chocolate does not stick in your teeth. They changed their name from Cadbury eclairs to Cadbury choclairs claiming the chocolate does not stick, Haldiram Salted Peanuts claims that the pack shows, a whole nut which is white and large in size, which appears to be export quality. Whereas the packet contains cut pieces and roasted half nuts, etc.

     

    Bajaj Electricals: Bajaj CFL bulbs shows poor lighting, hides skin fairness of a girl who has to meet a potential suitor the next day.  The ad denigrates women based on the colour of the skin of the girl. The complaint was upheld in the Consumer Durables category.

     

    In the year 2013, ASCI introduced various initiatives ensuring quicker and stronger actions against all advertisements violating its code.  The National Advertising Monitoring Service (NAMS) helped the self-regulatory body to cast its net wide on the defaulting advertisers, and Online Complaint and Monitoring Service (OCMS) made it convenient and faster for consumers to file complaints against misleading advertisements.

     

    In addition, ASCI also launched online monitoring of ads to track advertisements in the online space and also introduced Suspension Pending Investigation for taking quick action against those advertisements whose continuation may be against public interest. These initiatives resulted in a five-fold increase in the number of complaints.

     

    In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld. Out of these misleading advertisements, approximately 40 per cent were the education sector advertisements and 36 per cent from the personal and healthcare category.

     

    Click here for full report

  • Tonic Media gets Unmisha Bhatt as director, global strategy

    MUMBAI: Unmisha Bhatt has been roped in by Tonic Media as director – global strategy. She will be responsible for driving planning and strategy functions as well as business globally starting with the Middle East.

    Bhatt will divide her time between the agency‘s Mumbai and Dubai offices. She will focus on integrating digital effectively with clients overall communication mix leveraging her experience of integrated brand communication.

    Prior to joining Tonic Media, Bhatt was with Bajaj Electricals as DGM – advertising and brand development. She joined Bajaj Electricals in September 2010 and led 360 degree advertising across three strategic businesses units; viz, Bajaj Appliances, Bajaj Lighting and Bajaj Fans.

    She has comprehensive experience of 12 years in Branding, Corporate Communication and Integrated Brand Communications across all consumer touch points. Her specialities include understanding consumer behaviour, defining brand essence and developing communication strategy accordingly. Her planning and strategic knowledge will add value to following a scientific approach towards digital communication.

    She has a total of 12 years‘ experience in the media industry having worked on both the agency and clients‘ side. She started her career as an ad sales executive with Reminiscent India Television Ltd in 2000. After a couple of years there, she moved on to Star India Pvt. Ltd. (Radio City 91 FM) – Mumbai as senior executive ad sales. She then went over to the agency side with Leo Burnett‘s Black Pencil where she worked for a year and a half before moving to Ogilvy and Mather as account director in 2006. In 2008, she moved to Kotak Investment Advisors as associate VP before going back to O&M in 2009 as client services director.

    She was also founder and principal consultant at Unified Brand Architect (UBA) which specialises in developing a single brand identity across all mediums thus creating a brand persona and equity.

  • Bajaj Electricals gets Leo Burnett on-board as creative agency

    Bajaj Electricals gets Leo Burnett on-board as creative agency

    BENGALURU: Consumer durables and lighting major Bajaj Electricals has entrusted its creative duties to Leo Burnett, a senior executive from the company informed.

    Bajaj executive director – consumer products P S Tandon said Touchstone was the incumbent agency.

    The company is already running a teaser outdoor billboard and movable boards on vans campaign to increase the curiosity factor over the past few days in Bengaluru.

    It has also launched a campaign for its new range of mixer grinders which went live on outdoor and the print media. Once the products are launched across South India followed by a pan-India presence, the company plans to use television for mass media communications.

    “South India is a priority market for Bajaj Mixer Grinders,” said Bajaj VP & Head for Sales & Marketing (Kitchen Appliances) Pradeep Patil. “The range will be priced between Rs. 3000 and Rs .4000 and comes with a two year guarantee for the product and five year warranty for the motor,” he said further.

    The new range has been launched in Bangalore initially, to be followed by the rest of the country later, says Tandon.

    “We spend about Rs 750 million annual towards B2C. Besides, we spend another Rs 100 million or so towards B2B,” Tandon said.

    “This is the festival season and our campaigns are on air at present on women oriented programs in the afternoon on national and regional channels, besides which we have been promoting our products through association with movies too.”

    With Rs 31 billion in annual revenues the company is targeting a 20 to 30 percent growth this year.

    “Our media plans for the new range of mixer-grinders in being worked upon and once the pan India launch is complete, we will be on air for these new products on the national and regional channels,” he added.

  • Leo Burnett appoints Kapil Sawant as ECD

    MUMBAI: Leo Burnett has appointed Kapil Sawant as executive creative director.

    Sawant‘s last stint was with Contract Advertising where he was designated as senior vice-president and senior creative director.
    Based out of Mumbai, Sawant will handle the McDonald‘s account along with Zee TV, Bajaj Electricals and Mahindra & Mahindra.

    He will work closely with Leo Burnett India subcontinent chief creative officer K V Sridhar and Leo Burnett India chief creative officer Nitesh Tiwari.

    Sridhar said, “Kapil is young and committed to partnering with clients. He is a genuine integrated thinker and a fantastic writer and I welcome him at Leo Burnett.”

    Prior to joining Contract Advertising, Sawant had also worked with O&M, RSCG.