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Tag: Bajaj Electricals Ltd

  • Vishal Chadha appointed as COO of Bajaj Electricals’ consumer products business

    Vishal Chadha appointed as COO of Bajaj Electricals’ consumer products business

    Mumbai: Bajaj Electricals Ltd has announced the appointment of Vishal Chadha as chief operating officer for the consumer products division. Vishal brings with him more than 28 years of extensive experience across leading organisations such as Britannia, Nokia, Snapdeal, and Kohler, with a strong background in sales, category management, marketing, and general management. An alumnus of IIM-Lucknow, Vishal has distinguished himself with notable achievements at Britannia, Nokia and Snapdeal, demonstrating expertise in driving revenue growth and operational transformation. His tenure at Kohler as managing director- India & South Asia has given him a comprehensive understanding of all business aspects, further underscored his proficiency to enhance profitability and elevate the brand to a top-tier position in the industry through strategic B2B initiatives and expansive retail strategies.

    Bajaj Electricals chairman Shekhar Bajaj stated, “I would like to welcome Vishal Chadha as the new chief operating officer for our Consumer Products Business. Vishal’s extensive experience and strategic acumen in driving growth and operational efficiency make him a perfect fit for this role. His leadership will be pivotal in accelerating our growth trajectory and enhancing our market presence. We are confident that Vishal will play a key role in our continued success and innovation.”

    Bajaj Electricals MD & CEO Anuj Poddar said, “Vishal Chadha brings a wealth of experience with a proven track record in driving growth coupled with margin expansion. He blends a consumer-centric approach towards the marketplace with a focus on operational excellence to ensure strong execution. I am confident his leadership will be invaluable as we continue to drive the next phase of our strategic journey for the Consumer Products Business. Vishal’s expertise will help deliver exceptional value to all our stakeholders.”

    Bajaj Electricals’ chief operating officer of consumer products, Vishal Chadha said, “Joining Bajaj Electricals is a remarkable opportunity, and I am excited to contribute to the company’s journey. The organisation stands out for its legacy of trust and commitment to quality. Its consumer products business comprises a dynamic portfolio of iconic, contemporary, and premium brands spanning a diverse range of product categories that are integral to every Indian household. Given the ongoing strategic transformation and innovation-led approach, the business is well-poised to grow rapidly over the coming years. I look forward to leveraging my background across FMCG, consumer devices, and e-commerce to driving greater marketplace gains and establishing a strong and sustainable consumer-centric business model. Together with the talented team here, we will work towards exceeding consumer and stakeholder expectations.”

  • Anuj Poddar to step down from Bajaj Electricals

    Anuj Poddar to step down from Bajaj Electricals

    Mumbai: Bajaj Electricals Ltd announced on 17 July that managing director & CEO Anuj Poddar will step down from his position, effective 30 September 2024. Poddar has decided to leave the company to pursue an external opportunity. During the transition period, chairman Shekhar Bajaj will assume his responsibilities.

    “The Board has accepted his resignation, recognizing Anuj’s outstanding contributions in steering the company’s transformation and growth over the past five and a half years,” the company stated.

    Poddar played a pivotal role in guiding Bajaj Electricals through a challenging period, orchestrating its overhaul and turnaround. Under his leadership, the company became net-debt-free for the first time in March 2022, relaunched its flagship brand ‘BAJAJ’, developed the ‘House of Brands’ strategy, and secured a long-term licensing agreement for the ‘Morphy Richards’ brand, among other accomplishments.

  • BAJAJ aims at forging stronger bonds with today’s generation through summer campaigns for Fans and Air Coolers

    BAJAJ aims at forging stronger bonds with today’s generation through summer campaigns for Fans and Air Coolers

    Mumbai: BAJAJ, a renowned consumer appliances brand, has released two ad films for pan India Fans and Air Coolers Campaigns, embodying the brand promise of “Built for Life”. The films capture the essence of grit, perseverance and determination through captivating narratives that resonate with the modern Indian consumer.

    The fans ad film follows the story of a hula hoop teacher mentoring a group of young children. After the session concludes, one child displays exceptional determination and continues practicing, driven by her unwavering spirit. Moved by her dedication, the teacher increases the speed of the BAJAJ fan, to enable her determination to surpass her limits. The film ends with a voice over that summarises the message of the film: “To outshine your best, you need relentless determination. And to empower your journey, Bajaj Fans are built tough. Its uniquely engineered Super5Tuff technology is built to keep going. Bajaj, Built For Life.” The new range of BAJAJ fans are not just stylish, but also energy efficient and are backed by tough built of the product which gives long-lasting air comfort.

    The air coolers ad film captures a poignant moment between two social media influencers filming an aerial yoga sequence, where one concludes what seems like a challenging session. After the session, one influencer pauses to check the shot, while the other continues to practice, pushes herself, symbolizing her tough resolve. He appreciates her extraordinary efforts and increases the speed of BAJAJ air cooler to support her in her pursuit. BAJAJ’s air coolers fit seamlessly in the life of the consumer mirroring the tough resolve.

    Bajaj Electricals Ltd head of Advertising & Brand Management, Devika Sachdev commented: “The BAJAJ campaigns aim to inspire and empower consumers, reflecting our belief in their potential to achieve anything their set their minds to. Through this ad film, we celebrate the spirit of determination and showcase how BAJAJ products stand by our customers, no matter the challenge. With our latest launches, we also wanted to connect with our audiences on a whole new level. That’s why we’ve launched this campaign that represents the resilience of discerning modern audience and helps us speak directly to them.”

    McCann Worldgroup executive director & India head of Creative Ashish Chakravarty added, “In today’s fast-paced world, individuals are relentlessly pursuing excellence in all facets of life. The campaign’s concept aims to embody the brand’s commitment to empowering individuals in their pursuit of progress. This BAJAJ films offer a youthful and invigorating perspective on this ethos.”

  • Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Mumbai: Nex, the latest high-performance premium appliance brand launched by Bajaj Electricals Ltd, is poised to redefine the standards of home comfort with its new and innovative line up of fans. In the context of an expected heat wave in the coming months, the brand unveiled its high-end models of ceiling fans – the Dryft and Glyde series – though a digital campaign and it will command attention.

    After conducting extensive R&D over several months, Nex understood that consumers need a higher air thrust under the fan to reimagine Indian summers. To solve this need-gap, they built a technology platform called Aeirology (TM) that optimises the interaction between a fan’s blade and motor components and this synergistic approach ensures an impactful Air Experience delivery with 20% higher air thrust compared to conventional fans. Their latest fans have been incorporated with this technology and it will surely enable consumers to elevate the summer experience. Bringing this entire new range product to life, the digital campaign went live across social media, digital media outlets and connected TV.  

    At its core, the film unveils Nex’s insight: consumers demand more than mere functionality in their appliances; they want an elevated air experience. Nex’s ceiling fans’ digital film transports viewers into a realm where every flick of the switch is experiential. Through subtle cues— like goosebumps on the protagonist’s hand, tendrils of hair in graceful dance—the film paints a vivid picture of summer’s embrace, made possible by Nex’s innovation. And in a moment of silent acknowledgment, as the protagonist gazes up at the fan, satisfaction and realization intertwine, promising an endless summer reimagined. This narrative captures Nex’s commitment to offering not just a product, but a journey into a sensorial experience, resonating deeply with the audience’s need for comfort and connection in their living spaces.

    Bajaj Electricals Ltd. COO Ravindra Singh Negi commenting on the launch, “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customizable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”  

  • Bajaj Electricals Ltd. donates Kabaddi Mat to Central Sports Academy Abhinav Dnyan Mandir to promote sporting activity among kids

    Bajaj Electricals Ltd. donates Kabaddi Mat to Central Sports Academy Abhinav Dnyan Mandir to promote sporting activity among kids

    Mumbai, January 21, 2018: Bajaj Electricals Ltd., India’s leading player in consumer durables, fans, lighting and engineering projects company donated Kabaddi mat to the Central Sports Academy Abhinav Dnyan Mandir, Karjat. The event is facilitated by Pro Kabaddi League and through this donation Bajaj Electricals aims to promote sporting talent & improving physical and mental well-being of around 200 kids. The school received the Kabaddi mat by Mr. Anuj Poddar, Executive Director– Bajaj Electricals Limited.

    Originated in India, Kabaddi has been one of the most popular games in India played on various levels and with the advent of Pro Kabaddi League in 2014, the sport has become a mainstream sporting activity in the country. The sport not only requires rigorous physical activity but also focused approach which helps improving mental fitness. Kabaddi is proven to improve stamina, speed, agility, multitasking ability, overcoming fears, presence of mind, concentration and self esteem. With these physical and mental benefits, Kabaddi is one of the quintessential games for school going kids to help them tackle daily life difficulties and achieve success.

    Commenting on the occasion Mr. Anuj Poddar, Executive Director, Bajaj Electricals Ltd. said, “Kabaddi is truly a sport with pan India appeal and connects to every age group, resonating with what we stand for as a brand. Bajaj Electricals as a company and Bajaj as a group are known to be socially responsible and believe in giving back to the society. Bajaj Group supports more than 5400 students through its initiative – ‘Krida Vikas’, which caters to 15 schools. We thank Pro Kabaddi League and Star Sports for facilitating Bajaj Electricals to donate Kabaddi mat to one of these schools. Through the mat donation to Central Sports Academy Abhinav Dnyan Mandir – Karjat, we are encouraging children to take up this incredible team game and we hope to see many Kabaddi champions emerging from the school.”

    Anupam Goswami, League Commissioner, Vivo Pro Kabaddi commented, “A sport can only grow if the partners associated with it actively work and invest in growing public and community engagement with the sport. We are glad that Bajaj Electricals and Star Sports will handover this Kabaddi mat for enthusiastic use by the students of Central Sports Academy Abhivan Dnyan Mandir, Karjat. I look forward to champions emerging from the same mat in the near future”

    Bajaj Electricals Limited has been a responsible corporate citizen of India and contributes fairly in the development of society at large. Company’s CSR activities are based on four crucial pillars – Diversity and Inclusion, Employee Volunteering, Community Initiatives and Sustainability. Apart from promoting health in school kids, the company is also helping underprivileged kids in their education and building a sustainable environment for them.

  • Bajaj Auto wins civil suit on Hamara Bajaj

    Bajaj Auto wins civil suit on Hamara Bajaj

    A bollywood entertainment company had planned to release an entertainment movie with a title “Hamara Bajaj”. This was extensively covered by the media.

     

    Aggrieved by the infringement of its intellectual property rights vested in the marks “Hamara Bajaj” and “Bajaj”, Bajaj Auto Limited along with Bajaj Electricals Ltd. moved the Bombay High Court on March 25, 2013.

     

    The matter was heard at length by the Court.

     

    On September 21st, 2013 the Bombay High Court passed its order granting permanent injunction against the bollywood company from using the mark “Hamara Bajaj” as the movie title or in any other manner and from using the mark “Bajaj” in the proposed film.

     

    Copy of the Order is enclosed.
    Bajaj was represented by M/s Dhru and Company, Mumbai.