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Tag: Bajaj Electricals

  • Bajaj Electricals appoints Sanjay Sachdeva as MD & CEO

    Bajaj Electricals appoints Sanjay Sachdeva as MD & CEO

    MUMBAI:  Bajaj Electricals Limited has announced the appointment of Sanjay Sachdeva as its new managing director & chief executive officer, effective 15 April 2025.

    With over three decades of experience at Hindustan Unilever, Sachdeva has held key management roles across Brazil, China, the middle east, north Africa, Turkey, and Russia. His most recent role was as managing director & CEO of Unilever Japan.

    In his new role at Bajaj Electricals, he will oversee all business verticals and operations, bringing his extensive global expertise to the company.

    Bajaj Electricals chairman Shekhar Bajaj, said, “I am delighted to welcome Sachdeva as our new MD & CEO. Having worked in various countries, including India, he brings a fresh perspective and a strategic vision that aligns with our goal of delivering exceptional value to our consumers and stakeholders. We are confident that under his management, Bajaj Electricals will continue to thrive and achieve new heights, and I look forward to working with him in building a global organisation.”

    Sachdeva said, “I am honoured to join Bajaj Electricals, a company with a rich heritage and a strong reputation for innovation, quality, and ethics. I look forward to working with the chairman, Shekhar, and the talented team at Bajaj Electricals to drive sustainable growth and create significant long-term value for all our stakeholders.”

  • boAt high-flyer Siya Wadhawan steers her way to Boldfit

    boAt high-flyer Siya Wadhawan steers her way to Boldfit

    MUMBAI: Siya Wadhawan has jumped ship from audio giant boAt to take the helm as head of brand marketing at sportswear challenger Boldfit. The savvy brand builder, who played a blinder in scaling boAt from a modest Rs 800 crore operation to a whopping Rs 3,000 plus crore behemoth during a four-year stint, will now attempt to work her magic on India’s fastest-growing sportswear and sports equipment brand.

    During her tenure at boAt, Wadhawan cut her teeth on product launches across the audio and smartwatch categories, masterminding partnerships with heavyweights like Netflix, cult.fit, and Dolby that helped propel the brand into the stratosphere.

    Before making waves at boAt, the MICAn spent nearly two years at Bajaj Electricals, where she spearheaded the digital transformation of the kitchen appliance category during the Covid pandemic—no mean feat for a legacy brand facing unprecedented market disruption.

    Her clever rebranding of Nirlep and category expansion efforts for both Bajaj and Morphy Richards in south India caught the eye of boAt’s top brass, who snapped her up in January 2021 as they embarked on their ambitious growth trajectory.

    Boldfit, which has been quietly building a name for itself in the fitness equipment and sportswear space, appears to be gearing up for a major push with this strategic hire. The brand is rumoured to be plotting an aggressive expansion that would put it on collision course with established players like Decathlon and homegrown challenger Cult.Sport.

    Wadhawan’s knack for “weaving stories, designing strategies and mining breakthrough ideas” will be put to the test as she attempts to navigate Boldfit through the crowded sportswear market, where brand positioning and community building are as crucial as the product itself.

    With a track record of turning digital-native brands into cultural phenomena, all eyes will be on whether Wadhawan can help Boldfit muscle its way to the top of India’s fitness brand podium.

  • Bajaj Electricals hit with Rs 14.08 crore GST demand, plans legal appeal

    Bajaj Electricals hit with Rs 14.08 crore GST demand, plans legal appeal

    MUMBAI: Bajaj Electricals Limited has received an assessment order from the Punjab GST Authority, imposing a Rs 14.08 crore tax demand for the financial year 2020-21. The notice, issued by the Punjab, Mohali assistant commissioner under Section 73 of the Punjab Goods and Services Tax Act, 2017, and Section 73 of the CGST Act, 2017, alleges liabilities related to the reverse charge mechanism (RCM) and discrepancies in the input tax credit (ITC) claimed by the company.

    Breakdown of the demand

    1    Tax demand: Rs. 7.45 crore

    2    Interest: Rs. 5.89 crore

    3    Penalty: Rs. 0.75 crore

    4    Total demand: Rs. 14.08 crore

    Bajaj Electricals has assured stakeholders that it is exploring all legal options, including filing an appeal before the appropriate appellate authority. The company maintains that its financial operations and business activities remain unaffected by the demand and that it is committed to ensuring compliance with all regulatory requirements.

    In a formal disclosure to BSE Ltd and the National Stock Exchange of India Ltd (NSE), the company stated that it remains committed to addressing the issue through legal channels and emphasised that there is no immediate operational impact.

    While Bajaj Electricals gears up for a legal battle, this development underscores the growing scrutiny of tax compliance in the corporate sector. 

  • From hair mess to hair success, Morphy Richards’ campaign hits the right note

    From hair mess to hair success, Morphy Richards’ campaign hits the right note

    Mumbai: Morphy Richards is taking its personal grooming range to the next level since its foray into the category last year. Their latest campaign is all about the remarkable transformation that its personal grooming range of products bring to everyday hair challenges.

    The film demonstrates how the right grooming tools can turn a stressful hair situation into a moment of effortless beauty. In the film, the viewers are introduced to a chic and stylish bedroom setting, where a younger sister nervously clutches onto hair rollers and brushes. The suspenseful music builds tension as the camera reveals her older sister’s frizzy hair. The older sister’s frustrated gaze towards her younger sibling escalates the drama when she reaches for the scissors. However, just in time, the focus shifts to the Morphy Richards Keraflow Hair Straightener.

    The suspenseful music fades as the older sister opts for the straightener, effortlessly transforming her messy curls into sleek, shiny hair. This visual transition highlights the power and effectiveness of Morphy Richards Hair Straighteners, turning what could have been a hair disaster into a smooth and polished look.

    “As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience.” — Bajaj Electricals head of advertising and brand management, Devika Sachdeva 
     

  • Nidhi Sinha joins Publicis Worldwide India as VP of planning and strategy

    Nidhi Sinha joins Publicis Worldwide India as VP of planning and strategy

    Mumbai: Publicis Worldwide India has appointed Nidhi Sinha as vice president of planning and  strategy. She will operate from the agency’s Mumbai office and report to Snehasis Bose, chief  strategy officer.

    With a robust background spanning over 13 years in consumer insights, trends and market  intelligence, Nidhi will be instrumental in supporting the strategic direction and growth of all  Publicis Worldwide India clients.

    Sinha joins the agency from McCann Global, where she crafted successful strategies for  brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan. Her  advertising journey began at Contract Advertising, where she steered planning and strategy  for brands like Shoppers Stop, HSBC, L&T Realty, among others. Additionally, she possesses  expertise in data analytics and research through her roles at Fractal Analytics, Nielsen, and  Mintel.

    Commenting on Sinha’s appointment, Bose said, “Nidhi’s  multidisciplinary experience and deep sense of ownership is what sets her apart from the  traditional, dyed-in-advertising planners. At a time, when advertising itself is going through  churn/evolution, hers is the kind of experience we need to navigate and deliver impactfully  on the Publicis Worldwide promise of Creativity To Drive Brand Value.”

    Sinha added, “I am thrilled to join Publicis Worldwide India,  an agency driven by the philosophy of ‘Power of One’ and a culture that allows you to grow. Using my expertise in data and tech, I am looking forward to leading strategy conversations  for our clients. I believe that with a strong culture, great leadership and client centricity we  will be able to take the agency to new heights.”

    Sinha has played a pivotal role in successful campaigns for Shoppers Stop, Asian Paints, Kisna,  Yes Bank, among others. 

  • Bajaj Electricals unveils its revamped brand positioning

    Bajaj Electricals unveils its revamped brand positioning

    Mumbai: Bajaj Electricals has unveiled its latest brand positioning, “Bajaj: Built For Life.” This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust research and development capabilities to offer a strong product portfolio to enhance the customer experience.

    The pan-India multimedia campaign “Built For Life” will be leveraged across TV, print, digital & in-store. The brand’s creative agency McCann Worldgroup India has worked on the film.

    The brand has released a film encapsulating its brand promise that complements the lives of its modern-day consumers.

    Bajaj takes pride in being in tune with consumers’ changing tastes and preferences and invests in R&D that helps translate needs gaps into products. Consumer insights highlight that today’s consumers are aspirers who have the ability to endure, be resilient, and consistently perform to take on life’s challenges that matter most. Their time-constrained lifestyle must be ably supported by home appliances that perform seamlessly without glitches or inefficiencies. Bajaj’s new product portfolio and brand positioning are inspired by the Indian consumers’ spirit to endure, not give up, persevere, and keep performing. Additionally, the brand’s category-wise, in-depth research highlighted multiple consumer pain points in each category, which have been addressed by considerable investments in R&D and product design. Thus, the new positioning of Built For Life is a promise of durability, and their resultant portfolio of home appliances is high-end, aesthetically pleasing, and low-maintenance.

    At the launch of the campaign, Bajaj managing director and CEO Anuj Poddar said, “At Bajaj Electricals, our consumers are at the heart of our business. Our brand has always stood for trust — our consumers’ trust in our products and services for over 80 years. As we take this legacy forward, we are at the right juncture to take the Bajaj brand to the next level. This change has been introduced to create a sharp and unique positioning for the brand while offering a strong value proposition to our consumers. Our visual identity will be smarter and more contemporary across all touch points. At a strategic level, this establishes a focused platform that we will build upon with a range of product offerings over the coming months and years. We are truly excited about this, and I am sure this sets the stage for driving our future growth.”

    Adding to it, McCann Worldgroup executive chairman and regional ED AP Prasoon Joshi said, “Bajaj as a brand name has been synonymous with the quality of dependability for decades, with cross-generational trust at its core. However, that is only the starting point, as the trajectory is that of innovation in sync with changing customer needs. The new brand identity underscores the powerful brand idea of tenacity and resilience, which are required to evolve and build in life.”

  • Bajaj Electricals elevates Anuj Poddar to the role of managing director and CEO

    Bajaj Electricals elevates Anuj Poddar to the role of managing director and CEO

    Mumbai: Homegrown consumer durables company Bajaj Electricals announced on Tuesday the elevation of Anuj Poddar to the roles of managing director (MD) and chief executive officer (CEO). Shekhar Bajaj will continue as executive chairman of the company.

    Anuj Poddar joined the company in late 2018 as its executive director.

    This announcement comes on the back of the ongoing and significant transformation journey and keeps in mind the company’s long-term strategy. The separation of the chairman and managing director positions is a continuation of the professionalisation of the management of the company and marks the company’s commitment to strong corporate governance standards, said the company in a statement.

    Bajaj Electricals chairman Shekhar Bajaj said, “Over the last few years, we have embarked upon a significant transformation journey at Bajaj Electricals – involving many changes on the business as well as organisational front. In continuation of that, I believe this will provide further impetus to the achievement of our strategic goals and demonstrate our commitment to strong corporate governance. Anuj Poddar has demonstrated exceptionally visionary leadership, executional ability, and passion in driving this transformation journey, and I am confident that in his elevated role he will continue to drive our company forward and add value to all stakeholders.”

    Anuj Poddar said, “I am thankful to the chairman and our board for entrusting me with this elevated responsibility. I am truly excited about what lies ahead of us at Bajaj Electricals – we have a clear vision and roadmap for building this future, and together with our entire team, we are committed to being a best-in-class organisation that delivers superior performance and value creation.”

    Over the last three years, Bajaj Electricals has undertaken multiple initiatives, including strengthening of the leadership, streamlining of its corporate structure, a turnaround of its performance and balance sheet, and the planned demerger of the EPC business.

    Further, the company achieved a key strategic milestone of becoming net-debt-free on 31 March 2022 – a first for the company in over four decades. Having achieved these milestones, Bajaj Electricals is preparing for aggressive growth across its businesses in a focused manner.

    The company posted its Q1 FY 22-23 results. For the first quarter of 2022-23, the company achieved revenue from operations of Rs 1,229 crore as against Rs 857 crore, a growth of 43 per cent over the first quarter of the previous year. For the quarter, the company made profit before tax and profit after tax of Rs 57 crore and Rs 41 crore, respectively, as against a loss before tax and loss after tax of Rs 31 crore and Rs 25 crore, respectively, in the corresponding first quarter of the previous year. For the quarter ended 30 June 2022, the company generated positive cash flow from operations of Rs 165 crore in cash equivalents and surplus investments of Rs 254 crore.

  • Bajaj Electricals on boards Ravindra Singh Negi and Rajesh Naik; aims for aggressive growth

    Bajaj Electricals on boards Ravindra Singh Negi and Rajesh Naik; aims for aggressive growth

    Mumbai:

    Negi will join Bajaj Electricals in July 2022 from Havells India, where he was president of the electrical consumer durables segment. Prior to that, he spent nearly two decades in Bharti Airtel in various roles, with his final role being CEO of the Delhi and NCR telecom circle.  

    Additionally, the company has also announced the formation of a unified lighting business segment by combining its consumer lighting business and its professional lighting business, which will be led by Rajesh Naik. He joined Bajaj Electricals in December 2019 and in this period has led a turnaround of the illumination business taking it to the leadership position in the industry. Naik has over two decades of experience in the sector.  

    The reorganisation and strengthening of the company’s leadership are on the back of the ongoing and significant transformation journey. Over the last three years, Bajaj Electricals has undertaken multiple initiatives including the acquisition of further stakes in Nirlep Appliances, Starlite Lighting and the planned scheme of arrangement for a split of the entity into two independent publicly listed companies (upon a demerger of its power infrastructure business). The planned split is likely to come into effect later this fiscal. Further, the company achieved a key strategic milestone of becoming net-debt-free as of 31 March 2022. Having achieved these milestones, Bajaj  Electricals is preparing for aggressive growth across its businesses in a focused manner.  

    Making these announcements, Bajaj Electricals executive director Anuj Poddar said, “Over the past three years, we have embarked upon a significant transformation journey at Bajaj Electricals with a clear agenda of driving growth and value creation for all stakeholders. During this period, we have consistently demonstrated our ability to deliver on the agenda with agile decisions and focused execution even amidst a tough environment. As we look forward to our next phase of this transformation, we are committed to even more aggressive growth and to driving operational excellence across our businesses. The reorganisation and strengthening of our leadership are designed to enable this. I am pleased to welcome aboard Ravindra, who comes with a stellar professional track record and strong leadership skills. I am confident that he will be able to drive the strong performance of our consumer products business. Further, in Rajesh, we already have a very strong leader who has successfully driven our lighting business to a leadership position. With his widened responsibility as head of the unified lighting business, I am sure that he will bring to fore his deep experience and a sharper focus on this overall business to re-assert Bajaj Electricals’ leadership in the Indian marketplace.”

    Newly appointed Bajaj Electricals COO of consumer products business Ravindra Singh Negi added, “Bajaj Electricals is an established leader in consumer appliances with deeply entrenched brand and distribution strengths. As an industry player, I have closely watched the changes over the recent past with several new initiatives that are strengthening its competitive position as well as transforming it into a best-in-class organisation. I am excited to be joining the organisation at this juncture and to build on this momentum of transforming a strong brand legacy into a future ready consumer centric and innovative organisation. I look forward to working with the team and leaders to deliver on superior growth & competitive performance.”

    Commenting on his new responsibility, Bajaj Electricals head of lighting business Rajesh Naik said “The last 2.5 years at Bajaj Electricals have been immensely challenging yet gratifying as we have successfully turned around our Illumination (professional lighting) business, driving its growth in an extremely tough market environment. We are now well poised in both the professional lighting business as well as in our consumer lighting business with several new product launches and innovations. I am confident that with this new unified Lighting Business segment we will be able to drive a much stronger go-to-market thrust, better synergies and cohesive operations. I look forward to working with our teams and channel partners to drive rapid growth for our business.”

  • Bajaj Electricals launches multimedia campaign to promote new range of fans

    Bajaj Electricals launches multimedia campaign to promote new range of fans

    Mumbai: Bajaj Electricals has launched a new multimedia campaign titled ‘Fan Nahin Fantastic’ to unveil its technologically superior range of fans. The campaign is currently live across TV, print, digital and in-store display.

    Through this launch, Bajaj Electricals retains its position as the go-to contemporary fan brand for the modern Indian consumer. The brand’s creative agency McCann Worldgroup India has worked on the films.

    By introducing such unique advanced features, the brand has reaffirmed its position as a leading player and consumer’s go-to choice in the fan category. Founded on the pillars of innovation, technology and nuanced understanding of the consumers, Bajaj Electricals continues its journey towards building the future and opening the world to newer possibilities.

    The brand’s consumer research highlighted that modern Indian consumers are increasingly looking for new-age features in fans and the top three factors they consider while purchasing a fan are speed of the fan, preference for low noise and aesthetic fans that can uplift the home décor, said the statement.

    Keeping this in mind, Bajaj Electricals’ latest offering caters to all these requirements. The range includes the super high-speed 425 RPM fans that offer a high blast of air for quick comfort, silent fans with reduced noise levels and decorative fans in ceiling, tower & pedestal range that are in the premium category. The newly launched models can be purchased from all leading retail outlets and e-commerce websites.

    “Over the years we have tried to understand the requirements of the consumer and have added Super High-Speed, Silent and Decorative fans to our existing vast range,” said Bajaj Electricals business head of consumer products Krishna Raman. “The latest campaign ‘Fan Nahin Fantastic’ is an interesting articulation of the changing needs of today’s modern consumer and we hope the new TVC shown in a lighter vein will strike a chord with them. With the latest range, we aim to go beyond the basic requirement of fans as an appliance by enhancing functionality and appearance in a way that enables our fans to seamlessly fit in our consumer’s daily life.”

    “We wanted to create a sharp, disruptive, and humorous storytelling that is completely driven by functionality and highlights the product proposition. The new range of Bajaj fans are designed with technological innovation that offer a bouquet of consumer benefits, tailored to the varied demands of the new-age consumers. And our campaign idea ‘Fan Nahin Fantastic’ demonstrates and underlines this unique proposition,” added McCann Worldgroup executive director and head of creative Ashish Chakravarty.

  • Avon partners Bajaj Electricals Pinkathon 2018

    Avon partners Bajaj Electricals Pinkathon 2018

    MUMBAI: Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 – presented by Colors. The women-only marathon aims to highlight the same issue.

    Avon India marketing director Swati Jain said, “Last year, 500,000 women lost their lives to breast cancer and one of the main reasons was the lack of knowledge and awareness about the disease. Most women don’t know its symptoms and risks. Avon India is consistently working towards creating awareness about this disease, which is the first, most important step to fight it. This is why we have joined hands with Pinkathon that shares the same mission.”

    Avon India had launched the ‘#PayAttention’ campaign last year to not only raise awareness around the prevalence of breast cancer among Indian women but also equip them with the knowledge to conduct self-examinations.

    With the support of their six million independent Avon representatives worldwide, the global beauty brand has contributed more than $800 million to breast cancer causes, educated 180 million women about this disease, and funded breast health screenings for nearly 20 million women.