MUMBAI: Madison Creative has won the creative duties for Bajaj Capital which is India’s premier financial planning and investment advisory services company.
Madison Communications executive director Prabha Prabhu said, “The new account will add Rs 50 million to the agency’s billings.” According to her, the account came Madison’s way due to sound strategic thinking and great creative work done by the team.
With the Bajaj Capital account, Madison Creative further adds to it’s recent wins of Hindware, Oobe, Daksh services and BenQ.
Bajaj Capital managing director Rajiv Bajaj said, “Bajaj Capital’s endeavour is to strengthen its position as the premier financial planning brand for individual investors. The track record of Madison Creative portrays strengths in partnering brands in their success stories. The agency has the capability of blending strategic planning and good creative development. This is the primary reason why we decided to take them on as our communication partners.”