ITV

Tag: Bajaj Auto

  • Bajaj Pulsar NS400Z debuts with ‘Chala Apni’ campaign

    Bajaj Pulsar NS400Z debuts with ‘Chala Apni’ campaign

    Mumbai: Bajaj Auto, an Indian motorcycle manufacturer present in over 70 countries, has launched its flagship 400cc motorcycle, the Pulsar NS400Z. In the competitive middle-weight motorcycle market, the Pulsar NS400Z stands out with its performance and features. Priced at 1,85,000/- (ex-showroom), it offers impressive power-to-weight and power-to-price ratios.

    The motorcycle’s performance, features, design, and pricing make it appealing to young riders, encouraging them to follow their own path. The brand has transitioned from the ‘Definitely Male’ platform to the more inclusive ‘Definitely Daring’ with the new message – Chala Apni.

    The new campaign is designed to inspire, encouraging individuals to follow their own path, take a stand, and challenge norms. The accompanying film is both adrenaline-infused and thought-provoking, aligning with the Pulsar brand’s image.

    Speaking on the campaign, Bajaj Auto CMO Deepika Warrier shared, “The Pulsar and especially the NS sub-range have always been seen by their riders as an expression of their identity. We are using the new campaign to launch the NS 400 Z and to celebrate our young riders’ mentality –their need to master their own lives, resist societal pressures, and make daring & uncomfortable choices. The ‘Chala Apni’ campaign strategy is the outcome of extensive cultural insighting work and aims to inspire Indian youth to express their “Inner Roar” and follow through on daring life choices. The campaign also celebrates the bond between the rider and the Pulsar NS 400 Z, which is a beast of a ride that combines category-beating power, speed, control & style.”

    Ogilvy India CCO Sukesh Nayak shared his insights, “At Pulsar we have always dared to do different. So this time, for its latest offering, for the most advanced Pulsar ever, we have dared to put the rider in the centre. ‘Definitely Daring’ is a platform, an inclusive space that will help inspire the riders to follow their own calling and not just be followers. Chala Apni is not just a campaign line but hopefully an inspiration for the riders out to their to listen to their heart and not their mind.”

  • Bajaj Auto becomes world’s most-valued two-wheeler brand

    Bajaj Auto becomes world’s most-valued two-wheeler brand

    NEW DELHI: Bajaj Auto Ltd has become the first two-wheeler company to cross a market capitalisation of Rs 1 lakh crore, globally. The announcement was made by the company in a BSE listing highlighting that its share price closed at Rs 3,479 per share on NSE on 1 January 2021, making its market capitalisation Rs 100,670.76 crores at this price. 

    This milestone comes as Bajaj celebrates its 75th year of operations.

    The company stated, “This market cap is considerably higher than all other domestic two-wheeler companies. As per analysts, a market capitalisation of over rupees one lakh crores has not been achieved before by any international two-wheeler company anywhere in the world. Thus, Bajaj Auto is not only the most valued company in the two-wheeler segment but also the first-ever two-wheeler company in the world to have reached the milestone of a market cap of over Rs 1 lakh  crore.” 

    The automobile manufacturer has reported an 11 per cent increase in total sales at 3,72,532 units in December 2020. Total motorcycle sales were at 3,38,584 units last month as against 284,802 units in December 2019, up 19 per cent, it added.

    Bajaj Auto MD Rajiv Bajaj said, "The company's sharp focus on the motorcycles category and its unwavering commitment to strategies of differentiation as well as the practice of TPM combined with global ambitions have today made Bajaj the most valuable two-wheeler company across the globe. This inspires us, even more, to serve and delight customers all over the world.” 

  • Bajaj Auto clocks 11% sales growth in October 2020

    Bajaj Auto clocks 11% sales growth in October 2020

    NEW DELHI: Bajaj Auto registered 11 per cent year-on-year growth in the overall sales of its vehicles (across portfolio) in October 2020. It sold 512,038 vehicles in October 2020 against 463,208 vehicles in the same month last year.

    Two-wheelers drove numbers, recording unit sales of 4,70,290 in October 2020 for an overall growth of 18 per cent. 2,68,631 vehicles were sold in the domestic market, clocking 11 per cent growth, while another 2,01,659 vehicles were exported, registering 29 per cent growth. Notably, Pulsar alone sold 1,70,000 units – a record high for the brand.

    On the commercial vehicle front, Bajaj Auto sold only 12,529 vehicles domestically, witnessing a negative growth of 65 per cent and exported 29,219 vehicles registering a growth of four per cent. The company sold 41,478 commercial vehicles in October 2020 and recorded a slowdown of 35 per cent.

    The overall domestic sales saw a marginal growth of one per cent and exports saw a growth of 25 per cent.

  • Bajaj Auto to use digital, on-ground activities to promote new KTM 790 Duke

    Bajaj Auto to use digital, on-ground activities to promote new KTM 790 Duke

    MUMBAI: The economic slowdown will not impact the performance of KTM 790 Duke, Bajaj Auto Ltd senior manager (probiking) Vikas Iyer told Indiantelevision.com just after the launch of the superbike in nine cities-Mumbai, Pune, Surat, Delhi, Kolkata, Bengaluru, Hyderabad, Chennai, and Guwahati.

    He said that there are only around 2 lakh superbikes in the country right now, and the riders of those are actively willing to level up. However, the brand is providing easy ownership options to the buyers through the tie-up with Bajaj Auto Finance Ltd, keeping in mind the impact the current economy might be having on the budgets of enthusiasts. “Going ahead, we are going to have a lot of our dealerships tying up with local financial service providers as well,” Iyer revealed.

    Iyer shared that the brand will be focusing highly on digital and on-ground activation activities for the select consumer base they are planning to target. He mentioned that the brand doesn’t spend much on marketing, but the budgets are equally divided between digital and on-ground activities.

    “In three months, we will be starting off with super rides and super track dates, which are to give the customers first-hand great riding experience on roads, highways, and on tracks. We are planning to give the riders an in-depth track race sort of experience to make them understand what the 790 Duke is capable of doing. It is going to be a sort of mentoring session,” Iyer said.

    Iyer also shared that that brand has just started off with its influencer marketing activities as well to target the biking enthusiasts on social media.

    “We are interacting with influencers who are helping us create a lot of content. In fact, it (superbiking) is a space where they also are trying to venture (in a bigger, better way), and we are trying to figure out what we could do together; how we can make fans out there, better bikers,” he quipped.

    The KTM 790 Duke was launched in Mumbai on Monday. Also present at the launch was Bajaj Auto Ltd president (probiking) Sumeet Narang who indicated that the brand will soon be launching a few more products in the 200-390 cc section in the coming months.

    He also hinted towards the development of select products for the biking enthusiasts in the adventure tourism space, which might be launched in the coming 12 months in India.

  • Viacom18’s Soumen Ray joins Bajaj Auto as CFO

    Viacom18’s Soumen Ray joins Bajaj Auto as CFO

    MUMBAI: Viacom18 CFO Soumen Ray who joined the organisation as the deputy CFO in 2013 has recently joined Bajaj Auto as the president finance and CFO designate in August 2018.

    Ray commenced his journey with Viacom18 during the year 2013 and donned the hat as the deputy CFO, CFO and chief finance and strategy officer. Coming from the B Com background from Kolkata’s St. Xavier’s college, he initiated his career by joining Eveready Industries India Ltd in 1998 as manager-finance.

    He also has other laurels to boast of. He qualified as a chartered accountant, made a move at ITC as the commercial manager after a successful stint for about five years at Eveready Industries. Ray then joined Hindustan Unilever Ltd (HUL) as the general manager finance after serving the company for about three years in his previous company. He served for about five years at HUL and then joined Viacom18 as the deputy CFO in 2013.

    As per the reports, he will work closely with Kevin Pius D’Sa and is expected to succeed as the president (finance) after D’Sa’s retirement. He will also be a part of Bajaj Auto’s senior leadership team.

  • Dominar400 continues to hyper-ride in latest ad

    Dominar400 continues to hyper-ride in latest ad

    MUMBAI: Unlike many other big bikes available in the market today, Dominar 400 is an ideal blend of size and performance. It is built to take biking to a new level, not experienced by most riders in India.

    The earlier ‘Haathi Mat Palo’ campaign juxtaposed Dominar against the traditional notions of big bikes in a tongue-in-cheek way using the ‘Haathi’ analogy. The phrase had stirred a dormant sentiment amongst the biking fraternity and had put forth a new language of biking, Hyperriding.

    Old Haathi TVC:

    To emphasise on hyper-riding further, the new campaign is designed to highlight Dominar benefits like long distance riding comfort, precision control, high speed agility, off-roading capabilities, modern technology features. The campaign questions the ardent followers of traditional big bikes about their choice by highlighting these specific shortcomings and encourage them to move on to modern day motorcycling.

    Bajaj Auto VP marketing Sumeet Narang says, “Long distance and leisure touring has been devoid of modern motorcycling technology and performance in our country. By offering size as well as superlative performance, Dominar attempts to redefine and raise the biking standards in the country. While our first campaign provoked riders to answer a question – what’s size without performance?, this follow-up campaign further establishes what are the essentials of new age long distance touring. Each film taps on a pain point faced by the riders on traditional big bikes and how Dominar with its hyper-agility, control, performance and technology, makes it a perfect hyper-riding machine.”

    The campaign is out with three films and will be followed up with some more ads over the next few weeks.

    Ogilvy West India chief creative officer Sukesh Nayak adds, “The ‘Haathi mat Palo’ campaign started a new conversation amidst the biking community. A conversation that put technology before tradition. The sequel of this campaign takes the story further. Each story is based on a true insight. Told in a most memorable manner, these stories will provoke the riders to rethink what they will choose to ride when they go touring.”

    The campaign will be supported on TV with a whole bunch of outdoor and digital initiatives.

    So next time you are thinking about going on a long ride, don’t just go riding…go hyper riding.

  • Leo Burnett wins storyboard award for Bajaj V

    Leo Burnett wins storyboard award for Bajaj V

    MUMBAI: Leo Burnett India has a new feather on its cap: the agency has been honoured with the coveted ‘Storyboard Commercial of the Year’ award, at the 17 edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.’

    The CNBC-TV18 Overdrive awards honour India’s cars and bikes that are changing the face of the industry, through cutting-edge technologies and innovations. Storyboard is its weekly advertising, media and marketing TV show.

    Leo Burnett CCO RajDeepak Das who was present to collect the award said, “This is pretty much the best way to end the awards streak this year! Automotive is one of the most dynamic, high-volume categories in advertising, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

    The Bajaj V, that contains metal from India’s legendary warship and aircraft carrier, the INS Vikrant, was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

  • Leo Burnett wins storyboard award for Bajaj V

    Leo Burnett wins storyboard award for Bajaj V

    MUMBAI: Leo Burnett India has a new feather on its cap: the agency has been honoured with the coveted ‘Storyboard Commercial of the Year’ award, at the 17 edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.’

    The CNBC-TV18 Overdrive awards honour India’s cars and bikes that are changing the face of the industry, through cutting-edge technologies and innovations. Storyboard is its weekly advertising, media and marketing TV show.

    Leo Burnett CCO RajDeepak Das who was present to collect the award said, “This is pretty much the best way to end the awards streak this year! Automotive is one of the most dynamic, high-volume categories in advertising, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

    The Bajaj V, that contains metal from India’s legendary warship and aircraft carrier, the INS Vikrant, was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

  • Bajaj Avenger tackles demonetisation in latest campaign

    Bajaj Avenger tackles demonetisation in latest campaign

    MUMBAI: Since the demonetisation drive that was announced about a month ago, everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth beyond the usual definition that is spread out all around us. The mountains, the streams, the autumn leaves and nature as a whole. This is what the latest Bajaj Avenger film captures.

    Commenting on the need for the film, Bajaj Auto marketing VP Sumeet Narang said: “We, as a brand, understand Avenger riders really enjoy and cherish riding and value experiencing outdoors. They seek treasure on either mountain tops or some sunny beaches. When demonetization took the country by storm, we saw the subject of wealth accumulation from the riders’ perspective.” The film, conceptualised by Mullen Lintas Mumbai, highlights the underlying message of #RideDontHide.

    Commenting on the film, Mullen Lintas Mumbai EVP Ayyappan Raj said, “Bajaj Avenger has been engaging on social media with topical messaging for almost a year now – from IPL to Social Media Day to Brotherhood Day. And it has worked quite well for the brand. This time, there’s a POV that’s very true to the biker’s attitude/outlook and sincere to the brand belief. How does the Avenger rider look at wealth is the perspective that we’ve brought out in the current context. It’s already got a good response and has received positive comments & feedback.”

    Highlighting the creative thought process behind the campaign, Mullen Lintas NCD Shriram Iyer said, “A rider’s wealth is the experiences he collects while riding. Riding brings us closer to the wealth of nature. The current conversation about black money allowed us a powerful context to make this point. Acknowledging the beauty of the world around us will.”

    The video film has been launched on online platforms and has received a favourable response from the viewers in a very short span of time.