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Tag: Bajaj Allianz

  • Bajaj Allianz to launch new TVC

    Bajaj Allianz to launch new TVC

    MUMBAI: Bajaj Allianz will be launching their new product campaign called Guaranteed Maturity Insurance Plan (GMIP) soon.

    The 20 second TVC is conceptualised by Grey (Batey in India).

    The campaign is targeted towards a large section of society where there is a requirement of low cost plans offering guarantee.

    Bajaj Allianz will also be using street plays to talk about social messages. Through this medium, it is trying to educate the masses on a small ticket single premium insurance plan, which offers the guarantee of double at maturity.

    These street plays by will be conducted over 200+ towns by local professional and amateur theatre groups talking about the importance of ‘guarantee‘ amidst the various uncertainties in the world today.

  • Bajaj Allianz launches new brand campaign

    Bajaj Allianz launches new brand campaign

    MUMBAI: Bajaj Allianz has launched a new brand campaign, ‘The one thing I have learnt‘, conceptualised by Batey, a Grey Group company.

    The idea of this campaign is that Bajaj Allianz is an organisation that learns from its customers and gives them solutions for a carefree life.

    In addition to the TVC, an allied campaign on Facebook and Twitter has also been initiated. The social media campaign invites people to share their worries in day-day life entitled – “What worries Indians?” An on-ground activity is also planned in Bajaj Allianz offices by creating de-stress zones to ensure worry-free life. 
     
    Bajaj Allianz head-market management Rituraj Bhattacharjee said, “The campaign is based on a simple philosophy of our existence – We all learn as we live. In the course of our ten-year celebrations, we had asked our customers and employees to share the ‘one thing‘ they have learnt that can make lives worry-free. They shared numerous learnings and we realised that we have unconsciously been tapping into this reserve of knowledge over the years to make some of our products. So we decided to have a new campaign which highlights these little lessons in life that have helped us serve our customers better and helped them give up their worries.”
     
    The campaign has been released in various channels and other media. The TV commercial has been produced by Lakotee Films.

    The campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.

  • Bajaj Allianz launches campaign with F1 driver Nico Rosberg

    Bajaj Allianz launches campaign with F1 driver Nico Rosberg

    MUMBAI: Bajaj Allianz, the life and general insurance company, has launched an 8-city ‘Drive Safely‘ campaign across India with Mercedes GP Petronas F1 driver Nico Rosberg coinciding with the first ever Indian Grand Prix Formula One race scheduled at the Buddh International Circuit in Greater Noida, Uttar Pradesh (the 17th race of the 2011 Formula One season) on 30 October.

    The campaign includes Bajaj Allianz Safe Zone at select petrol pumps, mall and HNI Club activation programmes as well as a unique Pit Stop activation programme spread between 3-5 days in each city. Winners of various contests will get to meet and greet Rosberg.

    As part of the campaign, a branded mobile vehicle will visit high visibility and footfall spots in all the eight cities. At selected venues, LCD screens will be placed showcasing F1 Team Mercedes and tips for safe driving.

    An interactive branded Zone (Kiosk) will also be created at the event called as “Bajaj Allianz Safe Zone”, which will promote Bajaj Allianz‘s ‘Safety’ commitment towards drive safely particularly amongst the car owners across the country. Inside the Bajaj Allianz Safe Zone, an emcee will engage the crowd with interactive games such as an insurance and F1 Quiz; Jigsaw puzzle of the Bajaj Allianz logo for recall; Snakes & Ladder – created in the shape of a life cycle with numbers symbolising age and snakes as problems at diff stages of life with BA solutions. Insurance consultants will also interact with the consumers inside the zone and promote live safe theme.

    At various petrol pumps in the cities and on the expressways, a special Bajaj Allianz Pit Stop will be created for car checks creating an ambience of a normal pit stop in F1. All the cars visiting the petrol pump will be given free check at the Pit Stop within two minutes while highlighting the safety proposition of Bajaj Allianz towards customers. Services provided within two minutes at the Pit Stop would be: air check, oil check, wiper water check, wind screen and rear screen cleaning and coolant check. One promoter and two technicians will provide car owners with an experience similar to the F1 pit stop concept to create an excitement amongst 4-wheeler owners. An insurance policy scan of the vehicles will be done through scanners. After the scan, a safety contest will happen and Bajaj Allianz safety stickers will be given as spot prizes. The grand prize will be F1 tickets.

    The month-long campaign, which started on 27 September, has already covered Hyderabad, Chennai and Kochi, and will go to Mumbai (16-18 October), Bangalore (9-11 October), Pune (13-15 October), Ahmedabad (20-22 October) and New Delhi (25-30 October).

    Bajaj Allianz also plans an aggressive social media campaign to promote the campaign. It will leverage an online social game around racing and safe driving. The online game will serve as a platform to generate leads for future sales endeavours and will also enable an increased reach for the campaign owing to its viral nature.

    The FaceBook activities will create a buzz around the offline activities that will take place through live and interactive videos, quizzes, etc. From an online sales perspective, the campaign will also aim to boost online sales during the campaign period by giving away free merchandise to customers. A Bajaj Allianz contest will run on radio relating to F1 and safe driving. Winners stand a chance to win F1 merchandise and meet F1 race driver Rosberg. Outdoor bus branding and cinema advertising will also be used to promote the activity.

     
     
     

  • Berkshire India selects Metal for brand building

    Berkshire India selects Metal for brand building

    MUMBAI: Berkshire India, the majority owned subsidiary of Berkshire Hathaway, has selected Metal Communications as its brand building and marketing communications partner.

    Metal will help Berkshire India build and grow the brand in the distribution of motor insurance space to begin with. It will be responsible for all brand building and marketing communication and services work for Berkshire India.
     
    Berkshire is entering in the Indian market in the insurance sales and distribution space as a corporate agent for Bajaj Allianz General Insurance.

    Berkshire India will sell insurance products through its online portal berkshireinsurance.com and telemarketing channel, beginning with auto insurance. 
     
    Berkshire India CEO Arun Balakrishnan says, “We interacted with advertising agencies in India and zeroed in on Metal as the team brought in the right degree of enthusiasm backed with skill sets. We feel that building a brand in the online insurance industry requires an out of the box approach and feel that Metal would be the right partner for that.”
     
    Metal Communications VP Ambarish Ray adds, “This is a great opportunity for Metal to not only work with one of the world’s most admired companies but also tackle some unique challenges in the sector. Traditionally, insurance has been sold in India and not bought. With its direct model… it is all set to change the game.”

  • Bajaj Allianz spends Rs 800 million on marketing

    Bajaj Allianz spends Rs 800 million on marketing

    NEW DELHI: Bajaj Allianz is one of the few major advertisers on television which has refrained from using a brand ambassador, because it feels the basic agent should be given importance.

    For this reason, it has been using an animated character as an agent for its advertisements instead of a film, TV or sports personality as others have done.

    Bajaj Allianz head of marketing and corporate communications Akshay Mehrotra said Bajaj Allianz had 250,000 agents and this ad was to give them importance and make them more friendly and noticeable. He also said using a brand ambassador may deflect attention from the real agents.

    Mehrotra told indiantelevision.com that it spends approximately Rs 800 million on its marketing and advertising, which works out to around 0.2 per cent of its total revenue. He said most of this was spent on TV advertising. The online advertising was through online aggregators and Google, he added.

    Mehrotra was speaking on the sidelines of a press meet to announce a tie-up with Rubberband Infotainment Ventures and Anupam Kher Company for a quiz programme, ‘Discover India with Anupam Kher’ to be telecast on Star Plus at noon on Sundays from 13 February in eight episodes, starting with quarter finals.

    Mehrotra said that there was no plan even at present to take on a brand ambassador, and the tie-up with Kher was only for this programme.

    He said that Bajaj Allianz preferred to enter into partnerships rather than sponsorships, and it had earlier produced a 10-episode programme ‘Super Idols’ on IBN 7 on the disabled with Salman Khan.