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Tag: Bajaj Allianz Life

  • Bajaj Allianz Life Insurance unveils new campaign

    Bajaj Allianz Life Insurance unveils new campaign

    Mumbai: Bajaj Allianz Life unveils a compelling campaign aimed at addressing the fundamental issue of underinsurance. The cornerstone of this campaign is the ‘Thumb Rule’—advising individuals to secure term insurance coverage that is at least 10 times their annual income. Shubman Gill, known for his prowess on the cricket field, steps into a new role to guide viewers through the essentials of term insurance.  

    Commenting on the campaign launch, Bajaj Allianz Life CMO Chandramohan Mehra said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry.  Lack of knowledge has been one of key barriers resulting in India’s high protection gap at 87 per cent. Our underinsurance educational initiative equips customers with right advisory to make sound decision, keeping in mind long term protection needs of the family.  Anchored on a thumb rule of 10x, we are confident that the initiative will aid easy comprehension and induce appropriate actionability.”

    Through a series of captivating films, Bajaj Allianz Life highlights the importance of the 10X life cover guideline.

    To maximise its impact, Bajaj Allianz Life has launched a 360-degree marketing campaign, spanning across television, print, outdoor, digital and extensive use of fininfluencers. The message will be amplified through social media outreach as well. As the nation gears up for the T20 World Cup, Bajaj Allianz Life’s campaign will be showcased there, driving home the importance of adequate insurance coverage.

  • Bajaj Allianz Life sets Guinness Record with Plankathon

    Bajaj Allianz Life sets Guinness Record with Plankathon

    Mumbai:  Bajaj Allianz Life, one of the life insurers, organized the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organization’s (ISRO) remarkable achievements with Chandrayaan and the Solar Mission, Aditya L1. The on-ground Plankathon event was a culmination of the Company’s hugely popular campaign #PlankForAces which invited Indians to come together to thank the brilliant scientists at ISRO, by uploading their video of holding the abdominal plank.

    The Plankathon event in Bengaluru was graced by N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ. Taapsee Pannu, one of the most dynamic female actors in Indian cinema, has several popular Hindi movies under her belt including Mission Mangal and most recently Dunki championed the entire Plankathon event on the ground. Chandramohan Mehra, chief marketing officer, of Bajaj Allianz Life Insurance, was also present along with Pannu. Guinness World Records adjudicator declared Bajaj Allianz Life Insurance as a new GUINNESS WORLD RECORDS title holder for the largest online video album of people holding the abdominal plank position. #PlankforAces saw 5,194 videos being uploaded by people from all segments.

    Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ, said, “This is indeed an extraordinary event that showcases the collective Indian spirit. With initiatives like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who has participated for their efforts. Your wishes will further fuel our endeavour to make India proud, as we set our focus on the new frontiers within space research.”

    Commenting on the success of #PlankForAces and setting a new world record for the Company, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that make us all immensely proud. Anything less than the world-record-breaking feat would have been inadequate to the applause ISRO deserves.”  

    Actor Taapsee Pannu and the lead female actor from Bollywood’s Mission Mangal commented, “The #PlankForAces movement was especially close to me and was equally inspirational as it was such a unique campaign on fitness that brought so many people together, as it was an opportunity to thank our scientists from ISRO! I congratulate Bajaj Allianz Life Insurance on their fourth edition of Plankathon and for their new GUINNESS WORLD RECORDS title I hope everyone who planked today, or uploaded their videos for #PlankForAces, continue their health and fitness movement and many more join as well for us to be a healthier and more vibrant community.”

    Taapsee Pannu led the on-ground event of #PlankForAces of Bajaj Allianz Life Insurance not only because of her immediate association with the popular Indian movie Mission Mangal but also for the fervour and enthusiasm that the actor brings to all her roles. She has played the lead in several extraordinary movies across genres that either have a flavour of strong message for society, being independent, fitness or sports. These attributes made her the prime choice to lead the fourth edition of Bajaj Allianz Life Insurance’s flagship event Plankathon, which was designed to promote India’s uniqueness as well as health and fitness amongst the citizens. 

  • Bajaj Allianz Life’s fitness initiative honours ISRO on 75 Republic Day

    Bajaj Allianz Life’s fitness initiative honours ISRO on 75 Republic Day

    Mumbai: Bajaj Allianz Life, a private life insurance company, proudly unveils Plankathon 2024, the fourth edition of its unique fitness initiative. This edition themed #PlankForAces, is exceptional as it seeks to express gratitude towards the Indian Space Research Organisation (ISRO) – the true aces who propelled India to the moon and, more recently, achieved success with the Solar Mission, Aditya L1. The initiative is impeccably timed to coincide with the celebration of India’s 75 Republic Day and will culminate in an on-ground event in Bangalore’s Sri Kanteerava Outdoor Stadium on 11 February 2024.

    Through the countdown to the on-ground event, this unique challenge encourages individuals to share their planking videos with the #PlankForAces, creating a collective gesture of gratitude for ISRO’s stellar contributions to space exploration.

    Bajaj Allianz Life chief marketing officer Chandramohan Mehra said, “A highly engaging fitness drive at the core, the plank initiative in its fourth edition, continues to be anchored on platforms that strike a chord with a larger cohort. The new edition of the Plank campaign celebrates ISRO’s accomplishments, aligning with India’s unmatched rise in tech, economic and geopolitical power. We are confident that #PlankForAces will generate massive participation as it has always done”.

    The Bajaj Allianz Life Plankathon has gone beyond individual health and fitness benefits to contribute to larger societal causes since 2018. The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ. The third edition of #PlankToThank aimed to express gratitude towards the Indian Armed Forces, mark India’s 75 Independence Day in style and provide a livelihood for retired jawans.

    #PlankForACES 2024 and commit to champion the cause of fitness, and salute the real ACES of ISRO.

  • Bajaj Allianz Ace unique savings plan, enabling customisation of cash flow as per life goals

    Bajaj Allianz Ace unique savings plan, enabling customisation of cash flow as per life goals

    Mumbai: Participating life insurance plans, commonly known as par policies allow policyholders to share the company’s profits based on the company’s financial performance. These plans have been a valuable investment option, popular amongst customers because of the key attributes: safety, liquidity, and returns. They pay both guaranteed benefits and non-guaranteed bonuses based on the company’s profits. However, conventional par products are rigid, providing predetermined returns and limited opportunities for customers to customize their plans. Bajaj Allianz Life has changed the game by bringing in the power of choice with their new product, Bajaj Allianz Life Ace.

    Bajaj Allianz Life Ace is a is a first-of-its-kind dynamic, non-linked, participating, individual life insurance savings plan. Its key feature is that it offers customers the flexibility to choose the desired income, income start year, income period, adjust maturity benefits as per their goals and much more!

    Bajaj Allianz Life has established the credibility of its par products by consistently delivering substantial returns and bonuses declared by the Company. Through Bajaj Allianz Life Ace, the company has further strengthened this commitment.

    Key Features of Bajaj Allianz Life Ace:

    ●    Dynamic adjustment of income and maturity benefit

    ●    Flexibility of choosing the term and amount of both premium payment and income

    ●    In addition to the life cover, offers life-long income up to the age of 100 years

    ●    Option to receive income as early as the first month of the policy

    ●    Choice to defer income for a certain period, ranging from 1 to 5 years

    ●    Option of Goal Protection Benefit ensuring financial security to the nominee in the unfortunate event of the policyholder’s demise through death benefit, waiver on premium, along with continued income and maturity benefits

    ●    Additional two per cent  income benefit for women policyholders

    Bajaj Allianz Life