Tag: BAI

  • Indian players gear up for Yonex-Sunrise India Open 2024

    Indian players gear up for Yonex-Sunrise India Open 2024

    Mumbai: With the Race to Paris 2024 heading into its final stretch, Indian shuttlers will have an excellent opportunity to earn valuable points and stake claims to Olympic berths across categories at the Yonex-Sunrise India Open Super 750 to be held at the Indira Gandhi Stadium in New Delhi from January 16-21, 2024.

    Asian Games gold medallists Satwiksairaj Rankireddy and Chirag Shetty and bronze medallist HS Prannoy will aim to boost their position in the world ranking ahead of the Paris Olympics while the likes of former world number one Kidambi Srikanth, 2022 Commonwealth Games gold medallist Lakshya Sen and the up and coming Priyanshu Rajawat will be gunning for the second Indian spot at the Games.

    According to the Paris Olympics qualification rules, two Indian men’s singles players can participate in the Games only if both of them are ranked among the top 16 at the end of the qualification process that ends on 30 April 2024.

    The Yonex-Sunrise India Open, organised by the Badminton Association of India (BAI), was upgraded to Super 750 category from Super 500 last year which means that the players can earn significantly higher ranking points in their quest for Olympics qualification.

    It has also meant that almost all the Top-10 players in current world ranking will be in action at the KD Jadhav Indoor Hall and badminton lovers can enjoy watching them in action on all six days for free as the BAI has decided to keep the entry free.

    Looking forward to yet another fantastic week of quality badminton, BAI general secretary Sanjay Mishra said, “The BAI has consistently maintained a very high standard of preparation for the India Open and that has ensured that it is now a Super 750 level event. This means that all our Olympics hopefully will have a good chance of using the home conditions to earn valuable points and even win the title. It will also be a great opportunity for fans to witness some breathtaking action as more top ranked players will be participating.”

    Among the Indian stars, one among Sen and Rajawat are assured of a pre-quarterfinal spot as the young guns will face off against each other in the men’s singles opening round.

    Eighth seed Prannoy will be opening his campaign against Chou Tien Chen of Chinese Taipei and will face the winner of the match between Sen and Rajawat after clearing the first-round hurdle.

    Former champion Srikanth, currently in 24th position in the Race to Paris rankings, will meet Hong Kong’s Lee Cheuk Yiu in the opening round and has a potential second-round clash against defending champion Kunlavut Viditsarn of Thailand.

    In men’s doubles, former champions and second seeds Satwik and Chirag will kick off their challenge against World No. 25 Fang-Jen Lee and Fang-Chih Lee of Taipei in the opening round and are expected to go deeper in the competition.

    The women’s doubles combinations of Treesa Jolly-Gayatri Gopichand and Ashwini Ponnappa-Tanisha Crasto are also locked into a see-saw battle for an Olympics spot.

    All England semi-finalists Treesa and Gayatri have a tough opener against fourth seeds Nami Matsuyama and Chiharu Shida of Japan while Ashwini and Crasto, who made three back-to-back finals to end 2023 on a high, will face World No. 10 Thai combination of Rawinda Prajongjai and Jongkolphan Kititharakul in the first round.

    Among the other high profile first round clashes, defending women’s singles champion An Se Young of South Korea will take on three-time champion Ratchanok Intanon of Thailand while Spain’s Carolina Marin will face Nozomi Okuhara of Japan in a clash of former world champions.

    In men’s singles, former world champion Loh Kean Yew of Singapore will meet third seed and reigning All England champion Li Shi Feng of China while top seed Viktor Axelsen will open his campaign against Wang Tzu Wei of Chinese Taipei.

  • Yonex renews sponsorship deal with BAI for Rs 100 cr

    Yonex renews sponsorship deal with BAI for Rs 100 cr

    MUMBAI: The country’s growing craze for sports is also witnessing a phenomenal interest in a sport like badminton. The Badminton Association of India (BAI) has created history by becoming the first National Sports Federation for an Olympic discipline to enter into a Rs 100 crore sponsorship deal by renewing its existing equipment and apparel partner association with Yonex Sunrise Sport for the next four years. Each year costs Rs 25 crore.

    The BAI invited bids for equipment, accessories and apparel partnership for the period between 2018 and 2022 on 11 April 2018. In an interaction with Indiantelevision.com, Yonex Sunrise Sport country manager Vikram Dhar said, “We are very happy to extend the deal with BAI since we’ve had a long association. We have always been part of the development of badminton in India. The previous deal for four years was for approximately Rs 50 crore. We also have tie-ups all across India with various academies, state associations and players. We feel that the growth in sports market and the badminton will enhance the game’s development in the country.”

    Yonex will exclusively endorse all items like racquets, clothing, accessories, badminton court mats, strings and all other sponsors products related to the game of badminton as the exclusive ‘official equipment of BAI and the Indian national badminton team’.

    The BAI had invited bids for sponsorship of badminton sports in India. The submission of bid documents date was extended to 30 April 2018 from 26 April 2018. Yonex had little competition in its bid to extend the existing sponsorship contract.

    Badminton in India has a good future with the potential of players like Saina Nehwal, PV Sindhu, Kidambi Srikanth, P Kashyap, Ashwini Ponnappa and Jwala Gutta to name a few.

    In addition to the BAI, Yonex also sponsors three Indian shuttlers at an individual level – PV Sindhu, Saina Nehwal and Kidambi Srikanth.

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