Tag: Bahubali

  • ‘Rustom’ beats ‘Mohenjo Daro’; collects Rs 90 cr

    ‘Rustom’ beats ‘Mohenjo Daro’; collects Rs 90 cr

    MUMBAI: Happy Bhag Jayegi a comic romance with yet another story on India Pakistan integration, find favour with metro audience catering to select multiplex crowd. With a good word of mouth, the film’s addition to its opening day figures is noticeable. The film opened with Rs 2.3 crore on Friday and doubled that on Sunday to end its opening weekend with a total of Rs. 10.45 crore.

    UnIndian remains poor.

    Rustom pitted against what was expected to be a spectacular drama woven around the ancient civilization of Mohenjo Daro, not only starts off with a terrific opening response but also goes onto to win much appreciation from the audience.

    The film, which opened with Rs 14 crore on day one, went on to consolidate over the weekend also making the most of the Independence Day holiday on Monday, the 15th August and remained steady for the next three days, again getting some advantage on the Raksha Bandhan holiday on Thursday, in parts of India, to finish its first week with Rs 89.5 crore.

    Mohenjo Daro, an ambitious looking film promising much but, as it turned out, had nothing to do with its title or the period it promised to present on screen. In fact, the film turned out to be an attempt to palm off a B grade Bahubali vs a simple noble hero story that showed no sense of script or execution.

    The moviegoer rejected the film from day one as the film’s opening remained poor. The film had an opening of 8.8 crore on day one with the weekend showing little improvement. The Independence Day holiday on Monday helped little as the film ended its first week with a total of Rs 49.2 crore. The film is a major setback financially.

    Budhia Singh- Born To Run collects Rs 2.25 lakh in its second week to take its two week total to Rs 2.15 crore.

    Dishoom adds 60 lakh for its third week to take its three week total to Rs 65.2 crore.

  • Star Sports signs Rana Daggubati, Puneeth Rajkumar &  Diljit Dosanjh to push ProKabaddiLeague

    Star Sports signs Rana Daggubati, Puneeth Rajkumar & Diljit Dosanjh to push ProKabaddiLeague

    MUMBAI: It has been quite evident since the launch of its in-house campaign #AsliPanga that Star Sports is going out guns blazing to promote the fourth leg of its flagship sports IP, Pro Kabaddi League (PKL).

    The three promo videos that the channel released last month quite frankly make fun of the currently popular tropes in Hindi GECs, and caricatures the showdowns in the prime time news channels and doesn’t spare the overly VFX-fied south Indian films.

    And when we thought the network couldn’t get more mass than this, with less than two days  for the tournament to go on air, the channel has roped in three major personalities as its brand ambassadors — Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh.

    While Rana Daggubati of  ‘Bahubali’ fame is pleased to renew his association with the sport this season as well, Karnataka’s Puneeth Rajkumar, often touted as the region’s power star  is also all charged up to give a leg up to rustic sport as well.

    On the other hand,  Diljit Dosanjh-  singer, actor and television presenter from the Punjabi music industry who recently rose to fame with ‘Udta Punjab’ —  is also looking forward to witness many super raids, super tackles and other super moves of Kabaddi.

    In fact a promotional  music video starring Diljit Dosanjh and released on 21 June is already garnering massive eyeballs on social media courtesy his tremendous popularity in the north and now in the Hindi speaking regions of the rest of India as wel, following the Udta Punjab controversy. 

    Subsequently, the channel today released similar music videos featuring Rana Daggubati and Puneeth Rajkumar on 23  June.

    Speaking on its aggressive marketing strategy towards Star Sports Pro Kabaddi a Star India spokesperson said, “The first three seasons of the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. Our brand ambassadors Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh lend their bold, powerful image to Star Sports Pro Kabaddi and re-iterate the spirit of Kabaddi. The fact that Kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride.”

    The fourth season is set to take place a couple of days from now –  25 June to 31 July  with the existing eight teams participating. It will be the first time for an Indian league to be held two times in the same year.

     “Unlike cricket and football, in the case of kabaddi, fans have limited opportunities to engage with the live sport. So, we decided to have the league twice a year,” said Star India sports president and head Nitin Kukreja. The reason: the channel has more faith in the IP, thanks to the year on year growth of the franchise. 

    As per ESP properties SportzPower report 2016, PKL has seen a whooping 300 percent growth, pushing its revenue to Rs 480 million in 2015, that too without a title sponsor.

    The league has attracted premium brands – State Bank of India, TVS Motor, Bajaj Electricals, Flipkart. It added Gionee Mobiles and Idea Cellular as associate sponsors and got three new commercial partners in the form of PepsiCo, Indo Nissin Foods and Fair & Lovely Men Facewash in Season 3. Not to mention, Force Motors has recently announced itself as the principal sponsor for the Puneri Paltans for Season 4.

  • Star Sports signs Rana Daggubati, Puneeth Rajkumar &  Diljit Dosanjh to push ProKabaddiLeague

    Star Sports signs Rana Daggubati, Puneeth Rajkumar & Diljit Dosanjh to push ProKabaddiLeague

    MUMBAI: It has been quite evident since the launch of its in-house campaign #AsliPanga that Star Sports is going out guns blazing to promote the fourth leg of its flagship sports IP, Pro Kabaddi League (PKL).

    The three promo videos that the channel released last month quite frankly make fun of the currently popular tropes in Hindi GECs, and caricatures the showdowns in the prime time news channels and doesn’t spare the overly VFX-fied south Indian films.

    And when we thought the network couldn’t get more mass than this, with less than two days  for the tournament to go on air, the channel has roped in three major personalities as its brand ambassadors — Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh.

    While Rana Daggubati of  ‘Bahubali’ fame is pleased to renew his association with the sport this season as well, Karnataka’s Puneeth Rajkumar, often touted as the region’s power star  is also all charged up to give a leg up to rustic sport as well.

    On the other hand,  Diljit Dosanjh-  singer, actor and television presenter from the Punjabi music industry who recently rose to fame with ‘Udta Punjab’ —  is also looking forward to witness many super raids, super tackles and other super moves of Kabaddi.

    In fact a promotional  music video starring Diljit Dosanjh and released on 21 June is already garnering massive eyeballs on social media courtesy his tremendous popularity in the north and now in the Hindi speaking regions of the rest of India as wel, following the Udta Punjab controversy. 

    Subsequently, the channel today released similar music videos featuring Rana Daggubati and Puneeth Rajkumar on 23  June.

    Speaking on its aggressive marketing strategy towards Star Sports Pro Kabaddi a Star India spokesperson said, “The first three seasons of the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. Our brand ambassadors Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh lend their bold, powerful image to Star Sports Pro Kabaddi and re-iterate the spirit of Kabaddi. The fact that Kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride.”

    The fourth season is set to take place a couple of days from now –  25 June to 31 July  with the existing eight teams participating. It will be the first time for an Indian league to be held two times in the same year.

     “Unlike cricket and football, in the case of kabaddi, fans have limited opportunities to engage with the live sport. So, we decided to have the league twice a year,” said Star India sports president and head Nitin Kukreja. The reason: the channel has more faith in the IP, thanks to the year on year growth of the franchise. 

    As per ESP properties SportzPower report 2016, PKL has seen a whooping 300 percent growth, pushing its revenue to Rs 480 million in 2015, that too without a title sponsor.

    The league has attracted premium brands – State Bank of India, TVS Motor, Bajaj Electricals, Flipkart. It added Gionee Mobiles and Idea Cellular as associate sponsors and got three new commercial partners in the form of PepsiCo, Indo Nissin Foods and Fair & Lovely Men Facewash in Season 3. Not to mention, Force Motors has recently announced itself as the principal sponsor for the Puneri Paltans for Season 4.

  • Max to premiere ‘Bahubali’ on 25 October

    Max to premiere ‘Bahubali’ on 25 October

    MUMBAI: Sony Max will be premiering Bahubali – the heroic tale of two brothers, on 25 October at 8 pm in Hindi.

    It may be recalled that the Malayalam version of the movie was premiered earlier this month on Mazhavil Manorama.

    Directed by S S Rajamouli, the film tells the tale of adventure, romance, love, betrayal, valour and weakness. The cast of the film includes Prabhas, Rana Daggubati, Tamanaah Bhatia and Anushka Shetty. The film rides high on Herculean war sequences.

    “The festive season witnesses the coming together of families to partake in festivities and celebrate together. Our philosophy at Max is to create deeper bonds with families by providing them with a holistic movie watching experience in the comfort of their homes. What better way to do this than to showcase a film that boasts of extraordinary special effects, gripping content and larger-than-life characters. This bilingual historical masterpiece has met with remarkable box-office success across markets and we are convinced that it will leave our viewers breathtakingly spellbound,” said Sony Max & Max2 senior vice president Neeraj Vyas.

    “Bahubali is one of the most awaited films on Indian television. The film received tremendous amount of love and appreciation in cinemas across the globe. And we are sure history will repeat itself with the world television premiere on Sony Max,” added Dharma Production CEO Apoorva Mehta.

  • ‘Masaan’ ticket sales sees spurt with word of mouth publicity

    ‘Masaan’ ticket sales sees spurt with word of mouth publicity

    MUMBAI: As has been seen with strong content films, a huge word of mouth buzz pushed Masaan ticket sales to double up by Saturday, 25 July afternoon in all the metros.

     

    The superlative reviews of the film have piqued the interest of cine-goers, which has in turn translated into box office sales.

     

    In spite of facing huge competition from big blockbusters like Bajrangi Bhaijaan and Bahubali, and less number of shows, the film has managed to stand on its own and was playing house full by Saturday noon at most screens in the metros. The small towns though still are warming up to this film, but the producers feel that the Masaan promotions in the small towns will also pay and sales will be stable throughout the week.

     

    The film, which has opened in around 250 screens in the country, is looking stable to go in the second week with more shows.

     

    Drishyam Films’ Manish Mundra said, “Excellent reviews coupled with very strong word of mouth has resulted in full house in all most all major multiplexes in urban centers on Saturday. We are confident that Masaan will sustain in theatres for good number of weeks making it also a success at the box office along with being critical acclaimed.”

     

    Phantom Films’ Vikramaditya Motwane added, “The strong word of mouth and the super reviews have added to the buzz around the film, and the ticket sales have gone up by almost double on Sat. This reinstates our belief in good content and we hope the audience will keep spreading the appreciation and we will have a good weekday tickets’ sales too.”

  • ‘Bahubali’ being prepared for global release; creates box office records

    ‘Bahubali’ being prepared for global release; creates box office records

    NEW DELHI: Vincent Tabaillon, who is renowned for having edited many major Hollywood productions, has begun work on editing Bahubali: The Beginning to make it suitable for international release.

     

    Tabaillon’s earlier credits include Now You See Me, Taken 2 and The Incredible Hulk.

     

    The edited version will be completed by the end of August and will be shown to film festivals, sales agents and distributors with a view to a wide international release. It will be different from the version released on 10 July in India and Diaspora markets.

     

    Arguably India’s most expensive film, Bahubali cost $40 million to make together with its 2016 sequel Bahubali: The Conclusion, according to a report in Variety.com. 

     

    Since release, Bahubali has set new Indian box office records, setting new opening day and opening weekend numbers. The five-day gross worldwide now stands at $33.8 million. It had grossed $25.6 million in its opening weekend, smashing records in the process.

     

    Shobu Yarlagadda and Prasad Devineni’s Arka Media produced the film, directed by S.S. Rajamouli (Eega, Magadheera), and released it worldwide on some 4,650 screens in Telugu, Tamil, Hindi and Malayalam-language versions. 

     

    The website said the film is also the biggest Indian opener in the US, where it was released across 250 screens and took $4.4 million over the weekend. The film’s per screen average of $17,000 is second only to the mighty $27,000 achieved by Minions.

     

    The report said the opening day record for Shah Rukh Khan’s 2014 release Happy New Year had been $7.1 million, which Bahubali surpassed with $7.8 million.

     

    The record for Indian opening weekend was also held by Happy New Year with $17 million but Bahubali collected $22.8 million.

     

    The Aamir Khan starrer PK retains its record of $120 million for 2014 including strong China, South Korea and US numbers. 

     

    Bahubali will eventually see release in East Asian markets. The vfx-heavy story of brothers in medieval India in conflict over a rich kingdom is of a piece with Tsui Hark, John Woo and Zhang Yimou extravaganzas and should resonate with those audiences.

  • ‘Bahubali’: Visual appeal overrides script

    ‘Bahubali’: Visual appeal overrides script

    MUMBAI: Telugu filmmaker, SS Rajamouli is known for his numerous hit films. He is also known for his penchant for special effects. Indeed, two of his films, Magadheera and Eaga, have won National Awards for Best Special Effects. Rajamouli’s latest film, Bahubali, is a very ambitious venture shot simultaneously in Telugu and Tamil and dubbed in Malayalam and Hindi. 

    The film is a fantasy that reminds one of Hollywood classics like Ben Hur, Spartacus, Ten Commandments and such. Closer home, it has its roots in epics like Mahabharat: it is about family politics, intrigues, betrayals and revenge. 

    Bahubali is a two part film. As the first installment releases today, the ‘saga’ will continue and conclude in its second part in April 2016.

    The story is a bit confusing as it unfolds. First you try to figure out who is playing who since the cast is all South based. Then you join the dots on relations and later the plot. However, you are kept occupied with wonderland kind of locations created with some imaginative special effects. But, the expertise does not prevent the film from giving it an artificial look, pleasant as it may look.

    There is a kingdom, which was ruled by Prabhas. After his death, Nasser wants infant son Rana Daggubati be the heir to the throne, but Ramya Krishnan, Nasser’s wife, wants to play it fair and puts Prabhas’ infant too in the succession race (also played by Prabhas). She decrees that of both the infants, the one who excels in all aspects of bravery and warfare, will be the next king. 

    Prabhas has been brought up by the childless Rohini. He was found by her people on the river bank. What worries Rohini is that Prabhas is always curious about what exists beyond the grand waterfalls around his abode. He makes attempts to breach them on a regular basis. One day, he finds a mask that has fallen from the mountains from where the waterfalls emerge. This convinces him that there are people across the waterfalls and upon the hills. This inspires Prabhas to reach there and soon he does everything that a film hero is supposed to do: fall in love, kill hundreds of people single handed, go into flashback, identify his enemies, and decide to wait till part two of this ambitious ‘saga’ to get even! 

    South makers are known to extensively try to work on technical wizardry while not forgetting Indian emotions of which maa- beta emotions are the most prevalent. A la Karan Arjun, where Rakhee keeps averring, ‘Mere Karan Arjun aayenge’, here Prabhas’ screen mother, Anushka  Shetty, is convinced, ‘Mera baahubali aayega’ for over 25 years! She is also made up to look like Rakhee of Karan Arjun. 

    The nostalgia value in Baahubali is that it takes you back to many past films worth watching again! 

    The script takes a backseat in this visual enterprise. The director is so obsessed with technique that he lets numerous glitches pass where a sleeveless wear turns to full sleeves and vice versa and forehead tikkas keep changing colours and so on. 

    Musically, for the Hindi audience, the film has one melodious song. What stands out in the film is music composer MM Kreem’s orchestration and the sound design. Production values are of high order. Dialogue is routine while in such a film verbal battles mean a lot to the viewers. Editing needed to be crisper. Background score in good. 

    Not much to say about the performances as the film is more about visuals, effects and ambition. However, Tamannah is impressive.

    Dubbed films with South actors find little favour with Hindi film audience and the response to Bahubali will taper down as it moves northwards.

    Producers: Shobu Yarlagadda, Prasad, Devineni.
    Direction: SS Rajamouli.

    Cast: Prabhas, Rana Daggubati, Tamannaah, Anushka Shetty, Ramya Krishnan, Nasser.     

    ‘I Love NY’: Forced comedy

    The title is a bit confusing as you don’t quite know if it means “I Love New Year” or “I Love New York” as it is set in the American city on New Year’s Eve. The film was shot in the US in the days when shooting there was the in thing. What’s more, though the movie has been in the cans for about five years, it sports the look of a film that was made fifty years ago. 

    The romance is between Sunny Deol and Kangana Ranaut and the age difference between the two is about 35 years! At the time when it was shot, neither was Kangana the star she is today nor was Sunny the star he was two decades back! So, Kangana’s recent success is the reason the producers, T-Series, finally decided to venture into releasing the film to public. It is a written off investment being presented for encashment in any case!

    The directors, Radhika Rao and Vinay Sapru are known for their success with directing videos for TV and have also choreographed some film songs. However, they have not been lucky or so proficient in directing movies. Their last film, Lucky: No Time For Love, released a decade back, failed despite having Salman Khan in the lead. 

    Sunny Deol and Kangana Ranaut end up together though they are from different cities – Chicago and New York. It is new year’s eve and this is a one night story. Though both have their own priorities when it comes to relationships, they eventually end up falling in love.

    This is a romantic comedy, the kind Sunny is not quite cut out for. Kangana does okay but here the emphasis seems to be more on Sunny. The director duo is not in their element here. With little known supporting cast, the film has no distractions. 

    It has opened to a very poor response with shows being cancelled due to lack of minimum mandatory number of audience needed to screen a film.

    Producers: Bhushan Kumar, Krishan Kumar.
    Directors: Vinay Sapru, Radhika Rao.
    Cast: Sunny Deol, Kangana Ranaut.