ITV

Tag: Bahubali

  • Shemaroo rolls out first hindi movie channel ‘Shemaroo Josh’

    Shemaroo rolls out first hindi movie channel ‘Shemaroo Josh’

    MUMBAI: Lights, camera, Josh! Bollywood buffs, get ready for a full-throttle film fest on your TV. Shemaroo Entertainment, the six-decade-old powerhouse of Indian entertainment, has launched Shemaroo Josh: its first dedicated Hindi movie channel.

    Formerly known as Chumbak TV, the channel has now morphed into a high-energy movie destination, promising back-to-back blockbusters across action, drama, romance, comedy and everything in between. Available on DD free dish, all major DTH platforms, and cable networks, Shemaroo Josh is set to beam the big screen straight into living rooms across India.

    The line-up is a cinephile’s dream: PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, Bhool Bhulaiyaa 2 and many more, ensuring that every evening can feel like a Friday release.

    “Shemaroo has been an integral part of India’s cinematic journey,” said Shemaroo Entertainment, CEO, Hiren Gada. “With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”

    Echoing this, Shemaroo entertainment, COO – broadcasting business, Sandeep Gupta added, “In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, turning every film into an event.”

    With a splashy line-up, massy storytelling, and a name that screams energy, Shemaroo Josh looks set to add serious power to India’s most loved TV genre. After all, in a nation where cinema is a religion, there’s always room for one more screen idol. This time, in the form of a channel.

  • Aajtak.in is the Bahubali of Hindi Digital Media

    Aajtak.in is the Bahubali of Hindi Digital Media

    Aaj Tak, leading Hindi news channel’s web avatar Aajtak.in has broken all records and set an industry benchmark on election coverage in December 2017.Aajtak.in has now become country’s number No.1 Hindi News Brand with its No. 1 position on Website, Mobile App, Facebook, Twitter and YouTube channel.

    According to latest comScore data released, Aajtak.in hit 3.6 million unique visitors mark (comScore, MMX, December 2017, News & Information, Hindi News Website) and managed to race far ahead of Bhaskar.com (1.8 M UVs), Navbharattimes.com(1.6 M UVs), Jagran.com (1.3 M UVs) and  Amarujala.com(1.1 M UVs) . Also, Aajtak Mobile App is continuously No. 1 Hindi News Mobile App since February 2017 (comScore, Mobile Matrix, News & Information, Mobile App).

    With the brand Aajtak.in leadership position across digital platforms, Aajtak.in will be showcasing its might, by releasing a Bahubali theme based  campaign. Aajtak.in also added laurels by becoming No. 1 Indian Media News Page on facebook with 20.10 Million likes, No. 1 Hindi News YouTube channel with a subscriber base of 4.69 Million & No. 1 Hindi News Twitter Handle with 7.09 Million followers.

    Aajtak.in has become the preferred choice for news updates with unmatched user experience and exclusive breaking news pouring in by the minute. The final word in reportage   – be it political, national, international or sports- the mega news brand of the Hindi heartland has rightfully achieved the No.1 place in the online world too.

  • Strong movie selection propels Sony Max to second place across genres

    Strong movie selection propels Sony Max to second place across genres

    BENGALURU: The Hindi dubs of Tamil and Telugu movies Kanchana Returns or Kanchana 2 and Sarrainodu on Sony Max were among the top 5 most watched Hindi movies on television as per Broadcast Audience Research Council of India weekly data across HSM (U+R) : NCCS All : 2+ Individuals for week 33 of 2017 (Saturday, 12th August 2017 to Friday, 18th August 2017). In the HSM Urban market, besides the two movies mentioned above, it was Bahubali the Beginning that were among the most watched movies on Hindi movies channels in week 33. Four of the five top slots were taken up by these movies on Sony Max in the week. Strong movie selection such as these has catapulted Sony Max to second place in the top 10 channels across genres list for week 33. Sony Max scored 680.893 million weekly impressions, far behind the top 10 channels across genre Sun TV that had 1,066.846 million weekly impressions.

    Two channels each from the Sun TV Network, Zee Entertainment Enterprises Limited (Zeel), Star India, Network 18 (Viacom 18) and Sony Pictures Network were among the top 10 channels across genre list for week 33 of 2017. In terms of genre, six Hindi GECs’, two Telugu GECs’, and one channel each from the Hindi Movies genre and Tamil GEC genres made up the list of top 10 channels across genre for week 33.

    Close on the heels of Sony Max was Zeel’s flagship Hindi GEC Zee TV at third place across genre with 674.492 million weekly impressions followed even more closely by Zeel’s FTA GEC channel Zee Anmol with 673.259 million weekly impressions. Over the past few weeks, these two Zeel GEC’s have been topping Hindi GECs’ in the across genres list, and they continued to do so in week 33 also.

    Following Zee Anmol was Star India’s flagship Hindi GEC Star Plus with 647.107 million weekly impressions at fifth place. Network 18’s (Viacom 18) flagship Hindi GEC Colors at sixth place with 634.677 million weekly impressions was followed by Star India’s flagship Telugu GEC Star Maa at seventh place with 596.510 million impressions. Another Sony Pictures Network channel (SPN) and women oriented Hindi GEC Sony Pal was at eighth place with 555.271 million weekly impressions.

    The Sun Network’s flagship Telugu GEC Gemini TV was at ninth place with 539.099 million weekly impressions followed by Viacom 18’s FTA Hindi GEC Rishtey with 520.444 million weekly impressions.

  • Bahubali continues to rule the box office as it pushes aside others in third week

    The fact that films and cricket remain its dominant entertainers on television was evident when the Zee TV premiere of Dangal on 21 May and the final of the IPL T20 on Sony Max took the toll at the box office.

    Last Friday saw the release of two totally different genre films – Hindi Medium and Half Girlfriend.

    Hindi Medium is an entertaining family fare that also tackles a social issue relating to the education system in India; showing how every educational institution brands itself as ‘international’ and,while even the poor want their children to get English education, it is gradually going out of their reach. This is a small budget film with not much wasted on artistes while the limited locations help curtail the budget.

    Half Girlfriend, on the other hand, is youth oriented romance. It used all the traditional stuff that a love story has been using through the history of storytelling: taming of the shrew, rich vs poor, chamcha friends around and, as a side attraction, it also touches on the Swachh Bharat issue stressing on the need for toilets in mofussil area schools so girl students do not shy away from enrol!ing. Sadly, all these elements were badly and predictably strewn together handled with inept direction.

    Of the films released last week, Ram Gopal Varma’s idea of The Godfather, Sarkar 3, backfired yet again. Why is RPG trying to sell the same idea again if it was not accepted the first time? In filmmaking, you can’t be third time lucky with the same stuff!

    Of the already running films, only Bahubali (Dubbed-Hindi) is sustaining. It is no secret that no dubbed film has ever done this kind of business while, it is also no secret that no Hindi films has reached such box office height either, be is a Salman Khan or an Aamir Khan starrer despite their being known to break barriers.

    Box Office status wise:

    *Half Girlfriend opened reasonably well but the word of mouth was mostly against its content. The film collected 29.1 crore over the weekend and may fall short of its target. The price at which its Indian theatrical rights have been sold, the film will need to reach a target of little short of 100 crore.

    *Hindi Medium opened to an indifferent response on Friday, a good word of mouth helped the film as it gained on Saturday and Sunday to end its opening weekend with Rs 109 million. It should sail safe.

    *Sarkar 3 has been very poor managing to collect barely Rs 82 million in its first week and is a loser.

    *Meri Pyaari Bindu, with lesser number of screens compared to Sarkar 3, has been a slow starter but, being a mini budget enterprise, should not offset the producers’ balance sheet. The film collected Rs 86 million.

    *Bahubali 2: The Conclusion (Hindi-Dubbed) maintains strong trends as the film collects a whopping Rs 676 million in its third week taking its three week total to Rs 4.495 billion – the highest box office collections ever for a film in the Hindi belt.

  • Make-A-Wish & fueladream.com team up with ‘Bahubali’ to help kids

    MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

    Team Bahubali has set new trends in the Indian film making business and is very excited to take part in this initiative. It’s an initiative which leverages the power of technology and crowdfunding to make a difference to the lives of others. This is a unique innovation that will be promoted through social media by all the 3 partners –Make-A-Wish India, Fueladream and Bahubali. The production team, cast and crew of Bahubali have taken a massive interest in the work that Make-A-Wish India strives to do. They have decided to be a part of this great initiative by an NGO & get behind them by spreading awareness for the work they do and raise funds in the process.

    Bahubali 2 –The Conclusion producer Shobu Yarlagadda says “We want our fans to make a difference to the lives of these kids by funding this online at Fueladream.com.”

    This collaboration also makes it easier for the children to have their innermost wish fulfilled, which can be one of the following– to have something get a bicycle /Doll house / mobile phone or even a laptop, go to the sets of a movie like Bahubali, ‘meet the stars’ of the film or BE a film director for a day.

    Fueladream founder and CEO Ranganath Thota says, “We are touched by the genuine interest that the team at Bahubali has taken in promoting this cause & are thrilled to be pioneering a crowdfunding initiative that involves a movie brand of the stature of Bahubali.”

    These wishes are more than just a nice thing. They impact everyone involved. It lifts the children’s spirits, makes them more receptive to the painful and gruesome medical treatments that they have to go throughgiving them an added incentive to fight the disease ailing them. It impacts the doctors, volunteers and donors as well. It makes them realise that a small gesture can go a long way. It gives their parents a chance to be optimistic.

    Make-A-Wish India CEO Deepak S Bhatia says “We are thrilled that the team at Bahubali is partnering with us to restore hope, strength and joy for children diagnosed with a life-threatening medical condition. With support from Fueladream, we are confident that all Indians will come forth to support our cause in a big way to ensure that their contributions will enable us grant almost 10,000 wishes per annum.”

    Not only can you brighten the life of a sick child by contributing to this campaign, but those who fund get interesting rewards – T shirts signed by the stars of the movie, comic books and even tickets to the first day show of Bahubali! The campaign will be under way the end of April 2017

  • Dharma movies to be shown on Spuul VOD

    Dharma movies to be shown on Spuul VOD

    MUMBAI: Digital video-on-demand (VOD) platform Spuul has partnered with Dharma Productions for its existing library. This move is in keeping with their strategy for 2016 to become the dominant player in the Indian movie content – both Bollywood and regional.

    In addition to the Hindi version of Bahubali, other blockbuster movies like Kapoor & Sons, Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Na Ho, Kabhi Alvida Na Kehna and Humpty Sharma Ki Dulhania, will be added to the library for Spuul’s premium subscribers in countries rich in the Indian diaspora.

    Dharma Productions already has a licensing deal with Amazon Prime. With this, the streaming service will air the digital premieres of movies like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu featuring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, which has Varun Dhawan and Alia Bhatt.

    With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are extremely excited to partner with Dharma, and to add their films to our library. Movies from Karan Johar’s production house continue to be a favourite amongst film lovers, and we’re only facilitating a platform for viewers to watch their all time favourite films,” said Spuul Global CEO Subin Subaiah. This is a non-exclusive deal for territories outside India..

    These movies will be available across platforms like web, mobile (iOS, Android), smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android)

  • Dharma movies to be shown on Spuul VOD

    Dharma movies to be shown on Spuul VOD

    MUMBAI: Digital video-on-demand (VOD) platform Spuul has partnered with Dharma Productions for its existing library. This move is in keeping with their strategy for 2016 to become the dominant player in the Indian movie content – both Bollywood and regional.

    In addition to the Hindi version of Bahubali, other blockbuster movies like Kapoor & Sons, Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Na Ho, Kabhi Alvida Na Kehna and Humpty Sharma Ki Dulhania, will be added to the library for Spuul’s premium subscribers in countries rich in the Indian diaspora.

    Dharma Productions already has a licensing deal with Amazon Prime. With this, the streaming service will air the digital premieres of movies like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu featuring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, which has Varun Dhawan and Alia Bhatt.

    With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are extremely excited to partner with Dharma, and to add their films to our library. Movies from Karan Johar’s production house continue to be a favourite amongst film lovers, and we’re only facilitating a platform for viewers to watch their all time favourite films,” said Spuul Global CEO Subin Subaiah. This is a non-exclusive deal for territories outside India..

    These movies will be available across platforms like web, mobile (iOS, Android), smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android)

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • ‘Rustom’ beats ‘Mohenjo Daro’; collects Rs 90 cr

    ‘Rustom’ beats ‘Mohenjo Daro’; collects Rs 90 cr

    MUMBAI: Happy Bhag Jayegi a comic romance with yet another story on India Pakistan integration, find favour with metro audience catering to select multiplex crowd. With a good word of mouth, the film’s addition to its opening day figures is noticeable. The film opened with Rs 2.3 crore on Friday and doubled that on Sunday to end its opening weekend with a total of Rs. 10.45 crore.

    UnIndian remains poor.

    Rustom pitted against what was expected to be a spectacular drama woven around the ancient civilization of Mohenjo Daro, not only starts off with a terrific opening response but also goes onto to win much appreciation from the audience.

    The film, which opened with Rs 14 crore on day one, went on to consolidate over the weekend also making the most of the Independence Day holiday on Monday, the 15th August and remained steady for the next three days, again getting some advantage on the Raksha Bandhan holiday on Thursday, in parts of India, to finish its first week with Rs 89.5 crore.

    Mohenjo Daro, an ambitious looking film promising much but, as it turned out, had nothing to do with its title or the period it promised to present on screen. In fact, the film turned out to be an attempt to palm off a B grade Bahubali vs a simple noble hero story that showed no sense of script or execution.

    The moviegoer rejected the film from day one as the film’s opening remained poor. The film had an opening of 8.8 crore on day one with the weekend showing little improvement. The Independence Day holiday on Monday helped little as the film ended its first week with a total of Rs 49.2 crore. The film is a major setback financially.

    Budhia Singh- Born To Run collects Rs 2.25 lakh in its second week to take its two week total to Rs 2.15 crore.

    Dishoom adds 60 lakh for its third week to take its three week total to Rs 65.2 crore.