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Tag: Bagzone Lifestyles Pvt Ltd

  • Bagzone Lifestyles Pvt Ltd launches Lavie Signature

    Bagzone Lifestyles Pvt Ltd launches Lavie Signature

    Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company behind brands like Lavie and Lavie Luxe, has announced the launch of Lavie Signature, a standalone online-exclusive brand. Positioned between Lavie and Lavie Luxe, Lavie Signature aims to redefine premium by making high-quality bags accessible at affordable prices.

    With bags priced between Rs 2000 and 3500, Lavie Signature targets customers seeking a balance of style and value. Each bag is made from durable PB fabric and features high-grade metal hardware, including a distinctive chunky logo. The brand integrates modern design elements like the monogram laogo, color block patterns, and quilting, positioning Lavie Signature as a trendy choice for consumers.

    “With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends. We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability. This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market,” said Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    This strategy targets a digital-savvy audience, positioning Lavie Signature as a leading brand for premium bags on online platforms. The immediate goal is to build awareness and establish its identity as a premium brand, while the long-term focus will be on expanding the product range and increasing market share in the premium category. With Lavie Signature’s launch, the parent company continues its commitment to innovation and delivering a seamless online shopping experience through this exclusive brand.

    Lavie Signature products are exclusively available on Myntra.
  • “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    Mumbai: In a market where discerning consumers seek out not just products but experiences that reflect their sophisticated tastes, Lavie Luxe emerges as a brand synonymous with elegance and quality. Expanding beyond its esteemed reputation for high-end handbags and accessories, Lavie Luxe recently ventured into the fragrance industry with the launch of its new perfume line. Lavie Luxe, the premium extension of Lavie, introduced four meticulously crafted Eau de Parfum fragrances: Lush, Lily, Lagoon, and Love.

    Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship.

    To know more about the brand, Indiantelevision.com caught up with its parent company Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    Edited Excerpts:

    On Lavie Luxe’s venture into the perfume category

    The inspiration to venture into the perfume category comes from our desire to offer a more comprehensive luxury lifestyle experience to our customers. Perfumes are a natural extension of our brand, which is synonymous with elegance and sophistication. By introducing perfumes, we aim to strengthen our emotional connection with our customers and provide them with a product that complements our existing range of high-end offerings.

    On Lavie Luxe perfumes setting itself apart from other luxury fragrances in the market

    Lavie Luxe perfumes stand out due to their unique blend of exquisite fragrance compositions and superior quality. Each scent is meticulously crafted with an 18 per cent fragrance concentration, ensuring longevity and a lasting impression. Additionally, our perfumes include a moisturizer component, making them gentle and skin-friendly. Our commitment to premium packaging and sophisticated branding further distinguishes our products in the luxury fragrance market.

    On Lavie Luxe ensuring the quality and safety of its perfumes

    Quality and safety are of great importance at Lavie Luxe. Our perfumes undergo rigorous dermatological and allergen testing to ensure they are safe for all skin types. We source the finest ingredients and materials to create our fragrances, and are meticulously manufactured locally in Gujarat which also adheres to the highest standards. This dedication to excellence ensures that our customers receive a product that is both luxurious and safe.

    On customer expectations from Lavie Luxe in the future

    Customers can look forward to a continued commitment to luxury and innovation from Lavie Luxe. We plan to introduce new and exciting products that align with our brand’s values of elegance and sophistication. This includes expanding our range within the perfume category and exploring other luxury segments. Our goal is to consistently provide our customers with high-quality, premium lifestyle products that enhance their everyday experiences.

    On this expansion fitting into Bagzone Lifestyle Pvt Ltd’s overall growth strategy

    The launch of the Lavie Luxe perfume line is a strategic extension of Bagzone’s commitment to offering luxurious and high-quality products. It aligns with our broader strategy of becoming a multi-category brand, following our successful launch of watches under Lavie earlier this year, and positions us to continue diversifying our offerings. By entering the perfume market, we are expanding our footprint in the luxury segment and reinforcing our brand’s identity as a provider of premium lifestyle products. This move allows us to offer our customers a more holistic Lavie Luxe experience, where they can enjoy not only our renowned handbags and accessories but also exquisite fragrances that align with our brand values of elegance and sophistication.

  • Lavie & Archana Kochhar’s glam collection lights up the runway with Malaika Arora

    Lavie & Archana Kochhar’s glam collection lights up the runway with Malaika Arora

    Mumbai: Bombay Times Fashion Week recently witnessed a captivating display of haute couture as Lavie, known for its premium bags, showcased its exclusive Lavie Luxe 2024 collection in collaboration with renowned fashion designer Archana Kochhar. The runway was graced by the presence of actress Malaika Arora, who mesmerised audiences as the showstopper, promising a blend of elegance and sophistication.

    Inspired by the Ateliers of Europe, Lavie Luxe’s collection exudes sophistication with intricate details and contemporary flair. From lavish embellishments to sleek silhouettes, every item reflects timeless elegance and transcends trends. Crafted with precision, Lavie Luxe’s new collection epitomizes opulence and refinement, promising to captivate discerning fashion enthusiasts. To epitomize the fusion of fashion and elegance, Malaika Arora’s ensemble, embellished with handwoven Lucknowi embroidery, reflects the essence of Archana’s “Ainna” collection, paying tribute to Indian weaves and artisanal craftsmanship.

    Paired with Lavie Luxe’s Embellished Potli, adorned with intricate embroidery pattern. The striking design, with its beautifully beaded dual handles, exudes sophistication, symbolizing the culmination of a triumphant showcase.

    The partnership between Lavie and Archana Kochhar celebrates modernity by seamlessly integrating Archana’s visionary designs with Lavie Luxe’s sophisticated charm. This collaboration signifies a fusion of creative minds, offering a range that encapsulates modern sophistication while paying homage to traditional craftsmanship.

    Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala said, “The collaboration with Archana Kochhar is a visionary journey that allows us to seamlessly blend luxury with innovation. Lavie Luxe’s exclusive collection of clutches & Potlis represents a canvas for unique stories, woven with elegance and modernity, setting the course for the future of style.”

    Further adding to this Archana Kochhar stated that, “Partnering with Lavie for BTFW was a creative journey, blending my vision with their expertise. Together, we crafted a collection that embodied elegance and a contemporary approach, celebrating the modern woman’s style.  It was an incredible collaboration, bringing our creative visions to life on the runway”

    In conclusion, the collaboration between Lavie and Archana Kochhar at Bombay Times Fashion Week epitomized the harmonious fusion of luxury, innovation, and tradition. Through Lavie Luxe’s exclusive collection and Archana’s visionary designs, the runway witnessed a celebration of elegance, sophistication, and contemporary style. This collaboration not only showcased the creative prowess of both brands but also set a new standard for luxury fashion, inspiring the future of style with its seamless integration of tradition and innovation.

  • Bagzone Lifestyles partners with Warner Bros Discovery Global Consumer Products

    Bagzone Lifestyles partners with Warner Bros Discovery Global Consumer Products

    Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company of Lavie Sport, is set to revolutionise the fashion accessories landscape through a remarkable collaboration with entertainment powerhouse Warner Bros Discovery Global Consumer Products. The innovative collaboration debuts with an official collection dedicated to Lavie Sport, featuring bags inspired by iconic DC superheroes like Superman, Batman, and Wonder Woman. Recognising the timeless appeal of these globally recognisable superheroes and themes, Bagzone seamlessly integrates them into its product aesthetics and prioritizes quality to exceed customer expectations.

    The collaboration between Bagzone and Warner Bros Discovery Global Consumer Products spans diverse age groups, making them the perfect fit for this venture. The debut result is a carefully curated collection of 8 SKUs, showcasing beloved DC Super Heroes like Superman, Batman, and Wonder Woman. These iconic superheroes seamlessly integrate into Bagzone’s line of high-quality products, offering a unique fusion of fashion and entertainment.

    Collection details:

    Collection name: Lavie Sport officially collaborates with Warner Bros. Discovery Global Consumer Products for a collection inspired by Superman, Batman, and Wonder Woman.

    Product categories: The initial launch highlights three distinct ranges of backpacks for Lavie Sport, featuring iconic DC Super Heroes Superman, Batman, and Wonder Woman.

    Pricing: The price of the collection will range between INR 1500 to INR 1700.

    Availability: The products will be available for purchase both online and offline, providing consumers with convenient access.

    Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala, expressed his enthusiasm about the collaboration, stating, “We are thrilled to integrate iconic DC Super Heroes into our products, creating a blend of style, quality, and entertainment that has never been seen before. Bagzone envisions that this collaboration will not only elevate the brand presence but also set a benchmark for future industry collaborations. This distinctive blend of fashion accessories and iconic entertainment exemplifies Bagzone’s commitment to delivering innovative and boundary-pushing products. Anticipating substantial revenue growth through this collaboration, Bagzone aims to tap into the immense popularity of Warner Bros. Discovery’s iconic characters”.

    This collaboration between Bagzone Lifestyles and Warner Bros Discovery Global Consumer Products promises to redefine the fashion accessories industry in the Indian market, where iconic characters seamlessly merge with high-quality fashion, setting a new benchmark for style and entertainment.

  • Bagzone Lifestyles, parent of Lavie secures $ nine million investment

    Bagzone Lifestyles, parent of Lavie secures $ nine million investment

    Mumbai: Bagzone Lifestyles Pvt. Ltd., the owner of India’s leading fashion accessories brand, Lavie, is pleased to announce a significant milestone in its journey towards becoming a household name. The company has successfully secured a substantial $ nine million investment from the esteemed First Bridge India Growth Fund. This strategic partnership marks a pivotal moment in Bagzone’s evolution, propelling its ambitious growth plans and reinforcing its position as a market leader in the fashion accessories industry.

    With this new capital infusion, Bagzone is set to fortify its internal manufacturing capabilities by establishing a state-of-the-art, 150,000-square-foot factory. Additionally, the company is embarking on an ambitious plan to expand its offline presence with the opening of 300 exclusive brand outlets. These investments will further enhance the brand’s recognition and reputation through captivating marketing campaigns featuring their brand ambassadors, the dynamic Ranveer Singh for Lavie Sport and the charismatic Anushka Sharma for Lavie.

    Over the next five years, Bagzone is dedicated to achieving tenfold growth, transforming into a diversified, multi-brand corporation spanning multiple product categories. Simultaneously, the company aims to achieve a 70 per cent localisation rate in its sourcing efforts while expanding its brick-and-mortar presence. This rapid expansion strategy is expected to create employment opportunities for 1,000 individuals nationwide, directly contributing to the nation’s economic growth. The company also aims to penetrate Tier Two and Tier Three markets to meet the evolving demands of its customers.

    Bagzone Lifestyles Pvt. Ltd CEO  Ayush Tainwala, expressed his excitement about the partnership, stating, “We are very excited to partner with First Bridge. They come with a long track record of building many successful consumer businesses. We hope to grow ten times in the next few years and become a multi-category, multi-brand business. We will use the funds raised to enhance our in-house manufacturing capability, deepen our offline presence, and grow our brand’s stature and recall.”

    First Bridge managing partner Vishal Kumar Gupta, said, “First Bridge is delighted to partner with Bagzone, with the maiden investment from its new fund. Lavie is already the clear market leader. They operate in a market that will benefit from the shift to organised and an exponential increase in women’s consumption in the next few years. In Ayush, we see a young and energetic founder who has a deep understanding of the accessories market in India. We are confident of a successful journey of hyper-growth with team Lavie.”

    According to a recent survey by Statista, ‘the handbags segment in India is projected to reach a revenue of US$4.19 billion in 2023, with an anticipated annual growth rate of 6.14 per cent from 2023 to 2026 (CAGR 2023-2026)’. Moreover, the parent company has observed consistent growth in customers as well as an increase in the demand for the newly launched products. The funds raised will be used to further bolster this growth and establish a stronger foothold in the industry.