MUMBAI: It’s been a good week for Madison Creative. It has just bagged the creative duties of Shri Adhikari Brothers’ new channels ‘Mi Marathi’ and ‘Janmat’, as well as that of real estate developers Rustomjee and Teddy and Friends Baby pads and diapers and adult incontinence products of Nobel Hygiene.
The three accounts are worth a combined total billing pegged at Rs 150 million.
Sri Adhikari Brothers News & Television Network Ltd vice chairman and managing director Markand Adhikari said, “The channel business is becoming extremely competitive with a plethora of launches. We needed an agency who would put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”
Said Percy Chowdhry, director, Keystone Group: “Real estate is going to witness even more competition with foreign direct investments coming in. In such a scenario we wanted to associate with the best agency who will meet the international challenge. And we believe Madison Creative is the apt agency.’
According to Kamal Johari, director, Nobel Hygiene, “We have been in the market for five years now. Our customers are extremely satisfied with our product quality. It is time now to be very aggressive and for that we need a very professional agency with a good track record. And Madison Creative has a very good track record. They have made several brands leaders in the market place’
Madison Communications executive director Prabha Prabhu said, “We are delighted with winning three accounts in a single week. They are such diverse categories and all are equally challenging.”
Madison Creative’s win of these three accounts follows those of Deccan Chronicle, Neelkanth Group, Forbes Yellow Pages and Smart photography in the last few months.