MUMBAI: MediaCom India, the media independent unit of Grey Worldwide India, has won the Agency of Record (AOR) business of Modi Lottery account.
MediaCom India senior VP Harish Shriyan made the following remarks about the win: “We are delighted to have Modi Lottery on board, and extremely charged to handle this new category of business in a highly competitive market place.”
The new win follows on MediaCom bagging the AOR for NDTV both the English and Hindi channels and also won the AOR for Bridgestone in a pitch against WPP Media’s Maximise and Mudra’s Optimum Media Solutions. In the recent past, MediaCom has won the AOR business for Maxwell Apparel and media planning for Johnson & Johnson Baby Franchise.
Globally, MediaCom is the sixth largest media house with billings of over $12 billion and presence in over 75 countries. Its global AORs include Warner Brothers, P&G, Mars, Reebok Shell. In India, MediaCom clients include Marico Industries, Sony Entertainment Television, Medimix and Arvind brands, besides the media needs of Grey Worldwide clients including Gujarat Ambuja Cement, Hindalco, Revlon, Oracle and Carrier Aircon. MediaCom also has alliances with a few small agencies for their media planning and buying requirements.
Keeping in line with these new successes Grey Worldwide recently re-opened their Chennai branch and already boasts of a client portfolio which includes Sara Lee TTK- Eva Deodorant along with The Park Hotel.