NEW DELHI: Starting the new year on a bright note, Madison Media has bagged the media account of Hyundai Motor India (HMI). The advertising budget of HMI is Rs 600 million. The account was previously handled by Zenith Media.
“Madison’s USP has always been what we do for our clients and the impact managed for media money. And to me there was a fit with the kind of impact, which Hyundai was looking for. I think we won the account due to our dedicated team, servicing and turnaround time,” said Madison general manager Basabdatta Chowdhuri.
For the record, Hyundai chose Madison after two round of presentations. While the initial round was more about credentials, the final round, comprising four agencies, was based on a specific brief. “There is going to be a major change in media strategy in the coming year and the client is looking for an overhaul in its media delivery,” said an industry source.
On the new business, Chowdhuri added, “Hyundai is an aggressive and active account. The company has done tremendously well, celebrating its fastest roll-out of 500,000 cars here. A lot of action is expected this year.”
This is Madison’s first win after Chowdhuri took over as general manager of Madison Delhi office late last year.