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Tag: Bags

  • Cars24 turns Zomato delivery bags into mobile adverts across Bengaluru

    Cars24 turns Zomato delivery bags into mobile adverts across Bengaluru

    BENGALURU: Bengaluru’s gridlock has found a new purpose. Cars24, the used-car platform, has plastered its branding across thousands of Zomato delivery bags, turning food couriers into roving billboards. The logic is simple: if the city won’t move, let the marketing do the moving.

    The partnership transforms everyday delivery bags into brand real estate. With Zomato’s army of riders weaving through traffic and queuing at signals, Cars24 reckons it’s found a captive audience where traditional out-of-home advertising stands still.

    “OOH is great. But MOH—moving out of home—is better,” says Cars24 head of creative, content and communication Prachi Sharma. “We had one simple idea: take the brand to the streets in a city that is constantly moving.”

    The company frames this as part of a broader hunt for unconventional brand surfaces. Delivery bags today, something else tomorrow. For now, Cars24 is treating the exercise as an experiment, promising to share learnings and impact data once the campaign wraps.

    It’s marketing that moves with the traffic—and in Bengaluru, that means it moves very slowly indeed. Which, for advertisers, may be precisely the point.

    Second-hand car platform tests “moving OOH”  as traffic-choked city becomes captive audience

     

  • National Feather Award: NxtDigital’s NxtHub bags ‘Best Innovative Project of the Year’

    National Feather Award: NxtDigital’s NxtHub bags ‘Best Innovative Project of the Year’

    Mumbai: The prestigious National Feather Award for the ‘Best Innovative Project of the Year’ was awarded to NxtDigital Ltd (NDL) for its innovative and future-ready digital NxtHub project at a function here. The NxtHub is a one-stop digital solution – delivering digital TV, broadband, OTT and Wi-Fi.

    The NxtHub concept was designed and rolled out by NxtDigital Ltd, the media vertical of the global Hinduja Group and India’s premier integrated digital platforms company, with a presence in digital cable, satellite (Hits), broadband, Wi-Fi, content and OTT distribution and teleshopping. NDL has a presence in more than 4,500 pin codes, covering over 1,500 cities and towns.

    The NxtHubs are owned and operated by NDL and equipped with the latest technology comprising an ADDS or Advanced Digital Distribution System – with the capability to deliver over 650 Digital TV services received via satellite to Last Mile Owners (LMOs) and their end subscribers. NxtHub’s avant-garde technology, with the plug-and-play model eliminates the need for LMOs to invest in headend and related technology, whilst being able to give their customers, the width and depth of digital services. Expanding the current offering that includes digital video, broadband, OTT and Wi-Fi; these NxtHubs are future-ready to offer a slew of additional digital services to a wider geography.

    NDL has set up over 90 NxtHubs and is in the process of rolling out more, strengthening its footprint across the country to ensure affordable digital services to all, in line with the government’s vision of a ‘Digital India.’

    “NDL has always been at the forefront of innovation, using technology to boost digitisation of our networks and endeavoring to deliver the best to our customers,” stated NDL COO NK Rouse. “Our focus continues to be on strengthening the overall ecosystem by harnessing the convergence of technologies, delivered through a national network of NxtHubs.”

    The NxtHub project is spearheaded by Manoj Agarwal, who is the commercial director at NDL. “This prestigious award reflects our vision and mission of a complete digital transformation. Digital TV, OTT, Wi-Fi and broadband are the start of expanding our digital highway of services that have been developed by NxtDigital,” stated Agarwal.

  • Traworld launches new campaign featuring Sonam Kapoor

    Traworld launches new campaign featuring Sonam Kapoor

    MUMBAI: Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign ‘The World is Your Ramp’ featuring Sonam K Ahuja, the much adored fashion icon from the Indian film industry as the face of their brand.

    The ad campaign reflects the positioning of the brand as a fashion brand rather than a plain luggage brand. The campaign is to tap the consumers who are regular travellers for many occasions and also look for fashionable luggage bags.

    Traworld’s bags look and feel is more like a fashion accessory than just a bag.

    Traworld is a premium and modern luggage brand for premium and fashion conscious travellers who love to use travel luggage for their varied needs. The brand offers a range of luggage bags which are stylish, classy, yet sturdy and value for money, keeping in mind the need and fashion sensibilities of its customers.

    The luggage bags range from casual to business travel segments and come in different sizes as per the consumer’s requirements. The product is lightweight, shock resistant and water resistant with unique locking system to keep the luggage secured. Mobility ranges from four wheeled to eight wheeled, so that your luggage travels at your pace and is easy to carry.

    The entire advertisement strategy is being conceptualised and driven by Makani Creatives, that is positioning the brand for premium customers reflecting upon their needs as per their lifestyle and choices. To its credit it has worked with various iconic brands like Pepe, Red Tape, Panasonic, Metro Shoes, Mochi Footwear, Channel, Mahindra Logistics, Lavie, Killer Jeans and several others.

    The brand is focussing on print ad-campaign across national and other regional dailies spread across 10 leading cities reaching out to consumers across India. Besides very strong BTL activities have been planned with all the MBOs across India, to deliver the essence of the brand and enhance visibility. After looking at the success of the campaign, the company may also look at TV campaign in the years to come.

    Traworld founder and managing director Tushar Jain says, “We are delighted to sign Sonam K Ahuja as a brand ambassador for our brand Traworld as she is the true embodiment of what the brand stands for. We see a deep connect with regards to her style and the elite urban population who can easily relate to her as their fashion icon. We couldn’t have had a better choice to represent the brand than her and Makani Creatives also delivered phenomenally well on brand positioning and marketing with their creative acumen.”

    He further added that, “We have taken a woman as our brand ambassador, which is first of its kind for an Indian luggage brand to do so. The fashion goes well with women folk and this would give us edge over others in the industry.”

    Sonam Kapoor Ahuja adds, “I am super excited to endorse premium luggage brand Traworld. The brand goes well with my style statements and is in tune with my choice of fashionable and stylish bags. Since I am a frequent traveller and I literally live out of my luggage, I am cautious of the brand I would carry as it’s just not a brand but something that defines my personality. I can personally relate to the brand as it strongly relates to fashion. The brand will surely win the hearts of people who are always on a lookout for trendy and stylish bags while they are travelling”,

    Traworld is available in all leading retail stores across the country. It is also available in general trade through large distribution network of 3500 MBOs spread across seven States. The brand is also available on online platforms like Amazon, Flipkart, Myntra, Amazon, Snapdeal, Indiamart and Paytm Mall to name a few. With our current association we are sure we will be able to further enhance the brand visibility across India.

    Traworld is a luggage brand for the premium travellers. Traworld brand has achieved sizable business and has presence across all major metros and other major cities in the country. The brand presence on the online platforms is very strong. The addressable market for Traworld luggage brand is Rs 6,000 core.

    The brand is owned by High Spirit Commercial Ventures, leading luggage bags manufacturer and exporter. The company has registered revenues of Rs. 250 crore for the year ended 31 March, 2018. The company also owns leading brands like Priority, Humpty Dumpty and Hashtag to cater to multiple segments in the backpack segment.

    The company has offices in 10 major cities of the country and has a distribution network of 10,000 points of sale spread across India. The company is the sole licensee of all top cartoon characters.

  • Baggit launches new campaign with Shraddha Kapoor

    Baggit launches new campaign with Shraddha Kapoor

    MUMBAI: Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign,  #PutItOnTheTable.

    Focusing on women empowerment the campaign will capture the essence of the issue where women are reluctant to speak their minds because of their own hesitation and others interruptions or both. 

    The campaign aims to change that by inviting women to put their thoughts on the table.  Led by their brand ambassador, popular Bollywood youth and style icon, Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind. The series of TVCs and print campaigns leverages one of the most favoured accessories of a woman – a bag, to make a statement and encourage other women to be seen and make their voices heard.

    The first in the series are 30 and 50 seconder TVC that will be launched across popular and niche channels. This will be supported by a diverse print campaign and an innovative digital campaign as well in the coming months. 

    The Baggit team will also take up strategic hoardings across metros to add to the campaign. Catchy in-store branding will engage the customers on the ground. 

    While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

    Baggit MD and chief design curator Nina Lekhi says, We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on the ground as well.”

    Lekhi, also believes in taking risks. So while the rest of the category is still solely being driven by looks, Nina has chosen to give a new direction to the way the category is represented and we have grabbed the opportunity to change the conversation in the category.”

    Baggit brand ambassador and actor Shraddha Kapoor adds, “In a world where women are changing the rules, the role of fashion is also changing. Fashion is no longer just an aesthetic requirement but is now a powerful expression of self and Baggit is one of the frontrunners that has captured this insight. The act of keeping the bag on the table is not just a statement but establishes ‘presence’. It asks women not to shy away or be hesitant to speak their mind. In my opinion, this is a sentiment that will echo very strongly with young Indians in the real world and I am really excited about my association with such a positive move by Baggit.”

    Everyone has the right to an opinion, and everyone deserves to be heard. The new Baggit campaign #PutItOnTheTable”  represents this new thinking. One where there is no place for gender roles or power games and where everyone has the right to speak and express an opinion.

  • Baggit bags Shraddha Kapoor as brand ambassador

    Baggit bags Shraddha Kapoor as brand ambassador

    MUMBAI: Baggit, India’s most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.

    Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of films. She is known for her sense of style and her trendsetting looks, much sought-after by today’s Gen Next. Baggit’s latest collection has been put together by Baggit MD and chief design curator Nina Lekhi and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive outlets as well as in 1000 plus multi-brand retail doors.

    Lekhi says, “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”

    Elaborating on her brand association Kapoor said, “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today’s woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”

    An environmentally conscious vegan brand, Baggit emphasises on the use of eco-friendly materials as well.

  • AMtouriserIN BAGtheAwards in Realtime on socialmedia

    AMtouriserIN BAGtheAwards in Realtime on socialmedia

    MUMBAI: Sunday, January 26, at a time when millions of Indians were glued to their TV sets for one the most awaited Bollywood Award Ceremonies, the social media world was going abuzz with an award ceremony of its own.

    Capturing the hearts of youthful, vibrant and super active followers and influencers in the Twitter world, American Tourister was hosting an award ceremony like never before. With every matching award in real time on television there was a category or an award being announced in the social media world with the hash tag #BAGtheAwards and @AMtouristerIN

    Reaching out directly to its consumers, the American Tourister handle created one of the biggest mass engagements in real – time. A burst of contests that matched the exact pattern as the awards, winner announcements, timely and innovative creatives with its products made the social experience lively and engaging. What followed was beyond expectations:-

           

    •Within the first 30 minutes of both the awards going live, influencers began tweeting a fun contest on twitter #BAGtheAwards

    •Contests that asked users to nominate their friends for Best Actor, Best Singer, Best
    Director, Life Time Achievement award amongst others went viral in a matter of minutes

    •Within the first 60 minutes, we #BAGtheAwards was trending at #1

    •American Tourister made it to Trendsmap India in no time

    •In less than 4 hours we were ranked as the 6th most trending topic across India

    •Our innovative movie posters combined with movie trivia got a phenomenal response

    •We had our own Mr. Bagchhan, towering over others on stage in real time

    •Icing on the cake: Consumers started trending #BAGtheAwards along with Bollywood actors and the awards, creating a seamless synergy of interests

    •Direct one-on-one tweets with the audiences won more than just a round of applause

    •#CreativitykaBaap, #Hatsoff, #ClassicallyWild were just some of our recognitions

    •In 4 hours, American Tourister acquired

    •240 Followers, 2.1 mentions per minute, for the brand

    •More than 3000+ Brand Mentions

    •Was viewed by 7.5 Lakh unique users

    •8.5 Million Timeline impressions delivered in Twitter nd more….
             

    Celebrating the success, Anushree Tainwala, Director Marketing, Samsonite South Asia Pvt Ltd said: “#Bagtheawards campaign is one of the best examples of smart and effective integration of a Brand with an event. It ensured we reached out to our core audience. It was heartening to see the participation in the activity with so much enthusiasm. The big learning for us was, creativity, coupled with intelligent use of Social Networks can be an effective substitute for huge media spends and sponsorships”

    Driving the creativity, Ankit Mishra, Chief- Brand Strategy, Eccentric Engine said “An activity like #Bagtheawards shows our intent, of establishing American Tourister as one of the smartest Brands on Digital in India. Our strategy is to leverage the power of Real Time Marketing. This kind of creativity will help us cut through the clutter and redefine the Vanity Metrics currently being used to assess the impact of a Social media activity”

    In 2014, American Tourister aims to direct a large amount of its brand building efforts in the social media space. The campaigns will not only reach out to its young, youthful set of customers but also aim to set benchmarks for innovation and real time social media activities.

     

  • OMS bags Nick media biz

    MUMBAI: Optimum Media Solutions (OMS), Mudra’s independent media agency, has been appointed as the media planning, buying and implementation agency for Nick India. The incumbent agency was Mediacom.
    In a multi-agency pitch OMS Mumbai won the mid size business on the basis of the media strategy and plans presented by the agency. The other agencies that pitched for the account include Rediffusion, TBWA Anthem and Network.

    The initial mandate is to promote the flagship program and brand ambassador for the channel SpongeBob SquarePants in the coming festive season. Nick was looking for a new media agency to help promote the channel in the increasingly crowded and highly competitive kids’ genre.

    OMS president Chandradeep Mitra said, “We are delighted to partner Nick in this exciting assignment. It is a tough challenge to promote a media brand, especially to promote a TV channel or program using other TV channels. It’s always great to have a media partner as a client, and we now have a clutch of media clients, including HBO, Adlabs Radio and Nick. I believe our strategy for vehicle and program selection, scheduling and budgeting, and above all, negotiating deals across other channels, helped us win this important business. Full credit to the OMS Mumbai team that made this happen!”

    According to MTV Networks India director – communications Sandeep Dahiya,, “We are glad to have OMS on board. With their sound strategic approach and the ability to execute ideas, they are well equipped to take Nick’s marketing plans to logical fruition.”

    Nick thus joins the roster of a number of other clients handled by OMS, including Reliance ADAG, Paras, HBO, ICI Paints, Dabur, LIC, SBI, HPCL, Air India, Zenith Computers, MTDC, Amway, Grasim, TTK, Sify, Jyothi Laboratories, RmKV Silks, Olympus, Panasonic and Orpat.