MUMBAI: Guess who’s checking you out before you even check out? Zepto is flipping the quick commerce script with a powerful new upgrade to its brand intelligence platform, Zepto ATOM. The latest feature, ‘Consumer Persona’, promises to make your data talk and it’s fluent in insights, psychographics, and pin code-level purchase patterns.
Think of it as a personal shopper for brands only smarter, faster, and built with data science. Whether it’s figuring out why someone didn’t add that chocolate bar to cart, when they’ll most likely return for dog food, or how diet preferences shift across Delhi vs. Dadar, Zepto’s persona engine has the answers.
“From multi-agency guesswork to real-time decision-making, this changes the game,” said Zepto chief business officer Devender Meel. “Brands can now engage with AI-powered personas, test messaging live, and optimise their campaigns in the moment.”
Zepto ATOM’s suite now includes:
● Chat with Synthesised Personas: Marketers can interact with AI avatars that mimic real customers to pressure-test ideas and pricing.
● Hyperlocal Campaign Launcher: Roll out ads based on city-level psychographics or cart behaviour in minutes.
● Upcoming features: Run city-specific surveys and tap into fresh audiences via sampling campaigns.
Zepto assures that all of this remains privacy-safe no personally identifiable information (PII) is involved. Insights are anonymised, yet razor-sharp.
More than 100 brands, including Tata Consumer Products, Mars, Henkel, The Whole Truth, Sid’s Farm, and Bagrry’s, are already aboard. Since launch in May 2025, Zepto ATOM has logged 40,000 plus usage hours, with over 1,500 brands participating in trial phases.
“Zepto GPT and pin code-level Geo insights have helped us pivot strategies at lightning speed,” said Shriram from Tata Consumer Products. Mensa Brands’ Ananth Narayan added, “It’s like having a crystal ball for e-commerce, but better because it’s data.”
As the quick commerce race heats up, Zepto’s making sure brands don’t just keep up, they get ahead, one consumer insight at a time.