ITV

Tag: Badshah

  • ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.

    To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.

    Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”

    The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.

    Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.

    Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.

    Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.

    Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6

    A.R. Rahman

    Badshah

    Shahid Mallya

    Amit Mishra

    Shreya Ghoshal

    Sachin-Jigar

    Jubin Nautiyal

    Jasleen Royal

    Amit Trivedi

    Benny Dayal & Neeti Mohan

    Divya Kumar

    Siddharth Mahadevan
  • ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.

    To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.

    Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”

    The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.

    Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.

    Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.

    Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.

    Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6

    A.R. Rahman

    Badshah

    Shahid Mallya

    Amit Mishra

    Shreya Ghoshal

    Sachin-Jigar

    Jubin Nautiyal

    Jasleen Royal

    Amit Trivedi

    Benny Dayal & Neeti Mohan

    Divya Kumar

    Siddharth Mahadevan
  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • Star Plus gears up for ‘Dil Hai Hindustani’ launch in January

    Star Plus gears up for ‘Dil Hai Hindustani’ launch in January

    MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show “Dil Hai Hindustani.” Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time slot.

    Produced by Frames Production, the show will celebrate the popularity of Bollywood music through talent from across the globe, from different cultures and nationalities, bound together by their love for Bollywood songs.

    Vivo has come on board for the show as the presenting sponsor.

    Speaking to Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “Dil Hai Hindustani is a unique show and we are very excited. We have gone far and wide across the world in search of a good talent. People will see and realize how different it will be from the other reality shows.”

    “Dil Hai Hindustani” promises to be a musical extravaganza showcasing phenomenal performances through not just solo, but also duet and group performances consisting of bands, choirs, acapella; a first of its kind on Indian television.

    The talent on the show will be judged by an expert panel who India on the world map for music. The panel would consist of director Karan Johar who travelled the globe to handpick singers for the show, while Bollywood’s favourite rapper, Badshah, will be seen making a debut as a judge on television. Music sensation — Shekhar Ravjiani and Shalmali Kholgade will be seen monitoring the contestants and judging the show.

    Bollywood’s finest director Karan Johar, known to create magic with every project he undertakes, said, “I am thrilled to be associated with and have an opportunity to curate performances based on talent from across the globe. It is rare to find a platform which takes Bollywood to the centrestage and with ‘Dil Hai Hindustani,’ we are ready to entertain the world with extraordinary performances.”

    Asked about launching his digital platform anytime soon, addressing the media Johar replied in the negative, and said, “Digital is definitely a very strong medium and a great means to scout talent. I have always been on the lookout to hunt for talented people on the web. As for venturing into it, I am still not ready. Right now, every failed script becomes a web series or short film, but I want to wait and see how the medium moves ahead. I will let others make the stairs and happily climb on when the time is right. Digital is a kid right now, when it will grow, it will be massive.”

  • Star Plus gears up for ‘Dil Hai Hindustani’ launch in January

    Star Plus gears up for ‘Dil Hai Hindustani’ launch in January

    MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show “Dil Hai Hindustani.” Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time slot.

    Produced by Frames Production, the show will celebrate the popularity of Bollywood music through talent from across the globe, from different cultures and nationalities, bound together by their love for Bollywood songs.

    Vivo has come on board for the show as the presenting sponsor.

    Speaking to Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “Dil Hai Hindustani is a unique show and we are very excited. We have gone far and wide across the world in search of a good talent. People will see and realize how different it will be from the other reality shows.”

    “Dil Hai Hindustani” promises to be a musical extravaganza showcasing phenomenal performances through not just solo, but also duet and group performances consisting of bands, choirs, acapella; a first of its kind on Indian television.

    The talent on the show will be judged by an expert panel who India on the world map for music. The panel would consist of director Karan Johar who travelled the globe to handpick singers for the show, while Bollywood’s favourite rapper, Badshah, will be seen making a debut as a judge on television. Music sensation — Shekhar Ravjiani and Shalmali Kholgade will be seen monitoring the contestants and judging the show.

    Bollywood’s finest director Karan Johar, known to create magic with every project he undertakes, said, “I am thrilled to be associated with and have an opportunity to curate performances based on talent from across the globe. It is rare to find a platform which takes Bollywood to the centrestage and with ‘Dil Hai Hindustani,’ we are ready to entertain the world with extraordinary performances.”

    Asked about launching his digital platform anytime soon, addressing the media Johar replied in the negative, and said, “Digital is definitely a very strong medium and a great means to scout talent. I have always been on the lookout to hunt for talented people on the web. As for venturing into it, I am still not ready. Right now, every failed script becomes a web series or short film, but I want to wait and see how the medium moves ahead. I will let others make the stairs and happily climb on when the time is right. Digital is a kid right now, when it will grow, it will be massive.”

  • MTV Brand Studio to create music festival for Amazon India

    MTV Brand Studio to create music festival for Amazon India

    MUMBAI: Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

    MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of Amazon.in’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

    A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

    “This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

    Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

    This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.

  • MTV Brand Studio to create music festival for Amazon India

    MTV Brand Studio to create music festival for Amazon India

    MUMBAI: Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

    MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of Amazon.in’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

    A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

    “This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

    Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

    This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.

  • One Digital Entertainment crosses the 1200+ channel mark

    One Digital Entertainment crosses the 1200+ channel mark

    MUMBAI One Digital Entertainment, known for managing digital video content and channels for some of the biggest creators in the country like Sanjeev Kapoor, Honey Singh, Badshah, Speed Records, Raftaar, Rannvijay, Anubhav Sinha, Tiger Shroff, Fever FM amongst others, recently crossed the 1200+ YouTube channels mark, further consolidating its position as the largest multi-channel network in the country. The company that started around three years ago today boasts of an undisputed 20 billion minutes of content that has been consumed on its network so far, 

     

    One Digital’s expansive presence ranges from music, entertainment, lifestyle, food, comedy and more. The company is also credited with identifying new talent and creating Internet sensations like Prajakta Koli, who has crossed 37,000 subscribers in less than 10 months on her channel Mostly Sane.  The largest content network for YouTube in India and also distributes content across multiple other content publishers and partners. 2016 will also see One Digital foray more actively into original web programming with a line-up of 12 different formats to be launched.

     

    Commenting on this success,  One Digital Entertainment COO and CO founder  Gurpreet Singh said, “Driving reach & viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its secret sauce to ensure we are able to deliver each creator their due. We are also humbled by the support and the talent of our creators and channels and only look to make this business more meaningful for them”.

  • One Digital Entertainment crosses the 1200+ channel mark

    One Digital Entertainment crosses the 1200+ channel mark

    MUMBAI One Digital Entertainment, known for managing digital video content and channels for some of the biggest creators in the country like Sanjeev Kapoor, Honey Singh, Badshah, Speed Records, Raftaar, Rannvijay, Anubhav Sinha, Tiger Shroff, Fever FM amongst others, recently crossed the 1200+ YouTube channels mark, further consolidating its position as the largest multi-channel network in the country. The company that started around three years ago today boasts of an undisputed 20 billion minutes of content that has been consumed on its network so far, 

     

    One Digital’s expansive presence ranges from music, entertainment, lifestyle, food, comedy and more. The company is also credited with identifying new talent and creating Internet sensations like Prajakta Koli, who has crossed 37,000 subscribers in less than 10 months on her channel Mostly Sane.  The largest content network for YouTube in India and also distributes content across multiple other content publishers and partners. 2016 will also see One Digital foray more actively into original web programming with a line-up of 12 different formats to be launched.

     

    Commenting on this success,  One Digital Entertainment COO and CO founder  Gurpreet Singh said, “Driving reach & viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its secret sauce to ensure we are able to deliver each creator their due. We are also humbled by the support and the talent of our creators and channels and only look to make this business more meaningful for them”.