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Tag: Badlapur

  • Zee Hindi movie cluster bags seven awards at The Asian Customer Engagement Forum (ACEF) awards

    Zee Hindi movie cluster bags seven awards at The Asian Customer Engagement Forum (ACEF) awards

    MUMBAI: The Asian Customer Engagement Forum (ACEF) awarded Zee Hindi Movies Cluster including Zee Cinema, &pictures and Zee Classic amongst others with seven awards recently in Mumbai. Zee Cinema bagged two gold awards, &pictures won one gold and two bronze awards, and Zee Classic is awarded with one gold and one bronze award. 

    Zee Hindi Movies Cluster Business Head Ruchir Tiwari commented, “We are extremely happy to have won seven awards at ACEF awards which is a global platform for recognition in the industry. It keeps us motivated to entertain our viewers in the best way we can.”

    Zee Cinema  won the prestigious gold award in the Innovation category for LUX Zee Cine Awards 2016. The mobile campaign reached out to a whopping 1.3 million users where people were creatively engaged in interactive activities. The channel won another gold award for efficient effectiveness of Digital Marketing for the promotion of World Television Premiere of Singh is Bliing. The campaign encompassed all social media platforms with the objective of reaching out to the maximum number of people.  

    &pictures won the gold award for Best Use of Celebrity Endorsement in the online media category for the World Television Premiere of Badlapur. A trade mailer idea was conceptualized in which the mail appears to be a letter written by Varun Dhawan, the lead actor of the movie. A bronze award was given for innovation in the Newspaper category for the promotion of Badlapur. The print advertorial conveyed the high points of the story of the movie Badlapur, in the form of news articles. Lastly, the channel also won a Bronze award for showcasing creativity in the Newspaper category for promoting the &pictures premiere of Tanu Weds Manu Returns. The print ad was made in the format of a wedding invitation card, inviting readers to attend the crazy wedding and figure out who finally gets married.

    Zee Classic won the esteemed gold ACEF award for innovation in the Publication category for its very successful movie festival – Classic Debut. To endorse the festival, channel along with IMPACT magazine contacted fourteen well known media personalities of current times and published a 4 page advertorial highlighting the debut of these personalities in the industry. The channel also won a bronze award for innovation in the Out of Home Media category for the Zee Classic Train Activity done for “The Golden Years with Javed Akhtar”. Local trains in Mumbai were selected and were exclusively branded as Zee Classic Radio trains along with playing classic melodies and untold stories narrated by the veteran lyricist and poet, Javed Akhtar. 

    ACEF Awards recognizes excellence in the field of customer engagement campaigns and activities across Asia. It provides a platform for recognition and learning in perhaps the most critical, emerging area of content creation

  • Zee Hindi movie cluster bags seven awards at The Asian Customer Engagement Forum (ACEF) awards

    Zee Hindi movie cluster bags seven awards at The Asian Customer Engagement Forum (ACEF) awards

    MUMBAI: The Asian Customer Engagement Forum (ACEF) awarded Zee Hindi Movies Cluster including Zee Cinema, &pictures and Zee Classic amongst others with seven awards recently in Mumbai. Zee Cinema bagged two gold awards, &pictures won one gold and two bronze awards, and Zee Classic is awarded with one gold and one bronze award. 

    Zee Hindi Movies Cluster Business Head Ruchir Tiwari commented, “We are extremely happy to have won seven awards at ACEF awards which is a global platform for recognition in the industry. It keeps us motivated to entertain our viewers in the best way we can.”

    Zee Cinema  won the prestigious gold award in the Innovation category for LUX Zee Cine Awards 2016. The mobile campaign reached out to a whopping 1.3 million users where people were creatively engaged in interactive activities. The channel won another gold award for efficient effectiveness of Digital Marketing for the promotion of World Television Premiere of Singh is Bliing. The campaign encompassed all social media platforms with the objective of reaching out to the maximum number of people.  

    &pictures won the gold award for Best Use of Celebrity Endorsement in the online media category for the World Television Premiere of Badlapur. A trade mailer idea was conceptualized in which the mail appears to be a letter written by Varun Dhawan, the lead actor of the movie. A bronze award was given for innovation in the Newspaper category for the promotion of Badlapur. The print advertorial conveyed the high points of the story of the movie Badlapur, in the form of news articles. Lastly, the channel also won a Bronze award for showcasing creativity in the Newspaper category for promoting the &pictures premiere of Tanu Weds Manu Returns. The print ad was made in the format of a wedding invitation card, inviting readers to attend the crazy wedding and figure out who finally gets married.

    Zee Classic won the esteemed gold ACEF award for innovation in the Publication category for its very successful movie festival – Classic Debut. To endorse the festival, channel along with IMPACT magazine contacted fourteen well known media personalities of current times and published a 4 page advertorial highlighting the debut of these personalities in the industry. The channel also won a bronze award for innovation in the Out of Home Media category for the Zee Classic Train Activity done for “The Golden Years with Javed Akhtar”. Local trains in Mumbai were selected and were exclusively branded as Zee Classic Radio trains along with playing classic melodies and untold stories narrated by the veteran lyricist and poet, Javed Akhtar. 

    ACEF Awards recognizes excellence in the field of customer engagement campaigns and activities across Asia. It provides a platform for recognition and learning in perhaps the most critical, emerging area of content creation

  • Eros Knowledge Partners 17th Jio MAMI Mumbai Film Festival

    Eros Knowledge Partners 17th Jio MAMI Mumbai Film Festival

    MUMBAI:  Eros International Media has teamed up with the 17th Jio MAMI Mumbai Film Festival as knowledge partner to recognise and support new talent.

     

    With this association, Eros International aims to strengthen its content strategy of backing good cinema, identifying and rewarding new talent. Furthermore, as knowledge partner the company will also be awarding the Gold category winners at the festival.

     

    Eros International managing director  Sunil Lulla said, “As Knowledge Partner, we saw a synergy in tying up with a significant film platform like MAMI, which showcases the best of Indian and international cinema. It’s a perfect opportunity to build on our vision of being a leading content company and recognising new talent. It’s been a fantastic year with some great commercial and critically acclaimed successes like NH10, Badlapur, Tanu Weds Manu Returns andBajrangi Bhaijaan and associating with MAMI is a step forward in supporting good cinema.”

     

    The 17th Jio MAMI Mumbai Film Festival director Anupama Chopra added, “We are thrilled to have Eros International as Knowledge Partner. It’s very exciting that a leading studio has joined hands with our film festival to support new talent. I hope that this opens many doors and enables new voices to emerge.”

     

    The opening of the film festival will held on 29 October.

  • &pictures packs marketing punch for ‘Badlapur’ TV premiere

    &pictures packs marketing punch for ‘Badlapur’ TV premiere

    MUMBAI: &pictures has packed a big marketing punch for the world television premiere of the Varun Dhawan starrer Badlapur. 

     

    The movie will premiere on 20 September at 8:30 pm and &pictures will be marketing it by launching a first-of-its-kind initiative called ‘The Badlapur Hunt’ for the people of Mumbai on 16 September.

     

    Zee Entertainment Enterprises Ltd (Zeel) Hindi movies channel business head Ruchir Tiwari said, “Honoring our commitment of providing the latest and best films, we at &pictures always aim to interact and engage with our audiences through various creative ways. ‘The Badlapur Hunt’ is one such innovative contest, which will be gain maximum traction on our strong digital platforms. We have a more direct relationship with our audiences than we ever did before and a distinctive 360 degree campaign across mediums is also planned.”

     

    The hunt enables five teams of two individuals each to participate, wherein winners stand a chance to win a state of the art tablet. The teams are selected via generic contests conducted on various media platforms including social media, newspapers and radio.

     

    The hunt begins with one person from each team being taken away to an undisclosed location. In order to search for their missing team member, their respective partners, (just like Varun Dhawan in the film) will have to solve clues and perform tasks handed out by &pictures team at strategic locations across the city.

     

    To pump up the participants and make the hunt even more thrilling, the channel is offering tempting gratifications for each task that the participant accomplishes in the hunt.

  • &pictures turns two; to launch ‘&HD Exclusive’

    &pictures turns two; to launch ‘&HD Exclusive’

    MUMBAI: Commemorating its second year mark, &pictures is all set to launch a prime property called &HD Exclusive, which will air latest movie premieres. The new programming band will launch from 18 August on &pictures HD and will be aired at 8 pm. 

     

    Zee Entertainment Enterprises business head Hindi movie channels Ruchir Tiwari said, “It has been a fantastic journey for us at &pictures. Celebrating the second anniversary of &pictures, we are launching a unique offering ‘&HD Exclusive’ for our valued viewers. The premiere property on &pictures HD will showcase films that have been carefully handpicked and will be available exclusively only for its audiences.”

     

    He added, “The channel’s consistent growth motivates us to do better and with a line-up of interesting television premieres in the coming months, we aim to continue our efforts to keep entertaining our audiences.”

     

    The channel is all set to host a distinctive bouquet of world television premieres of latest films like Dil Dhadakne Do, Tanu Weds Manu 2, Bangistan, NH10, Badlapur amongst others. Additionally, the channel is also gearing up for interesting content in the second half of the year.

  • Bharti Airtel partners ErosNow for Wynk Movies

    Bharti Airtel partners ErosNow for Wynk Movies

    MUMBAI: Bharti Airtel has partnered with ErosNow for its carrier agnostic mobile application – Wynk Movies.

     

    A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other videos from a host of partners including ErosNow.

     

    With this partnership, users of Wynk Movies can access ErosNow’s Bollywood content offering new and classic Bollywood movies including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 even before their television premiere.

     

    While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the app best on 4G given its seamless internet capability.

     

    Wynk CEO Kartik Sheth said, “We always partner with the best and are confident that having Eros’s premium content as one of channels on our app will help drive faster adoption for video services in the country. As smartphones penetrate deeper leading to a surge in the consumption of videos on mobile, Wynk Movies will further empower users to seamlessly access the best of video content on the move.”

     

    Eros Digital CEO Rishika Lulla Singh added, “Armed with our content library and first mover advantage, our vision for ErosNow is to fulfil the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices. An important part of our strategy is to be platform-agnostic and we are delighted to tie up with Airtel, a leading player in its space and a front runner in the 4G revolution where we believe our content and distribution synergies will create a win-win consumer proposition.”

     

    Eros International president – business development Kumar Ahuja said, “ErosNow has already garnered over 19 million registered users worldwide for ErosNow and we believe our integration with Airtel for their Wynk Movies platform will further give momentum to our customer acquisition strategy.”

  • “It was friends & food that made Crash the IPL possible”: Nikita Deshpande

    “It was friends & food that made Crash the IPL possible”: Nikita Deshpande

    MUMBAI: The challenge was to seize the opportunity and uncork the creative genius in you. Nikita Deshpande, a budding film-maker from Mumbai, has done just that and has emerged as the first winner of Crash the Pepsi IPL campaign.

     

    Her film titled ‘Served’ beat over 400 films that were submitted by consumers from all over the country to become the first winner in the campaign. Deshpande’s film went on air on 12 April, 2015 as the official Pepsi television commercial during the match between Chennai Super Kings and Sunrisers Hyderabad. Deshpande was awarded a cash prize of Rs 100,000 and has won seats for herself and her friends in the esteemed Pepsi VIP box for the match in Chennai.

     

    Speaking to Indiantelevision.com Deshpande says, “It was in March when we sat and decided: let’s go for it. We had a nice and long brainstorming session amongst 12 of us and we came with the idea. The video was shot with Canon 5d Mark II and was edited by Prashant Ramachadran, who was also associated with Badlapur. The entire group was from the film fraternity and that helped a smooth execution. Quality VFX and sound engineering was also exhibited, which made the production quality allusive. The total expenditure of the film was close to Rs 3500 only. We may make a few more ads for the same campaign and in future also I aspire to make more ad films for different brands. I also have dreams of making a feature film… it’s always Dil Mange More.”

     

     

    Ranbir Kapoor had earlier said, “Crash the Pepsi IPL is a first-of-its-kind campaign in India, and I am excited to team up with Pepsi in judging the entries for this creative challenge! Crash the Pepsi IPL will give people a chance to really uncork their creativity and leave a mark. It’s awesome that Pepsi has put consumers at the forefront of something as big as the Pepsi IPL – it’s a really bold move and I would expect nothing less from Pepsi!”

     

    Congratulating the winner, PepsiCo India senior director marketing – social beverages Ruchira Jaitly said, “The ad film by Nikita Deshpande has hit the bull’s eye with the messaging. The film brilliantly portrays Pepsi as the perfect food accompaniment by weaving in a delectable trail of signature cuisines from the host cities of Pepsi IPL. The connection between cricket, food and fun-times with friends and Pepsi can’t be missed in the ad. We congratulate Nikita on being the first consumer to crash the Pepsi IPL. We look forward to many more such films over the next few weeks. Nikita is exactly the kind of talent we were looking for, as she displays a true reflection of Pepsi’s philosophy of seizing the moment now.”

  • ‘Dum Laga Ke Haisha’ opens weak at the BO

    ‘Dum Laga Ke Haisha’ opens weak at the BO

    MUMBAI: Dum Laga Ke Haisha opens weak due to lack of promotion and Ayushmann Khurrana’s dropping popularity thanks to his last couple of films but, the film, being a simple and sincere theme and handling earns some good word of mouth.

     

    This shows on its collections on day two, Saturday, when the collections doubled while on Sunday they were two and half times of day one. However, all these in a lower range ending the opening weekend with Rs 6.08 crore.

     

    Ab Tak Chhappan 2, an attempt to ride the sequel wave, fails badly: the subject is outdated this being a sequel to an 11 year old original. Also, the subject and its lead players are no more relevant. And, to top it all, the content is poor and lacks imagination. The film fails to draw audience facing no show status at many theatres. The film’s collections remain as low on Saturday as on the opening day with a negligible rise on Sunday to collect Rs 4.4 crore for the first weekend.

     

    Badlapur sustains to an extent thanks to Varun Dhawan and Nawazuddin Siddiqi fans and the positive media hype as well as reviews. The film ended its first week with Rs 35.8 crore and may add some more as the week has poor oppositions in its second week.

     

    Roy suffers a huge drop in its second week collecting just about Rs 2.45 crore to take its two week total to Rs 35.85 crore.

     

    Shamitabh has added Rs 60 lakh in its third week taking its three week total to Rs 21.1 crore.

     

    Baby has added Rs 1.15 crore in its fifth week to take its five week tally to Rs 79.25 crore.

  • Nawazuddin Siddique to shoot for two Khans back to back

    Nawazuddin Siddique to shoot for two Khans back to back

    MUMBAI: Nawazuddin Siddique is certainly on a career high. Not only has he defied all the norms with the incredible roles that he has earned for himself in several movies this past year, he has also earned the repute of being perhaps the most promising unconventional leading hero in today’s time. 

     

    His recent release, Badlapur has earned him some of the best reviews of his career with reports of audience bursting into applause each time he enters the screen with his quirky punch lines. Though the actor has too little time to relish this success, he will now be seen sharing screen space back to back with Bollywood’s biggest Khans. Starting off with Bajrangi Bhaijaan starring Salman Khan, Siddique will simultaneously rehearse for his role in Rais with Shah Rukh Khan.

     

    This is interesting as both the Khans are always pitted against each other and this time Siddique seems to be the common factor between the two. Co-incidentally both the films will be shot back to back and will have their schedules interspersed with Siddique being a part of both the films.

     

    He will start off the rehearsals for Rais in March while he continues to shoot for Bajrangi Bhaijaan around the same time.

  • ‘PK’ most viewed movie trailer on YouTube

    ‘PK’ most viewed movie trailer on YouTube

    MUMBAI: When it comes to India’s favourite pass time, nothing comes close to Bollywood.

     

    The growing user base of YouTube in India has driven movie producers/distributors to the platform to test the waters, and get instant reactions on the movie’s potential success at the Box Office.

     

    With over a billion users worldwide, Indian movie trailers are enjoyed by a global audience, but what matters the most to the producers is the viewership and popularity of trailers in India. In the list of the top 10 movie trailers viewed in India from October to December 2014, the trailer of PK rules the charts.

     

    Interestingly, horror has also emerged to be one of the most consumed genre when it comes to movie trailers with the trailer of Alone bagging the third position on the chart. Khamoshiyan, MSG, and Dolly ki Doli were also among the others that grabbed a place in the list of most watched trailers.