ITV

Tag: Backpack

  • Skybags launches #BackToCool campaign to showcase latest collection

    Skybags launches #BackToCool campaign to showcase latest collection

    Mumbai: The youth-centred brand from the illustrious house of VIP Industries, Skybags has launched new #backtocool campaign to unveil the stylish 2022 backpack collection. The campaign is all set to help the nation’s Gen Z celebrate a stylish return to normalcy.

    Capturing the thrill of finally going back to normal life after the pandemic, the chic new #BackToCool campaign highlights how Skybags’ backpacks are synonymous with style among the discerning Gen Z. 

    Shot in a vibrant, colourful and edgy style, the commercial features all the exciting aspects of this special time- reuniting with friends in real time, playing team sports together, partying and socialising with the squad, and celebrating together in-person after a long hiatus- all while sporting the contemporary backpacks from Skybags’ latest collection.

    This campaign aptly showcases Gen Z as they truly are – bold, vivacious and always on the move! The audacious new video also demonstrates how perfectly Skybags backpacks fit into their lives and focuses on riveting features that the brand offers such as built-to-last straps, premium back support with air mesh, rain covers and a 12-month international warranty. Complete with a young cast and hip music, the campaign aims to celebrate people’s desire to get back to normal life with a bang and will resonate with Gen Z audiences as they return to life as it was before the pandemic.

    For over 50 years, VIP has revolutionised the luggage category with continuous product innovations, adherence to quality and international aesthetics. Their youth focused brand Skybags is a pioneer in the Indian market, offering distinctive designs, innovative features and appealing aesthetics for younger audiences. Building upon the success of their previous campaigns, the brand has raised the bar with the #BackToCool campaign by combining the joie de vivre of Gen Z with the effortless style of Skybags.

    Backpacks are quickly becoming an essential fashion accessory for youngsters across India. Cognizant of this need, Skybags’ latest collection boasts of an exciting range of cool backpacks, trendy laptop backpacks and stylish rucksacks. With new price points and new categories like PU backpacks, biking backpacks and daypacks, Skybags’ 2022 collection has something stylish to cater to every need. 

    At the launch of the #BackToCool campaign, VIP Industries vice president marketing Praful Gupta said, “At Skybags, we recognise that the backpack is now a go-to accessory for Gen Z and millennials. Staying true to our philosophy of ‘Move in Style’, the #BackToCool campaign aims to help our youth make a stylish return to normalcy post-pandemic. Both the campaign and the 2022 collection are deeply reflective of our audience- stylish and functional, discerning but playful, and conscious yet fun! Behind the sleek aesthetics of our new range lies over decades of design and engineering innovation, and we are excited to introduce this to the market in such a fun manner. We’re confident this campaign will resonate deeply with India’s Youth.”

  • Travelxp HD heads east with Bengali audio feed

    Travelxp HD heads east with Bengali audio feed

    MUMBAI: You have got to hand it to Prashant Chothani. The entrepreneur who runs the Rs 60-odd crore travelXp media group is all set to launch India’s flagship HD travel channel in Bengali come Poila Boisakh on 14 April. This is in addition to the English and Hindi feed that the channel already has.

    The move to introduce the channel in Bengali comes with the aim to connect with regional audiences and broaden the audiences base that travelxp already enjoys. Viewers will now be able to experience the unique, exclusive and premium programming content of travelxp in Bengali including shows like – Bliss, World Spa, Backpack, Great World Hotels, Strictly Street, xp guide, Food Fact Fun, etc.

    Bengalis are among the Top three traveler communities in India. Education, travel, food and culture are given high importance in Bengali society. With travelxp’s Bengali feed, they will now be in a position to explore and travel to new places, finding new cultures and destinations, knowing about different food tastes with their families in their own drawing room.

    ”Bengalis love to travel. It’s there in their genes and they enjoy the experience every bit of it,” says travelxp CEO Prashant Chothani. “We are extremely excited to launch Bengali feed for travelxp HD. Our association and connect with the Bengali viewers is a long one. Sangeet Bangla, our sister channel has been winning the hearts for over a decade now and we are extremely excited to position ourselves in the Top two needs of Bengalis – Entertainment & Travel.”

    Travelxp’s Bengali feed launch, this Poila Boisakh will give Bengalis not only the opportunity to discuss and debate about their upcoming holiday plans this summer but also refresh their memories of favourite holidays through the stunning visuals on travelxp. As a valuable addition to travelxp, it will reinforce our commitment to offer our viewers to see more, explore more, know more – inviting them to experience vivid destinations, cultures and cuisine.”

    Travelxp is available on DTH platforms Tata Sky, Dish TV, Videocon D2h & Airtel and leading Cable networks like Hathway, In Cable, Siti Cable, GTPL, UCN, and others.

  • Travelxp HD heads east with Bengali audio feed

    Travelxp HD heads east with Bengali audio feed

    MUMBAI: You have got to hand it to Prashant Chothani. The entrepreneur who runs the Rs 60-odd crore travelXp media group is all set to launch India’s flagship HD travel channel in Bengali come Poila Boisakh on 14 April. This is in addition to the English and Hindi feed that the channel already has.

    The move to introduce the channel in Bengali comes with the aim to connect with regional audiences and broaden the audiences base that travelxp already enjoys. Viewers will now be able to experience the unique, exclusive and premium programming content of travelxp in Bengali including shows like – Bliss, World Spa, Backpack, Great World Hotels, Strictly Street, xp guide, Food Fact Fun, etc.

    Bengalis are among the Top three traveler communities in India. Education, travel, food and culture are given high importance in Bengali society. With travelxp’s Bengali feed, they will now be in a position to explore and travel to new places, finding new cultures and destinations, knowing about different food tastes with their families in their own drawing room.

    ”Bengalis love to travel. It’s there in their genes and they enjoy the experience every bit of it,” says travelxp CEO Prashant Chothani. “We are extremely excited to launch Bengali feed for travelxp HD. Our association and connect with the Bengali viewers is a long one. Sangeet Bangla, our sister channel has been winning the hearts for over a decade now and we are extremely excited to position ourselves in the Top two needs of Bengalis – Entertainment & Travel.”

    Travelxp’s Bengali feed launch, this Poila Boisakh will give Bengalis not only the opportunity to discuss and debate about their upcoming holiday plans this summer but also refresh their memories of favourite holidays through the stunning visuals on travelxp. As a valuable addition to travelxp, it will reinforce our commitment to offer our viewers to see more, explore more, know more – inviting them to experience vivid destinations, cultures and cuisine.”

    Travelxp is available on DTH platforms Tata Sky, Dish TV, Videocon D2h & Airtel and leading Cable networks like Hathway, In Cable, Siti Cable, GTPL, UCN, and others.

  • travelxp to begin broadcast of ‘Backpack’ its first series shot in 4K

    travelxp to begin broadcast of ‘Backpack’ its first series shot in 4K

    MUMBAI: Bringing superlative viewing experience to the television screens of millions of viewers, travelxp TV will begin the broadcast of its first television series filmed in 4K, Backpack, from 13 September, 2015.

     

    The windy clouds ruffling through mountains, dew drops on the leaves, calm blue water in sea, curled waves splashing ashore, crystal ice, the effect of sunrise on snowcapped mountains—these sites in high definition quality makes travel shows even more exciting. However, for viewers who want to lose themselves to such experiences and feel the destinations as if they themselves are part of the journery, brace yourself. Making the picture quality even more detailed and exceptional, travelxp is migrating from content creation in HD to the 4K technology turning the complete viewing experience come alive for its viewers. Considerably a new technology, travelxp is amongst the early adopters of 4K who understand the superior quality that this new technology offers.

     

    The first show in 4K to hit the screen is Backpack. This show revolves around the idea of experiencing a place in depth rather than just following a given tourist itinerary—all in a low budget. Explorers today believe in travel as a complete learning experience that not only provides knowledge but also is a huge source of transformation. They want to explore places that are uncharted, interact with the locals getting to know about their lifestyle, their day-to-day activities, the traditions, hear the folk-tales, taste recipes at their authentic best, and experience everything that nature has to offer. If you are one of these explorers, than watch out. Viewing this show might cause serious troubles as the experience will be so exceptional, you might pack your bags right away and leave!