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Tag: BACARDÍ NH7 Weekender

  • Mia by Tanishq inks partnership deal with Bacardi NH7 Weekender

    Mia by Tanishq inks partnership deal with Bacardi NH7 Weekender

    Mumbai: Jewellery brand Mia by Tanishq has announced its partnership with music festival Bacardi NH7 Weekender for the event to be held on 26 March in Pune. The association was set up by Mates, the content unit of Madison World.

    Bacardi NH7 Weekender is an annual multi-city and multi-genre, music, and comedy festival held in India. Under this partnership, Mia by Tanishq will get a ‘Mia Lounge,’ an exclusive lounge that will provide festival-goers access to “innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations etc,” said the statement.  

    A virtual trial of Mia jewellery will be conducted in Pune using augmented reality. Mia will receive ten tickets for each city of Goa, Kolkata, Chandigarh, Chennai, Bangalore, Mumbai, Shillong/Guwahati and Delhi to distribute to their top spenders. Additionally, Mia by Tanishq will receive branding across all of Bacardi NH7 Weekender marketing communication platforms.

    “We are very happy to partner with MAates and Bacardi NH7 Weekender,” said Mia by Tanishq head of marketing Sampurna Rakshit. “We feel that this is a great property to reach out to the young, modern free-spirited Mia women. We plan to give them a taste of the Mia way of life through the uber-stylish on-ground lounge.”

    Mates is the entertainment specialist unit of Madison World that focuses on content marketing, celebrity management, film marketing, influencer associations, OTT collaborations, video production, and partnerships with gaming companies, platforms, and e-sports influencers.

    “We at Mates are delighted to enable the association of Mia by Tanishq and Bacardi NH7 Weekender,” said Mates head Kumar Siddharth. “Both brands that appeal to the free-living independent women of today. We have worked closely with the NH7 organizers to enhance the festival goers’ experience by providing them with a space where they can unwind and be themselves. Creating associations between brands and properties that have true synergy is the cornerstone of our strategic approach and we’re hoping this is the first of many such innovative collaborations.”

  • HAPPINESS COMES HOME THIS WEEKEND WITH BACARDI NH7 WEEKENDER

    HAPPINESS COMES HOME THIS WEEKEND WITH BACARDI NH7 WEEKENDER

    MMUMBAI: BACARDÍ NH7 Weekender and OML will be announcing a series of online music festivals that will bring together artists across genres to live stream performances every weekend starting Friday 27th March.

    Bacardi NH7 Weekender’s #HappyAtHome edition will bring together artists across genres to live stream performances every weekend (Friday to Sunday) from 6pm to 9 pm. For the pilot of this digital festival, fans can now tune in daily from Friday, March 27  to Sunday March 29 2020 from 6pm to 9pm on the Instagram page for the festival – instagram.com/nh7dotin,to see new artists live every day. The lineup for the 27th (Friday) includes artists like Marty Friedman, FKJ, Ritviz, Sickflip and Abish Mathew who will bring the festival experience to your home from their home  – a mix of genres of music and comedy, your old favourite artists and new ones you can discover. Fans are encouraged to stay home, stay healthy, and enjoy some unique performances by a stellar lineup of artists which will be announced week on week.

    For more detail on the artist line up log in at instagram.com/nh7dotin

    BACARDÍ NH7 Weekender, conceptualized by OML, celebrated its 10th year in December 2019, wrapping up one decade of bringing together top global and Indian musicians on one stage for a multi-genre, multi-city music festival.

  • PNC Digital makes entertainment ‘Only Much Louder’

    PNC Digital makes entertainment ‘Only Much Louder’

    MUMBAI: PNC Digital, today announced an exclusive collaboration with Only Much Louder (OML). Through this partnership, global subscribers of Ogle, PNC Digital’s proprietary streaming platform can now watch, the country’s most awaited music event, Bacardi NH7 Weekender, live on-demand. This three-day multi-artist music festival Bacardi NH7 Weekender will be held in Delhi, Bangalore, Kolkata and Pune this November.

     

    Ogle global subscribers are free to choose whichever artistes they wish to see and watch them perform on devices of their choice. This exclusive collaboration between Ogle and OML will widen the range of entertainment available on Ogle. Commenting on this collaboration, Pritish Nandy, Chairman, PNC Digital said: “This is the beginning of change. Viewers can now watch whatever they want, wherever and whenever they want. The power is shifting from those who deliver entertainment to those who view it. That is the future.”

     

    Harshawardhan Sabale, CEO, Ogle said: “Ogle has been built ground up to become the digital platform of choice for viewers who are not interested in being slaves to entertainment intermediaries.  Our partnership with OML will provide our subscribers access to some of the best local content and bleeding edge digital interaction technology which, till now, was out of reach of most Indian consumers given the sub-optimal data networks in India.”

     

    Ogle constantly promises to provide anytime-anywhere entertainment to its viewers, establishing the power of choice for entertainment scripted and non-scripted. With this association PNC Digital has taken entertainment to the next level, allowing consumers an option, till now non-existent, to catch exciting new niche events and live performances in real time.  Ogle strives to introduce an entire lifestyle shift for those who are pushed for time and simply cannot afford appointment viewing.

     

    Vijay Nair, CEO, OML, said: “We are excited about partnering with Ogle and providing our fans a chance to watch some of the properties we have built and content we have produced through this platform. Ogle’s bouquet of content is quite exciting and we feel that the service is a natural fit for the content we create.”