ITV

Tag: baby care

  • Godrej Consumer Products forays into baby care category

    Godrej Consumer Products forays into baby care category

    Mumbai: Godrej Consumer Products Limited (GCPL) has forayed into the baby care category with its new launch – ‘goodnessme’, a premium range of ‘toxin free’ certified products made from organic ingredients for baby skin.

    Meant for the little ones between 0-2 years, ‘goodnessme’ consists of a range of personal care and home care products for babies that are Certified COSMOS Organic by ECOCERT, France – one of the world’s largest organic certification organisations, the brand announced on Wednesday.

    The range includes a variety of products in multiple SKU’s like baby soap, baby oil, baby lotion, multipurpose baby cream, baby head-to-toe wash, and so on- all certified organic, affirmed the brand

    “There are baby care brands that offer safe, no toxins, natural approach, but none of them offer the higher-order benefit of ‘organics’, a clear white space,” said GCPL CEO – India & SAARC, Sunil Kataria on this launch. “As we foray into baby care space with ‘goodnessme’, our brand stands out from the rest. From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the new skincare range has gone through the most rigorous certification process laid down by ECOCERT.”

    Being a digital-first brand, it has launched the new products only on online portals including the brand website, and across online marketplaces like Amazon, Flipkart, and FirstCry.

  • Johnson & Johnson rebrands baby care portfolio

    Johnson & Johnson rebrands baby care portfolio

    MUMBAI: Baby care brand, Johnson & Johnson, has always been under the scanner with people claiming it causes cancer and is actually harmful for a baby’s skin.

    The brand has stuck to using scientific research to back up the global appeal of its products. But that was up until now.

    Today, with rising awareness about artificial fragrances and harmful dyes used in bay care products, brands like Johnson & Johnson, Pampers, Huggies and others are being questioned and asked to move towards an all-natural alternative.

    Now, to address the rising concern of parents and consumers around the globe, Johnson & Johnson has decided to rebrand its entire baby care portfolio prioritising transparency over science as it looks to get closer to parents.

    Since the brand needed a new identity to connect with the millennial consumers/parents, it undertook an intensive research spread over 18 months with mothers and fathers. J&J discovered that the general concern among parents was about the presence of harmful dyes in products and a general need for greater transparency from the brand’s end. 

    The baby care company has completely redesigned its packaging based on the feedback from its customers and employees, with an easy-to-hold, pump action bottles that can be operated with one hand while holding a baby. The products will now display the ingredients that go into their products and fragrances for the first time, which has until now been considered a secret. 

    The global relaunch will roll out over the next 18 months, starting in the US in August, followed by China and India by the end of this year and then in the UK during quarter one of 2019.

  • Johnson’s celebrates 125 years with new campaigns

    Johnson’s celebrates 125 years with new campaigns

    MUMBAI: American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India. 

    Johnson’s dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand.

    The brand reached out to millions of mothers across the country to hear their experience of always providing the best of baby care, and received 36,740 heartwarming stories through calls and their social media platforms in just two months.

    As a token of appreciation and gratitude to their consumers, the baby care products manufacturer has released  two TVCs with special stories that were shared by a mother and a grandmother each.

    The TVCs carefully demonstrate the gentle and emotional bond that Johnson’s shares with the baby. 

    The videos that have been unveiled on most national and regional tv channels and on most online video channels as well. This goes to show how the brand has met the changing needs of a mother across generations.

    For over hundred years, Johnson’s Baby has been synonymous to babies in India. The pioneering science and research that goes into the products are pivotal in leading the standards in baby care around the world.