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Tag: Babul

  • Mauj and Gaming Hungama unveil ‘Baabul’

    Mauj and Gaming Hungama unveil ‘Baabul’

    MUMBAI: BR Films forthcoming movie Baabul is being launched in form of a game, simultaneously on mobile and online games. Mauj is assigned for the mobile gaming and Gaming Humgama for online games.

    The game was launched by the Babul star Amitabh Bachchan.

    Commenting on the launch Amitabh Bachchan said, “The Babul game will definitely generate more interest in the film. Its completely new and unique platform to Bollywood as such games based on films involve the audiences actively, while also opening new revenue stream for the industry.”

    Hungama MD and CEO Neeraj Roy said, “Gaming is one of the fastest growing avenues on the World Wide Web and is already the in thing among the youth of the country. There is huge potential for Hindi films to explore gaming as a promotional vehicle. Worldwide gaming is an integral part of the entertainment industry and will become a US$ 1 Billion industry in India by 2010″

    BR Films business head Sanjay Bhutani added ” The game basically engages the player in the brand, the more he playes the deeper he gets involved in the product, which is very good for the promotion of the film.”

    About the game

    On Gaming Hungama

    Player can play the game as Salman or John. He needs to find Rani Mukherjee who is hidden behind a door. There are in all eight characters including Rani and behind every door there can be any character, asserts an official release.

    The game would be available on www.gaminghungama.com.

    The Mobile Game

    There are two mobile games that Mauj has launched, Babul-The Garland and Baabul-Shaadi Ki Rasam.

    In the former once can choose to be John or Salman and has to try to garland Rani whereas the latter is based on finding coins in the water bowl.

    The games can be downloaded by sending SMS BAABUL to 7007.The content will be available through both SMS and WAP platforms, adds the release.

  • Music airplay: ETC, T-Series at loggerheads

    Music airplay: ETC, T-Series at loggerheads

    MUMBAI: The Zee Network owned music channels ETC and Zee Music have decided to take on T-Series, the audio company which controls a large of chunk of the Bollywood music market, over what they assert are pending dues amounting to over Rs 70 million.

    ETC Networks has issued a notice declaring that it has “with immediate effect stopped accepting bookings for telecasting of film trailers and promos of film and non film music from Super Cassette Industries Ltd (T-Series).”

    Countering the charge, T-Series has denied any outstandings and has retaliated by claiming that it is Zee that has infringed on the intellectual property rights of the entire film industry, including T-Series.

    The ETC release, meanwhile, points out, “All concerned producers who have made bookings through Super Cassette Industries may kindly note that their trailers and promos will not be telecast by us on account of deliberate and purposeful default of payment.”

    ETC has also highlighted that “all producers who are interested in telecasting their film trailers and promos of film and non film music with immediate effect as well as in future are requested to directly approach the company.” The statement further says that ETC is ready to provide “new revised and reduced rates and terms” specially for producers.

    T-Series holds the audio rights of some big upcoming releases in 2006 including Babul, Salaam-e Ishq, Jaaneman and the Shah Rukh Khan-starrer Don, so how the face-off plays out could well have far-reaching implications across the industry.