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Tag: Baba Sehgal

  • India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign

    India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign

    Mumbai: India Gate Foods announced its collaboration with esteemed actress Vidya Balan for the phase five of its on-going Elections campaign: Apne Vote Se No Compromise.

    This impactful campaign aims to elevate societal awareness and encourage civic engagement. India Gate Foods, in its commitment to social responsibility, joined hands with influential personalities representing diverse spheres of society such as Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil and Shubham Gaur, to underscores the importance of voting as a cornerstone of responsible citizenship. The campaign’s message, Pehle Matdaan, Phir Araam (vote first, relax later), seeks to transform the perception of Election Day from a mere holiday to a day of significant civic duty.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vidya Balan (@balanvidya)

     

    Vidya Balan expressed her enthusiasm stating “I’m happy to be associated with this vital message, emphasizing the importance of exercising one’s right to vote. Being a firm believer of it, I’m glad  to collaborate with India Gate Foods to help spread this crucial message to the public: Apne Vote Se No Compromise. “

    The core message of this campaign resonates deeply with India Gate Food’s ethos of quality, integrity, and responsibility. India Gate urges citizens to make no compromise with their vote, emphasizing the pivotal role every individual plays in shaping the nation’s future. By instilling a sense of civic duty and encouraging active participation in the electoral process, India Gate Basmati Rice endeavors to foster a culture of responsible citizenship.

    KRBL Ltd (India business) head of digital marketing & corporate communication Mitika Malhotra stated, “We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through Apne Vote Se No Compromise, we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realize their vote’s influence in shaping the nation’s destiny.”

    As India’s leading basmati rice brand, India Gate Foods takes immense pride in leveraging its platform to drive positive change and contribute to the nation’s progress. With this campaign, India Gate Foods reaffirms its unwavering dedication to fostering a more engaged, responsible, and participative democracy.

  • Britannia Good Day gets celebrities to swap roles in its new campaign

    Britannia Good Day gets celebrities to swap roles in its new campaign

    Mumbai: Bakery Foods Company, Britannia Industries Limited has roped in entertainment industry stalwarts for their latest campaign.

    Under the most seemingly familiar things in life, lie the happiest surprises! Britannia Good Day brought to the table a first-of-its-kind campaign full of fun, swaps, and surprises.

    The brand roped in key influencers including the renowned Tollywood director Gautham Menon, Karan Johar, Udit Narayan, Baba Sehgal, and south Indian entertainer RJ Balaji. Each with their distinctive styles and nuances surprises the audience in a never-seen-before avatar.

    One of the videos show Karan Johar trying his hand at stand-up comedy, while Zakir Khan is hosting one of Johar’s shows, then the 90s famous rapper Baba Sehgal is seen singing Udit Narayan’s romantic song, while the singer is seen doing a rap. All the celebrities perform the surprising acts as a teaser for a bigger surprise – the Britannia Good Day Surprise pack.

    The brand is keeping the surprise under wraps and urging customers to go and buy one.

  • Mi teams up with Baba Sehgal for Diwali campaign

    Mi teams up with Baba Sehgal for Diwali campaign

    NEW DELHI: Smartphone brand Xiaomi ‘Mi’ has teamed up with rapper and musician Harjeet Singh Sehgal, popularly known as Baba Sehgal, for its festive season campaign ‘Diwali with Mi’.

    Baba Sehgal stars in a rap video for the mobile maker. What’s interesting about the clip is that vice president & MD of Mi India Manu Kumar Jain is seen shaking a leg and going head-to-head with Sehgal in a battle of rhymes. In the video, Baba Sehgal says, “Ye hai Manu, mai hu Baba, Bhook lagi hai, let’s go to dhaba. (This is Manu, I am Baba, We’re hungry, Let’s Go to Dhaba.)”

    Jain’s unexpected performance is what makes it for fans of Mi, who cheered the MD for stepping out of his comfort zone and sportingly participating in the video.

    In a LinkedIn post, Jain said: “What’s the role of a CEO? Building new businesses, making long term business plans, building the best possible team, motivating the team to perform the best, creating more leaders? But at #XiaomiIndia, I need to do all of the above and also sing and dance.”

    Jain added that he was convinced by his team to shoot the video and he’s glad for the experience.

    Baba Sehgal and Jain’s double act has proved to be a hit with netizens. Some hailed Jain’s “tremendous energy” and creativity by doing something different and pleasantly surprising the brand’s customers. Others said the campaign was a breakaway from “the stereotypical image of a CEO” and reflected a rich life "beyond the board meetings, PPTs and excel sheets."

    By leveraging the power of social media, Xiaomi is promoting its Diwali campaign and connecting with the masses. Already a renowned name in the Indian smartphone market, the brand clearly knows how to strike a chord with the consumers, as this ad campaign shows.

     

     

  • Indian TVCs that rapped with consumers

    Indian TVCs that rapped with consumers

    MUMBAI: Rapping, a type of popular music of the US coloured origin in which words are recited rapidly and rhythmically originated as early as 1920 but the first mainstream rap song to get commercially released was ‘King Tim III’ by the Fatback Band. It was only in 1994 when rapper Wu-Tang Clan was part of a campaign for St. Ides, a low-cost, previously obscure brand of malt liquor, the first to weave a hip-hop aesthetic into its central messaging . The idea instantly became a hit amongst advertisers and brands.

    But, it took coon’s age before Indians were exposed to rap and hip-hop culture. It was Baba Sehgal who introduced Hindi rap to Indians in 1992 with his famous album ‘Thanda Thanda Pani’ which was the desi version of Ice Ice Baby, a famous song by Vanilla Ice. With the advent of MTV in India, early 2000s saw a surge in Indian rappers who rapped mostly in English, following the suit of American rappers.

    Although it might pain the hip-hop purists to admit it, but rapping and advertising are inexorably linked today but that wasn’t always the case. It took a while before the ad industry really recognised the marketing potential of hip-hop and rap, but once they did the floodgates were forever opened. It was only in 2015 when the trend of having rap songs integrated in an advertisement became the new ‘Cool’ in order to boost the CPM and CTR (cost per 1,000 impressions, and click-through rate).

    Indiantelevision.com takes a look at the most distinguished and leading advertisements that innate rap words and became an instant hit among consumers.

    Syska accessories TVC (launched in 2015): Launched by Syska Accessories, the ad features bollywood actor Irrfan Khan rapping about Syska power bank. This was reportedly the first advertisement to use rap words in an ad.

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    Nestle Munch Macha TVC (launched in 2016): In order to celebrate the revamp of the popular Munch wafer chocolate, Nestle launched its campaigns that featured the youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.  The commercial shows Shankar Mahadevan singing a breathless song and then challenging Shruti to do the same. A trained classical singer and composer Shruti Haasan accepts the challenge and croons the peppy number ‘Munch Macha’ breathless.

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    Yamaha RayZR Mera Swag TVC (launched in 2016): Yamaha released a peppy theme song for its bike, the Cygnus Ray-ZR last year. Named “RayZR Mera Swag”, the song was composed and created by the popular rapper Badshah, who also created a song by the same name. The campaign and original song became instantly famous among the youth aiding in driving up the sale for the bike.

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    OLX Mundi danceTVC (launched in 2016): Taking its popular Bech De (sell it) proposition forward, OLX launched its ad called Mundi dance that showcases a rap face-off between father and son set over a dining table. When the son’s demand for extra money to buy a sports bike is turned down, his sister suggests him to sell unused things to fund his purchase. The entire sequence is a quirky rap in the film was  executed by Lowe Lintas.

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    Jack & Jones’ #DontHoldBack TVC (launched in 2016): Ranveer Singh associated with Jack & Jones in 2016 for the brand’s national campaign #DontHoldBack which was nothing less than a euphoric success. Taking this concept further, Singh launched Don’t Hold Back 2.0 in 2017 where he was seen rapping second time for the brand. The strong and snappy lyrics of the song invite listeners to boldly display their true individuality and celebrate the power of inner strength.

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    Subway Rap for SubWrap TVC (launched in 2017): The global sandwich restaurant chain, Subway, launched a campaign this month for two introductory Subwraps. Titled, Rap for SubWrap, the TVC showcases a group of youngsters eating subwrap and getting lost in the taste and flavour of the sandwich.

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    Danone TakeAChillFill TVC (launched in 2017): Danone’s new campaign for its chocolate flavoured drink – Choco Smoothie is the latest addition in the list of campaigns that integrated rap songs. The attempt of the rap song is to place Choco Smoothie as a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the- go. The rap has a matching quirky video, showing college-going youth choosing to Take a Chill-Fill instead of stressing over small problems that nothing can be done.

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