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Tag: Baalveer

  • Fans to witness an action-packed week as Baalveer and Aladdin come together to fight evil

    Fans to witness an action-packed week as Baalveer and Aladdin come together to fight evil

    From January 27 – 31, fans will witness an electrifying battle between good and evil as superheroes Baalveer and Aladdin come together to end the dominance of two of the fiercest villains Zafar and Timnasa.

    Siddharth Nigam (Aladdin) and Dev Joshi (Baalveer) who are currently shooting together on the sets of Baalveer Returns in Mumbai are cherishing the time they are working together as they prepare for the mega-clash against Timnasa and Zafar.

    Talking about the experience of shooting for the crossover, Siddharth Nigam said “The upcoming track is going to be extremely exciting for the fans as both the superheroes Baalveer and Aladdin will unite for the first time on Indian television. The hard work that the entire team is putting to make this happen will be very evident once the crossover goes on air from January 27th onwards.”  

    Dev Joshi too is cherishing his time shooting with Siddharth, “This is the first time the fans will get an opportunity to see Baalveer and Aladdin together. Siddharth and I are good friends and we have a lot of fun on the sets together. He is extremely professional and both of us are having a great time shooting together.”

    Timnasa, on the hunt to gain the takht – that needs three stones to control the past, present and future, creates a magic portal and travels to Baghdad in search for the second stone. Meanwhile, in Baghdad Zafar is at his evilest best in order to gain the ultimate power and has trapped Ali, only to find out that Ali is actually Aladdin.

    Things further intensify as, Timnasa leaves Bhaymar with Zafar and tasks him to activate Medusa, whereas Zafar returns the favour by giving hukum to Ginoo to follow whatever Timnasa tells him. With the evil minds of Timnasa and Zafar combining, the task in front of Baalveer and Aladdin is huge with Ginoo forced to turn evil and is stuck in Kal-Lok. 

    How will Aladdin’s and Baalveer counter this challenge from Zafar and Timnasa? Will Timnasa succeed in gaining the second stone or will Zafar destroy Baghdad? The upcoming week will reveal it all as an action-packed week full of drama, suspense and exuberance beckons.  

    Witness this mega crossover with Baalveer Returns and Aladdin: Naam Toh Suna Hoga from January 27 – 31, 8 pm and 9 pm respectively. 

  • Viacom18 channels re-enter across genres list as Sun TV strengthens lead

    Viacom18 channels re-enter across genres list as Sun TV strengthens lead

    BENGALURU: Two Viacom18 returned to Broadcast Audience Research Council’s (BARC) weekly list of top 10 television channels across genres in week 16 of 2018 (Saturday, 14 April 2018 to Friday, 20 April 2018). The channels were Viacom18’s flagship Hindi GEC Colors and free-to-air (FTA) Hindi GEC Rishtey. Colors and Rishtey pushed out two Hindi movies channels from the across genres weekly list. In the meantime, the Sun TV Network’s flagship Tamil GEC Sun TV increased its viewership by 10.3 per cent and continued to lead the across genres list in week 16 as compared to week 15 of 2018.

    Seven Hindi GECs and one channel each from the sports, Tamil GEC and Telugu GEC made up BARC’s weekly list of top 10 television channels across genres during the week under review. From the networks’ perspective, four channels from the Star India Network, two channels each from Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sony Pictures Network India (SPN) and the Sun TV network comprised BARC’s weekly list of top 10 channels across genres. There was no Hindi movies channel in the list. The combined ratings of top 10 channels across genres increased 2.5 per cent in week 16 of 2018 to 6,667.922 million impressions from 6,506.140 million impressions.

    As mentioned above Sun TV led BARC’s weekly top 10 channels across genres list in week 16 of 2018 with 1,032.408 million weekly impressions as compared to 935.993 million weekly impressions in the previous week. The channel also topped BARC’s list of top five Tamil channels in the Tamil Nadu/Pudducherry markets and all the top five Tamil programmes during primetime in these markets were aired on Sun TV.

    Holding onto its previous week’s second rank was Star India’s Hindi sports channel – Star Sports 1 Hindi, which saw a 1.4 per cent increase in ratings in week 16 of 2018 with 949.082 million weekly impressions as compared to 935.856 million weekly impressions. The channel also topped BARC’s weekly list of top sports channels and all the top five sports programmes during primetime in week 16 of 2018 were aired on Star Sports 1 Hindi.

    Retaining its third rank of week 15 was Zeel’s FTA Hindi GEC Zee Anmol with a 5.7 per cent increase in ratings in week 16 of 2018. The channel scored 717.079 million weekly impressions in week 16 of 2018 as compared to 678.472 million weekly impressions in week 15. The channel also topped BARC’s weekly list of top 10 Hindi GEC channels in both urban and rural Hindi speaking markets combined (HSM-U+R) as well as HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced Hindi soap Kumkum Bhagya that was aired on Zee Anmol and was the most watched Hindi GEC programme during primetime in HSM (U+R) and HSM (U). Another Hindi soap Ganga that was aired on Zeel was the second most watched programme during primetime in HSM (R).

    Also retaining its week 15 rank of fourth rank in week 16 of 2018 was Star India’s FTA Hindi GEC Star Bharat. However, the channel saw a 5.8 per cent decline in ratings to 637.080 million weekly impressions during the week under review as compared to 675.961 million weekly impressions in week 15 of 2018. Star Bharat was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and fifth in HSM (R).

    Re-entering BARC’s weekly list of top 10 channels across genres at rank five in week 16 of 2018 was Rishtey with 631.658 million weekly impressions. Rishtey was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R); second in HSM (R) and eighth in HSM (U).

    Dropping down a rank was SPN’s women focused Hindi GEC Sony Pal at sixth rank in week 16 of 2018. The channel saw a 7.5 per cent decline in ratings in week 16 of 2018 to 606.067 million weekly impressions as compared to 655.047 million weekly impressions in the previous week. Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (R) and seventh in HSM (U) in week 16 of 2018. Three programmes on Sony Pal – Taarak Mehta Ka Ooltah Chashmah, CID and Balveer were ranked third, fourth and fifth respectively in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (R).

    Holding on to its seventh rank of week 15 in week 16 was Zeel’s flagship Hindi GEC Zee TV. The channel recorded a 1.8 per cent decline in ratings in week 16 of 2018 at 533.901 weekly impressions as compared to 543.830 million weekly impressions in week 15.  Zee TV was ranked sixth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and fourth in HSM (U). Three programmes that were aired on the channel – Kundali Bhagya (a spinoff of Kumkum Bhagya); Kumkum Bhagya; and Ishq Subhan Allah were the second, third and fourth most watched Hindi GEC programmes during primetime in week 16 of 2018 in HSM (U+R). These three programmes on the channel were also among the five most Hindi GEC programmes in HSM (U).

    Dropping down two ranks to eighth place in week 16 of 2018 with a 7.9 per cent decline in ratings was another Star India FTA Hindi GEC Star Utsav. The channel garnered 532.947 million weekly impressions in week 16 as compared to 578.783 million weekly impressions in week 15 of 2018. Star Utsav was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (R) and was ranked tenth in HSM (U).

    Also re-entering the across genres list in week 16 of 2018 was Colors at ninth rank. The channel was ranked seventh in HSM (U+R); first in HSM(U); and fourth in HSM in BARC’s weekly list of top five Hindi programmes during primetime. Reality show Rising Star that aired on Colors was among BARC’s list of top 10 Hindi programmes during primetime in HSM (U).

    Star India’s flagship Telugu GEC dropped two ranks in week 16 and its ratings declined 0.7 per cent to 511.650 million weekly impressions from week 515.466 million weekly impressions in week 15. Star Maa topped the list of top five Telugu channels in the Andhra Pradesh and Telangana markets. The first three shows in BARC’s list of top five Telugu programmes during primetime featured in Star Maa.

    Also Read :

    Four Star India channels among top ten in across-genre list

    Zee Anmol regains top Hindi GEC spot across genres

  • IPL 11 catapults Star Sports 1 Hindi to second place in across genres

    IPL 11 catapults Star Sports 1 Hindi to second place in across genres

    BENGALURU: The eleventh edition of the Indian Premier League (IPL) 11 began on Saturday, 7 April 2018, the first day of Broadcast Audience Research Council of India (BARC) week 15 of 2018. As has become a norm, the league poaches eyeballs from all other genres in the country on weekdays during primetime. This time IPL broadcast rights were awarded to Star India. Right in the first week of IPL 11, Indian’s penchant for the battle between the willow and leather shows, based on BARC’s weekly data for top 10 channels across genre in week 15 of 2018. Star India’s sports channel Star Sports 1 Hindi (SS1H) made a grand entry and how!

    Six Hindi GECs and one channel each from the Tamil GEC, Telugu GEC, Hindi movies and sports genres comprised BARC’s list of top-10 channels across genres–All India (U+R): 2+ individuals. Half the number of top-10 channels were from Star India, two each were from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel), and one was from the Sun TV Network.

    In week 15, Sun TV Network’s flagship Tamil GEC Sun TV barely made it to the top spot in the list with 935.993 million weekly impressions. Sun TV also topped BARC’s list of top-five Tamil channels and all the top-five programmes during primetime featured on Sun TV in the Tamil Nadu and Puducherry markets.

    Close on Sun TV’s heels at second rank in BARC’s across-genre list was Star India’s SS1H with 945.856 million weekly impressions. The channel ranked first in BARC’s list of top-five sports channels during the week under review. The top-five sports programmes during primetime featured on SS1H, with the Kolkata Knight Riders (KKR) and Chennai Super Kings (CSK) match being the most watched sports programme during prime time.

    At third place in week 15 of 2018 was Zeel’s free-to-air (FTA) Hindi GEC Zee Anmol with 678.472 million weekly impressions. Zee Anmol was also ranked third in week 14 of 2018. Zee Anmol topped BARC’s lists of top-10 Hindi GEC in the Hindi-speaking markets (HSM) in urban and rural (U+R) and rural (R). Balaji Telefilms-produced family soap Kumkum Bhagya on Zee Anmol was the most watched Hindi GEC programme during prime time in HSM (U+R) and HSM (R). Another programme on the channel, Ganga, was also among BARC’s five most-watched Hindi GEC programmes during prime time in HSM (R).

    The Star Network FTA Hindi GEC Star Bharat dropped to fourth rank in week 15 of 2018 from second place in week 14 with 675.961 million weekly impressions. Star Bharat was ranked second in BARC’s list of top-10 channels in HSM (U+R), first in HSM (U) and fourth in HSM (R). The show Kya Haal Mr Panchal was the fourth most-watched Hindi GEC programme during prime time in HSM (U+R).

    SPN’s women-focused channel Sony Pal dropped a rank to fifth place in week 15 of 2018 as compared to fourth place in the previous week. Sony Pal scored 655.047 million weekly impressions during the week under consideration in BARC’s list of top-10 channels across genres. Sony Pal was ranked third in BARC’s list of top-10 Hindi GECs in HSM (U+R) and was ranked second in HSM (R). Taarak Mehta ka Ooltah Chashmah was among the five most-watched Hindi GEC programmes during prime time in HSM (U+R) and HSM (R). Two more programmes that featured on the channel– crime show CID and Baalveer—were also among BARC’s top-five Hindi GEC programmes during prime time in HSM (R).

    Another Star India FTA Star Utsav was ranked sixth in week 15 of 2018 with 578.783 million weekly impressions. Star Bharat was ranked fourth in BARC’s list of top-10 Hindi GECs in HSM (U+R) and ranked third in HSM (R).

    Zee’s flagship Hindi GEC Zee TV retained its previous week’s seventh rank in week 15 of 2018 with 543.830 million weekly impressions. Zee TV was ranked fifth in BARC’s weekly list of top-10 Hindi GEC channels in HSM (U+R) and fourth in HSM (U). Kumkum Bhagya and its spinoff Kundali Bhayga’s Mahasangam, which was featured on Zee TV, was the second most-watched show during prime time in HSM (U+R) and the most-watched show during primetime in HSM (U). Another soap, Ishq Subhan Allah, was the third most-watched Hindi GEC programme in HSM (U+R).

    Star India’s flagship Telugu GEC Star Maa was ranked eighth in week 15 of 2018 with 515.466 million weekly impressions. Star Maa was the top-ranked Telugu channel in BARC’s list of top-five Telugu channels in the Andhra Pradesh/Telangana markets. Three programmes, including a Telugu feature films Raja the Great that featured on Star Maa, were among BARC’s top-five Telugu programmes during primetime.

    Star India’s flagship Hindi GEC Star Plus was ranked ninth in week 15 of 2018 with 497.243 million weekly impressions. Star Plus was ranked second in BARC’s list of top-10 Hindi GECs in HSM (U). Two programmes on Star Plus, Yeh Rishta Kya Kehlata Hai and Ye Hai Mohabbatein, were among BARC’s list of top-five Hindi GEC programmes in HSM (U).

    SPN’s movie channel Sony Max was ranked tenth in week 15 of 2018 with 489.489 million weekly impressions. Sony Max topped BARC’s list of top-five Hindi movies channels during the week in HSM and was among the top-five Hindi movies channels in HSM (U+R) and HSM (U). Hindi feature film DJ was among the top-five Hindi movie programmes during prime time in HSM (U+R) and HSM (U). Sooryavansham and Kanchana Returns were also among the top-five Hindi movie programmes during primetime in HSM (U).

    Also Read :

    Four Star India channels among top ten in across-genre list

    All Hindi channels with Sun TV in across genres list

    Zee Anmol regains top Hindi GEC spot across genres

  • Star Bharat continues to top Hindi GECs across genres

    Star Bharat continues to top Hindi GECs across genres

    BENGALURU: During the first eight weeks of 2018 (Saturday, 30 December 2017 to Friday, 23 February 2018), honours have been divided equally by two Hindi free-to-air (FTA) GEC channels as far as topping Hindi GECs in Broadcast Audience Research Council’s (BARC) weekly lists of the top 10 television channels across genres goes. In weeks 1, 3, 4 and 5, it was Zee Entertainment Enterprises Limited (Zeel) Hindi GEC channel Zee Anmol that was ranked second after the Sun TV Network’s flagship Tamil GEC Sun TV in BARC’s across genre list. In weeks 2, 6, 7 and now week 8 it is Star India Private Limited (Star India) Hindi GEC Star Bharat that was ranked second after Sun TV in the lists.

    As in the case during the past few weeks, seven Hindi GECs, of which four were FTA, and one channel each from the Hindi Movies, Tamil and Telugu channels made it to BARC’s list of top 10 channels across genre. Also, as in the case of the past few weeks, four Star India GECs’ – three Hindi and one Telugu; two Hindi GECs’ from Zeel; one FTA Hindi GEC and one Hindi movies channel from Sony Pictures Network India (SPN); and one GEC each from the Sun TV Network and Network18 comprised the top 10 channels across genres list for week 8 of 2018 (Saturday, 17 February 2018 to Friday, 23 February 2018).

    As mentioned above, Sun TV topped the across genre list in week 8 of 2018 with 985.551 million impressions. The channel also topped BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu(TN)/Puducherry markets. All the top 5 Tamil programmes during primetime in these markets were aired on Sun TV during the week under review.

    Star Bharat was ranked second in BARC’s across genres list with slightly higher ratings at 762.407 million weekly impressions in week 8 of 2018 as compared to the previous week’s 755.591 million weekly impressions. The channel also topped BARC’s ranking of the top 10 Hindi GEC channels in the urban (U) and rural (R) Hindi speaking market (HSM) and was ranked second in HSM (U). Its soap Nimki Mukhiya was among the top 5 Hindi GEC programmes during primetime in HSM (U+R).  

    Zee Anmol was ranked third in the week under consideration with 715.586 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (R) and was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (U+R).

    The Balaji Telefilms-produced family soap Kumkum Bhagya that featured on the channel was ranked first in BARC’s weekly list of top 10 Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another programme that also featured on the channel in the HSM (R) list of top 5 programmes during primetime and was aired on Zee Anmol was Jamai Raja.

    In week 8 of 2018, SPN’s FTA women focused Hindi GEC Sony Pal was ranked fourth – the same as the previous week. The channel garnered 682.137 million weekly impressions in week 8 of 2018. Sony Pal was also ranked third in BARC’s list of top 10 Hindi GEC channels in HSM (U+R) and was ranked second in HSM (R). Three programmes, Baalveer, Taarak Mehta Ka Ooltah Chashmah and CID, that were aired on Sony Pal were among the top 5 Hindi GEC programmes in HSM (R).

    At rank five in week 8 of 2018 was Zeel’s flagship Hindi GEC Zee TV (same rank as week 7) with higher ratings of 600.766 million weekly impressions as compared to 587.318 million weekly impressions in the previous week. Kumkum Bhagya that is also being aired on Zee TV and its spinoff Kundali Bhagya were amongst the top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM(U).

    Viacom18’s flagship Hindi GEC Colors was ranked sixth in week 8 of 2018 with 574.408 million weekly impressions. The channel topped BARC’s list of top 10 Hindi GEC channels in HSM (U). Shakti – Astitva Ke Ehsaas Ki that aired on the channel was among the top 5 Hindi GEC channels in HSM (U).

    Star India’s flagship Hindi GEC Star Plus climbed two ranks from last week’s ninth to seventh in week 8 of 2018 with 573.432 million weekly impressions. The channel had scored 522.697 million weekly impressions in week 7 of 2018. Star Plus was also ranked third among the top 10 Hindi GEC channels in HSM (U). The Balaji Telefilms-produced soap Yeh Hai Mohabbateinwas among BARC’s list of top 5 Hindi GEC programmes during primetime in HSM (U).

    Another Star India FTA Hindi GEC Star Utsav was ranked eighth in week 8 of 2018 in the across genres list with 543.482 million weekly impressions to the previous week’s 553.212 million weekly impressions. Star Utsav was ranked third in BARC’s weekly list of top 10 Hindi GEC’s in HSM (R).

    Star India’s flagship Telugu GEC Star Maa was ranked ninth in week 8 of 2018 in BARC’s across genre list with 538.662 million weekly impressions. In week 7 of 2018, the channel was ranked seventh with 561.696 million weekly impressions. The channel topped BARC’s list of top 5 Telugu channels in the Andhra Pradesh/Telangana market. Like the previous week, 4 of the top 5 Telugu programmes during primetime in the same market were aired on Star Maa.

    SPN’s Hindi Movies channel Sony Max was ranked tenth in week 18 of 2018 in BARC’s across genre list with 507.975 million weekly impressions, higher than the 501.759 million weekly impressions of week 7 of 2018. Sony Max topped BARC’s weekly list of top 5 Hindi movies channels during the week under consideration in HSM (U+R) and HSM (U) and the channel was amongst BARC’s list of top 5 Hindi movies channels in HSM (R).

    Also Read :

    ETV Telugu re-enters across genre list

    Sun TV, Star Maa only non-Hindi players in across genre list

    Star Bharat continues leading Hindi GECs across genres

  • SAB TV’s ‘Family Funathon’ was a grand success with families

    SAB TV’s ‘Family Funathon’ was a grand success with families

    MUMBAI: India’s first and only family marathon titled ‘SAB Family Funathon’ was successfully flagged off by the country’s leading and light-hearted family entertainment channel SAB TV on Sunday.  This unique and first of its kind fun with fitness initiative has brought together ten thousand families on Sunday and has been considered for the Limca Book of Records as the first family marathon in India. Organized in Ahmedabad, this consumer engagement initiative which celebrated family fun resonates the brand’s promise of ‘Asli Mazaa Sab Ke Saath Aata Hai.’

     

    Wowing the crowds with their presence were SAB TV stars namely Sudeepa Singh, Sharmili Raj and Shreedhar Watsar who were present to propagate the cause of healthy lifestyles whilst encouraging participants at the race. Featuring performances by music bands, stilt walkers and jugglers, the marathon celebrated family fun in a ‘fitting’ manner.  From donning costumes of a ‘fairy godmother’, to a ‘sorceress’ to a two year old dressed as a ‘tree,’ the marathon saw families turn up in unique outfits and participating with enthusiasm to be crowned as winners in the categories of ‘Best Anokhi Costume Family’ and ‘Most Entertaining Family’.   The event even saw the ‘Most Courageous Participant’ being awarded to a physically challenged participant.

     

    Providing light hearted and entertaining content to its audiences through its shows such as ‘Taarak Mehta Ka Ooltah Chasmah’, ‘Badi Dooooor Se Aaye Hai’ and ‘Baalveer’, the channel which believes in celebrating special moments with one’s family, has decided it was time to take their on-air entertainment and translate it to an on ground event. 

     

    Commenting on the initiative SAB TV senior EVP and business head Anooj Kapoor said, “SAB Family Funathon is our way of bringing to life what we as a channel proudly profess and stand for.   With most people not making that extra effort to stay fit, we decided to provide entertainment around a run. This being a novel concept, we are overwhelmed with the response we have received from the families which is indicative of people prioritising fitness in their lives.”

     

  • Sab and Toy-Kraft launch Baalveer board game

    Sab and Toy-Kraft launch Baalveer board game

    MUMBAI:  To celebrate the completion of Baalveer, a fantasy drama set against the mystical worlds of fairies and evil Paris, Sab in association with Toy-Kraft have launched a ‘Baalveer and the Evils of Bhayankar Pari’ board game.

    Post the success of their first venture SABurbia.com board game, the two plan to bring kids one-step closer to the world of the child superhero.  

    Sharmilee Raj, Lavina Tandon, Dev Joshi, Aditi Sajwan and Shreedhar from Balveer at the launch of Balveer and the evils of Bhayankar Pari board game

    On the new initiative, Sab EVP and business head Anooj Kapoor stated, “With Baalveer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I’m sure this experience will create lasting memories for children”.

     

    Adding to it, Toy-Kraft director Dr. Shyam Makhija said, “By releasing the new board game – Baalveer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release – SABurbia.com. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far Toy Kraft has released 13 IP based games which is a record of sorts.”

    Baalveer Board game was unveiled at ‘Kids India’s’ toy exhibition by Anooj Kapoor, Shyam Makhija, and the entire starcast of the show.

    ‘Baalveer and the Evils of Bhayankar Pari’ priced at Rs 549 will be available in 42 major cities in leading stores. Moreover, on-ground activations will also be carried out in leading malls to generate curiosity and buzz around the product.

  • Sab and Toy-Kraft launch Baalveer board game

    Sab and Toy-Kraft launch Baalveer board game

    MUMBAI:  To celebrate the completion of Baalveer, a fantasy drama set against the mystical worlds of fairies and evil Paris, Sab in association with Toy-Kraft have launched a ‘Baalveer and the Evils of Bhayankar Pari’ board game.

     

    Post the success of their first venture SABurbia.com board game, the two plan to bring kids one-step closer to the world of the child superhero. Sharmilee Raj, Lavina Tandon, Dev Joshi, Aditi Sajwan and Shreedhar from Balveer at the launch of Balveer and the evils of Bhayankar Pari board game

     

    On the new initiative, Sab EVP and business head Anooj Kapoor stated, “With Baalveer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I’m sure this experience will create lasting memories for children”.

     

    Adding to it, Toy-Kraft director Dr. Shyam Makhija said, “By releasing the new board game – Baalveer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release – SABurbia.com. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far Toy Kraft has released 13 IP based games which is a record of sorts.”

     

    Baalveer Board game was unveiled at ‘Kids India’s’ toy exhibition by Anooj Kapoor, Shyam Makhija, and the entire starcast of the show.
    ‘Baalveer and the Evils of Bhayankar Pari’ priced at Rs 549 will be available in 42 major cities in leading stores. Moreover, on-ground activations will also be carried out in leading malls to generate curiosity and buzz around the product.