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Tag: Baahubali 2

  • BookMyShow reveals how India entertained itself in 2017

    BookMyShow reveals how India entertained itself in 2017

    MUMBAI: As the year comes to a close, BookMyShow looks back at what entertained India this year, from movies to plays, sports, events and music. In 2017, millions of Indians reached out to BookMyShow to meet their entertainment demands basis which the platform is delighted to present #Bestof2017*.

    BookMyShow, Director, Parikshit Dar said, “As we near the end of 2017, we’d like that to thank all our customers who chose BookMyShow for all their entertainment needs. Through BookMyShow’s #Bestof2017, we have revisited a truly incredible year. With mega blockbusters like Baahubali 2, mammoth events like Justin Bieber, Ed Sheeran, and classic productions like Mughal-e-Azam, this year the entertainment sector in India evolved and so did the audience. We are happy to have been a significant part of such an amazing journey and are now excited to embark upon the New Year with our customers, with the promise to open up the world of entertainment for them like never before.”

    Movies

    With over 1450 films that were listed on BookMyShow in 2017, it was clearly the year of Baahubali 2: The Conclusion with BookMyShow alone selling over 16 million tickets for the film which had consecutive run of 175 days at the box office! Following Baahubali 2, was Rohit Shetty’s Golmaal Again and Akshay Kumar starrer Jolly LLB 2.

    Here’s some more interesting facts and insights: 

    The first ticket for Baahubali 2: The Conclusion was purchased on BookMyShow for its Telugu version a month before the release of the film from Banki, a small town in Odisha

    Sunday was the most preferred day to watch a film. Well, no surprises there.

    Afternoon movie show times were most preferred. Did we all think it would be Night shows?

    Hyderabad fans saw the most films this year and gave serious competition to and left behind movie buffs in Mumbai, Bengaluru and NCR in terms of total movie ticket sales

    Drama, followed by Action, Comedy, Romantic Comedy and Thriller were the most popular film genres

    Regional cinema continued to show impressive growth in 2017 with Gujarati cinema leading the way. Gujarati cinema registered over 44% growth viz-a-viz 2016 in terms of transactions on BookMyShow, followed by Malayalam cinema which registered 38% growth

    Movie goers across India preferred Hindi cinema, followed by Tamil, and English cinema

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    Non-Movies (Including plays, events, and sports)

    India went beyond movies and took to non-movie entertainment in a huge way in 2017. BookMyShow saw close to 20% increase in the total number of non-movie listings on the platform viz-a-viz 2016

    Indians were highly receptive towards sports. This was clearly evident from the fact that this year the number of sports events listed on BookMyShow increased by over 55% v/s 2016.

    Events, on the other hand, including concerts such as by Justin Bieber, Ed Sheeran and A.R. Rahman shown immense promise and potential, registering over 45% increase in terms of ticket sales v/s 2016. A special mention goes to the 31st Surajkund International Craft Mela 2017 that saw lakhs of people who preferred booking their tickets on BookMyShow.

    Among power plays of the year, right at the top is Feroz Abbas Khan’s Mughal-e-Azam that mesmerized the audiences in Delhi and Mumbai.

    Mumbai, NCR, Pune, Kolkata and Bengaluru showed maximum uptake for non-movie entertainment in 2017.

    Jukebox

    BookMyShow introduced its audio entertainment service towards the last quarter of the year (September 2017) and here is what people listened to:

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    Majority of audio content was listened to around 5 pm and on 3G indicating the positive effect of data and smartphone penetration on the digital audio industry.

  • Baahubali 2 rerun pushes Sony Max to second place across genres

    Baahubali 2 rerun pushes Sony Max to second place across genres

    BENGALURU: S S Rajamouli’s epic historical action film sequel Baahubali 2 or Baahubali the Continuation or BB2 is so far the highest grossing Indian film ever. BB2 has continued its midas touch during its screening on the idiot box as well. As reported by us earlier, the screening of the movie in week 41 of 2017 had catapulted Hindi movie channel Sony Max to fourth place, just behind three GEC channels (one Tamil and two Hindi) in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres. Week 41 of 2017 was the week leading to the biggest Indian festival season- Diwali. The movie earned gold for the Sony Pictures Network India (SPN) Hindi Movies channel during Diwali week – week 42 of 2017 (Saturday, 14 October 2017 to Friday, 20 October 2017) by pushing it to number two position in the top 10 channels list across genres. With the Sun Network’s flagship Tamil GEC at the pole position, Star Max was the most watched Hindi channel in the HSM market in week 42 of 2017.

    Two major Hindi GEC channels – Star India’s flagship Star Plus and Network 18’s (Viacom 18) Colors exited the top 10 channels across genres list in week 42 of 2017 to be replaced by two Telugu GEC channels. The channels that replaced the Hindi GEC stalwart channels were Zee Entertainment Enterprises Limited (Zeel) flagship Telugu GEC Zee Telugu and the Network 18 associated ETV Telugu.

    Three channels each from Zeel and SPN, two channels from Star India and one channel each from The Sun Network and Network 18 comprised the list of top 10 channels across genres for week 42 of 2017. From the genres perspective, five Hindi GEC, three Telugu GEC and one channel each from the Tamil GEC and Hindi Movies genres constituted the top 10 channels across genres in week 42 of 2017.

    As mentioned above, Sun TV topped the list with 1,156.707 million weekly impressions followed by Sony Max with 793.913 million weekly impressions. Three Zeel channels followed at third, fourth and fifth rank. Zeel’s FTA Zee Anmol was third with 767.550 million weekly impressions. Zee Anmol also topped the Hindi GEC genre during primetime (HSM (U+R): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals), and Hindi GEC – HSM R market buoyed by Kaala Teeka in the former and Kaala Teeka and Jamai Raja in the latter.

    Zee Anmol was followed by Zeel’s flagship Hindi GEC Zee TV. Zee TV was ranked second during primetime in the Hindi GEC HSM (U+R) and the Hindi GEC (U) markets with the help of three programmes – Kumkum Bhagya, Kundali Bhagya and Zee TV’s homegrown reality musical show Sa Re Ga Ma Pa Little Champs. At fourth place in week 42 of 2017, Zee TV scored 758.374 million weekly impressions and was followed by its Telugu flagship sibling GEC Zee Telugu which scored 632.146 millon weekly impressions at fifth place.

    Star India’s newly renamed FTA Hindi GEC Star Bharat came in at sixth rank in BARC’s top 10 channels list across genres in week 42 of 2017 with 605.401 million weekly impressions. At seventh place was the Network 18 associated Telugu GEC ETV Telugu with 603.007 million weekly impressions followed by SPN’s women focused Hindi GEC Star Pal at eighth place with 586.704 millon weekly impressions.

    Star India’s Telugu GEC Star Maa was at ninth place in BARC’s top 10 channels list across genres in week 42 of 2017 with 578.494 million weekly impressions. At tenth place in the list was SPN’s flagship Hindi GEC Sony Entertainment Television (SET) channel with 575.613 million weekly impressions. The Amitabh Bahchan anchored Kaun Banega Crorepati (KBC) helped SET to garner viewership during primetime and retain its place in BARC’s top 10 channels across genres list for week 42 of 2017.

  • Baahubali 2 to premiere on Sony Max on 8 Oct

    Baahubali 2 to premiere on Sony Max on 8 Oct

    MUMBAI: Sony MAX, a Hindi movies channel from Sony Pictures Networks, is  bringing the epic saga from the Kingdom of Mahishmati, Baahubali 2: The conclusion. Directed by the showman of southern India movies, S.S. Rajamouli, this extravagant heroic tale of Baahubali will be premiering on Sony MAX on 8 October at 1pm.

    Boasting of awe-inspiring finesse, this larger than life story of Baahubali’s unfinished tale will reveal the biggest question of why Kattappa killed Baahubali. Creating a new landmark for Indian cinema, this magnum opus gives viewers a glimpse into the fairytale world while Kattappa narrates the story of Mahishmati.

    Starring Prabhas, Rana Daggubati and Anushka Shetty in pivotal roles, this revenge drama is a visual treat for viewers while it takes them through a flashback into life of Baahubali.

    S.S. Rajamouli says: “Sony MAX had done a brilliant job in the way they promoted & marketed Baahubali in 2015 and we were hoping that they get the telecast rights this time too.  We are more than delighted to know that India’s No.1 Hindi movie channel is going to be our television partners once again. They treated our film like their own baby and we couldn’t have asked for a better partner to showcase our movie across millions of households.”

    Actor Prabhas says: “TV has a greater connect with the masses and I really feel that the impact of a film gets extremely enhanced as it reaches out to millions through television. It definitely guarantees a better reach and a lot of people out there tune in to Sony MAX to watch movies. I’m extremely happy about the world television premiere of ‘Baahubali 2’ on Sony MAX and I am excited that more people will get to watch the movie.”

    Actor Rana Daggubati says: “It takes a lot to do a film like Baahubali. A large part of this is actually allocated to the camaraderie that the entire team shared. All of us stuck to a vision Rajamouli had given us. We really belonged to a world, we just believed in Rajamouli’s vision. We knew this was the biggest visual spectacle coming out.”

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  • Baahubali 2 emerges as highest grossing film on Paytm Movies

    MUMBAI: Paytm has announced that the much-awaited Baahubali 2: The Conclusion has been on a record-breaking spree, experiencing strong demand from more than 3500 screens across 520 cities in India – more than any other movie on the platform. The company is expecting sustained demand in the second week, with gross collections likely to cross Rs. 100 crore on Paytm alone.

    Baahubali 2 has opened to a great run at the box office and the film is running to houseful shows across the country from day one. With early sales showing an upward trend, Paytm has experienced an eight times surge in overall traffic in the film’s opening week and accounted for more than 30% market share to the Hindi version’s opening weekend. It has also leveraged its massive supply chain of regional theatres, with tier II and tier III theaters accounting for more than 60% of the movie’s overall business.

    Paytm’s convenient QR-based offline ticketing systems available at leading theatres across India have also helped ease the rush outside ticket counters. This has enabled the widest range of multiplex and local theaters to offer a quick and easy offline ticketing experience to Baahubali fans across the country.

    Baahubali 2 hit the big screen on 28 April 2017. Available in Telugu, Tamil, Malayalam and Hindi, the movie is a sequel to the visual wonder Baahubali – The Beginning. The initial film launched on 10th July 2015 invited tremendous appreciation from the local and international audience.

  • Dubbed film Baahubali 2 survives IPL fever

    Finally the film the moviegoer as well as the exhibition trade have been waiting for: Baahubali 2: The Conclusion, hits the screens. There will be debates about its merits. Its comparison with the first part, Baahubali: The Beginning, is inevitable. However, one subject, on which there will be no debates, is the film’s box office prospects.

    Baahubali: The Beginning created a solid ground work for this film, created a brand equity and made the audience wait for the Conclusion. Those involved made the most of it as they planned an open week release for the film at over 4,000 screens, a rare phenomenon for a dubbed South origin film.

    What Baahubali2 is expected to do at the box office is beyond what any Hindi film has done so far and may, hopefully, inspire Hindi filmmakers. Salman Khan and Aamir Khan have been the best draws so far when it comes to Hindi films. But, even their hit films fall short by a length of what this South dubbed film is expected to achieve. The film also stands to gain on its first Monday, it being a holiday in Maharashtra and some other states.

    The 45-day long Indian Premier League (IPL) T20 tournament, during which release of major films is avoided, seems to have had no effect on the collections of this film.

    The film opened to full or near full houses and maintained figures of over Rs 40 crore on all days of its opening weekend to come up with collections figure of Rs 128 crore for three days.

    *Noor, a film based on the Pakistani author/journalist SabaImtiaz’s book ‘Karachi You Are Killing Me!’ proves a damp squib. Totally out of sync with audience taste, the film fails badly. It manages to collect Rs 6.6 crore in its opening week.

    *Maatr, RavinaTandon’s film about gang rape and revenge finds few takers. The film just about crosses one crore mark to collect Rs 1.1 crore in its first week.

    *Begum Jaan collects Rs 2.75 crore in its second week to take its two week tally to Rs 17.85 crore.

  • Baahubali-2 teams up with Hike Messenger & Camlin

    MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project – Baahubali 2 — The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko Camlin. This partnership is to build the Franchisee Baahubali and take it to the next level where the audience will be attached with some intriguing and interactive content and not just a vanilla campaign.

    With a user base of over 100 Million, Hike Messenger is an ideal preference to engage younger audiences not just on their online platform but social media as well. Team Hike has come up with a unique strategy of extending the Baahubali Franchise to the next level. The Brand has come up with various animated stickers based on the sequences from the movie. Some cute Chibi stickers that will gain popularity in the coming days as the characters from the movie Katappa, Devasena, Bhallaldeva and Baahubali become popular. All these stickers are live now on the Hike App. Along with this, one can also suit themselves to the movie’s royal looks by applying face-filters of the characters.

    Further, Kuyuko Camlin, one of the renowned stationary brands with a diverse customer base across the nation, is organising a painting competition at Kidzania Mumbai. The selected 20 kids are going to get a chance to meet the star cast of the movie at an exclusive event where these kids will be showcasing their piece of art to the stars of the movie. The brand also plans to engage the kids during summer camps as an extended promotional activity. A social media campaign on the lines of creating a trailer by using one’s own creativity has already been executed on their page. Camlin is also promoted on Baahubali Social media pages every Friday as “Camlin Friday Fan Art” where Baahubali fans share their piece of artwork and paintings on Baahubali pages.

    Kokuyo Camlin CMO Saumitra Prasad commented, “Kokuyo Camlin is proud to associate with Baahubali 2. Camlin has always promoted art in India as we believe that creativity is more important than knowledge. We are very confident that people will get to experience the magnificent world of art & imagination in Indian cinema with the release of Baahubali 2”

    Why? Stay! Calm! managing partner Kanika Mohan Saxena said, “Baahubali is the Biggest Franchise in Indian Cinema which cuts across all age groups and both Hike Messenger and Kuyuko Camlin are the best suited brands to interact with youngsters in their own unique style and tone. It will be interesting to see how these brands with a similar yet spread out target audience comes together to promote the movie both in a traditional, as well as the online way through interactive campaigns.”

    WSC head, branded content & alliances Nirav Khandhadia commented, “The task at hand were to seamlessly merge the core-values of the Baahubali franchise with the brands. We have crafted innovative campaign ideas with both our brands, which will give the Baahubali franchise reach beyond the movie release. This approach will instigate high customer engagement along with building a deeper connect and reliance with our client.”

    Brand Street India national head Surendra Singh expressed, “The huge popularity of Baahubali surely helps both these brands to reach out to their target audiences in a clutter-free way. Both these brand campaigns with Baahubali are driven by fresh ideas and a wide reception from all stakeholders.”

    This association has been creatively implemented by Why? Stay! Calm! Who are strategic partners to Brand Street India in the domain of Film Integration & Content Production. They have recently been instrumental in the association of Lotus Herbals’ with Jolly LLB 2, Uber’s with Phillauri and Voltas AC’s with BadrinathkiDulhaniya.

  • New Munch Macha musical TVC with Baahubali 2

    MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline – Crunch Macha Munch Macha before urging viewers to enjoy Nestlé Munch in special Baahubali packs.

    A Nestle spokesperson says, “Our distributors kept the partnership momentum high by adopting the Baahubali 2 merchandise and enacting a short Baahubali act as they announced the limited edition Nestlé Munch packs in a traditional call out style while launching the packs for retailers. Also, the Nestlé Munch Nuts limited edition packs will help fans savour the magic of Baahubali 2 through free phone stickers designed exclusively to celebrate this partnership.”

    Nestlé India GM – chocolates and confectionery Nikhil Chand says, “With Munch celebrating Baahubali 2, our consumers will for the first time experience foot thumping music of Crunch Macha Munch Macha along with the grandeur of Baahubali 2. The already popular innovation, Nestlé Munch Nuts has once again brought new-to-category experience of phone stickers free with Baahubali packs for fans to celebrate”

    The partnership between Nestlé Munch and Baahubali 2 has also been activated through the launch of five new Nestlé Munch limited edition packs.

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  • Airtel ties up with Baahubali 2 for special experience

    NEW DELHI: Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

    A range of Airtel ‘Baahubali 2’ products were unveiled by the upcoming film’s star cast in Hyderabad to add to the excitement around the arrival of the one of the most anticipated films in the country.

    For Baahubali fans, Airtel has launched a special ‘Baahubali-2’ 4G SIM with free 4G data benefits to enable customers to experience the epic drama on India’s fastest mobile network. In addition, the Company launched special ‘Baahubali -2’ 4G Recharge Packs that offer great value to customers.

    Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. Airtel’s OTT Wynk Music will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.

    Bharti Airtel director – consumer business & chief marketing officer Raj Pudipeddi said, “As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.”

    Bharti Airtel Andhra Pradesh & Telangana CEO Venkatesh Vijayraghavan added, “Customers can now also experience high speed data on the seamless Airtel Baahubali mobile broadband network to enjoy all the film content from the internet. Customers can also enjoy our specially curated Wynk Music playlist, exclusive videos on Airtel Movies and much more apart from trying their luck at exciting online contests.”

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are excited about the partnership as it makes brand Baahubali more accessible to our audience. Currently Baahubali has expanded into a big franchise that includes comic books, novels, animated TV series, mobile game and a first of its kind virtual reality experience. Through this partnership with Airtel, we will expand our ability to provide the Baahubali phenomena and entertainment on-the-go, anywhere, and anytime to our audience.”

    In addition to these, Airtel will introduce an online engagement programME across various digital platforms to bring the exciting world of Baahubali closer to its consumers. An outdoor campaign will also be live soon making the movie and Airtel 4G come alive across customer touch points in the country. Customers can stay tuned to ‘Airtel India’ on Facebook and ‘@airtelindia’ on Twitter.

  • Amrapali is Baahubali 2: The Conclusion’s jewellery designer

    MUMBAI: Amrapali is now the official jewellery designer for Baahubali 2: The Conclusion.

    After having done a number of pieces for Baahubali 1: The Beginning, Amrapali Jewels was officially brought on board to be the Jewelry Designer for the magnum opus’ second edition. Special pieces were especially commissioned for the film at the Amrapali Design Studio that was created in tandem with the team of designers and craftsmen from Amrapali and the team of Baahubali.

    The second project for Baahubali 2 was initiated when the shooting began for the movie from mid-2015 till the end of 2016.The script was decoded to create stunning jewelry that would elevate the visual journey for the viewer and lend credibility to the characters in the movie. Amrapali managed to achieve this mammoth task in a short span of time and approximately 1500 pieces were sent to the team of Baahubali 2. Silver metal with gold plating was used in order to achieve the preciseness and quality that lends to the grandeur of the film and the setting.

    To win the hearts of the viewers, the creators of Baahubali 2 were very keen an selecting their sets, script, music as well as jewelry, and when it comes to perfection and excellence, Amrapali Jewels epitomizes it.

    “Every character in Baahubali plays a strong role and Amrapali Jewels has magnified the impact even more,” said Amrapali Jewels co-founder and designer Rajiv Arora. “In every frame, the jewelry was modified to maintain the essence of every character yet be visually impactful,” said Amrapali co-founder Rajesh Ajmera.

    Amrapali traces its origins to the year 1978, when Arora and Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewelry.

  • Crocs associates with ‘Baahubali 2: The Conclusion’ designer

    MUMBAI: Crocs, the global footwear brand, associates with one of India’s leading designer Sourabh Kant Shrivastava who has designed his new collection inspired by the movie “Baahubali 2: The Conclusion”. The collection will be showcased through a fashion event, organized by Bollywoo.ooo, an online portal that curates movie-inspired apparels and accessories, in Mumbai, on 7 April 2017 with Bollywood celebrities Tamannaah Bhatia and Rana Daggubati walking the ramp for Sourabh Kant.

    The collection is inspired from the drama and grandeur that Baahubali has which further translates into a collection which is all Black and Gold. On one hand, ‘Black’ contributes to the mystery and makes the collection look more dramatic, while on the other hand, the ‘Gold Embellishments’accentuates the royalty in the movie. Speaking about his collection,

    Shrivastava says, “I have done clothes which have embroidery and appliqué in leather and zari fabric. The jewelry is a modern take on traditional styles which is used in the movie”.

    The collection will be showcased in association with Crocs where the models will walk the ramp wearing Crocs’ camp and promoting their new campaign “Come As You Are” which encourages people to celebrate the uniqueness in them. The collection is being promoted by Drew Barrymore and John Cena.

    On the association, Crocs India M.D. Deepak Chhabra said, “Sourabh Kant’s collection is an incredible assortment of what royalty and elegance together looks like. This is a perfect platform to bring about a change in how Crocs is perceived.”

    The event will be set up with a forest theme to create the ambiance as similar as that of the movie and to create the royal feeling among the audience.

    On the association with Sourabh Kant, Crocs India E-commerce and marketing manager Bhavna Tewari said, “Crocs has always believed in supporting creative ecosystems that encourage artistic works. We are very proud to be associated with India’s prominent designer Sourabh Kant with avant-garde sensibilities. With this collaboration, we intend to get into the commercial space of the Indian movie industry that has a powerful and far-reaching impact on the masses.”

    Bollywoo.ooo founder Vinayak Kalani shared, “The association brings a unique and quirky essence to the entire collection.”