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Tag: B4U network

  • B4U to be official South Asian media partner for CPL St. Lucia Stars

    MUMBAI: B4U Network is excited to announce a tie-up with St Lucia Stars cricket team for the upcoming Caribbean Premier League, which will be played from 4 August to 9 September 2017.

    The St Lucia Stars (formally known as the St Lucia Zouks) are a franchise cricket team representing the beautiful country of Saint Lucia in the Caribbean Premier League. The franchise is owned proudly by Chairman Jay Pandya. The team is currently captained by the skipper himself Daren Sammy and coached by veteran Stuart Williams, a former West Indies cricketer.

    B4U is the primary South Asian media partner for this star-studded team that includes Shane Watson, Darren Sammy, Marlon Samuel, Kamran Akmal and a host of others.

    As the official media partners for the team, watch out for the logo of B4U on their arm on the playing field as the team partake in one of the world’s biggest T20 tournaments.

    The Caribbean Premier League is a T20 tournament that showcases the beauty and talent of the Caribbean to the world. The best cricketers that the West Indies play alongside their international counterparts, in the unique carnival atmosphere for which the Caribbean is world-renowned. The CPL draws the attention of millions of cricket fans across the globe.

    The 2016 CPL season was the St Lucia Stars most successful yet, with the Daren Sammy side reaching the CPL finals for the first time.

    B4U head of international business, Ashok Shenoy states, “B4U is thrilled to have teamed up with St Lucia Stars cricket team for the 2017 CPL. In light of the release of major cricket focused Bollywood films such as ‘Sachin: A Billion Dreams’ and ‘M.S Dhoni’, there is a strong synergy between Bollywood and Cricket. As one of the world’s leading South Asian entertainment channels our partnership with the St Lucia Stars Cricket team will exemplify this synergy, our strong brand identity in the Global sports market as well as our long standing digital presence in the Caribbean market. We wish the St Lucia Stars all the best during the CPL 2017!”

    Jay Pandya St Lucia stars team owner states: “B4U has been a pioneer in taking Bollywood to a global audience. It is an honour to be associated with B4U, as I have enjoyed watching B4U Movies and B4U Music over the years. Cricket and Bollywood connect South Asians across the globe and while this association will further strengthen those bonds, I see B4U playing a pivotal role in promoting the CPL and in particular St Lucia Stars across the world through it’s various satellite beams.”

    St Lucia Stars kick off the CPL season 4 August off facing rival Trinidad and Tobago Knightriders in match that is surely not to be missed.

    CPL will be shown on BT Sport in UK, Sony Six In India and Willow TV in the U.S and across various other platforms on channels around the globe.

  • Amagi expands TV ad network to international markets

    Amagi expands TV ad network to international markets

    Indian advertisers can reach more than 200 million viewers worldwide on B4U Network and Zee Bangla across to US, Europe, Asia, GCC, Canada, Africa and Australia.

     

    MUMBAI: Amagi has expanded its India ad network to key international markets like North America, Canada, Africa, Australia and Asia. Amagi will now offer an advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets. The company’s move will now enable Indian advertisers to reach more than 200 million viewers on these channels.

     

    The company’s ad network will be extended to Zee Bangla and the entire B4U network including B4U Movies, B4U Music, B4U Plus and B4U Aflam. This opens up doors for several brands within India to expand their advertising footprint across the globe in markets of their choice. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.

     

    Amagi co-founder and head of global operations KA Srinivasan said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth; and collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising.”

     

    Amagi’s global ad network allows advertisers to target audiences across regions, while optimising ad budgets and increasing their return on investments. Advertisers can buy ad spots through Amagi across its international network and target consumers across markets.

  • Canada’s ATN bags telecast rights for India – Bangladesh cricket series

    Canada’s ATN bags telecast rights for India – Bangladesh cricket series

    MUMBAI: Canada’s South Asian broadcaster Asian Television Network International Limited (ATN) has acquired the exclusive broadcast rights for India vs Bangladesh Bilateral Cricket series, which is being held in Bangladesh.

     

    India’s tour of Bangladesh, which starts today (10 June, 2015) features one Test match and three One Day Internationals (ODI). The last Test between both countries was played in 2010.

     

    The series will air live on CBN & ATN Cricket Plus.

     

    ATN serves Canada’s diverse cultural communities with 54 specialty television channels. ATN has programming alliances with broadcasters like Doordarshan, Star Network, Sony Entertainment Television, Viacom, Times Television Network, B4U Network, NDTV and Disney amongst others.

  • B4U bags exclusive rights to 3 Bachchan movies

    B4U bags exclusive rights to 3 Bachchan movies

    MUMBAI: B4U network has bought the global exclusive screening rights to three major Bollywood films – Abhishek Bachchan and Aishwarya Rai starrers Umraon Jaan and Guru and the yet to be released film from RGV stable starring Amitabh Bachchan Nishabd.

    “We are absolutely delighted to have acquired exclusive rights for these three movies featuring the biggest names in the industry. It’s almost like a Bachchan movie festival. We are grateful to our loyal viewers and they can expect more exciting news like this from us in the coming months” said B4U Network CEO Sunil Rohra.

    B4U a Bollywood television network was incorporated in 1999 and launched B4U Music and B4U Movies simultaneously in UK. The channel went on to expand its operations in the US & UAE before launching in India in May 2000. The B4U network is available on more than 8 different satellites in over 100 countries including the US, UK, Europe, Middle East, Africa, Mauritius Canada and India. B4U Movies was launched in India on 2 October 2001.

  • B4U Network bags two Bollywood concert deals

    B4U Network bags two Bollywood concert deals

    MUMBAI: B4U Network will be sponsoring two Bollywood shows this year. The Salman Khan concert Just Chill will be held on 27 and 28 of August 2006 in Bolton and Glasgow respectively, while Himesh Reshammiya’s concert Aap Ka Suroor has already started in the USA. Reshammiya’s UK concert is scheduled for October.

    In May, B4U also sponsored the Asia Show in Wembley, Miss Maya event at Cafe Royale, which was followed by sponsoring the Asian Jewel Awards and also the Abhijeet Sawant concert.

    B4U is delighted to sponsor these events as it will be able to give an opportunity to their loyal viewers to see their favourite stars perform live on stage as Salman Khan has a massive fan following in Glasgow and Bolton, states an official release.