ITV

Tag: B4U network

  • Dipesh Doshi joins B4U as Head-Branded Content & Partnerships

    Dipesh Doshi joins B4U as Head-Branded Content & Partnerships

    Mumbai: Dipesh has 18 years of media experience & has worked across TV, Digital & Print mediums and specialises in Branded Content business. He brings with him rich experience of understanding brand marketing needs & creating optimised content solutions. His last stint was with Times Internet Ltd as National Manager – Spotlight (Languages), where he was leading content solutions on the 8 languages platform. Prior to that he has worked with dynamic & new age media companies like Pocket Aces, Worldwide Media (BCCL Group), The Walt Disney Company India, Ibibo & INX News

    On joining, Dipesh said, “I am super thrilled to join B4U Network & spearhead their new vertical Branded Content. Our efforts will be to create a lot of firsts & in the process achieve new milestones with a focussed approach towards content solutions, this will open new horizons in digital & activation space which is B4Us networks new outlook. The idea is to create experiential content opportunities by optimising B4Us Network strength & constantly innovate to be relevant in this space.”

    Johnson Jain said “We are happy to have Dipesh on board, his expertise in Branded Content space will certainly add great value. This year our focus will be to strengthen Branded Content vertical, there’s a huge opportunity we foresee in the space and that has been further reinforced with our recent wins. We want to help our partner organisations strengthen their brand credibility by associating with meaningful, positive & quality content, by providing creative solutions which help brands get seamlessly integrated into the proposition. We are all geared up to do some path breaking work with our esteemed partners across our Linear & Digital assets.

  • Muneet Pal Singh joins B4U Network

    Muneet Pal Singh joins B4U Network

    Mumbai: Muneet Pal Singh joins B4U Network as as NORTH & EAST BRANCH HEAD, comes with around 20 years of rich experience in the media industry with extensive exposure across multiple sectors, including print, media, events, and advertising sales. He has worked with renowned companies like Goldmines, Times of India, Zee Network, Viacom, and Sony.

    Muneet played a pivotal role in establishing the northern business for Goldmines Telefilms and contributed significantly to scaling business operations at Pen Music Channel in his last assignment.

    Commenting on Muneet’s appointment, Johnson Jain (CRO) said “We Welcome Muneet Pal Singh into our B4U family! Muneet has a focused approach towards his vision and is backed by strong PR skills and network in the industry. He is an ideal choice to head our North & East region to calibrate the business.”

    Muneet Quote: “With my extensive experience and deep understanding of various genres spanning across GEC, Hindi Movies, and Music channels, my skill set is well-aligned to drive the growth and success of B4U Network to next expansion phase. 

  • B4U aligns leadership

    B4U aligns leadership

    Mumbai: B4U, one of India’s leading entertainment networks with its popular channels including B4U Music B4U Movies B4U Kadak B4U Bhojpuri and the newly launched Dhamaka Movies has aligned its leadership to unlock significant value that drives future strategic growth of the organization and paves the way for a logical and robust horizon ahead.

    Pawan Sharma formerly the CRO of the network has been elevated to the position of “Business Head – Broadcasting Revenue, Marketing & Programming”.

    In his new role, Sharma will be responsible for Television Broadcasting Revenue, Marketing & Programming. The senior leaders of Television Sales & Programming team will be directly reporting to Pawan Kumar Sharma.

    Johnson Jain has joined as chief revenue officer (CRO).

    Jain’s professional journey includes association with Media houses like Zee, Sony, 9XM and Goldmines. He walks in with more than 20+ years of rich experience in TV industry and has been part of the success story of the networks he has worked in the industry and has familiarity in FTA space having worked almost in all genres including Music, Movies, GEC & Bhojpuri.

    Welcoming new CRO-Jain, Sharma (business head-B4U) said, “Johnson will be a great asset to our leadership team. His extensive experience in media landscape, especially with FTA channels will certainly be of an added value. B4U is at a very exciting juncture, wherein we are focussing extensively on People, Process and Content, so as to give impetus to our growth plans, we are confident that Johnson with his in depth understanding of business, great stakeholder management & relentless drive, will be able to induce fresh energy. Wishing him all the best in his new role.”

    Jain on his role as a chief revenue officer says – “This is a great opportunity for me to work with B4U network and I look forward to leveraging my experience and expertise to ensure B4U achieve its goals and remain at the forefront of the industry.”

     

  • Manoj Tiwari inaugurates B4U’s new North office

    Manoj Tiwari inaugurates B4U’s new North office

    Mumbai: B4U Network comprises of popular Channels B4U Music B4U Movies B4U Kadak B4U Bhojpuri & recently launched Dhamaka Movies. The channels are entertaining millions of viewers on FTA platforms and are one of the eminent players on the said platform.

    B4U is an iconic brand and has been a significant player in Movies, Music and Regional genres. As a Mass Specialty Entertainment Network, the network has been entertaining viewers for over two decades with diverse high-quality content.

    Growing significantly the network has acquired a swanky new Office at Windsor Grande a prominent & upscaled commercial address in Noida.

    The office was inaugurated by the eminent personality Shri Manoj Tiwari.  BJP MP from Delhi who is also a renowned actor and singer. He was gracious enough to spend time with the team and made the inauguration a very special event.

    On this occasion, Pawan Kumar Sharma (CRO-B4U) commented that Manoj Tiwari ji apart from being an eminent political leader, is also a stalwart in Bhojpuri Cinema, his immense experience & insights will be extremely valuable for not only B4U Bhojpuri, but Industry as whole. We are extremely grateful to him for sharing his creative wisdom with us.

    B4U Bhojpuri launched in 2019 has seen robust growth and is currently amongst the top channels in the Bhojpuri Regional movie space.

  • B4U 4 Mental and Physical Well Being

    B4U 4 Mental and Physical Well Being

    In the current scenario, when people everywhere are grappling with disastrous effects of the pandemic, any kind of celebration is always welcome! Undoubtedly, the past few months proved to be a nightmare that challenged people both emotionally and psychologically. Keeping this in mind, the HR department of the B4U Network invited its employees to celebrate International Yoga Day, World Music Day, and International Father’s Day. The department took initiatives to arrange several webinars on the occasion of all three events to give their employees and colleagues a relief from the monotonous life that they are surrounded with. Since offices are closed off and employees are working from home, these webinars were conducted virtually.

    First and foremost, a 5-day Yoga challenge was arranged for the internal employees, from 15 June -19 June. Also, special sessions were held by their wellness spocs under the observation of experienced and renowned trainers. Music helps heal mind and soul and therefore, on 21st June, B4U Network celebrated World Music day by arranging an exclusive webinar for its employees to experience a wonderful musical evening of live Antakshari. Along with that, the Network also celebrated International Father’s Day to appreciate and thank them for their sacrifices and unconditional love. Further, the Network’s HR department arranged an exclusive webinar session for its employees on “Co-Parenting” and also held a session on “Parenting Tips during Lockdown” on 22nd June. These initiatives aimed to revitalize their employees and give them an out from their stress.

    Talking about the sessions, the HR Head of B4U Network, Priyanka Bhushan says that, “This is a stressful situation which is taking a toll on everyone. B4U cares for the holistic well-being of employees. Due to the current pandemic and the multiple after effects it is leaving behind, we at B4U felt the need to address these concerns in a holistic and immediate manner. To this end, we had a week long celebration including International Yoga Day, Father’s Day, World Music Day and a spectrum of employee connect activities like Yoga, Co-Parenting workshops, Antakshri all aimed at enabling employees and their families to be in the prime of health and well-being. This is a difficult time, and we want our employees to know that we are facing this crisis as a united front.”

  • B4U Social Cause – During corona outbreak

    B4U Social Cause – During corona outbreak

    MUMBAI: In the current Scenario when the entire world is waging a war against the outbreak of deadly Novel Corona Virus it is imperative that each and every person pitches in and does their best to contribute in their own capacity to fight this pandemic.

    Across the globe Governments are fighting to save their citizens with lockdowns, where Corporates are responsibly helping the government by contributing money, food packets, medical supplies and also offering to extend their resources for the aid of patients
    B4U Network in India has been actively involved in providing food packets to underprivileged children on various occasions in the past. The network has pledged to fight against hunger and partnered with the Rahi NGO to enhance this cause.

     B4U’s pledge against hunger and belief that no one remains hungry, particularlyin the current troubled times of lock down, has once again partnered with Rahi NGO and are distributing Food packets which include Dal, Rice, Dry vegetables and vitamin sachet in a single pack providing complete nutrition tofamilies of daily wage workers, rag pickers, abandoned senior citizens, destitute, low income groups, medical patients etc. affected by the current lockdown.

    Echoing the sentiment of the pledge,Mr. Sanjay Agrawal (Group CFO and COO B4U Network) quoted: We are happy to do our bit in these extremely difficult times our endeavour would be to try and ensure that we fight against hunger along with the fight against this Pandemic. Stay Healthy, Stay Safe.

    More information about B4U is available on www.b4utv.com. You can keep abreast of all B4U shows on social media platforms like Twitter – @THEOFFICIALB4U; Facebook – B4UMusic.

  • B4U Network ascends to the top spot in every genre that it is present in – Hindi Movies, Hindi Music & Bhojpuri Movies

    B4U Network ascends to the top spot in every genre that it is present in – Hindi Movies, Hindi Music & Bhojpuri Movies

    MUMBAI: B4U Network, popularly known for its Bollywood Music and Movie channels, recently launched B4U Kadak as its premium offering in the Hindi Movie Genre & B4U Bhojpuri in the Bhojpuri Movie Genre. Now in a spectacular feat, both the newly launched channels, B4U Kadak and B4U Bhojpuri, along with B4U Music, have been rated No. 1 in their respective genres as per the BARC report of Week 32. Considering that B4U Kadak and B4U Bhojpuri were launched in May this year, the achievement becomes even more significant. 

    B4U Kadak is a Hindi Movie Channel targeted at Urban and Rural audiences in the HSM market with a bank of popular Bollywood & South Indian dubbed movies with a promise to offer 101 World Television Premieres. Most of these premieres are “Original blockbusters” and “Award Winning Films”.B4U Kadak is leading with a huge margin with 553 million impressions followed by the closest competitors Sony Max at 393 and Star Gold at 358 million impressions respectively. The unique strategy of offering south Indian films (Tamil, Telugu, Kannada, Malayalam) dubbed in Hindi has resulted in an audience experience which is both engaging and rich.

    Hindi Movie Channels

    Impressions in Millions (week 32, 2019)

    B4U KADAK

    553

    Zee Cinema

    397

    Sony MAX

    393

    STAR Gold

    358

    &pictures

    221

    Movies OK

    217

    B4U Movies

    204

    Sony MAX 2

    165

    Zee Bollywood

    160

    Colors Cineplex

    148

    UTV Action

    123

    UTV Movies

    116

    *Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ ABC

    B4U Bhojpuriis a Bhojpuri Movie Channel, and it is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, B4U Bhojpuri is offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. There’s also the promise of offering 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.

    Bhojpuri Movie Channels

    Impressions in Millions (week 32, 2019)

    B4U Bhojpuri

    63

    Bhojpuri Cinema

    58

    Big Ganga

    46

    Bhojpuri Dhamaka DISHUM

    13

    Dabangg

    12

    *Source: BARC Week 32 (2019): Impressions in millions in Bihar/Jharkhand (U+R) on NCCS 2+ 

    B4U Music, the flagship channel of B4U Network which has entertained audiences with Bollywood Music Content for the last 20 years, still rules the hearts of the Hindi speaking masses. B4U Music through its melodious content from 90’s, 2000’s and contemporary mix of songs appeals to the young generation of both urban and rural audiences which has become loyal to the channel because of its right pick and programming. B4U Music has led the category in the past 4-week average as the No.1 music channel in the genre. This week too B4U Music has won the audiences hearts with its offering.

    Hindi Music Channels

    Impressions in Millions (week 32, 2019)

    B4U Music

    50

    9XM

    46

    Mastiii

    35

    MTV Beats

    34

    Sony MIX

    31

    9X Jalwa

    25

    *Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ 

  • B4U Network Employee’s pack & share 30000meals with under privileged children

    B4U Network Employee’s pack & share 30000meals with under privileged children

    MUMBAI: On the occasion of completing over 18 years,B4U Network pledged 30,000 meals throughits partner NGO Rise Against Hunger India (RAHI)where they joined forces in the fight against hunger on 14th December, 2018. Over 150 employees of B4U gathered together to pack 30,000 nutritious meals in 5000 meal packets for the impoverished & undernourished children.

    B4U’s flagship music channel B4U Music pegged the theme for this year’s event “Music is food for the soul”hence the thought of nourishing 30000 underprivileged children by pledging nutritious meals as the networks Corporate Social Responsibility initiative. These food packs would be further distributed to 3 NGO’s; AIDS Combat International, Rotary Club Worlifor a school they have adopted in Karjat,Friendship Centre India – Home for Orphan and single parent children.

    The CSR activity resulted in a team bonding atmosphere and camaraderie among the team. Here the entire set-up resembled Henry Ford’s Assembly line functioning where the participants were divided into 10 teams which had a similar set-up of Dal, Rice, Dry vegetables and vitamin sachet in a single pack. Besides the 10 teams which were into packing the khichadi meals there were teams which delivered food to the tables as re-fills, a team which took the packed boxes to the truck and the team which helped in giving instructions.

    Along with a sense of fulfilment & gratitude for a social cause the employees also felt a sense of ownership, co-operation and camaraderie with their fellow colleagues. The event further extended into a rewards and recognition felicitation followed by a DJ party where the team let their hair down.

  • B4U supports 4 social causes4 it’s viewers through December 2018

    B4U supports 4 social causes4 it’s viewers through December 2018

    MUMBAI: B4U Network supports 4 causes around Health, Disability, Defence& Culture in the month of December 2018. B4U Network with its 2 channels B4u Music & B4u Movies has always influenced its strong base of over 168 million viewers in urban & rural hindi speaking markets with entertaining bollywood music and movies content. Banking of its high reach and influence among viewers the networks channels have taken up four causes with the intent of spreading awareness, sensitizing, supporting and bringing change in the society at large through the medium of television starting from 1st December through this entire month.

    Causes around four diverse topics have been taken up in the same month directing viewer’s attention to different issues and causes around the below days:

    1st December, 2018 – World Aids Day

    B4U Music & Movies have launched promos on high frequency raising awareness for the AIDS pandemic caused by the spread of HIV infection, with focus on “SAFE SEX” through a series of quirky promos which are suggestive to use of condoms for the prevention of AIDS. With B4U’s reach, popularity and ardent fan following amongst the youth audience these promotions would drive awareness and reinforce the message of safe sex for all genders across India.

    3rd December, 2018 – International Day of Disabled Persons

    The observance of the Day aims to promote an understanding of disability issues and mobilize support for the dignity, rights and well-being of persons with disabilities.

    To get this message across the promo’s give tribute to disabled musical instrument players with intercuts of his remarkable journey of learning the musical instrument despite his disability. This is followed by the message: “B4U salutes the indomitable human spirit”.

    4th December, 2018 – Navy Day

    Supporting India’s defense forces and saluting them for their dedication in protecting the water bodies, Navy day would be celebrated on 4 December to celebrate the achievements and role of the naval force to the country and to give respect to our naval force.

    B4U would will create interesting promotional trivia about Indian Navy and Navy Day. The slate will have images of Indian navy warships, submarines, navy officers at duty, the Navy and national emblem etc.

    11th December, 2018 – International Mountains Day

    Celebrated to encourage the international community to organize events at all levels to highlight the importance of sustainable mountain development. Using graphic vignettes 45-60 seconds B4U would talk about different Bollywood movies and songs which have used mountains as a picturesque backdrop in their narrative which would help in promoting the importance of sustainable development through this entertaining medium. Interesting anecdotes from the shooting of the films and songs will also be shared in these vignettes

    to build alliances that will bring positive change to mountain peoples and environments around the world.

    The communication campaign & promos are scripted, directed and produced by B4U’s internal creative team. The promos are designed to be smart, quirky and minimalistic so that they break clutter at the same time trigger change in society during the last month of the year.

  • Amagi appoints Stephanie Lee to lead market expansion in APAC

    Amagi appoints Stephanie Lee to lead market expansion in APAC

    MUMBAI: Amagi, a cloud-based technology for TV and OTT broadcasters, has announced that it has appointed Stephanie Lee as head of sales – APAC, to expand its footprint in the region. The appointment follows the recent opening of Amagi’s subsidiary and regional sales office in Singapore.

    Lee will be based in Singapore and will report to global sales leader at Amagi Bangalore, Ritu Sharma. He has over 15 years of experience in managing regional sales functions for technology services companies in the digital content and media space. “Amagi is synonymous with broadcast innovation across the world. I am very excited at the opportunity to lead the company’s growth in APAC markets. Be it traditional TV or OTT platforms, Amagi is well-positioned to attain industry leadership with its cloud-driven business models for cost efficiency and revenue growth. I look forward to working with regional broadcasters, operators, and platforms in shaping their cloud transformation journeys,” added Lee.

    Changing broadcast content consumption patterns coupled with increasing multi-screen device adoption across the APAC region are driving TV networks, OTT platforms, and operators to embrace new-age technologies to stay relevant and be profitable. Amagi CEO Deepakjit Singh said, “Amagi’s innovative cloud technologies for managing entire broadcast operations, as well as monetising content for both traditional TV and OTT are becoming very attractive to industry players in the region. Stephanie is an accomplished sales professional with a clear understanding of the evolving industry needs. She will be a tremendous asset to Amagi in building sustainable, long-standing client relationships which are pivotal for furthering our growth trajectory in APAC.”

    In addition to managed broadcast services, Amagi offers cloud playout, live orchestration, geo-targeted advertising, OTT auto ad detection and personalisation solutions. Globally, Amagi manages over 150+ channels across 40+ countries for customers including Turner Broadcasting, Viceland, Discovery Communications’ DSPORT, Zee TV, Sony LIV, B4U Network, Viacom18, among others. The company has been consistently adding new customers in the APAC region – ACJ O Shopping, Flik TV, Lightning International, Dim Sum TV to name a few. Amagi is also helping many of its clients in the US to deliver channels in Singapore and other markets through its preferred operator networks.