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Tag: B4U Media Ventures

  • B4U Media Ventures to handle sales duties of Housefull Movies

    B4U Media Ventures to handle sales duties of Housefull Movies

    MUMBAI: The new 24×7 Free-To-Air (FTA) Hindi movie channel Housefull Movies launched by Triumph Media Vision Private Limited, has assigned its sales responsibilities to B4U Media Ventures.

     

    The channel has achieved almost four per cent viewership share in the northern market within a span of eight weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action.

     

    Housefull Movies MD Harish Patil said, “Being a new player with a content mix similar to the likes of second line Hindi movie channels and strong distribution, we aim to place Housefull movies as a full on filmipanti movie channel in the mind of the viewers and advertisers. The collaboration with B4U Media Ventures will aid in monetising our advertising inventory better, as we have seen the team’s ability to position the B4U group of channels in India within the minds of advertisers in a way that benefits both the advertisers and the channel.”

     

    B4U Media Ventures director Sandeep Gupta added, “With B4U Media Ventures we focus on creating a value proposition for the broadcasters and advertisers. We are proud to officially announce our first account and have faith in our team that they would be able to create new success stories. We are looking forward for a successful growth of the new association.”

     

    B4U Media Ventures CEO C. F. Moses said, “We are pleased to have Housefull Movies’ revenue mandate, which will be a strong contender in the movie genre in the coming months. Besides the exciting growth plan of Housefull Movies, the collaboration would help them in leveraging our domain knowledge, revenue management skills, and our industry relationships making it mutually beneficial.”

     

    B4U Media Ventures business head Amar Dixit said, “Despite the clutter in the movie genre, viewers have welcomed new launches last year. The robust content strategy of Housefull Movies, wide spread distribution and the consistent BARC numbers will give good returns to the advertisers and help in benefiting the channel revenues. Housefull Movies has tremendous potential and we are glad to be associated with it.” 

  • B4U launches B4U Media Ventures; CF Moses to head

    B4U launches B4U Media Ventures; CF Moses to head

    MUMBAI: B4U has launched a new company called B4U Media Ventures, which will provide one-stop media related solutions to broadcasters and other new media players in India and the overseas.

     

    The company will be headed by CF Moses and will provide sales, marketing, research, distribution and traffic management services.

     

    Currently, Moses heads the sales vertical of B4U Network channels.

     

    B4U Group Companies in India CFO Sandeep Gupta said, “The group has evidenced growth in revenues since Moses had taken over as the head of sales. We believed in the team and it has delivered yet again. I am confident that Moses and his team will be able to identify and address the primary issue of revenue for any broadcaster.”

     
    B4U Media Ventures CEO Moses added, “I am extremely thrilled with the new opportunity. I am thankful to the management for continuing to place their faith in me and my team & giving me more opportunities and responsibilities to continue with their business. This would not had been possible without the team, especially Amar Dixit, VP North / East and Shrikrishna Prabhu AVP – West. I am looking forward to one of the most exciting and challenging assignments of my career.”

     

    According to the company, while a few broadcasters have shown interest in signing up for specialized services, B4U Media Ventures is also in advanced stages of negotiations with a few niche channels, which are proposing to launch in India.