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Tag: B4U Kadak

  • BARC week 37: Dangal retakes top spot in yo-yo struggle across genres

    BARC week 37: Dangal retakes top spot in yo-yo struggle across genres

    BENGALURU: Enterr10 Television network’s Hindi GEC was the most watched channel Across Genres on All Platforms as well on the Free Platform in week 37 of 2019 (Saturday, 7 September 2019 to Friday, 13 September 2019, week or period under review). The channel was ranked first in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 channels across genres on all platforms during the period under review as compared to second rank in week 36 of 2019 (previous week). As mentioned by us earlier(https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-36-dingdong-struggle-for-top-slot-between-dangal-and-sun-tv-190913) Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV have each been vying for the numero uno position in BARC’s across genres on all platforms list over the past few weeks.

    Top 10 channels Across Genres on All Platforms

    The list of channels in BARC’s weekly list of Top 10 channels Across Genres on All Platforms in week 37 of 2019 was the same as in week 36, with a small tweak in ranks – the biggest one being Dangal replacing Sun TV at first place as mentioned above. Six Hindi GECs, two Tamil GECs and one channel each from the Hindi movies and Telugu GEC genres comprised BARC’s weekly list of Top 10 channels Across Genres on All Platforms in week 37 of 2019. From the network’s perspective, there were three channels from Star India, two channels from Sony Pictures Network (SPN) and one channel each from B4U, Enterr 10 Television, Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) in the weekly list of Top 10 channels across genres on all platforms in week 37 of 2019. Eight of the channels in the list were Pay TV, while two were Free TV in the week under review.

    Please refer the chart below:

    Top 10 channels Across Genres on the Pay Platform

    There was only one change in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019 as compared to week 36. The Network18/Viacom18 associated Telugu GEC ETV Telugu exited the list while Zeel’s Kannada GEC Zee Kannada entered it in week 37 of 2019. There were three channels each from Star India and SPN, two channels from Zeel and one channel each from Sun TV Network and Viacom18 in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019.  Five of the channels were Hindi GEC, there were two Tamil GECs and one channel each from the Hindi movies, Kannada and Telugu genres in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019. As in week 37, the two most watched Pay channels on the Pay TV platform were not Hindi GECs’ – they were Tamil and Telugu GECs’ ranked one and two respectively. 

    Please refer to the chart below:

    Top 10 channels Across Genres on the Free Platform

    All the channels in BARC’s weekly list of Top 10 channels on the Free Platform in week 37 of 2019 were the same as in the previous week, with a slight tweaking in ranks. There were three channels each from the Bhojpuri and Hindi movies genres, two channels from Hindi GEC and one channel each from the Marathi and sports genres. There were three channels each from B4U and Enterr 10 Television, two channels from Zeel and one channel each from the Skystar and Star India networks. 

    Please refer the chart below:


     

  • BARC week 36: Dingdong struggle for top slot between Dangal and Sun TV

    BARC week 36: Dingdong struggle for top slot between Dangal and Sun TV

    BENGALURU: Enterr 10 Television’s free to air (FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship pay TV Tamil GEC Sun TV have been interchanging ranks one and two in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms over the past few weeks.

    Sun TV led the list in week 36 of 2019 (week or period under review). The list of Top 10 Channels Across Genres on All Platforms in week 36 of 2019 had the same channels with some tweaks in the ranks as compared to week 35. As in the previous week, there were six Hindi GECs, two Tamil GECs and one channel each from the Hindi movies and Telugu genres in BARC’s weekly list of top 10 channels across genres on all platforms in week 36 of 2019.

    From the network perspective, there were three channels from the Star India Network, two channels from Sony Pictures Network India (SPN), one channel each from B4U Network, Enterr 10 Television, the Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd in BARC’s across genres weekly list on all platforms for week 36 of 2019. There were eight pay TV channels and two FTA channels in the list during the week under review.

    Please refer to the figure below:

    Sun TV also headed BARC’s weekly list of Top 10 Pay Channels Across Genres in week 36 of 2019. Nine of the channels in the list in week 36 of 2019 were the same as in week 36. Zeel’s flagship Telugu GEC Zee Telugu exited the list as SPN’s Hindi movies channel Sony Max re-entered it during the week under review. 

    BARC’s weekly list of Top 10 Pay Channels Across Genres in week 36 of 2019 had five Hindi GECs, two each of Telugu and Tamil GECs and one Hindi movie channel. There were four channels from Star India, three from SPN, two from Viacom18 and one channel from Zeel. It is interesting to note that the top 2 pay channels in week 36 of 2019 were not Hindi GECs – they were Tamil and Telugu GECs.

    Please refer to the figure below:

    BARC’s weekly list of Top 10 Free Channels Across Genres in week 36 of 2019 saw the exit of Zeel’s Music channel Zing and the entry of Star India’s Sports channel Star Sports First. There were three channels each from the Bhojpuri and Hindi movies genres, two channels from Hindi GEC and one channel each from the Marathi and sports genres.  
    There were three channels each from B4U and Enterr 10 Television two channels from Zeel and one channel each from the Skystar and Star India networks. 

    Please refer to the figure below:


     

  • BARC week 35: Not much change in across genres lists

    BARC week 35: Not much change in across genres lists

    BENGALURU: There was no attrition in Broadcast Audience Research Council of India’s (BARC) list of top 10 channels across genres on all platforms in week 35 of 2019 as compared to the previous week. The ranking was also almost identical in week 35 of 2019 as compared to week 34, except that Sony Pictures Network India’s (SPN) flagship Hindi GEC Sony Entertainment Television (SET) interchanged ranks with Zee Entertainment Enterprises Ltd’s (Zeel) flagship Hindi GEC Zee TV. In BARC’s weekly list of top 10 channels across genres on all platforms for week 35 of 2019 (Saturday, 24 August 2019 to Friday, 30 August 2019), there were six Hindi GECs, two channels from the Tamil genre and one channel each from Hindi movies and Telugu genres. From the network’s perspective there were three channels from Star India, two channels from SPN and one channel each from B4U, Enterr 10 Television, the Sun TV Network, Viacom18 and Zeel. Eight of the channels were from the pay platform and there were two channels from the free-to-air of FTA channels. Please refer to the list below.

    In the case of top 10 pay channels across genres, SPN’s Hindi movie channel Sony Max exited the list in week 35 of 2019 while Zeel’s flagship Telugu GEC Zee Telugu entered the list. The list comprised of five Hindi GECs, two channels each from the Tamil and the Telugu genres and one Hindi movies channel. Three of the channels were from Star India, two channels each were from SPN, Viacom18 and Zeel and one channel from the Sun TV Network. Please refer to the list below

    BARC’s list of top 10 free to air channels across genres also saw just one change – Enter 10 Television’s Hindi movie channel Enterr 10 exited the list and was replaced by Zeel’s music channel Zing. There were three channels each from the Bhojpuri and Hindi movies genres, two channels from Hindi GEC and one channel each from the Marathi and music genres.  
    There were three channels each from B4U, Enterr 10 Television and Zeel and one channel from Skystar. Please refer to the charts below:


     

  • BARC week 34: Dangal retakes top slot; 2 more Hindi GECs return in across genres

    BARC week 34: Dangal retakes top slot; 2 more Hindi GECs return in across genres

    BENGALURU: Enterr 10 Television’s Hindi GEC Dangal returned to first place in  Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms (across genres list) in week 34 of 2019 (Saturday, 17 August 2019 to Friday, 23 August 2019, week or period under review). Two Hindi GECs – Sony Pictures Network India (SPN) flagship channel Sony Entertainment Television or SET and the Viacom18 flagship channel Colors returned to BARC’s across genres list on all platforms at the cost of two Hindi movies channels in week 34 of 2019.

    Six Hindi GECs, two Tamil channels and one channel each from the Hindi movies and Telugu genres made up BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019. From the Network’s perspective, there were three channels from Star India, two channels from SPN and one channel each from B4U, Enterr10, the Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel). Eight of the channels in the list were on the pay platform and two were free to air or FTA.

    In BARC’s weekly list of top 10 channels across genres on the pay platform, there were five Hindi GECs, three Telugu channels and one channel each from the Hindi movies and Tamil genres. There were three channels each from SPN and Star India, two channels from Viacom18 and one channel each from the Sun TV Network and Zeel in BARC’s across genres list on the pay platform. Besides the eight pay channels that were present in BARC’s weekly list of top 10 channels across genres on all platforms, the two more channels present in the across genres weekly list on the pay platform were SPN’s Hindi movies channel Sony Max and the Network18 associated Telugu GEC ETV Telugu. The Sun TV Network’s flagship Tamil GEC Sun TV headed the across genres on the pay platform weekly list.

    In BARC’s weekly list of top 10 channels across genres on the free platform for week 34 of 2019, there were three channels each from the Bhojpuri, Hindi GEC and Hindi movies genres, and one channel from the Marathi genre. Four of the channels were from Enterr 10 Television, three were from B4U, two were from Zeel and one channel was from Skystar during the period under review. Quite obviously, Dangal headed this list also.

    As mentioned above, Dangal headed BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 860.070 million weekly impressions as compared to second rank and 827.063 million weekly impressions in week 33.

    Sun TV slipped a place to second rank in week 34 of 2019 with 850.711 million weekly impressions in week 34 of 2019 as compared to first rank and 902.564 million weekly impressions in the previous week.

    Star India’s flagship Hindi GEC Star Plus climbed up a place to third place with 837.519 million weekly impressions as compared to fourth place and 751.106 million weekly impressions in week 33.

    Star India’s flagship Telugu GEC Star Maa dropped a place to fourth rank with 784.095 million weekly impressions as compared to third rank and 761.055 million weekly impressions in week 33.

    Zee TV jumped two places to fifth rank with 673.096 million weekly impressions in week 34 of 2019 as compared to seventh rank and 614.306 million weekly impressions in week 33.

    SET re-entered the list at sixth rank with 661.005 million weekly impressions in week 34 of 2019.

    Another SPN pay Hindi GEC Sony SAB climbed down one place to seventh rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 641.869 million weekly impressions as compared to sixth rank and 632.959 million weekly impressions.

    B4U’s Hindi movies channel B4U Kadak dropped three places to eighth rank in week 34 of 2019 with 617.522 million weekly impressions as compared to fifth rank and 683.075 million weekly impressions in week 33.

    Viacom18’s flagship Hindi GEC Colors reentered BARCs’ weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 569.158 million weekly impressions at ninth rank.

    Star India’s flagship Tamil GEC dropped a place to tenth rank in week 34 of 2019 with 522.916 million weekly impressions as compared to ninth rank and 529.953 million weekly impressions in week 33.

  • BARC week 33: 2 Hindi movie channels push out 2 Hindi GECs from across genres list

    BARC week 33: 2 Hindi movie channels push out 2 Hindi GECs from across genres list

    BENGALURU: Hindi movies such as Vidroh Lets Fight Back, Policewala Gunda 2, Dangerous Khiladi 3, and Dil Hi To Hai (Jackie Shroff) helped push up free-to-air (FTA) Hindi movie channel B4U Kadak to fifth rank in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms in week 33 of 2019 from sixth place in the previous week. The four movies were among the top 5 Hindi movies programmes in the combined urban and rural Hindi speaking markets – HSM (U+R) as well as in rural HSM – HSM (R) per BARC’s weekly lists of top 5 Hindi movies programmes in HSM (U+R) and HSM (R).  Week 33 of 2019 (Saturday, 10 August 2019 to Friday, 16 August 2019) is the week or period under review.

    Two other Hindi movies channels, Zee Cinema and Sony Max, both pay TV, thrust their way into the same list at eighth and tenth ranks respectively during the same week. Movies beamed on both these two pay Hindi movies channels had higher viewership in urban HSM or HSM (U) based on their presence in BARC’s weekly list of top 5 Hindi movies programmes in HSM (U) only. Two major Hindi GECs – Colors and Sony Entertainment Television which exited the BARC across genres list on all platforms, however had the solace of retaining their presence in BARC’s weekly list of to 10 pay channels across genres with improvement in their respective ranks in week 33 of 2019 vis-à-vis week 32. BARC’s weekly list of top 10 channels across genres on all platforms had three Hindi movies channels in the week as compared to only one in the previous week.

    Four Hindi GECs, three Hindi movies, two Tamil and one Telugu channel comprised BARC’s weekly list of top 10 channels across genres on all platforms. From the network’s perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd and one channel each from B4U, Enterr 10 Television and the Sun TV Network. Hence there were more regional languages – especially Telugu and Tamil, and Hindi movies combined than there were Hindi GECs in BARC's weekly lists of top 10 channels across genres on all platforms during the period under review.

    In the case of BARC’s weekly list of top 10 pay channels across genres, like in week 32 of 2019, there were five Hindi GECs, two each of Hindi movies and Tamil channels and one Telugu channel in week 33. The channels were the same in week 33 as in week 32 with some shuffling in ranks. From the network’s perspective, there were three channels each from SPN and Star India, two channels from Zeel and one channel each from the Sun TV Network and Viacom18. In BARC’s weekly list of top 10 pay channels across genre in week 33 of 2019 were occupied by a Tamil (Sun TV) and Telugu (Star Maa) like in week 32. A Hindi GEC in the form of Star India’s flagship Hindi GEC Star Plus was at third rank in this BARC list in week 33. As mentioned above, the eight pay channels in BARC's weekly list of top 10 channels across genres on all platforms were also present in BARC’s weekly list of top 10 pay channels across genres, along with Zee Cinema and Sony Max in week 33 of 2019.

    This article’s focus hereon will be on ‘all platforms’ – BARC publishes three across genres weekly lists – on all platforms, on pay platforms and on free platforms. There were eight pay channels and two FTA channels in BARC’s weekly list of top 10 channels across genres on all platforms in week 33 of 2019, same as in week 32.

    Sun TV Network's flagship Tamil GEC Sun TV reclaimed first rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 33 of 2019 with 902.564 million weekly impressions as compared to second rank and 870.981 million weekly impressions in week 32.

    At second rank in week 33 of 2019 was Enterr 10 Television’s FTA Hindi GEC Dangal with 827.063 million weekly impressions as compared to first rank and 872.724 million weekly impressions the previous week.

    Star India’s Telugu GEC Star Maa retained its third rank in week 33 of 2019 with 761.055 million weekly impressions as compared to 767.337 million wekly impressions in week 32.

    Star India’s flagship pay Hindi GEC Star Plus also retained its fourth place in week 33 of 2019 with 751.106 million weekly impressions as compared to 719.127 million weekly impressions in week 32.

    As mentioned above, B4U’s FTA Hindi Movies channel B4U Kadak climbed to fifth rank in week 33 of 2019 with 683.075 million weekly impressions as compared to sixth rank and 651.413 million weekly impressions.  

    SPN’s pay Hindi GEC Sony Sab climbed up a place to sixth rank in week 33 of 2019 with 632.959 million weekly impressions as compared to seventh rank and 621.116 million weekly impressions in week 32.

    Zeel’s flagship Hindi GEC Zee TV dropped two place in week 33 of 2019 to seventh rank with 614.306 million weekly impressions as compared to 678.991 million weekly impressions.

    Zeel’s pay Hindi movies channel Zee Cinema found a place in BARC’s weekly lists of top 10 channels across genres on all platforms with 602.894 million weekly impressions in week 33 of 2019.

    Star India’s flagship Tamil GEC Star Vijay climbed a place to ninth rank with 529.953 million weekly impressions in week 33 of 2019 as compared to tenth rank and 522.129 million weekly impressions in week 32.

    SPN’s Hindi movies channel Sony Max also entered BARC’s weekly list top 10 channels across genres on all platforms at tenth rank with 523.074 million weekly impressions.

  • BARC week 30: Movie channels dominate free channels lists across genres

    BARC week 30: Movie channels dominate free channels lists across genres

    BENGALURU: TRAI’s new tariff order (NTO) seems to have changed viewership patterns if one were to go as per Broadcast Audience Research Council of India (BARC) data. Of course, BARC has started slicing and dicing the data more and more specifically and hence enabling an improved scenario of viewership patterns in the country. But, NTO resulted in the major networks converting some of their free to air (FTA) channels to pay TV, hence enabling channels that remained FTA viewership to leapfrog. One of the biggest beneficiaries of the change in its competitions’ platforms to pay TV is Enterr 10 TV’s Hindi GEC Dangal. Dangal has often been the leader in BARC’s weekly list of top 10 channels across genres on all platforms as also in BARC’s weekly lists of top 10 Hindi GEC channels in the combined rural and urban Hindi speaking markets or HSM (U+R) as also in the rural Hindi speaking market or HSM (R). At the same time, Dangal has also been amongst BARC’s weekly list of top 10 Hindi GECs in the urban Hindi speaking market or HSM (U). Another channel that has reaped viewership benefits has been Zee Entertainment Enterprises Ltd (Zeel) FTA Hindi GEC Big Magic.

    Since week 27 of 2019, BARC has started reporting breakup of free and pay channels in the case of some markets, including the top 10 or 11 channels across genres. BARC’s weekly list of top 11 free channels across genres contains channels only from the region above the five South Indian states and the union territory of Puducherry – the Hindi speaking markets. BARC defines HSM as all India without the states in which the four South Indian languages – Kannada, Malayalam, Tamil and Telugu are spoken. Ten of 11 channels in BARC’s weekly list of top 11 free channels across channels are mostly either Hindi or Bhojpuri, the one exception being Marathi. Six of the 11 channels among the top 11 FTA channels across genres are movies channels – equally divided between Hindi movies and Bhojpuri movies. Often the number of Bhojpuri channels equals Hindi channels.

    Let us look at BARC’s weekly list of top 11 free channels across genres for week 30 of 2019

    BARC’s weekly list of top 11 free channels across genres  for week 30 of 2019 (Saturday, 20 July 2019 to Friday, 26 July 2019) had two Hindi GECs, three Hindi movies channels, four Bhojpuri channels including three Bhojpuri movie channels, and one channel each from the Marathi and music genres. From the networks’ perspective, there were four channels from Enterr 10 TV, three channels each from B4U Media and Zeel, and one channel from Skystar Entertainment Private Ltd (Skystar).

    All the 11 channels in BARC’s weekly list of top 11 free channels across genres were same as in week 29, but with a small tweak in ranks. As a matter of fact, the names and ranks of the first four channels in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 were the same as in week 29.

    As mentioned above, Dangal headed BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019. The channel climbed up one place to first rank with 866.547 million weekly impressions in week 30 of 2019 from second rank and 781.501 million weekly impressions in week 29. Dangal retained first rank in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 with 665.082 million weekly impressions as compared to 589.591 million weekly impressions in week 29. Dangal was ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market HSM (U+R) as well as in HSM (R) and was ranked sixth in HSM (U). Dangal also headed BARC’s weekly list of top 8 free Hindi GECs during the week under review.

    At second rank in week 30 was Big Magic with 405.141 million weekly impressions as compared to 358.730 million weekly impressions in BARC’s weekly list of top 11 free channels across genres. Big Magic was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) on all platforms. Big Magic was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (R) and was ranked eighth in HSM (U). It was ranked second in BARC’s weekly list of top 8 free Hindi GECs during the week under review.

    At third rank in week 30 of 2019 was B4U Media’s Hindi movies channel B4U Kadak with 325.020 million weekly impressions as compared to 347.028 million weekly impressions in the previous week. B4U Kadak was ranked second in BARC’s weekly list of top 5 Hindi movies channels on all platforms in HSM (U+R) and was ranked first in HSM (R). B4U Kadak was ranked first in BARC’s weekly list of top 5 free Hindi movies channels.

    At fourth rank was Enterr 10 TV’s Marathi channel Fakt Marathi with 162.021 million weekly impressions as compared to 184.384 million weekly impressions in week 29. Fakt Marathi was ranked second in BARC’s weekly list of top 5 Marathi channels in the Maharashtra and Goa market.

    B4U Media’s Bhojpuri channel B4U Bhojpuri climbed up a place to fifth rank in week 30 of 2019 with 157.775 million weekly impressions as compared to sixth rank and 154.732 million weekly impressions in the previous week. B4U Bhojpuri was ranked first in BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market. This indicates that the channel has viewers outside the Bihar and Jharkhand markets also.

    Enterr 10 TV’s Bhojpuri channel Bhojpuri Cinema dropped a place to sixth rank in week 30 of 2019 with 157.352 million weekly impressions as compared to fifth rank and 160.117 million weekly impressions in the previous week. Bhojpuri Cinema topped BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market.

    Another B4U Media Hindi movies channel, B4U Movies also climbed up a place to rank seven in week 30 of 2019 with 150.461 million weekly impressions as compared to eighth rank and 130.537 million weekly impressions in week 29. B4U Movies was ranked fifth in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and was ranked second in BARC’s weekly list of top 5 free Hindi movies channels.

    Zeel’s Bhojpuri channel Big Ganga dropped a place to eighth rank in week 30 of 2019 with 138.778 million weekly impressions as compared to seventh rank and 151.977 million weekly impressions in week 29. Big Ganga was ranked third in BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market.

    Skystar’s Hindi movies channel Skystar Movies retained its previous week’s ninth rank in week 30 of 2019 with 120.616 million weekly impressions as compared to 124.183 million weekly impressions in week 29. Skystar Movies was ranked third in BARC’s weekly list of top 5 free Hindi movies channels.

    Zeel’s Music channel Zing climbed a rank to tenth place in week 30 of 2019 with 102.370 million weekly impressions as compared to eleventh rank and 100.580 million weekly impressions in week 29.

    Dropping a place to eleventh rank in week 30 of 2019 was Enterr 10 TV’s Hindi movies channel Enterr 10 with 102.280 million weekly impressions as compared to tenth rank and 102.757 million weekly impressions in week 29.

    Enterr 10 was ranked fourth in BARC’s weekly list of top 5 free Hindi movies channels.

  • B4U Kadak in the HSM market & B4U Bhojpuri in the regional market both leading in their respective genres

    B4U Kadak in the HSM market & B4U Bhojpuri in the regional market both leading in their respective genres

    MUMBAI: B4U Network, the global leader in Bollywood entertainment, added two new channels to its bouquet of offerings in the month of May 2019 – B4U Bhojpuri and B4U Kadak. While B4U Bhojpuri is a Bhojpuri movie channel, B4U Kadak is a premium channel in the Hindi Movie genre. 

    And going by the latest viewership figures of BARC, both the newly launched channels have created a big impact in their respective genres, ranking among the top players in the very first week of their release. 

    Launched on 15th May 2019, B4U Bhojpuri arrived with a unique offering of 2 WTP’s (World Television Premieres) every week along with a mix of music and devotional content in multiple time bands for the regional language audiences in the UP, Bihar & Jharkhand market. The programming struck a chord with the core Bhojpuri audience as the channel generated remarkable figures of 57 million impressions in Bihar/Jharkhand market (U+R) on NCCS 2+ Yrsin week 25, 2019 of BARC. 

    B4U Bhojpuri is all set for further growth as the content is going to get richer in the coming months. With its premium packaging, special festive programming during cultural events like Chatt, Navratri, Diwali & Holi, devotional content and unmatched library, including Dinesh Lal starrer Nirhua Hindustani 2, B4U Bhojpuri will capture the hearts and minds of Bhojpuri audience like never before.  

    The other newly launched channel, B4U Kadak, went on air on 31st May as a premium offering in the Hindi Movie genre. The channel arrived with an incredible promise of 101 WTP’s (World Television Premieres) with a mix of cherry picked Bollywood films and South Indian movies dubbed in Hindi. B4U Kadak’s library boasts of a number of award winning and critically acclaimed films, along with Original South Indian films which were successfully remade in Bollywood. 

    With such an impressive array of films, B4U Kadak was lapped up by the audience right after its launch, and the channel generated amazing figures of 427 million impressions in the HSM market (U+R) on NCCS 2+ Yrsin week 25, 2019 of BARC. With a number of incredible films making their WTP on B4U Kadak in the days ahead, the channel will climb up even higher on the ladder in the Hindi Movie genre.Along with B4U Movies, B4U Kadak will further expand the audience base of B4U among the Hindi movie lovers.