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MUMBAI: Axis Bank has appointed Malavika R Harita as an additional independent director for a four-year term, according to a regulatory filing with the BSE. The...
Mumbai: In a world where digital interactions have become the norm, brands are increasingly challenged to create meaningful, personalised connections with their audiences. The age of...
Mumbai: Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company’s Web 3.0 initiatives. In the third wave of...
Mumbai: Health & glow, a homegrown beauty and personal care destination has appointed Tute Consult, an integrated communications firm as its communication partner for driving a...
MUMBAI: Homegrown B2C model-based company, Lustral Water has launched what it claims is ‘the world’s first’ Artificial Intelligence (AI) & Internet of Things (IoT) enabled water...
MUMBAI: Online marketplace IndiaMart has said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website. In line with...
MUMBAI: With a target set to make digital B2C (business to consumer) under the ALT Digital umbrella as its core business in five years’ time, the Ekta Kapoor...
MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian...
MUMBAI: It was in July last year that ITV Media acquired News X, giving it a toehold in the English news space. Apart from News X,...
MUMBAI: Mumbai-based digital agency BC Web Wise has launched its first ever mobile game for iOS, Oojle. Oojle is a maths puzzle application that helps one...
MUMBAI: Bangalore-based B2C and Retail Solutions firm Valuemart Retail (India) has signed a three-year deal with Sachin Tendulkar to be its brand ambassador. This is Tendulkar’s...
MUMBAI: As digitisation becomes a reality in India, news channels have realised that a branding exercise is the need of the hour in order to catch...
BENGALURU: Consumer durables and lighting major Bajaj Electricals has entrusted its creative duties to Leo Burnett, a senior executive from the company informed. Bajaj executive director...
