MUMBAI: In a move aimed at tightening its grip on the Indian footwear market, VKC has appointed Kumar P V as chief sales officer, tasking him with leading the company’s Channel One business operations. The portfolio spans General Trade, B2B online platforms, and institutional channels.
With over two and a half decades of sales and marketing experience, Kumar takes the reins at a time when VKC is actively pushing for deeper market penetration and sustained top-line growth. His mandate includes expanding the brand’s footprint across untapped regions, sharpening customer engagement strategies, and boosting productivity across VKC’s distribution channels.
Kumar previously held leadership positions at some of India’s most recognised names. His career features roles at Cavinkare, Cholayil (Medimix), P&G, Henkel, and Reckitt Benckiser. Most recently, he served as chief sales officer at a fast-growing startup, where he navigated volatile business terrain with a strong hand on sales targets and operational metrics.
“With Kumar’s appointment, we are doubling down on our growth ambitions for Channel One”, said a VKC spokesperson. “His proven leadership across diverse industries is perfectly suited to scale our operations and deepen customer trust”.
Kumar’s background also includes extensive work in trade marketing, distribution strategy, and category development across FMCG, personal care, food, snacks, beverages, and OTC pharma.
As VKC eyes a stronger hold on India’s competitive footwear market, Kumar’s entry signals a fresh drive to outpace rivals on shelf space, sales volume, and supply-chain finesse.