MUMBAI: After nearly three years shaping pop culture moments at Warner Bros Discovery, Azmat Jagmag has called time on her stint at the media giant.
Jagmag, who joined in 2021 as head of marketing for south Asia before taking over as partnerships and solutions marketing head for INSEAK, led some of the company’s most ambitious regional pushes. She oversaw the India launch of discovery+, spearheaded the scale-up of Max across South East Asia, Hong Kong and Taiwan with over 15 telecom and MVPD partners, and drove social and marketing campaigns that turned viral from Mumbai to Los Angeles.
Before WBD, Jagmag founded Masala Chai, a content-marketing outfit that launched indie music label Jjust Music and helped reposition Puja Entertainment as a modern studio. Earlier, at Zee Entertainment, she spent over a decade leading brand and marketing strategy, pushing Zee TV and Zee Anmol to leadership positions and driving campaigns that bagged multiple industry awards.
Across her 18-year career, she has launched and scaled some of India’s most recognisable media brands, from SonyLiv to Cartoon Network. Recognised by Google as a leading woman in new-age media, she also co-authored a brand case study for IIM Ahmedabad.
As she signs off from WBD, Jagmag says the journey has been about turning “logic to magic”—a mantra that has defined her career across broadcast, DTC, movies and music. The next chapter, she teases, is already in the works.
Mumbai: Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the edition 16 of the School Contact Program (SCP) in India, an initiative that connects with over one million children. With a focus on fostering engagement and igniting inspiration, the SCP will reach out to young minds in nearly 1400 schools across 16 cities. Rolling out in schools across India from 21 August until the end of October, the program strives to impart important values in students thereby nurturing holistic development.
SCP encapsulates two captivating concepts: Cartoon Network’s theme, ‘Titans of Tomorrow,’ champions virtues like recycling and energy conservation as essential components of children’s daily lives, fostering their active contribution to a better society. Conversely, POGO’s theme, ‘Heroes of Kindness,’ is dedicated to cultivating a more positive, joyful, and healthier community by inspiring and promoting various acts of kindness among individuals.
Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “We are excited to roll out this year’s much-anticipated School Contact Program for kids. Through the much-loved cartoon characters and interactive content, our aim is to inspire students to become catalysts for positive change. By incorporating themes like ‘Titans of Tomorrow’ and ‘Heroes of Kindness’ into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles. What better way to achieve this than by reflecting the ethos of their animated companions—Chhota Bheem, Little Singham, and Teen Titans Go.”
With associate sponsors including Exo, Kellogg’s Chocos, and game partner Topps, Cartoon Network’s “Titans of Tomorrow” program champions environmental responsibility, akin to the ethos of ‘Teen Titans Go!’ characters. In parallel, POGO’s “Heroes of Kindness” initiative, also backed by Kellogg’s Chocos, Godrej Good Knight, and Ziggy Donuts, focuses on cultivating values of peace, empathy, and affinity, spotlighting characters like ‘Chhota Bheem’, ‘Little Singham’, and ‘Titoo’.
Warner Bros. Discovery, South Asia head of marketing – OTT and linear Azmat Jagmag said, ‘Bringing fans closer to their favourite cartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. The 16th edition of the School Contact Program aims to captivate kids’ imagination and nurture positive personality traits through engaging activities. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”
As an integral part of the engagement program, a forty-minute thematic session is being planned for each school. These sessions will include a diverse array of activities, including icebreaker sessions, thought provoking discussions about sustainability, and promote incorporating acts of kindness into their daily routines. Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet’s improvement. Acknowledging students’ active involvement, participating students will receive engaging goodie bags and certificates from POGO and Cartoon Network, inspiring them to embrace and lead positive change.
During the upcoming weeks, the SCP will be held in various cities throughout India, including Delhi, Ghaziabad, Gurugram, Chandigarh, Ludhiana, Noida, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai, and Hyderabad.
MUMBAI: Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.
Jagmag started her career as an account executive at Draft FCB Ulka in 2004 and was there for over a year. Her next move was Zee Entertainment Enterprises Ltd in 2005, where she joined the company as the marketing executive for Zee Cinema.
She was then elevated as Zee TV AVP marketing position and launched brands that propelled Zee TV to a strong challenger brand. She then became the marketing head at Zee TV.
Jagmag served the organisation for over a decade and before making a move, she was also held responsible to look after Zee Anmol as the brand marketing head. The channel ruled the roost in terms of reach within three months of launch. Also, the Facebook page showed the highest organic growth of 32 per cent across competition, whereas Twitter base grew by 370 per cent.
MUMBAI: Zee TV has elevated its VP – marketing Azmat Jagmag, who has been a part of the company for a decade and half now, as the marketing head.
Sources confirmed the news to Indiantelevision.com, and that the position was vacant since one-and-a-half years. Earlier, Sorbojeet Chatterjee was heading the marketing department as a senior VP.
Jagmag started working with the Zee group in 2005 as a marketing executive where she was looking after the formulation of marketing plans for film premieres and building appointment viewership for slots such as Shanivaar Ki Raat Amitabh ke Saath (SKRAKS), The Showman Show and Bhakti KI Shakti.
Later, she was promoted as the marketing manager to then as the AVP. In 2013, she was designated as the brand marketing head for Zee Anmol. Prior to this role, she was the VP – marketing for Zee and her profile included managing channel share, marketing planning, brand building, budget planning and optimisation.
