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Tag: Azazul Haque

  • Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

    Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

    MUMBAI: Amazon Fashion’s new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called ‘Citizens of Fashion’. A 3600 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style.

    Shot in Varanasi, the two commercials show how Indians in every nook and corner are becoming increasingly fashion aware. Created by Ogilvy & Mather Bangalore and directed by Arun Gopalan of Storytellers Productions, the films are set to foot-tapping music and have slick cinematography.

    Ogilvy Bangalore, ECD Azazul Haque said, “Fashion belongs to everyone. It belongs to those who live in Paris. It belongs to those who live in Banaras. All you need is the desire to look stylish and fashionable. Amazon Fashion wanted to celebrate these citizens of fashion who live everywhere. In small towns. In big cities. Amazon Fashion wanted to become the destination for anyone who is seeking the latest style and famous fashion brands, online.

    From such a brief emerged the idea of showcasing and celebrating stylish, fashionable people from every nook and corner of our nation. From Mumbai to Kanpur. From Delhi to Patna. Anyone who is a citizen of fashion picks his labels from Amazon Fashion.

    The idea was to make brand Amazon Fashion edgy yet relatable. Extremely fashionable yet mass. So came the idea of Parispur and Rioganj. People who are extremely fashionable yet earthy. The contrast of people in an extremely relatable backdrop behaving like the mass of India but dressed in high fashion clothes. People who turn Kamalapur to Parispur and Raiganj to Rioganj. People who are the citizens of fashion.’

  • Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

    Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

    MUMBAI: Amazon Fashion’s new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called ‘Citizens of Fashion’. A 3600 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style.

    Shot in Varanasi, the two commercials show how Indians in every nook and corner are becoming increasingly fashion aware. Created by Ogilvy & Mather Bangalore and directed by Arun Gopalan of Storytellers Productions, the films are set to foot-tapping music and have slick cinematography.

    Ogilvy Bangalore, ECD Azazul Haque said, “Fashion belongs to everyone. It belongs to those who live in Paris. It belongs to those who live in Banaras. All you need is the desire to look stylish and fashionable. Amazon Fashion wanted to celebrate these citizens of fashion who live everywhere. In small towns. In big cities. Amazon Fashion wanted to become the destination for anyone who is seeking the latest style and famous fashion brands, online.

    From such a brief emerged the idea of showcasing and celebrating stylish, fashionable people from every nook and corner of our nation. From Mumbai to Kanpur. From Delhi to Patna. Anyone who is a citizen of fashion picks his labels from Amazon Fashion.

    The idea was to make brand Amazon Fashion edgy yet relatable. Extremely fashionable yet mass. So came the idea of Parispur and Rioganj. People who are extremely fashionable yet earthy. The contrast of people in an extremely relatable backdrop behaving like the mass of India but dressed in high fashion clothes. People who turn Kamalapur to Parispur and Raiganj to Rioganj. People who are the citizens of fashion.’

  • Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

    With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

    Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

    Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

    Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.

  • Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

    With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

    Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

    Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

    Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.