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Tag: Ayushmann Khurrana

  • More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

    More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

    Mumbai: India’s largest and trusted home security solutions provider, Godrej Security Solution, today completed 150 days of its unique Break-in Challenge. During the first phase of the challenge, held across eight key metro cities of the country, over 1 lakh consumers partook but failed to break open a Godrej home locker as against a locked wooden cupboard.

    GSS’s Break-in Challenge was unveiled in August 2019 during which the company committed to reaching out to 10 lakh Indian consumers from 350 residential societies and commercial establishments across 15 key cities before FY2021. The challenge was commenced in response to a consumer behaviour insight study, ‘India’s Security Solution Quotient’ which revealed 55% of Indian consumers continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers.

    Commenting on this initiative, Mehernosh Pithawalla, Group Head, Vice President and Global Head – Marketing, Sales & Innovation said, “Last year our consumer behaviour survey, India’s Security Solutions Quotient, highlighted that one in every two residents in India continues to store their valuables in cupboards and wardrobes. This was one of the critical security mistakes pointed out by the study. It highlighted an urgent need to educate consumers that our home lockers are 10 to 1000 times stronger and more secure than wardrobes. Basis the principles of ‘show don’t tell’ we embarked on a consumer activation programme that not just educated consumers but also gave them first-hand experience of security solutions available in the market. We are happy to announce that in the first phase, over 1 lakh people failed in the attempt to break-open our home locker and claim the INR 1 lakh prize money. Consequently, we have seen a proportionate skew towards the adoption of trustworthy security solutions and home lockers amongst the participants as they acknowledge the importance of protecting their valuables and loved ones for attaining peace of mind.”

    The Break-in-Challenge is a part of the Godrej Security Solutions' recent omnichannel marketing campaign, #BilkulSafeHai, under which the company has taken various measures to reach out, educate and engage consumers on the importance of adopting home security solutions. The campaign was launched with a humorous series of TVCs, digital videos and print campaigns featuring leading Bollywood actor Ayushmann Khurrana starting September 2019. As an extension of the strategy, the company also launched its e-commerce store in November 2019.

  • Signature Masterclass provides a stage for aspiring filmmakers to MAKE THEIR MARK

    Signature Masterclass provides a stage for aspiring filmmakers to MAKE THEIR MARK

    Bengaluru: India is a country of a billion people and a billion stories. These stories are real, imagined, perfect, imperfect and most of the times unique. Signature Masterclass in its fourth season is providing a stage to the country’s aspiring filmmakers to pitch these stories live to their favorite celebrities and stand a chance to bring their story to life as a short film.

    Signature Masterclass powered by Signature Packaged Drinking Water is a unique platform that has over the years celebrated the world of films though artists, filmmakers and their stories. In its fourth edition, the platform has partnered with celebrated artists like Ayushmann Khurrana, Rajkummar Rao and Tamannah Bhatia. During the event, the artists will share their most honest and personal stories on how they made their mark in the industry in front of a live audience hosted by Kubbra Sait, post that the filmmakers will get to pitch the stories to the artists.

    Speaking about Signature Masterclass Season 4, Amarpreet Anand, EVP & Portfolio Head, Marketing, Diageo India, said, “Signature Masterclass has always celebrated real-life success stories and over the years the platform has inspired people to follow their dreams and make their mark. We are thrilled to now take it a step further by being enablers to these story tellers & aspiring filmmakers. It is exciting to have some of India’s most talented artists help us on this journey”

    “Content today is getting more and more democratized. It is in this spirit that we wanted to take the romance between Signature Masterclass and Films a step further by converting it into a platform that enables a filmmaker’s journey. Even we had a bit of fun on this journey as we got to create unique stories inspired by popular films of our celebrities,” adds Khushboo Benani, Head of Content, Influencer Marketing and Brand Advocacy at Diageo India.

    Signature Masterclass this season even brings together the blockbuster duo in the hero film. The film stars Ayushmann Khurrana and is directed by Amar Kaushik, the two recently collaborated on the hit film ‘Bala’ and continue to bring the magic on screen.

    The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and filmmakers can submit their stories on www.signaturemasterclass.co.in to be a part of the campaign. This edition of Signature Masterclass has been curated by VICE Media in association with Kommune and India Film Project.

  • Eros International Plc to release Andhadhun in Japan on november 15

    Eros International Plc to release Andhadhun in Japan on november 15

    MUMBAI: – Eros International Plc, a Global Indian Entertainment Company, has announced the planned theatrical release of Andhadhun in cinemas in Japan on November 15th. Andhadhun is an Indian black comedy crime thriller film directed by Sriram Raghavan. The engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte was originally released theatrically in India and internationally to widespread critical acclaim. The film was produced by Viacom18 Motion Pictures and Matchbox Pictures and distributed internationally by Eros International.

    Andhadhun has already been screened and appreciated by the audience of multiple nationalities and cultures in various parts of the world including China, Korea, Russia and Kazakhastan.

    Speaking on the announcement,Eros International Media Ltd  Chief Operating Officer Kumar Ahuja said, “Eros Now’s legacy of entertaining the masses with the best of Bollywood films is a well-established territory. We are keen on sharing this exciting & highly captivating narrative with the audience of Japan and hoping they will enjoy and embrace the film it just as much as the viewers did from the other parts of the world.”

  • ZEE5 reveals largest content line-up for November

    ZEE5 reveals largest content line-up for November

    MUMBAI: Imagine a destination where you can watch your favourite TV shows, Originals, movies, music and stay updated with breaking news across the country! ZEE5, India’s largest digital video streaming platform is your answer for unmatched and uninterrupted entertainment at your convenience. In its first edition, ZEE5 launched the November content line-up in the attendance of stars across their Originals and TV shows.

    A ZEE5 India spokesperson said, “We understand Indian audiences and how to entertain them like no one else in the industry. With our bespoke November content line-up, we continue to consistently provide a big screen experience for our consumers. From Originals, blockbuster films and tv shows across languages to news, music and much more, we have something that will pique the interest of every viewer.”

    The highlight of the month will be the digital premiere of the blockbuster and much talked about ‘Dream Girl’ starring Ayushmann Khurrana on 21st November.

    The month kick-started with Hindi Originial like Love, Sleep, Repeat; Tamil original series Police Dairy 2.0 and TV show Gokulathil Seethai. This will be followed by Original Bengali series Bhalobashar Shohor season 2 and an exclusive music video ‘Rubaru’ on 11th November 2019; Virgin Bhasskar on 19th November 2019 and Telugu original series Hawala on 21st November. Popular TV shows like Super Mom 2.0 (Tamil), Dil Yeh Ziddi Hai, Movie Masti with Maniesh Paul (Finale) and key live news features like Ayodhya Verdict and Mann Ki Baat LIVE on the platform will also feature in November. The Charlize Theron and James McAvoy starrer Atomic Blonde premieres on 23rd November. The month will end with season 2 of Hindi original ‘Broken but Beautiful’ which will be streaming on the platform on 27th November 2019.

  • Movie producers spend 35% of marketing budgets online

    Movie producers spend 35% of marketing budgets online

    MUMBAI: Long gone are the days when people decided to go for the movies based on the life-size posters of their favourite ‘stars’ acting in them or watching 90-second long trailers on television. Today, the buzz around a movie starts even before it goes on the floor, all thanks to the ‘good friend’ social media, which allows the producers, directors, and actors to stay in constant touch with the fans through heightened social media activities. Starting from the photos of scripts on actor’s tables to snapshots from reading rooms, to release of the looks and names of the character, to teaser and trailers for not just the movie but individual songs as well, everything has found its way online, grabbing every eye that the movie can even before it goes off the floors.

    Indiantelevision.com interacted with TheSmallBigIdea CEO and co-founder Harikrishnan Pillai, whose agency was associated with the digital promotions of National Award winning movie ‘Badhai Ho’ last year. More recently, it is making yet another Ayushmann Khurrana film—Bala—a talking point across every social gathering through amazing marketing activites.

    Pillai says that the producers of today are very proactive when it comes to marketing their movies across all platforms, including digital. They are involved in every aspect of the movie promotions, beginning from the time their movie is announced.

    “They are spending somewhere around 35 per cent on digital activities for promoting their movies, as digital gives them the opportunity of better mass targeting amongst a very interesting audience base. The activities online are interactive in nature and hence give them a better measurability of the ROI they get through marketing,” Pillai said.

    On being questioned how controversies around such campaigns impact the execution online, as the audience reactions are real-time, Pillai said that the core strategies remains intact, while certain tactical moves maybe taken basis social sentiments.

    TheSmallBigIdea has done promotional digital campaigns for a number of movies including Judgementall Hai Kya, Junglee, Jabariya Jodi, Dream Girl and is gearing up to take several more projects from big production houses.

    Pillai belives that acumen around digital has also increased in the past few years and that gives the agencies to perform better online. “Earlier it was just a digital agency, that used to follow what the mainline agencies were doing, but today digital is leading. Also, brands are taking a leadership role. They are aware about the digital world and they know how it can help them,” he said.

    Pillai is positive that marketing for movies on digital is going to only increase in the future with producers getting aware of the impact a strong social media strategy has on it.

    He also added that the story is taking centre-stage in promotional campaigns than just the actors as production houses are now aware that the audience is willing to watch good stories and not just ‘stars’. According to him, the complete shift in focus from actor to story will still take some time, but a good start has been made in the industry.

  • Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    MUMBAI:  Godrej Security Solutions (GSS), India’s leading home security solutions provider, announced its plans to invest Rs 100 crore towards strengthening its omnichannel presence, and product innovation capabilities. As part of the strategy, the company has chosen Bollywood actor Ayushmann Khurrana to be the face of its new multichannel national campaign #BilkulSafeHai.

    As part of the campaign, Godrej Security Solution unveiled a TVC, featuring Khurrana. Conceptualised by Wunderman Thompson, the TVC aims to highlight the benefit of adopting home lockers to secure valuables and documents at home instead of regular wooden cupboards or wardrobes. Continuing with Godrej Security Solution’s belief of using humour and emotions to engage consumers rather than inducing fear, the TVC dispels myths that one will never be the victims of theft. The TVC banks on humorous wordplay and depicts a familiar scenario of neighbours assuaging a homeowner post a burglary attempt.

    Elaborating on the campaign, Godrej Security Solutions vice president and global head – marketing, sales and innovation Mehernosh Pithawalla said, “In India, only 7 per cent of the population owns a home locker. The Security Solutions Quotient study revealed 52 per cent of Indians continue to store their valuables in cupboards and wardrobes which are vulnerable to break-ins. This is despite the high rate of crime and marginal recovery rate of stolen assets in the country. Through Rs 100 crore investment in our omnichannel strategy and #BilkulSafeHai campaign, we wish to raise awareness among the consumer to take proactive steps towards making every Indian home absolutely safe.”

    Commenting on the brief, Wunderman Thompson VPs and ECDs Priya Pardiwalla and Steve Mathias said, “It was an interesting and single minded brief, ‘Godrej Home Lockers are ten times stronger than a cupboard’. For this one, we decided to put ourselves not in the shoes of the consumer, but strangely, in the shoes of a robber. Like all of us, robbers too have deadlines, in fact much tighter ones. Within minutes, they need to get the job done before a suspecting neighbour or security guard shows up. However, when there’s a Godrej Home Locker and even if a robber tried his luck to break it open, it would mean much more time, which he doesn’t have. Instead, it’s easier to rob a home that doesn’t have the locker.”

    They further added, “Ayushmann Khurrana lived up to his reputation when we first approached him. The disclaimer was that he will only do the commercial if he finds the script interesting! He plays Shridhar, a bit of a nerd who is very particular and has every eventuality planned out. While it’s dark humour, the amazing combination of Shujaat Saudagar (director), Ayushmann Khurrana and Rajesh Sharma has ensured this is a fun and entertaining film that gives out the message in a light-hearted manner.”

    Godrej Security Solutions also plans to expand its reach to 250 districts with 10000 retail outlets across urban markets in India. To bolster its omnichannel presence, the company has also unveiled its latest e-commerce platform and a range of new home lockers starting Rs 6299 only. The new range of lockers by Godrej Security Solutions comes in various sizes based on the different needs of customers. To exhibit the efficacy of home lockers, Godrej Security Solutions has also launched the unique nationwide “Break-in Challenge” engaging over 10 lakh citizens. The challenge will cover 15 cities across India, including metros as well as Tier 2 and Tier 3 markets.

  • Hike Sticker Chat brings Ayushmann Khurrana & Nushrat Bharucha to life with exclusive expressive stickers for Dream Girl

    Hike Sticker Chat brings Ayushmann Khurrana & Nushrat Bharucha to life with exclusive expressive stickers for Dream Girl

    Mumbai: Hike Sticker Chat – a platform dedicated to supercharging expression by taking the world beyond the keyboard-today announced its tie-up partnership with Dream Girl, produced by Balaji Motion Pictures, as its sticker partner. Through this association, Hike Sticker Chat users will be able to use super fun and specially curated sticker avatars of the Bollywood stars, Ayushmann Khurrana and Nushrat Bharucha, from their latest movie.

    Hike stickers allow users to chat with their close ones in a fun and exciting way, enabling a richer communication experience that is personalized and quicker than an ordinary text conversation. The new stickers will be an addition to their popular list of Bollywood avatars on the platform.

    Stickers add personality to simple conversations and allow users to express themselves visually, making communication easier and more rapid. Similarly, when it comes to expressing feelings, Indians often turn to Bollywood for inspiration since they are a reflection of our culture and connect us Indians together. We often find Hindi dialogues being used in conversations as ice-breakers. With an aim to make conversations even more enjoyable while reducing users’ dependency on the keyboard, Hike Sticker Chat is integrating Bollywood themed stickers from the latest movies to the latest stars onto their platform to allow users to relish every moment with their close ones.

    Dream Girl is an upcoming Indian Hindi-language family entertainer film starring Ayushmann Khurrana and Nushrat Bharucha that has already garnered quite a buzz. Directed by Raaj Shaandilyaa, the film is slated to be released on 13th September, produced by Ekta Kapoor and Shobha Kapoor under their banner Balaji Motion Pictures.

    Hike Sticker Chat users can download and use these stickers from the in-app Sticker Shop. The stickers are available on both— Android and iOS platforms. In the past, Hike Sticker Chat has created customized stickers for popular movies such as Bahubali, Gully Boy, Super 30, Saaho, and Chhichhore amongst others.

    Stickers


     Stickers as a means of social expression:

    Stickers are one of the most loved features of Hike Sticker Chat. The app has a library of over 60,000 stickers in 40+ languages & dialects and covers multiple genres that highlight the colorful, cultural landscape of India, movies, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Stickers as a means of social expression:

    Stickers are one of the most loved features of Hike Sticker Chat. The app has a library of over 60,000 stickers in 40+ languages & dialects and covers multiple genres that highlight the colorful, cultural landscape of India, movies, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references.

  • TheSmallBigIdea wins social media duties for Balaji Telefilms’ ‘Dream Girl’

    TheSmallBigIdea wins social media duties for Balaji Telefilms’ ‘Dream Girl’

    MUMBAI: Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on 13 September 2019 across India. The win was followed by the successful launch of the movie title that was strategised and executed by TheSmallBigIdea earlier in November 2018.

    The mandate includes managing the movie’s social media strategy right from the release of the title to the movie. The agency will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea in collaboration with Balaji Telefilms will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms. The agency will work towards the objective of showcasing ‘Dream Girl’ as the ‘Comedy Movie of the Year’.

    Commenting on the latest win, TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “We're thrilled to work with Balaji Telefilms for the third time in a row this year! This is the second Ayushmann Khurrana film that we are working on, and like all his films, the plot is as interesting as it gets. We are working with the team at Balaji Telefilms to create content that brings the audiences closer to the wonderfully crafted characters of the movie. It’s a golden phase for cinema and everyone aligned with it, where great storylines make great films. The team at TSBI is proud to play a small part in this.”

    TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’ and ‘Jabariya Jodi’ to name a few.

    TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services. Recognized for their propriety creative-tech tool ACE, ‘The Small Big Idea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data.

  • Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    MUMBAI: Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring popular Bollywood actors Ayushmann Khurrana and Kriti Sanon.

    Magicbricks’ ‘Pata Badlo’ campaign is all set to inspire and resonate with millions of property seekers, who are looking for a change in address through buy, sell or rent. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature national award winner Khurrana, and Sanon in multiple TVCs and several online videos. 

    Conceptualised by RK Swamy BBDO, ‘Pata Badlo’ reminds home buyers that an address reflects growing ambition, progress and achievements. The campaign also signifies that a change of address comes with a promise of a better future and hence the tagline ‘pata badalta hain toh bahut kuch badalta hain.’ 

    Speaking on the strategic thought behind ‘Pata Badlo’ campaign, Magicbricks marketing head Prasun Kumar said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end-users to come back to the market. It is extremely delightful to see the wonderful on-screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”  

    Commenting on the campaign, RK Swamy BBDO partner and executive creative director Ankur Suman said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award-winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

  • Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future.

    At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.

    Commenting on the occasion, Magicbricks marketing head Prasun Kumar said, “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Khurrana and Sanon to the Magicbricks family and hope for a long and fruitful association.”