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Tag: Ayushmann Khurrana

  • Ayushmann Khurrana is new face of Tecno Mobile

    Ayushmann Khurrana is new face of Tecno Mobile

    NEW DELHI: Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy ‘Stop at Nothing’ and bolster its position among smartphone users.

    Khurrana said, “As an actor, I understand the importance of perfection and giving the best to our audiences. Tecno has established itself as one of the leading smartphone brand in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling.”

    Tecno Mobile India CEO Arijeet Talapatra, “Tecno is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing segment-first features to create greater accessibility for our consumers in the mid-budget category of new Bharat. In this journey, we felt that 'Ayushmann the personality', upholds our values the strongest. He epitomises our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”

    The association with the Andhadhun star complements the company’s initiative to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Khurrana will be seen spearheading the new Tecno Spark 7 campaign across Spark, Pova, Camon smartphone series.

  • Eros Now boosts content slate, announces 46 new titles for 2021

    Eros Now boosts content slate, announces 46 new titles for 2021

    MUMBAI: Eros Now is going big with its content strategy for 2021, in the form of 46 new titles, including 33 film premieres and 13 original series, planned for launch in the coming year. With this strategic announcement, which featured Bollywood stars Ayushmann Khurrana and Kartik Aaryan, the company hopes to engage with its existing global audience and cater to the growing consumer demand for fresh and entertaining online video content. 

    The comprehensive and diverse content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data sourced from target audience in the Indian and global diaspora. The promo featuring Ayushmann Khurrana and Kartik Aaryan showcases Eros Now’s commitment to present differentiated yet entertaining content for audiences across markets in India and worldwide.

    Regional language content slate will also get a boost with a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi, amongst others. These 33 film premieres and 13 original series will appeal to a diverse audience that is interested in exploring the best of online video streaming. In addition, Eros Now will debut 30 new Quickies and 10 new short films.  

    In the half-year ended 30 September 2020, Eros Now increased its paid subscriber base by 6.9 million, to a total of 36.2 million. The company is banking on this new content slate to further deepen user engagement and reinforce the platform’s growth.  

    Ridhima Lulla, chief content officer, Eros Group, said, "We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before."

    The campaign, #KahaaniHarRangKi, will be further promoted through a 360-degree marketing outreach. Eros Now has created videos that will be amplified across digital and social media platforms. Additionally, the OTT platform has recruited several influencers to strengthen the campaign by reaching out to a vast audience and spreading the joy of entertainment to Indian as well as global audiences that enjoy diverse South Asian content.  

  • #InhalersHainSahi: Ayushmann Khurrana drives asthma awareness

    #InhalersHainSahi: Ayushmann Khurrana drives asthma awareness

    MUMBAI: Cipla has launched the third chapter of its Ayushmann Khurrana-starrer #BerokZindagi campaign, which seeks to dispel myths and fears about asthma. According to the pharma company, India has 37.9 million cases of asthma but despite this high number, the usage of inhalers – the most effective treatment – is abysmally low.

    Cipla said that last year, #BerokZindagi demonstrated a marked impact on both awareness and acceptance of inhalers. The awareness levels for inhalers improved by 10 per cent and consideration for inhalers saw an uptick of 5 per cent.

    This year, the company has associated with Khurrana to highlight asthma ke liye, inhalers hain sahi (inhalers are right for asthma) through a digital film.

    Cipla head – India business prescription Dr Vikas Gupta said, “Ayushmann, as the lead anchor of the campaign, will help in driving much-needed awareness for asthma and address myths related to inhalers. He has cast light on many social stigmas through his movies and we hope to address even the social stigma associated with asthma and inhalers.”

    Gupta added, “By the end of the third phase of the campaign, Cipla aims to establish inhalers as the right treatment for asthma, to increase the adoption of inhalers by busting the myths and drive social acceptance for inhalers by addressing social stigma through education.”

    The campaign will run on social media, various OTT platforms, and on radio to cover more geography and reach deeper into markets. Schbang Digital has conceptualised the campaign and produced the film. PHD Media (Omnicom Group) is the brand’s media agency.

  • JSW Paints ropes in Alia Bhatt and Ayushmann Khurrana as brand ambassadors

    JSW Paints ropes in Alia Bhatt and Ayushmann Khurrana as brand ambassadors

    MUMBAI: JSW Paints has signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors. The company is set to release its first-ever marketing campaign featuring both these Bollywood actors. The campaign, ‘Har Rang Har Kisi Ka’, celebrates the diverse colours of India and encourages Indians to #EmbraceEveryColour. The integrated marketing campaign will be rolled out across the company’s current markets in the south and west India starting this month and will be aired during IPL. It also features strong on-ground connections with consumers, channel partners, and influencers.

    This campaign brings to life JSW Paints’ unique positioning of ‘Think Beautiful’. For years, paint companies in India have been charging varied prices for different colours. This makes certain colours inaccessible to the masses. JSW Paints’ ‘Any Colour One Price' proposition that offers 1808 colours at the same price is an industry-first offering that has disrupted the entire paints market. This unique proposition will help restore the consumer’s freedom of choice in colour.

    JSW Paints MD Parth Jindal said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases India we all grew up in and live in today; a land resplendent with a multitude of colours. From the food we eat to the festivals we celebrate, to the clothes we wear, it is these very colours that make everything Indian, so beautiful. Making colours accessible to all through our “Any Colour One Price” approach is our tribute to every Indian’s love for colour. In order to take this campaign to an India that is getting younger and better every day, we wanted thoughtful ambassadors and believe that Alia Bhatt and Ayushmann Khurrana are perfectly placed to take our message of unity and togetherness forward.”

    Bollywood actor Alia Bhatt said, “I am delighted to be associated with JSW Paints and absolutely love the thought behind the #EmbraceEveryColour campaign as it highlights the underlying message of India’s unity in diversity. I always gravitate towards cinema that has at its core an inspiring and thoughtful message for the viewers and that also reflects in the kind of work I have done. I see these values mirrored in the way JSW Paints operates its business. I look forward to a long-term association with the brand.”   

    Bollywood star Ayushmann Khurrana added, “I am really happy to be part of the JSW Paints family. The core of the new campaign speaks to my heart as I passionately believe in the underlying theme of #EmbraceEveryColour, which is all about unity and inclusivity. It is a beautiful concept and I am glad to be part of this. I look forward to an interesting journey with the brand ahead.”

    JSW Paints was launched in early 2019 as a greenfield venture-backed by cutting-edge technology, automation and scale that is comparable to leading players in the sector. The company manufactures and markets both industrial coatings and decorative paints wherein it offers a range of family-friendly water-based paints for interior and exterior walls, wood and metal surfaces in Homes. The company’s biggest value proposition is its effort to usher transparency in pricing through 'Any Colour One Price' that enables consumers to choose colours confidently for their homes.

    JSW Paints Joint MD &  CEO  A S Sundaresan said, “Colour is what consumers most want from paints. This is the reason we have put colours at the heart of our maiden campaign and our brand Ambassadors Alia and Ayushmann have given it a beautiful soul. We are celebrating a unified India’s diverse colours with our  ‘Any Colour One Price’ strategy, the first and only paint company to do this, offering consumers complete freedom to choose any colour. Our family-friendly only water-based paints range is focused on creating the most satisfying experiences for customers. We are sure that the #EmbraceEveryColour campaign will be liked by our consumers across the country.”

    Nitesh Tiwari, who directed the TVC film said, “This film has a very pertinent message in today's India. It appeals to the young and modern India that stands for what they believe in, and Alia and Ayushmann have done a marvellous job portraying the characters that manifest this message. I am glad to have been part of JSW Paints' journey of thoughtfulness.”

    Meanwhile, TBWAIndia CEO Govind Pandey said “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of caste, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

    TBWAIndia Managing Partner (Creative) Parixit Bhattacharya said, “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colors to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

  • Tide India announces Ayushmann Khurrana as brand ambassador, launches new campaign

    Tide India announces Ayushmann Khurrana as brand ambassador, launches new campaign

    MUMBAI: Tide, one of the leading fabric care brands in India from P&G, has appointed the very talented and versatile Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine.

    Launched in India in 2000, Tide provides ‘Outstanding Cleaning’ and has set a high standard for laundry care. What started as a detergent for hand wash household has now evolved for machine usage as well with the launch of Tide Ultra, now further improved with stain magnets. Tide has always stood for surprising whiteness while adding a bit of humour to the laundry chores with witty advertising, becoming a brand that is quintessentially Indian! Ayushmann Khurrana, who has won millions of hearts with his choice of ‘extremely relatable’ movies, was hence the perfect choice for this partnership.

    The association will begin with a new line of Tide advertisement featuring Ayushmann Khurrana playing different members of a family in a fun, unique manner.  The actor has portrayed all these characters with utmost charm.  

    Excited about this partnership with Tide, Ayushmann Khurrana said, “Tide is an iconic power brand whose values resonated with me. We both believe in spreading smiles and brightening up everyday life. I have loved watching the witty Tide ads all these years. For my first advertisement with the brand, we came together and tried to push the envelope, attempting something unique and engaging. You can see me play the roles of multiple family members in a warm, fun narrative. And this is just the start! It is my pleasure to join hands with a fun brand like Tide, and together we endeavour to keep winning smiles and hearts with all that we do together!”

    Ayushmann Khurrana will be seen in a series of advertisements across television, digital and other mediums.

    The first advertisement has already gone live.

    Link:  https://www.youtube.com/watch?v=mbx91rySuSo

  • Cinemas stare at empty halls, slow recovery post Covid2019

    Cinemas stare at empty halls, slow recovery post Covid2019

    NEW DELHI: The movie industry has found itself cornered for the first time in history. Cinema halls stayed shuttered since March and it might take a while for the footfall to get back to normal. Meanwhile, business revenue has come to a grinding halt and producers are keen on releasing films on OTT platforms.

    Amitabh Bachchan and Ayushmann Khurrana's Gulabo Sitabo, Vidya Balan's Shakuntala Devi are premiering on Amazon Prime Video whereas Anurag Kashyap's movie, Choked: Paisa Bolta Hai has released on Netflix. Even regional players are releasing their content on digital platforms.

    Until now, movies usually arrive on video streaming platforms only after running in cinemas for a few weeks. As per media reports, around 10,000 single-screen and 3000 multiplexes are closed and this shutdown is estimated to cost the Indian film industry Rs 984 crore in box office revenue.

    As multiplex revenues have become null and producers are switching to video streaming platforms as an alternative option, the theatre industry is anxious about how to deal with the dire situation.

    INOX Leisure Ltd CEO Alok Tandon says, “In these times of an unparalleled crisis, we want the entire ecosystem to show solidarity. We have also urged the producers and studios to wait for the theatres to resume operations and follow the globally prevalent cinematic windowing pattern as it has done wonders in terms of revenues for all the stakeholders, and allows the creators an opportunity to extract the best from all available mediums.”

    He also shares, “The theatrical run has its own significance in the cinematic value chain as it remains the phase which generates the maximum revenues for the content creator. Besides fetching huge volumes of audiences, cinemas also contribute massively towards the experience economy."

    However, even if the government eases the restrictions on the opening of theatres, there are lower chances of high footfalls in the coming months, as many people will not take the risk of going to movie theatres.

    Tandon adds, “We are looking at the post-Covid2019 phase as another evolution with new processes and protocols and we are sure that we will take it into our stride. We are looking at the new normal soon going back to the old normal. Keeping in mind the insistence on social distancing, we will promote private screening as a consumer offering. We also look to leverage our massively successful loyalty program to innovate and curate customised offers which will
    help us to bring them back to cinemas.”

    Editor Complete Cinema and film trade analyst Atul Mohan says, “In my opinion, the first threat OTT brings is to GECs than theatres. Nothing can replace the charm of going to cinemas and OTT is dependent on hits at the cinemas. How many can afford to buy subscriptions from different players? We have so many satellite channels available at one subscription."

    Upon asking, how he sees the situation evolving in the long run, he explains, “The situation is such that many can't hold their investments. The OTT players have deep pockets and hence, can afford to acquire some titles at a premium but even they have their limitations and budgets. This is just a matter of time but in the long run, every actor and producer wants their product to be showcased in cinemas.”

    However, in this situation, OTT giants i.e. Netflix and Amazon have geared up to maintain their position and lure consumers through different genres of content. But, till when? Looking at the scenario, there’s a big question of when shooting will resume. 

    UFO Moviez JMD Kapil Agarwal shares, “India releases almost 140-150 movies in 22 languages in a month, a total of 1700 movies per year. Now, barely there are
    100 movies which are ready, perhaps. The industry has only one month worth of content. If it will be released in the starting months, there will be a crunch of content.”

    According to Agarwal, in the short run, it will hurt the exhibition industry but in the long run, there will be no impact, because films are made for big screens. 

    "Producers prefer to release their content on big screens instead of OTT platforms but people who have invested money are also under pressure and then the uncertainty of opening cinemas is also a challenge, so, they will opt for video platforms but that’s very temporary. The occupancy may go down to 30 -35 per cent and once cinemas open, it will take three to four months to get back to position,” he adds.

    Most cinema chains are expecting to recover by the last quarter of the year. Time will tell if they can resume operations by then.

  • Amazon Prime to globally premiere seven Indian movies

    Amazon Prime to globally premiere seven Indian movies

    MUMBAI: Amazon Prime Video today announced that an additional six highly-anticipated Indian films will be premiering directly on the streaming service. This follows the announcement of the upcoming premiere of Shoojit Sircar’s Amitabh Bachchan (Black, Piku) and Ayushmann Khurrana (Shubh Mangal Zyaada Saavdhan, Andhadhun) starrer Gulabo Sitabo.

    Spanning five Indian languages, the Direct-to-Service line-up features additional releases such as Anu Menon’s Shakuntala Devi with Vidya Balan (Dirty Picture, Kahaani) in lead, legal drama Ponmagal Vandhal starring Jyothika (Chandramukhi) in addition to Keerthy Suresh (Mahanathie) starrer Penguin (Tamil and Telugu), Sufiyum Sujatayum (Malayalam), Law (Kannada) and French Biryani (Kannada). The movies will premiere exclusively on Prime Video over the next three months and will be available in 200 countries and territories worldwide.

    “At Prime Video we believe in listening to what our consumers want and working backwards from there. This belief is the genesis of our latest offering,” said Vijay Subramaniam, director and head, content, Amazon Prime Video, India. “Over the last two years, Prime Video has become the destination of choice for our customers to watch new releases, across the languages, within weeks of their theatrical release. Now we’re taking this one step further, with seven of India’s most-anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep.”

    “Indian audiences have been eagerly awaiting the release of these seven  highly anticipated films and we are delighted that Amazon Prime Video will now be premiering these movies for our customers – who can enjoy watching these from the safety & comfort of their homes and on a screen of their choice. Prime Video with its deep penetration in India, with viewership across over 4000 towns and cities, and its world-wide reach in more than 200 countries and territories, will give a large global release footprint to these films. We feel truly excited about this initiative and are confident of delighting our Prime Members with this offering” said Gaurav Gandhi, director and country general manager, Amazon Prime Video India.

    Amazon Prime Video’s direct-to-service slate:

    Ponmagal Vandhal (Tamil), from 29 May

    Starring Jyothika, Parthiban, Bhagyaraj, Prathap Pothen and Pandiarajan, Ponmagal Vandhal is a legal drama. The movie is written and directed by J.J. Fredrick and produced by Suriya and Rajsekar Karpoorasundarapandian.

    Gulabo Sitabo (Hindi), from 12 June

    Starring Amitabh Bachchan and Ayushmann Khurrana, Gulabo Sitabo is a quirky family comedy depicting day to day struggles of the common man. The movie is written by Juhi Chaturvedi, directed by Shoojit Sircar and produced by Ronnie Lahiri and Sheel Kumar.

    Penguin (Tamil and Telugu), from 19 June

    Starring Keerthy Suresh, Penguin is written and directed by Eshavar Karthic. The film is produced by Stone Bench Films and Karthik Subbaraj.

    Law (Kannada), from 26 June

    Starring Ragini Chandran, Siri Prahlad and veteran actor Mukhyamantri Chandru, Law is written and directed by Raghu Samarth and produced by Ashwini and Puneeth Rajkumar.

    French Biryani (Kannada), from 24 July

    French Biryani features actors Danish Sait, Sal Yusuf and Pitobash as leads. The movie is written by Avinash Balekkala, directed by Pannaga Bharana and produced by Ashwini and Puneeth Rajkumar and Gurudutt A Talwar.

    Shakuntala Devi (Hindi), release date to be announced

    Featuring Vidya Balan in the lead, Shakuntala Devi is a biographical drama on the extraordinary life of Shakuntala Devi, mathematics genius, writer and astrologer who was popularly known as the human computer. Also featuring Sanya Malhotra and Directed by Anu Menon, the film is produced by Sony Pictures Networks Productions and Vikram Malhotra.

    Sufiyum Sujatayum (Malayalam), release date to be announced

    Starring Aditi Rao Hydari and Jayasuruya, Soofiyum Sujatayum is written and directed by Naranipuzha Shanavas and produced by Vijay Babu’s Friday Film House

    The new releases will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue. These include Indian-produced Amazon Original series like Four More Shots Please!, The Family Man, Mirzapur, Inside Edge and Made In Heaven, and award-winning and critically acclaimed global Amazon Original series, including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The Marvelous Mrs. Maisel, all on Prime Video, which is available at no extra cost for Amazon Prime members. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    Prime members will be able to watch all titles anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost with Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at www.amazon.in/prime and subscribe to a free 30-day trial.

  • Amazon Prime to premiere Amitabh Bachchan, Ayushmann Khurrana-starrer Gulabo Sitabo

    Amazon Prime to premiere Amitabh Bachchan, Ayushmann Khurrana-starrer Gulabo Sitabo

    MUMBAI: Amazon Prime Video today announced the global premiere of the highly anticipated Hindi film Gulabo Sitabo exclusively on the streaming service. Directed by Shoojit Sircar, the film stars Amitabh Bachchan (Black, Piku) and Ayushmann Khurrana (Shubh Mangal Zyaada Saavdhan, Andhadhun) in the lead. The movie will premiere exclusively on 12 June, 2020 on Amazon Prime Video and will be available in 200 countries and territories worldwide.

    “At Amazon we’re listening to our customers, and working backwards from there.” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Gulabo Sitabo is one of the most anticipated films of the year. We are happy to exclusively premiere Gulabo Sitabo on Prime Video. It is the first step in our endeavour to bring superior cinematic experiences to our customer’s doorstep.”

    “This is the dawn of a new era for Indian entertainment,” said director Shoojit Sircar. “I am happy that a global audience will be able to watch our gritty dramedy, and enjoy what the film has in store for them. Gulabo Sitabo is a quirky, light-hearted movie that the audience can enjoy with their families. It has been a wonderful experience working with Amitabh Bachchan and Ayushmann Khurrana on the film.”

    “Indian audiences have been eagerly awaiting the release of Gulabo Sitabo and we are delighted that Amazon Prime Video will now be premiering the movie for our customers. The global release of Gulabo Sitabo on Prime Video, in over 200 countries and territories, will ensure maximum reach and visibility for the film not just in India but around the world. We are excited about the new offering and are happy to, once again, bring to our customers the best of entertainment through this release,” said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India.

    “Gulabo Sitabo is a slice of life, dramedy that is a must watch for families at home,” said actor Amitabh Bachchan, “I was excited about my role since the first time Shoojit showed me the character’s look. It took me almost 3 hours each day to get into character with its different look. I had a wonderful time working with my very talented co-star Ayushmann Khurrana. Even though we are constantly bantering in the film, it has been a pleasure working with him for the first time. This family entertainer has the power to cut across geographic boundaries and we are pleased to bring Gulabo Sitabo to audiences across the globe.”

    Actor Ayushmann Kurrana said, “Gulabo Sitabo is a special film for me. It made me reunite with my mentor Shoojit da after Vicky Donor. Whatever I’m today is because of him and I’m happy that he made me a part of his vision again. Gulabo Sitabo also sees me share the screen space with Mr. Amitabh Bachchan for the first time and it’s a huge moment, it’s a dream come true for me. I have secretly wished to work with him for many, many years and Shoojit da made this happen and I will be indebted to him forever. It has truly been an honour for me to work with a legend and I feel enriched as an actor after the experience. What I love about the film is its sheer simplicity – the fleeting moments of simple humour in the banter between a landlord and tenant makes this film really special. I hope audiences love the film and our chemistry when it premieres.”

    Starring Amitabh Bachchan and Ayushmann Khurrana, Gulabo Sitabo is the quirky tale of two slimy scheming foxes in a game of one upmanship, each one attracting other members to their clan and each one with an agenda of his own. A Rising Sun Films production, Gulabo Sitabo is directed by Shoojit Sircar, written by Juhi Chaturvedi and produced by Ronnie Lahiri and Sheel Kumar.

    Gulabo Sitabo will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue. These include Indian-produced Amazon Original series like Four More Shots Please!, The Family Man, Mirzapur, Inside Edge and Made In Heaven, and award-winning and critically acclaimed global Amazon Original series, including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The Marvelous Mrs. Maisel, all on Prime Video, which is available at no extra cost for Amazon Prime members. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    Prime members will be able to watch Gulabo Sitabo anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost with Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at www.amazon.in/prime and subscribe to a free 30-day trial.

  • Ayushmann Khurrana to feature in first episode of ‘Kiska Brand Bajega’ Season 2

    Ayushmann Khurrana to feature in first episode of ‘Kiska Brand Bajega’ Season 2

    MUMBAI: After a successful first season, CNBC-TV18, a business news channel of Network18, is back with season two of branding and marketing show 'Kiska Brand Bajega’ conceptualized by Business Of Ideas. Opening the first episode is Ayushmann Khuranna.

    The second season will broadcast 13 episodes, including stalwarts from the entertainment, music and media industry. 

    The show has strongly differentiated itself from the regular chat shows by giving a comprehensive intellectual experience, entertainment as well as a mind opener to delve into the world of brands, says the press statement of the news channel.

    The statement also mentions that while the first segment is a tête-à-tête about the making of the celebrity brand, the other segment of the show features the MDs and CXOs of the most renowned and leading brands in the industry.

    Last season it had the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon (managing director & chairman of Thomas Cook), Aparna Acharekar (programming head of ZEE5) and this time too, we have some prestigious names like Shailesh Haribhakti (Chartered Accountant | Board & Audit Committee Chair | Independent Director | Evangelist – Economy, ESG, IR &ExTech), Praveen Tyagi (MD, PACE) and some more gracing the show.

    Business of Ideas head Aditya Bhat said, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step.”

    “The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media and this show captures these shifts as well. With us getting an overwhelming response on Season 1, it has pushed us to uncover more such brand stories and bring marketing closer to the end consumer,” Bhat also adds.

  • Sprite launches multi-lingual summer campaign

    Sprite launches multi-lingual summer campaign

    MUMBAI: Coca-Cola India has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its sparkling beverage Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

    This multi-lingual campaign sees Ayushmann Khurrana and Taapsee Pannu together on screen for the first time as the face of the Hindi version. For Telugu audiences Kavya Thapar and Anumolu Sushanth bring the campaign to life. Anirudh Ravichander and Priya Anand are the face of the campaign for Tamil. The campaign reinforces how Sprite’s refreshment inspires youth to have the clarity to cut through others’ stereotyping and judgements. Through their friendly banter, the protagonists show how the multitude of stereotypes and judgements that society throws at today’s youth tend to distract them from what really matters to them. The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi.

    Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: "Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements and stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you.”

    Amarinder Bhutalia, Managing Partner, Ogilvy, said: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn't distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.”

    In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including outdoor and digital.