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Tag: Ayushmann Khurrana

  • Godrej Security Solutions unveils ‘Desh Ki Tijori’ campaign with Ayushmann Khurrana

    Godrej Security Solutions unveils ‘Desh Ki Tijori’ campaign with Ayushmann Khurrana

    Mumbai: Synonymous with the Indian ‘Tijori’ – Godrej Security Solutions has unveiled their latest campaign ‘Desh Ki Tijori’ with Bollywood star and brand ambassador Ayushmann Khurrana. The brand that is a business unit of Godrej & Boyce, the flagship company of the Godrej Group has been focusing on innovations and tech-enabled solutions through their platform Secure 4.0.

    The ‘Desh Ki Tijori’ campaign communicates how since the first made-in-India Locker by Godrej in 1902 to the latest digital lockers, the product is one that stands out in India’s households. Godrej Security Solutions Sr VP & business head Pushkar Gokhale spoke of how in today’s evolving landscape, where aesthetics and home décor often take centre stage by the homeowners it’s vital to educate consumers about the importance of prioritizing home security without waiting for an unprecedented event to happen. In addition to that, as the trend of smart home devices continues, it is imperative that home security brands are also enabled with smart home technology, since consumers today are opting for more tech-integrated solutions.

    The smart home designed inside the van showcases a comprehensive range of smart home security products ranging from home security lockers, video door phones, to home security cameras and CCTV cameras. The Smart home inside the Van represents a powerful initiative that is aimed at inspiring and guiding home owners toward adopting smarter home security solutions and prioritising home security.

    Godrej Security Solutions Sr VP & business head Pushkar Gokhale stated: “As a brand, that has relentlessly worked towards securing not only Indian Homes, but also contributed towards Security of key sectors like Banking, Jewellery, Hospitality and many more, I’m glad to see positive vibes in response to our innovations that we are unveiling under the Secure 4.0 umbrella.

    As one of India’s most iconic brands, the thought behind ‘Desh Ki Tijori’ was to showcase a product that people have trusted many decades, and a category which is constantly evolving with changing consumer needs driven by the threat landscape.

    As a part of this initiative, we have designed “four (4) Vans” specifically to showcase our latest home security innovations and these Vans shall be embarking upon a journey across East, West, North and South starting with Mumbai. Our target is to cover 100 cities in India in less than 100 days and spread awareness around the Home Security Space, and help our customers to make the right decision.” said Godrej Security Solutions Sr VP & business head Pushkar Gokhale.

    “I am extremely pleased that our Brand Ambassador Ayushmann is here with us today, as he echoes our thoughts to the Indian Homes, about the importance of investment in Security, to ensure one’s Peace of Mind.”

    Bollywood star and Godrej Security Solutions brand ambassador Ayushmann Khurrana said, “As someone who travels a lot and spends so much time outside the home, I completely understand the value of security of my home and it’s surroundings. Like so many Indians, I too have grown up with Godrej in my home, in some form or the other and it’s truly an honour to be associated with Godrej Security Solutions. I remember an old ‘tijori’ that my family had and it was seen as the epitome of securing valuables in the house. Today, as I want more tech enabled and digitally savvy products I am so glad I can still trust a Godrej ‘Tijori’ for my ‘peace of mind’ but only I have a very cool digital locker with biometric scanners. This is exactly what today’s campaign is about, that the tijori or the Godrej home locker has constantly been evolving. And I’m so thrilled to see how Godrej Security Solutions is focusing on innovations constantly not only for our homes but for India overall. Because as a consumer we are linked directly or indirectly. We will want our home locker and bank locker to be secured by the best after all!”

    With a steadfast commitment to innovation and security, Godrej Security Solutions continues to redefine industry standards by introducing advanced products that address the evolving needs of businesses and individuals. Secure 4.0 is a continuation of the initiative by Godrej Security Solutions to spread awareness around the change in the type of threats and making users conscious about upgrading to the best security measures.

  • Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Mumbai: NDTV, India’s most trusted news network, is back with the triumphant 10th season of ‘Banega Swasth India’, which is India’s longest running public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

    ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last nine years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

    Dettol and NDTV’s ‘Banega Swasth India’ initiative has grown stronger and become the hope of millions. The event is a forum that has attracted the most powerful and influential voices in support of the cause, from Vice Presidents and Chief Ministers to Oscar winners, Magsaysay awardees and Nobel laureates, all compassionate individuals to address and take action on some of the country’s most critical health issues. This initiative has been acknowledged publicly by Prime Minister Narendra Modi for its impact on public awareness. The live event on 2 October every year, highlights how better hygiene and nutrition can improve India’s health.

    With a focus on promoting health and wellness across India, the 10th season was graced by a number of distinguished guests including Droupadi Murmu, Her Excellency the President of India; Eknath Shinde, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road Transport and Highways, Government of India; Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India; Conrad Sangma, Chief Minister of Meghalaya; Brajesh Pathak, Deputy Chief Minister and Cabinet Minister of Medical Education, Medical and Health and Family Welfare, Government of Uttar Pradesh; Ashok Gehlot, Chief Minister of Rajasthan and Laxmi Narayan Tripathi, LGBTQIA activist. Apart from these famous dignitaries, Bollywood celebrities such as Rakul Preet Singh and Bhumi Pednekar also graced the gathering. The program also featured performances by charismatic artists such as Daler Mehndi, Neha Kakkar, Adnan Sami and sensational Nagaland rapper Moko Koza.

    Campaign ambassador Ayushmann Khurrana states, “Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfil the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India.”

    AMG Media Network CEO & editor-in-chief, NDTV Limited director Sanjay Pugalia states, “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

    Reckitt chief executive officer Kris Licht states, “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.“

    Reckitt South Asia executive vice president Gaurav Jain states, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow”.

    Reckitt director-external affairs and partnerships South Asia Ravi Bhatnagar states, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations. Hygienic world lies in unity, strength and relentless pursuit of a healthier world.”

    Over the years, NDTV-Dettol Banega Swasth India leads to many firsts by reaching 850,000 schools with hygiene content, hygiene olympiad, hygiene play parks, hygiene music album, India’s first climate resilient schools, folk art and delivering hygiene programmes that are culturally adaptive. India’s first-ever public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game.

    Dettol and NDTV have been working towards a clean and healthy India since 2014. Into its tenth season, Banega Swasth India embarks on a journey of transformation. This year the goal is to envelope the whole world. The goal of good hygiene & health has to be a global goal – One World Hygiene. In this season, a newly formed council of Padma awardee doctors created a roadmap for One World Hygiene.

  • Ayushmann Khurrana becomes Agoda’s brand ambassador

    Ayushmann Khurrana becomes Agoda’s brand ambassador

    Mumbai: Bollywood star Ayushmann Khurrana is the new brand ambassador for Agoda in India, the digital travel platform announced today. The National Award-winning actor, who is currently celebrating the success of his latest hit Dream Girl 2, is revered for his versatility and eclectic film choices.

    Beyond the silver screen, Ayushmann’s passion for travel aligns seamlessly with Agoda’s goal to help travellers see the world for less. The Andhadhun star embodies a positive and refreshing spirit, a perfect match with Agoda’s user-friendly and colourful platform.

    “I am excited to partner with Agoda, a brand that shares my passion for travel,” said Ayushmann Khurrana. “I always make sure there’s an upcoming trip in my calendar to look forward to and it’s great to see I’m not the only one, given how tourism is booming in India. I’m hoping that together with Agoda I can encourage even more Indians to travel and see the world for less.”

    Sharing his thoughts on the announcement, Agoda country director of India, Sri Lanka, and Maldives Krishna Rathi said “We are ecstatic to announce Ayushmann Khuranna as the new face of Agoda in India. His genuine persona, versatility, and zeal to always deliver the best are perfectly aligned with what the Agoda brand aspires to be for Indian travellers.”

    The upcoming brand campaign in India featuring Ayushmann Khurrana is expected to launch in November and will be Agoda’s first ad in India since the successful ‘No More Drama!’ campaign.

  • WAI WAI India partners with Ayushmann Khurrana as brand ambassador

    WAI WAI India partners with Ayushmann Khurrana as brand ambassador

    Mumbai: CG Corp Global’s FMCG vertical CG Foods, the owner of the renowned noodle brand WAI WAI, proudly announces its partnership with Bollywood superstar Ayushmann Khurrana as its new brand ambassador. With a legacy of 25 years and a dedicated following among the youth, WAI WAI is set to further solidify its position by joining forces with Ayushmann Khurrana, whose genuine and versatile persona deeply resonates with the youth.

    Under the theme and tagline “WAI WAI Wala Taste”, this collaboration aims to celebrate the distinctive flavor, taste, and seasoning that has endeared WAI WAI to its enthusiasts.

    Commenting on the collaboration, actor Ayushmann Khurrana shared, “It’s an absolute pleasure to be associated with a youth-facing brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”

    CG Foods & CG Corp Global India Varun Chaudhary stated, “Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time. This partnership comes at a critical moment when my vision for the brand includes not only exponential growth in sales but also the establishment of deep connections with WAI WAI fans across the country. India is an important market for us , and I am dedicated to ensuring that WAI WAI attains a leadership position with its roots deeply entrenched in India.”

    WAI WAI has strategically decided to foster a stronger connection with the emerging generation, encompassing young adults, teenagers, and working professionals. As the sole standalone brand producing pre-seasoned noodles, colloquially referred to as ‘Brown Noodles,’ WAI WAI is set to introduce an exciting transformation to the market.

    The brand is gearing up to delight its dedicated aficionados of Korean spicy cuisine with a thrilling and exotic assortment of 2X spicy noodles, presented through its sub-brand ‘Dynamite.’ With the recent signing of Ayushmann Khurrana, the brand is now poised to embark on a dynamic 360 campaign that holds the potential to resonate deeply with the contemporary youth.

    The triumph of this campaign and partnership pivots on the significant stride taken in the right direction. This ambitious goal underscores the brand’s unwavering commitment to growth and innovation, bolstered by its collaboration with Ayushmann Khurrana, as it continues to carve its path as a leading player in the market.

  • zingbus teams up as official brand partner for Dream Girl 2

    zingbus teams up as official brand partner for Dream Girl 2

    Mumbai: zingbus, the largest tech-based intercity bus service provider in India, has proudly announced its captivating collaboration as the official brand partner for the movie Dream Girl 2. The sequel to the blockbuster sensation, Dream Girl (2019) is poised to unleash its magic on the silver screen, captivating audiences nationwide on 25 August 2023.

    Dream Girl 2, an upcoming Hindi comedy-drama is helmed by the visionary director Raaj Shaandilyaa and produced by Ekta Kapoor and  Shobha Kapoor under the dynamic banner Balaji Motion Pictures. The movie showcases a diverse ensemble cast, including Ayushmann Khurrana, Ananya Panday, Paresh Rawal, Annu Kapoor, Rajpal Yadav, Vijay Raaz, Asrani, Abhishek Banerjee, Manjot Singh and Seema Pahwa. This cinematic marvel promises to be a journey through emotions, laughter, and life’s quirks, all interwoven in a tapestry of entertainment.

    Speaking on the partnership, zingbus CEO and co-founder Prashant Kumar said – “Seizing the role of the official brand partner of a fantastic movie – Dream Girl 2, provides us with a wonderful opportunity to engage a larger audience throughout India. This partnership ignites our passion and propels us to explore new horizons. zingbus team is truly excited about this affiliation and we are looking ahead to numerous such remarkable collaborations in the times to come.”

    The strategic partnership will increase the likelihood of zingbus gaining a more significant presence in people’s thoughts and perceptions. By combining the visionary approach of the brand – zingbus with the compelling narrative of the movie, this partnership will carve an enduring mark on the hearts and minds of a diverse and widespread audience.

  • Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ has rolled out a new campaign featuring its brand ambassador, Ayushmann Khurrana, who presents a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.

    Conceptualised by Ogilvy, the ad takes an exceptional creative route; it is devoid of voice-overs and dialogues and uses the signature Titan Symphony to deliver the key messages. As music is the universal language, characters communicate with each other in whistles using the popular and well-known Titan Music, as Ayushmann Khurrana effortlessly provides a walkthrough of the Titan Eye+ experience.

    With the tagline “Experts Who Care,” Titan Eye+ launched its campaign earlier this year and urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+, which delivers value for money to consumers.

    First and foremost, expert eyecare is provided through a comprehensive 20-step eye test by a qualified optometrist, a practise uncommon in the industry. Secondly, a choice of over 1,000 award-winning spectacles and sunglasses. Last but not least, exceptional customer service has earned the trust of over 500,000 customers, with a Google rating of 4.9 out of 5. All of this for the low, low price of Rs 999.

    Commenting on the new campaign, Titan marketing head of eyecare division Maneesh Krishnamurthy said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious.”

    Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution, and a wide choice starting at Rs 999, making us India’s most trusted eyewear retailer with a 4.9 out of 5 rating on Google. That we could say all this without uttering a single word makes this truly enjoyable.”

    Speaking about the campaign idea, Ogilvy South chief creative officer Puneet Kapoor said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints do generate great word of mouth. And our very talented team on Titan Eye+ came up with the idea that there was no better expression for word of mouth than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director to deliver the message charmingly.”

  • Tecno Mobile India renews partnership with Ayushmann Khurrana

    Tecno Mobile India renews partnership with Ayushmann Khurrana

    Mumbai: The global premium smartphone brand Tecno from Transsion India has announced the renewal of its brand association with the Bollywood superstar Ayushmann Khurrana, according to the company statement released on Friday.

    “The recommencement of the partnership with the star is based on mutual trust and admiration and is expected to reiterate the brand’s motto ‘Stop at Nothing’. The premium brand will stand tall with its consistent efforts to deliver highly perceptible technology and innovative devices for consumers. With this continuation, TECNO Mobile aims to strengthen the earned trust among consumers and keep up with its robust growth trajectory,” the statement said.

    The company also said in its statement, “Being a ground-breaking actor, who has disrupted the age-old, monotonous narratives of the Indian film industry, Ayushmann Khurrana has positively influenced the Indian youth. His movie choices and relatable characters resonate with Tecno Mobile’s brand philosophy of offering something innovative and best-in-class. While Ayushmann brings novelty through his content, Tecno does that with its diverse set of offerings with advanced and premium technology across its five product lines. Over the last year, the actor has extensively been a part of product launches and campaigns of the smartphone brand across electronic and social media platforms.”

    Commenting on the continued brand relationship, Ayushmann Khurrana said, “Whether it’s my performance in front of the camera or Tecno’s performance in the smartphone segment, we have always believed in the motto of ‘Stop at Nothing’. Individually, the brand and I have grown in our respective fields within the last year and I wish to bring forth the same growth via my partnership with Tecno Mobile. With this continued association, we look forward to an even more exciting journey going forward.”

    Speaking about the revived union, Tecno Mobile India’s CEO Arijeet Talapatra said, “Currently, Tecno Mobile is the 3rd largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022. We’ve earned this feat on the back of our India-first and segment-first approach and as we move ahead in our journey, we aim to cater to consumers across all price points. With a focus on the mid to high segment for the coming year, the alliance with Ayushmann is going to play a pivotal role. Particularly, considering his fandom, among the GenZs and millennials; a focused cohort for the brand as well. Similar to the consumer’s evolving taste in films and entertainment content, they are also evolving as smartphone consumers, with expectations around variety, high-end features and technology. Therefore, this extended association will allow us to expand our target base and further solidify our position as a leading premium smartphone brand.”

    Tecno views this alliance to set off this year’s company focus on the mid-high segment and to leap the extra mile for technology democratisation and make new-age technology accessible to people at disruptive price points. Ayushmann Khurrana will be seen featuring in the upcoming brand campaigns across channels and platforms for product lines Pop, Spark, Pova, Camon and Phantom.

  • Taproot Dentsu & Cipla Health launch a new TVC

    Taproot Dentsu & Cipla Health launch a new TVC

    Mumbai: Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has recently launched a new television commercial, featuring its brand ambassador, Bollywood star – Ayushmann Khurrana. With the campaign, the brand aims to create awareness about the importance of the consumption of multivitamin supplements in one’s day-to-day life. For the record, Ayushmann is the face of Maxirich Gold, an advanced daily multivitamin supplement that provides max energy and max immunity.

    Taproot Dentsu, a dentsuMB company and the creative agency from dentsu India, conceptualised and executed the TVC showcases Ayushmann Khurrana saving the day through an act that not only reveals a noble heart but his incredible energy as well. In this energetic and heart-warming story, Ayushmann happens to be a passer-by who comes across a wedding in distress and saves it from an inevitable disaster. The film is adrenaline-packed with high impact energy shots that showcase the brand’s promise of max energy through engaging storytelling. The primary highlight of this TVC has been fitness, stamina, and energy portrayed by the actor, which perfectly encapsulates the key messaging of the brand. The ad has been launched across TV, digital, cinemas and social media platforms.

    Commenting on the new TVC, Cipla Health CEO Shivam Puri said, “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.”

    Speaking about the campaign, Taproot Dentsu executive creative director Abhishek Deshwal, said, “The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”

  • Nestle launches KitKat Moodbreaks range in fruity flavours

    Nestle launches KitKat Moodbreaks range in fruity flavours

    Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.

    The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks. 

    “We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.

    The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.

    “KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.

    Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”

  • CoinDCX ropes in Ayushmann Khurrana for its latest campaign

    CoinDCX ropes in Ayushmann Khurrana for its latest campaign

    Mumbai: After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will see leading Bollywood actor Ayushmann Khurrana educate young Indians about crypto being ‘simple and safe’ to invest in.

    The kickoff ad to be released during the festive season will feature the actor taking a humorous yet informative approach to crypto. The idea to bring on board a superstar like Ayushmann Khurrana comes into play to dismiss myths related to crypto, stated the brand.

    “Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work,” said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. “Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey.”

    With its ‘future yahi hai’ campaign, CoinDCX continues with its approach of adopting a simple but engaging narrative to connect with both seasoned and new investors by demystifying crypto for everyone while developing an understanding of crypto-enabled financial services.

    “I am delighted to be associated with the campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments,” stated Khurrana. “I am impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research.”