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Tag: Ayushmann Khurrana

  • YRF Talent appoints Kanupriya as head of talent film strategy

    YRF Talent appoints Kanupriya as head of talent film strategy

    Mumbai: YRF Talent, the boutique talent management firm that currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Sharvari, Sonam Kapoor, Ahaan Panday and Vaani Kapoor to name a few, has appointed Kanupriya as head – talent film strategy.

    Kanupriya, ex-CEO of Colour Yellow Productions, has been a producer working in the Indian film industry for over 15 years. She is recognised for her notable contributions in producing films like Shubh Mangal Saavdhan, Tumbbad, Manmarziyaan, Newton and many more. She has shown a strong interest in bringing unique and disruptive stories to life throughout her career.

    In this new role, Kanupriya will be heading the films division within YRF Talent and leading strategic relationships between artists and studios, producers, and platforms for the actors represented by YRF Talent.

  • Abbott launches Chakkar ko Check Kar campaign to raise vertigo awareness

    Abbott launches Chakkar ko Check Kar campaign to raise vertigo awareness

    Mumbai: Abbott, the global healthcare leader, launched its ‘Chakkar Ko Check Kar’ campaign in India to highlight an often-overlooked balance disorder, vertigo, which affects close to 70 million people in India. Vertigo is a condition that can make people feel like the world is spinning around them. Through this campaign, Abbott aims to help people take control of their health and better manage their condition.

    To give the world a window into the disorienting reality of vertigo, Abbott kickstarted the campaign through a digital film, which features Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. It paints a vivid picture of how vertigo’s sudden spinning episodes can throw life off balance, urging those who resonate with these experiences to take action.

    Ayushmann Khurrana, sharing his personal experience with vertigo, said, “Dealing with vertigo has been a challenge, but it taught me the power of resilience. Diagnosed in 2016, every sudden movement made the world spin around me. Amidst demanding film schedules, the constant fear of an impending dizzy spell was daunting. However, finding the right medication

    and embracing meditation helped me manage my condition completely. While it can feel like a tough condition to manage but it’s crucial to remember that it’s a battle you can win. I hope my journey inspires others to seek the help they need and navigate life with renewed confidence.”

    His experience is not uncommon. Millions are suffering from this condition silently and confusing it for a normal chakkar. Getting the right diagnosis and treatment at the right time and making key lifestyle changes is important to manage this condition and stay in control of your health.

    Abbott India medical director Dr Jejoe Karankumar,  added, “Around 70 million Indians experience vertigo. While this balance disorder can affect people’s quality of life, it can be managed. Abbott aims to simplify the journey of people living with vertigo by raising awareness and empowering them with knowledge and tools that can help recognize signs of the condition, get timely medical advice and support and live fulfilling lives.”

    An integral part of the campaign is the survey conducted by Abbott in collaboration with IQVIA. The survey findings help us understand the realities of people living with vertigo in India. This survey was conducted across Mumbai, Delhi, Chennai, Bangalore, and Kolkata, with insights from 1,250 respondents. These included vertigo patients and caregivers as well as people with family members experiencing dizziness who have not yet been diagnosed with the condition.

    Vertigo: A Significant Struggle

    Imagine a world that spins uncontrollably, causing headaches, double vision, and a blackout feeling. This is the reality for those living with vertigo. The Abbott and IQVIA survey sheds light on how this condition impacts people’s lives, personally, and for people around them too.

    1   Personal Life: Vertigo doesn’t just cause spinning. It has a significant impact on personal lives, with 34 per cent cancelling important events, 33 per cent experiencing frequent anger or annoyance, and 26 per cent fearing damage to their relationships with family members.

    2   Triggers: The leading triggers of vertigo are anxiety or stress (39 per cent), travelling (34 per cent), and weather changes (30 per cent).

    3   Symptoms: Each vertigo episode can bring a range of symptoms, including headaches (52 per cent), double vision (43 per cent), a blackout feeling (40 per cent), heaviness in the head (37 per cent), and neck pain (28 per cent).

    4   Family Life and Travel: Vertigo can affect patients’ abilities to look after their family (23 per cent) and reduce family quality time (23 per cent). It also creates discomfort when using public transport or air travel (19 per cent).

    Despite its effects, only 48 per cent of people reporting dizziness get tested for symptoms. On average, vertigo is diagnosed at 38 years of age, with around one-fourth of patients experiencing an attack once a month. Certain myths persist around vertigo, with 21 per cent of patients believing that this condition only affects the elderly, and 15 per cent feeling that it is untreatable and contagious. Only half of vertigo patients take medication, despite the far-reaching impact on their personal lives, which can include avoiding travelling in vehicles (34 per cent), and reducing screen time (30 per cent) to minimize the likelihood of a vertigo episode. This data paints a vivid picture of the hidden struggles faced by those living with vertigo.

    The survey also uncovered interesting findings in Delhi specifically. For example, vertigo has a great impact on patients’ professional lives in the region, including affecting concentration resulting in lower performance (18 per cent) and impacting the ability to take on more responsibility (28 per cent) as well as career progression (29 per cent). Additionally, vertigo also impacts people’s personal lives in the city: 44 per cent cancel important events, while 50 per cent frequently get angry or annoyed.

    As part of this awareness initiative, Abbott has also initiated an online assessment tool. This is a chatbot-based survey, to help people identify vertigo symptoms and support early detection. This survey is available in 7 languages (English, Hindi, Malayalam, Kannada, Telugu, Tamil and Bengali) and can be accessed here: LINK.

  • Ayushmann Khurrana returns in new Agoda campaign

    Ayushmann Khurrana returns in new Agoda campaign

    Mumbai: Digital travel platform Agoda launched a new campaign featuring India’s global superstar Ayushmann Khurrana. It marks the third collaboration between Ayushmann and Agoda, after the successful ‘fridge magnets’ video and an innovative AI campaign.

    In the new video, Ayushmann once again showcases his many travels. Flaunting his wall filled with travel photos, Ayushmann shows his versatility and impresses his friends by rapidly speaking in different accents from the locations he has visited. Ultimately, he explains that these trips are made possible thanks to Agoda’s affordable prices. The video marks Agoda’s second TV ad in India.

    Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated “Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

    Agoda senior country director India subcontinent and Maldives Krishna Rathi shared, “Agoda is rapidly gaining the reputation in India as the platform with great value deals and an extensive selection of accommodations, flights, and activities. Having Ayushmann as our brand ambassador has contributed to even more awareness of our great prices. The new campaign is charming, fast-paced, and most of all, fun. All qualities that perfectly match Ayushmann’s talents and Agoda’s brand aspirations.”  

    Agoda has been active in India since 2008 and connects both Indian travelers and international tourists with over 4.2 million holiday properties globally.

  • JSW Paints launches new campaign with Ayushmann Khurrana

    JSW Paints launches new campaign with Ayushmann Khurrana

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group has launched a new brand campaign for its iBlok Waterstop product range. In the new “Khoobsurat Soch” campaign, Bollywood actor Ayushmann Khurrana urges every Indian consumer to add new depth to Thinking Beautiful in order to protect their home beyond the surface coating of the walls. The new campaign will be launched across various television channels as well as digital and social platforms.

    The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls in order to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualised by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

    According to JSW Paints joint MD & CEO AS Sundaresan, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

    TBWAIndia CEO Govind Pandey said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!”

    TBWAIndia CCExpO Russell Barrett said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

    JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

  • Ayushmann Khurrana unveils CG Foods Delicious WAI WAI Noodle Flavors

    Ayushmann Khurrana unveils CG Foods Delicious WAI WAI Noodle Flavors

    Mumbai: CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod Chaudhary, is all set to disrupt $1.88-billion instant noodle market in India. Chaudhary Group (CG), a diversified multinational conglomerate, announces the launch of two innovative noodle variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).

    Ayushmann Khurrana Champions the Bold Flavours of SMN (Seasoned Masala Noodles)

    Bollywood actor Ayushmann Khurrana, endorses the “Masale Pe Masala” Seasoned Masala Noodles, an inventive take on the classic Ready-To-Eat (RTE) Brown Noodles. The SMN range is a flavourful adventure, packing seasoning and extra dehydrated veggies into a true value-for-money meal. Available in three pocket-friendly price points — Rs 15, Rs 20, and a Rs 90 six-in-one pack – SMN caters to diverse consumer needs because of its mild spicy appeal.

    Dynamite: A Spicy Ode to Korean Flavours

    The “Dynamite” range, known as the “Spice Blitz Noodles”, is a fiery tribute to Korean cuisine with a desi twist, a happy blend of Sichuan Pepper and Korean Chilli in vegetarian variants, and Xtra Spicy Chicken and The Himalayan Hot Chicken in non-vegetarian options. Initially launched to cater to the palate of consumers in North-east India, the inclusion of the world-renowned Ghost Pepper or Bhut Jolokia — the hottest chilli in the world — in the Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavours and the ever-increasing popularity of Korean cuisine.

    CG Foods managing director Varun Chaudhary who is powering WAI WAI’s growth in India and other geographies, is upbeat about the launch of a bouquet of products. “We’re excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite Range. We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of our consumers of varying age groups.”

    Khurrana shared his excitement about the launch “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai’s exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavours have struck a big chord with the consumers. It’s a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection.”

    CG Foods global CEO Manvendra Amber Shukla weighed in on the brand’s legacy, “WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers. Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 crore in 2021 to an impressive Rs 65 crore in 2023, we’re inspired to bring our own twist to the table with ‘Dynamite.’ This venture not only introduces a fiery Korean flavor but also expands our horizons with a diverse range of both vegetarian and non-vegetarian options. We’re excited to spice up the noodle market and can’t wait to see our cherished customers, old and new, relish these awesome flavours.”

  • Zee Cine Awards 2024 press conference shines bright!

    Zee Cine Awards 2024 press conference shines bright!

    Mumbai: Zee Entertainment Enterprises Ltd, a prominent name in India’s television, media, and entertainment landscape, is gearing up to revive the grand celebration of Bollywood with the return of the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Against the vibrant backdrop of an exhilarating 2023, a year marked by the resounding success of Indian cinema with blockbuster hits, the awards ceremony promises an evening of honoring the industry’s finest achievements. This March, Mumbai will once again transform into the epicenter of Bollywood glamor, welcoming a constellation of stars including actors, directors, producers, and technicians for this eagerly awaited gala.

    In an atmosphere exuding glamor, Bollywood actress Alia Bhatt, alongside Maruti Suzuki India’s CMO & senior executive officer Shashank Srivastava and ZEEL’s chief growth officer – advertising revenue Ashish Sehgal, unveiled the elegant trophy for the prestigious ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024’. The press conference was a nostalgic journey as actors Bobby Deol, Aparshakti Khurana, and Mouni Roy fondly reminisced about anecdotes and cherished moments from previous editions of this esteemed awards gala.

    The kick-off event set pulses racing with the announcement of the performances by some of the most revered figures in the film fraternity, including Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur, and more. Adding to the allure, the evening will be gracefully hosted by the charismatic duo of Ayushmann Khurrana and Aparshakti Khurana, with the irrepressibly witty Sunil Grover injecting moments of levity with his humor.

    However, the crescendo of excitement reached its zenith when the curtain was lifted on the biggest surprise of the kickoff meet – the return of actor Shah Rukh Khan, who is poised to grace the Zee Cine Awards stage after a hiatus of nine long years.

    Amidst the fervor of the event, Indiantelevision.com on the sidelines of the event, seized the opportunity to engage with.

    Ashish Sehgal, Chief Growth Officer, Ad Revenue, Zee Entertainment Enterprises Limited and Ruchir Tiwari, Chief Cluster Officer, Hindi Movies, ZEE. During the interaction, they provided illuminating insights into the award show and beyond.

    Edited excerpts

    On Zee TV integrating digital platforms to maximize the reach and impact of Zee Cine Awards

    Sehgal: Today we are very focused on how we are trying to build our reach not only in linear television, but also in the digital space. If you see social media, the entire meta ecosystem we had almost 150 million reach and almost 60 million followers across all our pages. That’s a humongous amount of viewership, which no broadcaster had till date. However, we feel that there are many platforms like Meta, YouTube, etc, we know don’t see them as competition, but more like our platforms. So the idea is how we can take our content to our consumers as much as possible? Hence, we have a proper strategy behind building viewership amongst all the platforms, whether it is telcos, whether it is YouTube ecosystem, or whether it is like a Meta ecosystem. So our digital presence is going to be quite formidable.

    On the landscape of Hindi cinema influencing the execution of Zee Cine Awards

    Tiwari: The Cinema cluster at ZEE holds a strategic commitment to recognizing and applauding exceptional cinema. Over our three-decade legacy, we have positioned ourselves as adept aggregators of quality films, spanning 8 languages across 17 channels. The Zee Cine Awards stands tall as our iconic initiative, dedicated to honouring the finest performances of the year.

    Celebrating its 22nd edition, this year holds special significance against the backdrop of the uncertainties that loomed over Hindi cinema, following the challenges posed by Covid. It started with Pathaan, then came Gadar 2, Jawaan, and now Animal. Apart from these mega successes, there were incredible stories like  ’12th Fail’ , Mrs Chatterjee vs Norway and Sam Bahadur. This cinematic journey in 2023 has proven to be a transformative one, marked by a resurgence of joy as the industry got back its confidence and garnered a renewed appreciation and so much love from the audiences.

    The narrative of 2023 unfolds as a narrative of comebacks, symbolizing the resurgence of Hindi cinema, the return of Shahrukh Khan, and the revival of the Deols. This thematic underpinning is integral to our presentation, encapsulated by our tagline, ‘Cinema Zindabaad’. It reflects our commitment to not only acknowledging excellence but also embracing the triumphs and resurgences that have defined the cinematic landscape this year.

    On the strategies Zee TV employs to ensure sponsors receive tangible returns on their investment to the award show

    Sehgal: Zee Cine Award is not just a one day event like how normally people perceive it. For us it’s a festival for almost two and a half three months. We showcase the show across all our channels, and also various Hindi speaking markets whether it is Bhojpuri, whether it is Bangla, Marathi apart from all the Hindi channels and the free-to-air channels as well,  so that maximum reach happens on the show and the content is curated before and after also for the show. While there will be one day of the awards, prior to that we start building a lot of content which will be in promoting but at the same time facilitating or you know kind of showcasing what you are going to see during that one day. So Zee Cine Award is always a culmination of the award. Now having said that, how does it help the sponsors? Sponsors do get mileage across these three months, so they can actually build their whole campaigns around this show. Secondly, these sponsors do not just run their inventory there, we create a lot of content for the sponsors within the show. There is a lot of customisation of the brand’s energy along with our shows . We create moments within the show and before the show, which helps advertisers build their message within that. It’s a 360 degree, where they get a lot of mileage in ground presence and for Maruti we do dealer visits with our stars who would go and promote the listing in the dealership etc.

    On Zee Cinema envisioning the future of award shows in the era of digital platforms

    Tiwari: Content is always platform-agnostic, it inherently transcends platforms, seamlessly adapting to both linear broadcasting and OTT channels. The beauty lies in its universal accessibility, reaching audiences regardless of the medium. The overarching objective is to maximize viewership.

    Sehgal: TV gives you the highest reach. But at the same time digital will become an engagement partner for us before the show. As I said, we will use your social media for engaging, remoting bytes of the stars when they’re coming, then the whole content will be also showcased on digital platforms like our Zee5 and later on to YouTube etc. So we use platforms now to take the content to as many people as possible. We are creating content which is platform agnostic.

    Tiwari: Few properties exhibit a natural compatibility across all mediums. Notably, in non-fiction and event categories, award functions exemplify the synergy between digital and linear domains. They thrive in the digital realm, presenting a seamless blend that resonates well with audiences on both fronts.

  • Zee Cine Awards continues its association with Maruti Suzuki Arena for its 22nd Edition

    Zee Cine Awards continues its association with Maruti Suzuki Arena for its 22nd Edition

    Mumbai: Zee Entertainment Enterprises Ltd, India’s leading television, media and entertainment powerhouse, is bringing back the biggest celebration of Bollywood – ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Set against the backdrop of a spectacular 2023 – a year when Indian movies made a roaring comeback with record-breaking blockbusters and it felt almost as if a chant of ‘CINEMA ZINDABAD’ was echoing within the walls of the theatres, the awards ceremony promises to be an evening of recognition for some of the finest work by the film industry. This March, once again, Mumbai will play host to Bollywood’s crème de la crème, actors, directors, producers and film technicians as they come together for this much anticipated star-studded extravaganza.  

    At a chic and glamorous affair, Bollywood superstar Alia Bhatt, alongside Maruti Suzuki India CMO & senior executive officer Shashank Srivastava and ZEEL chief growth officer – advertising revenue Ashish Sehgal, unveiled the sleek trophy for the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024’. At the press conference, actors Bobby Deol, Aparshakti Khurana and Mouni Roy walked down memory lane and recounted anecdotes and special moments from the previous editions of the esteemed awards show. The kick-off meet announced an exciting line-up of performances by some of the most popular faces of the film fraternity including Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur amongst others. The evening will be hosted by the charming Ayushmann Khurrana and Aparshakti Khurana while the witty Sunil Grover will take over for a few fun segments. Excitement hit the roof when the big surprise of the kick-off meet was finally revealed – The Baadshah of Bollywood – Shah Rukh Khan is all set to perform at Zee Cine Awards after nine long years!

    Bhatt said, “I always look forward to performing LIVE on stage! Last year’s performance at Zee Cine Awards was one of the most memorable one for me, I’m even more excited to be performing second year in a row for them. It’ll again be a very very special act and truly dedicated for my audiences. Zee Cine Awards have a legacy of their own and it’s been a long-standing relationship with the Zee team that has only become stronger in the years. The thrill and energy of a live performance is unbeatable and I can’t wait to get onto the Zee Cine stage!”

    Deol said, “Privileged to announce the Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024. After having attended the ceremony regularly over the years, I’m thrilled to perform this time. Brace yourselves for a night of excitement, as Abrar will have everyone dancing to ‘Jamal Kudu’ and some delightful surprises.”

    Srivastava said, “This association is continuation of our exciting partnership between India’s largest automotive channel Maruti Suzuki Arena and one of biggest celebration of Bollywood – Zee Cine awards, to celebrate the magical and extravagant world of Bollywood. Maruti Suzuki believes in bringing the Joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena is bringing this vision to reality with future ready products like The All New HOT & TECHY Brezza that goes above and beyond your expectations. And Zee Cine brings alive the world of entertainment, top notch experiences and much more and truly we found our match to reach out to our audiences.”

    Sehgal said, “The year 2023 has been a stellar chapter for Indian cinema, with box office records shattered and a slew of blockbuster hits captivating audiences worldwide. We aim to take the entertainment quotient to a whole new level through the presence of some of the most sought-after faces of the fraternity and exciting performances at the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ We have an excellent lineup including Shah Rukh Khan who’s performing with us after 9 years, Alia Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur and we’re committed to making it an evening to remember. Cinema buffs who wish to experience the thrill of watching their favorite stars perform LIVE and win accolades at the ground event in Mumbai on 10th March can buy their passes via BookMyShow!”

  • Bulgari unveils limited edition B.zero1 Kada Bracelet for India

    Bulgari unveils limited edition B.zero1 Kada Bracelet for India

    Mumbai: Bulgari, the Roman jeweller known for its timeless designs, pays tribute to the Kada, the traditional Indian bangle, with the B.zero1 Kada Bracelet. This exclusive-to-India creation is crafted in dazzling yellow gold, and it is an enchanting ode to India’s long-standing cultural affinity with precious metals and stones. It also represents the “modern India”: a confluence of deeply rooted traditions and contemporary, global perspectives.

    Embracing the visionary codes of B.zero1, the creation expresses a concept of movement, circularity and light through a spiral design that evokes strength and determination.

    It has been uniquely conceived to be more voluminous than the conventional B.zero1 design, giving men the possibility to combine it with watches or other bracelets or to wear it as a            stand-alone statement piece. Its versatility extends to pairing effortlessly with both casual and formal attire, as well as traditional ensembles.

    Commenting on the occasion, Bulgari CEO Jean-Christophe Babin, said, “With this important launch we wish to honour the Kada, recognizing its eternal meaning deeply rooted in Indian culture. The B.zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary form and with the same spirit of India, of yesterday and today. It’s an honour to have Ayushmann Khurrana on our side as Bulgari’s India Friend of the Brand; a multifaceted talent whose dedication to his craft and his appreciation for India’s diverse culture make him the perfect embodiment of Bulgari’s vision.”

    Friend of the Brand, Ayushmann Khurrana, expressed his connection with the new creation and the deep intrinsic meaning hidden in it: the celebration of life’s authenticity. He addressed the way his creative expression helps him connect with infinite opportunities, paving the way for his aspirations and values. “Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring. The B.zero1 Kada Bracelet is a symbol of boldness and individuality. It’s about embracing our roots while stepping into the future. I’m thrilled to be part of this project that celebrates the fusion of tradition and modernity.”

    The India-exclusive B.zero1 Kada Bracelet is available at Bulgari’s flagship boutiques at DLF Emporio, New Delhi, and Jio World Plaza, Mumbai. It can also be purchased online.

  • Agoda launches first-ever TV ad in India starring Bollywood star Ayushmann Khurrana

    Agoda launches first-ever TV ad in India starring Bollywood star Ayushmann Khurrana

    Mumbai: Digital travel platform Agoda launched its first-ever television advertisement in India today. The video is part of Agoda’s ‘See The World For Less’ campaign and stars multi-talented Bollywood sensation Ayushmann Khurrana. The National Award-winning actor is also Agoda’s newest brand ambassador in India.

    In a fun and charming video, Bollywood star, Ayushmann Khurrana is seen exchanging fridge magnets with his next-door neighbour from the many destinations he visited thanks to Agoda’s affordable prices. Agoda’s first-ever TV ad in India will not only run country-wide on television but also on various digital channels.

    Ayushmann Khurrana, who has consistently delivered cinematic brilliance and is currently celebrating the success of his latest hit Dream Girl 2, is excited to be part of this groundbreaking campaign. He stated, “Agoda’s ‘See The World For Less’ campaign represents an excellent opportunity for every travel enthusiast to explore the world’s beauty without compromising their budget. It is my pleasure to be a part of this campaign and help Indian travellers embark on memorable and affordable journeys, and perhaps even start a fridge magnet collection themselves.”

    Agoda country director of India, Sri Lanka, and Maldives Krishna Rathi expressed his enthusiasm about this landmark moment: “The launch of Agoda’s first-ever TV ad in India signifies our commitment to delivering exceptional and affordable travel experiences to Indian travellers. Ayushmann delivers a stellar performance.” Earlier Rathi noted that the Bollywood star’s genuine persona, versatility, and zeal to always deliver the best are perfectly aligned with what the Agoda brand aspires to be for Indian travellers.

    Agoda has been active in India since 2008 and connects both Indian travellers and international tourists with over 3.9 million holiday properties globally. 

  • UNICEF, Ayushmann Khurrana and public-private-youth partners launch ‘YouthHub’ platform in India

    UNICEF, Ayushmann Khurrana and public-private-youth partners launch ‘YouthHub’ platform in India

    Mumbai:  UNICEF executive director Catherine Russell joined UNICEF India national ambassador Ayushmann Khurrana, government officials, the private sector and young people launched an innovative, digital YouthHub app to connect young people in India to future job opportunities, especially girls and marginalised youth.

    The platform, which functions as a digital ecosystem, was jointly launched by them along with Mr. Shombi Sharp (United Nations Resident Coordinator in India), Smt. Meeta Rajivlochan(Hon’ble Secretary, Ministry of Youth Affairs and Sports), Ms. Cynthia McCaffrey (Representative, UNICEF India), Mr. Ashwin Yardi (CEO, Capgemini India), Mr. Ranen Banerjee(Government Sector Leader, PwC India), Ms. Vandana Bahri(Head, Skills and Livelihood, Children’s Investment Fund Foundation – CIFF India), Ms. Dhuwarakha Sriram (Chief of YuWaah, Youth Development, and Partnerships at UNICEF),Mr. Abhishek Gupta (COO, YuWaah at UNICEF) and two young leaders – Ms. Zakira Ganji and Ms. Jagriti Pandey.

    The YouthHub – co-created by YuWaah at UNICEF, PwC India, Capgemini, and CIFF – aims to connect young people to curated jobs, skills, and volunteering opportunities, and enable access especially for girls and youth from marginalised backgrounds. In its first phase, which was launched on Tuesday, the YouthHubapp has become accessible to young individuals via the Google Playstore. Serving as a unified platform, it offers free access to aggregated job opportunities in nine Indian languages, simplifying the job search process for young people.

    Intersecting technology and innovation, the hub is a ‘one-stop’application that integrates diverse platforms, tools, and resources, which aggregates curated economic opportunities for young people. The launch of the YouthHub marks a significant step in convening public, private, and youth partners to foster a generation of informed and skilled young people who can transition well from learning to earning.

    Russell is visiting India this week to meet with government officials, members of the private sector as well as young people, children and some of India’s frontline community workers.

    Russell said, “Investing in children and youth is the best way to deliver on the Sustainable Development Goals and create a brighter future for generations to come. Collaborative initiatives such as this YouthHub are a good way to reduce inequalities and ensure that girls are included and have access to future job opportunities. We can create a lasting impact when young people are involved in decision-making and when their voices are heard.”

    Khurrana said, “Being a UNICEF India National Ambassador has allowed me to peek into the lives, dreams, and hurdles faced by the children and young people of our country. They are our future, and ensuring they have a fair shot at success is not just a choice, it’s our duty. YouthHub app byYuWaah at UNICEF and partners is like a script for success for every young person in India. It’s not just a platform; it’s a dream factory that opens up doors to economic, skilling, and volunteering opportunities. But it’s much more than that. It’s a symbol of hope and the belief that every youngster, no matter their gender or background, deserves a shot at greatness. And we begin with equal opportunities for all. That’s what theYouthHub app will extend to young people.”