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Tag: Ayushmann Khurana

  • JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the US$ 23 billion JSW Group aims to empower Indian consumers by promoting transparency in the paint industry. The new campaign witnesses the return of the iconic character Sawalia portrayed by Alia Bhatt with a strong commitment of empowering Indian consumers with the right information while making their paint choices. JSW Paints’ visually captivating film educates customers about the benefits of their product, PIXA which offers maximum coverage. The new campaign is launched across key TV channels, digital and other platforms.

    The heart of the new JSW Paints campaign revolves around the best-in-class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khurana.

    JSW Paints CEO  AS Sundaresan  “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice.”

    Speaking about Pixa, the brand tailored for both interior and exterior surfaces in the value segment, AS Sundaresan emphasised its distinct feature – Covermax. which enables it to offer best-in-class coverage – a feature which is extremely important to customers in this category. Covermax isn’t just an attribute; it’s a comprehensive customer value proposition. It enables customers to complete the painting of their homes with minimum paint consumption. In addition, Pixa is the only brand in its category that offers over 1808 shades with the JSW Paints promise of ‘Any Colour One Price’.

    TBWA/India CEO Govind Pandey added, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades-old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”

     

  • Dhani launches new campaign with actor Ayushmann Khurrana

    Dhani launches new campaign with actor Ayushmann Khurrana

    Mumbai: Dhani Services Ltd, a mobile app & web platform for transactional finance & primary healthcare services has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring actor Ayushmann Khurrana.

    The TVCs conceptualised and created by Leo Burnett Orchard take a humorous route showing some of the common problems people face in their day-to-day life and demonstrates how the Dhani OneFreedom card can provide efficient solutions to all these problems. It establishes the option of pushing the payment and not one’s plans.

    Khurrana with his India-wide appeal and connect perfectly amplifies this message in his signature effervescent style.

    Dhani chief marketing officer Ankit Banga said, “By personifying the behaviour of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit and relatability will be a great asset in this journey.”

    Adding further, Leo Burnett Orchard head of creative Pravin Sutar said, “While pushing the pause button on purchasing our wish-listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

    On being part of the campaign Bollywood star, Ayushmann Khurrana said it was wonderful to witness brands like Dhani take on common financial issues and provide such fresh solutions.

  • Truecaller shows why caller IDs are important in a new campaign with ‘Dream Girl’

    Truecaller shows why caller IDs are important in a new campaign with ‘Dream Girl’

    MUMBAI: Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, Dream Girl starring Ayushmann Khurana. The objective behind this collaboration is aimed at highlighting the importance of ‘Taking the Right Calls’ among Indian viewers, through a series of short videos that builds on the titular role played by the lead who pretends to be a dream girl in the film. The campaign films showcase actor Ayushmann Khurana addressing the fact that people are often subjected to fake calls and platforms like Truecaller can determine the ‘True Identity’ of the callers to protect themselves from spammers.

    Speaking on the integration, Manan Shah, director marketing, Truecaller, said, “Spam and fake calls are continuing to cause discomfort amongst people. For the past decade, it has been our continuous endeavour to provide a safe and secure communication platform with our improved Caller ID and spam blocking features. This collaboration is intended to bring more awareness to Indian viewers through the big screen. We are looking forward to a successful release of the movie and wish the film to be a blockbuster hit at the box office.”    

    Sharing her thoughts on the partnership, Ruchikaa Kapoor, head – marketing and brands, Balaji Motion Pictures, said, “We are delighted to associate with Truecaller for our film Dream Girl. There’s always a name behind the number who is calling you and in this case, it’s DreamGirl – Pooja. This association synergises well with the theme of our film and is an innovative way to reach out to audiences. Associating with a widely used caller ID app like Truecaller has given us an edge in spreading awareness about the film by staying true and relevant to the context of the film.”

  • Sony Max to premiere ‘Dum Laga Ke Haisha’ on 11 July

    Sony Max to premiere ‘Dum Laga Ke Haisha’ on 11 July

    MUMBAI: Max, the premium Hindi movies and special events channel brings to you a heart-warming, slice-of-life love story with its television premiere of ‘Dum Laga Ke Haisha’ on Saturday, 11 July at 8 pm and on Sunday, 12 July at 1pm.

     

    Produced by Band Baaja Baaraat director Maneesh Sharma and written and directed by Sharat Katariya, ‘Dum Laga Ke Haisha’ is a YRF banner film that brings alive the little pleasures & pains of life in this unconventional yet adorable love story. Featuring Ayushmann Khurana and Bhumi Pednekar in lead roles, the light hearted drama set in the mid-1990s tells the tale of a mismatch couple who are on an expedition to find love and happiness despite the odds.

     

    Commenting on playing the role of a diffident school dropout ‘Prem Prakash Tiwari’ in Dum Laga Ke Haisha, Ayushmann Khurana said, “It was a very real film and there was a brief from Sharat Katariya (director) to only react to situations. We were not supposed to act. It was very situation-based and we all played rooted characters.” 

  • Colors to kick off IIFA festivities from 28 June

    Colors to kick off IIFA festivities from 28 June

    MUMBAI: With various elements including music, fashion and films coming together, Colors is set to bring the celebration of excellence in Indian cinema to television screens.

     

    Celebrating excellence in Indian cinema for the year gone by, Videoncon d2h IIFA is all set to give viewers a visual treat during the week long entertainment bonanza.

     

    Be it IIFA Rocks, IIFA Buzz or the 16th S-Cross IIFA Awards, Colors will present viewers with a unique taste of entertainment which promises to alter the overall television experience.

     

    The frenzy starts on 28 June with IIFA Rocks at 8 pm and continues well into the weekdays with a special segment called IIFA Buzz, at 6 pm from Monday to Saturday, highlighting the experiences of the favourite Bollywood stars while in Kuala Lumpur leading up to the S-Cross IIFA Awards Night on 5 July, 2015.

     

    Colors CEO Raj Nayak said, “The IIFA Weekend witnesses the coming together of the entire film industry creating for a visually magnificent moment for our viewers. Through a combination of visually rich moments at IIFA Rocks, IIFA Buzz, IIFA Awards Green Carpet and main event we are looking forward to showcasing the ultimate entertainment content that has never been seen before. Catering to South Asian audiences across 135 countries will enable us to amplify the overall IIFA experience thereby enhancing viewer engagement.”

     

    Wizcraft Entertainment International director Sabbas Joseph added, “This year’s IIFA Weekend saw Indian cinema in all its splendor, with the creme de la creme of the industry attending and some of the most incredible performances, viewers are in for a night of real cinematic magic. Arjun and Ranveer have surpassed all expectation as hosts and the festivities both on and off-stage brought out the true spirit of IIFA which has always been to celebrate the phenomenon that is Bollywood. 2015 has seen yet another successful IIFA and another year of recognizing and applauding very best of Indian cinema.”

     

    The on-air festivities will kick off with a quick recap of IIFA over the years through IIFA Flashback on 28 June at 5 pm reminding viewers about the best moments that have made IIFA the formidable brand that it has become. Following closely, viewers will also get a quick glimpse of what is in store for them at the #IIFA2015Weekend with IIFA Weekend with the Stars on the same day at 7 pm.

     

    The true celebration of the Videocon d2h IIFA Weekend will commence with IIFA Rocks – a celebration of music and technical excellence to be aired at 8 pm. The evening, hosted by Ayushmann Khurana and Parineeti Chopra, witnessed stellar performances by Sonakshi Sinha – who made her live singing debut, Jacqueline Fernandez, Mika Singh, Nooran Sisters, Javed Ali, Aditi Rao Hydari, Lisa Hayden, Ankit Tiwari and Kanika Kapoor among others.

     

    The revelry will continue well into the week as the channel will air a special entertainment series titled IIFA Buzz, Monday to Saturday at 6 pm starting 29 June. IIFA Buzz will witness some of the biggest faces in Bollywood such as Hrithik Roshan, Lisa Hayden, Parineeti Chopra, Ayushmann Khurana, Shraddha Kapoor, and Neha Dhupia among others live the experiences of Malaysia in the company of Sana Khan, Karan Tacker and Pritam Singh.

     

    The key highlight to behold, though, will be the 16th S-Cross IIFA Awards Green Carpet and Main Awards to be aired on 5 July, where the celebrations will hit a crescendo. The Green Carpet will witness some fun and engaging activities soothing the nervous minds as they head for the awards function.

     

    The main event will witness the presence of the entire film industry as they come together to recognise acting and filmmaking prowess. To be hosted by Arjun Kapoor and Ranveer Singh, the event will feature performances by Hrithik Roshan, Shahid Kapoor, Sonakshi Sinha, Parineeti Chopra, Shraddha Kapoor and Anushka Sharma. The IIFA Fashion Extravaganza, set to be aired on 12 July, will celebrate the latest trends and fashion, and will be hosted by Neha Dhupia and Vivek Oberoi. 

     

    For the record, the Videocon d2h IIFA Weekend was held between 5-7 June, 2015 at Kuala Lumpur, Malaysia. The Technical Awards presented at IIFA Rocks and the Filmmaking Awards given away at the 16th S-Cross IIFA Awards recognized and acknowledged the astute prowess that has put Indian cinema on the global map.

  • Spuul adds ‘Dum Laga Ke Haisha’

    Spuul adds ‘Dum Laga Ke Haisha’

    MUMBAI: Spuul the popular online streaming service for Indian cinema and television has added Yash Raj Films’ ‘Dum Laga Ke Haisha’ on pay-per-view to their extensive movie catalogue.

     

    ‘Dum Laga Ke Haisha’ is a light-hearted romantic comedy starring Ayushmann Khurrana and Bhumi Pednekar in lead roles. It released in early 2015 and is produced by Yash Raj Films and directed by Sharat Katariya. The album of the film has been composed by Anu Malik and background score has been given by Italian composer Andrea Guerra. An unusual love story set in the 90s, ‘Dum Laga Ke Haisha’ breaks the stereotypes on several fronts.

     

    Speaking on this development, Subin Subaiah, CEO, Spuul Global, said, “We have added ‘Dum Laga Ke Haisha’ after two months of its theatrical release. We endeavour to provide our viewers with the latest and the best content. It is our aim to continue our efforts and keep updating our library.

     

    “A digital distribution platform like Spuul provides us a window to connect with all YRF movie lovers and enables access of our film catalogue by allowing a real movie watching experience anytime and anywhere, as per our viewer’s convenience.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.

     

    Spuul users worldwide can watch this contemporary slice of life story on all second screen devices including web, mobile, smart TVs, etc.

     

    Spuul, standing by its promise of being consistent with content innovation and a diverse library has added new – age movies like Mary Kom, Ankhon Dekhi, Queen and Dedh Ishqiya. Spuul is working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!

  • Tamil, Telugu remake of Vicky Donor on cards

    Tamil, Telugu remake of Vicky Donor on cards

    MUMBAI: Sasikanth Sivaji, the maker of Kadhalil Sodhappuvadhu Eppadi (Love Failure), has evinced interest in remaking John Abraham’s Vicky Donor in Tamil and Telugu.

    “We watched the film on the day of its release and since the content was something new, which is what we have always wanted to present to our audience, we got in touch with the Bollywood studio. We have asked for the Tamil-Telugu remake rights as we intend to do the movie as a bilingual,” Sivaji said.

    Sivaji has also hinted that that he wishes to cast Siddharth in the role originally played by Ayushmann Khurana.

    Reportedly, during the negotiation for the remake rights of Vicky Donor, the producers have expressed their willingness to get the Love Failure‘s Hindi remake rights in return. But Sissharth has stated that if the remake had to be made ever, it would be made only by the original producers YNot Films and Etaki.