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Tag: Ayush Shukla

  • Pocket Aces plays new card with Finnet investment

    Pocket Aces plays new card with Finnet investment

    MUMBAI: From filters to finance: Pocket Aces cashes in with Finnet. The Saregama-backed digital entertainment company has announced an investment in Finnet Media, a rising star in managing creators across finance, infotainment, and healthcare.

    Finnet, which represents more than 40 influencers including Anushka Rathod, Chandralekha, Shankar Bhalla, and Dr Pal, has worked with over 500 advertisers and built a 50-member team since its humble beginnings in Bhopal. With this deal, it now finds itself on a bigger stage, supported by one of India’s most dynamic media players.

    For Pocket Aces, the move marks a strategic expansion of its creator management arm, Clout, which already works with over 240 talents in entertainment, comedy, fashion, food, and wellness. Together with Finnet, the portfolio now stretches further into finance and health, categories booming with Gen z audiences looking for trustworthy voices.

    Finnet’s founder and CEO Ayush Shukla reflected on the journey: “I started out with no connections, no backing, just belief in creators. Today, to be invested in by Pocket Aces is validation of that belief. With this partnership, we’re set to go deeper into BFSI and health, driving trust, scale, and growth.”

    Pocket Aces co-founder and CEO Aditi Shrivastava echoed the enthusiasm, “Finnet’s creators are the voice through which millions of young Indians understand money, entrepreneurship, and wellness. We believe the creator economy will only grow bigger, shaping how people learn, shop, and engage.”

    From Filtercopy’s viral sketches to Dice Media’s hit shows and now Finnet’s finance-first storytellers, Pocket Aces seems intent on proving one thing, in India’s creator economy, the house always wins.

  • Ayush Shukla to make his debut at Cannes Red Carpet

    Ayush Shukla to make his debut at Cannes Red Carpet

    Mumbai: At the age of 24, Ayush Shukla, the founder of the creative agency Finnet Media, will make his red carpet debut at the Festival De Cannes, making history as the youngest creator economy entrepreneur.

    The pandemic gave birth to Finnet Media in 2021. The journey started with just two creators in the year 2021 to currently managing India’s finance and infotainment creators of India like Sharan Hegde, Anushka Rathod, Think School, Shreyaa Kapoor, to name a few, and have collaborated with over 1000 creators and established partnerships with more than 300 brands.

    Reflecting on his upcoming appearance at Cannes Film Festival, Shukla said, “It’s truly humbling to represent the creator economy and our country on the global stage of Cannes. This journey is not just about personal achievements but about showcasing the incredible talent and potential that India holds. We at Finnet Media feel very proud and blessed that one of our talents, Sharan Hegde is honouring the stage. I never envisioned, hailing from a tier 3 city, that I would one day attend such a renowned global festival like Cannes. I am deeply honoured to play a small part in promoting our rich cinematic heritage and fostering meaningful connections with fellow creators and industry leaders.”

    In addition to his entrepreneurial endeavors, Ayush is known for his efforts behind the scenes, working tirelessly to bring creators into the spotlight and amplify their voices. He also runs a podcast “Restless”, featuring insightful conversations with industry stalwarts such as Anupam Kher, Anupam Mittal, Aman Gupta, and more, further contributing to the dialogue surrounding Indian cinema and entrepreneurship.