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Tag: Ayush Mehra

  • Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    MUMBAI: Why pack dull when you can pack with personality? This festive season, Nasher Miles is unzipping a bold new chapter in travel style, teaming up with Flipkart for ‘The Big Billion Days 2025.’

    The luggage brand, celebrated for its splash of colour and playful spirit, has rolled out two cheeky films starring digital darlings Sakshi Shivdasani and Ayush Mehra. The duo brings their trademark wit and charm to everyday travel scenarios, from last-minute road trips to date-night dashes, where bland baggage just doesn’t fit the bill.

    With the sassy slogan “Why so boring, bro?”, Nasher Miles is calling time on lifeless luggage, nudging young, style-conscious travellers to match their bags to their vibe: colourful, durable, and unapologetically fun.

    “This campaign is about more than bags, it’s about boldness,” said Nasher Miles, co-founder & cmo, Shruti Kedia Daga. “Flipkart’s Big Billion Days gives us the perfect stage to inspire people to travel with style, spirit, and a dash of mischief.”

    Backed by creative agency Itch, the campaign closes with a punchy message: ‘Drop the boring.’ For co-founder Naman Agarwal, the idea is simple: “If fashion is an expression, why should luggage be left out? Bags should be as full of personality as the people who carry them.”

    Set to run across digital platforms, Flipkart’s app, and mass media, the films ensure that this year’s Big billion days won’t just be about snagging deals, it’ll be about carrying colour and character wherever the journey leads.

  • Pocket Aces thrives at Cannes Film Festival

    Pocket Aces thrives at Cannes Film Festival

    Mumbai: Pocket Aces, acquired by Saregama India Ltd., has solidified its status as India’s foremost digital entertainment and production company with an impressive showing at this year’s Cannes Film Festival. Following their successful debut in 2022 in collaboration with the Ministry of Information and Broadcasting, Pocket Aces has made significant strides at the prestigious event even this year.

    The festival provided an unparalleled opportunity for Pocket Aces to network and collaborate with leading content houses worldwide. The producers behind IPs like Little Things, What The Folks, Operation MBBS, Adulting, Ghar Waapsi, etc., were at Cannes to build and expand IPs with global producers for a larger audience. Leveraging its substantial production capabilities, the company is now in advanced discussions with multiple international partners to create content tailored for the global market.

    Highlighting their presence at Cannes, Pocket Aces secured exclusive screenings for their three diverse and talented stars: actors- Ayush Mehra and Viraj Ghelani, and artist-cum-aspiring actor Karishma Gangwal (RJ Karishma). This accomplishment underscores the company’s dedication to the core values of art and cinema, further establishing Pocket Aces as a global content leader ready to make its mark on the international stage.

    Viraj Ghelani, set to make his regional debut with the film Jhamkudi, received an exclusive invite from Warner Bros to attend the world premiere of Chris Hemsworth’s Furiosa: A Mad Max Saga. He also attended screenings of Kevin Costner’s Horizon: An American Saga, Emma Stone’s Kinds of Kindness, and Radhika Apte’s Midnight Sister.

    Ayush Mehra, known for his roles in Kacchey Limbu and popular OTT shows like Minus One and Call My Agent – Bollywood, attended the festival to experience the works of Indian and international filmmakers. He watched Furiosa: A Mad Max Saga, Kinds of Kindness, and Indian director Payal Kapadia’s award-winning film All We Imagine As Light.

    On the other hand, with the aspiration of becoming an actor after successfully transitioning from an RJ to portraying several characters in her sketches online, Karishma Gangwal (RJ Karishma) attended the screening of Kinds of Kindness and Horizon; An American Saga showcasing her love for cinema and art.

    On successfully aligning international and Indian film screenings for their talents, Clout Pocket Aces & Head of Strategy  Vinay Pillai said, “This experience at Cannes exemplifies our dedication to nurturing talent and supporting the art of cinema. Today, content creators, artists, and actors alike infuse the festival with dynamic, innovative energy, significantly broadening its reach and appeal. They bridge the gap between traditional media and the rapidly evolving digital landscape thanks to the digital age thereby fostering inclusive and diverse representation. Their real-time, unique coverage captivates global audiences, enhancing the festival’s visibility and relevance in our digital age. This year, with our first official selection for the Palme d’Or in 30 years with All We Imagine as Light, truly marked India’s moment at the festival. As for Pocket Aces, our presence goes beyond the glitz of the red carpet, reinforcing our vision to be at the forefront of cinematic excellence.”

    Pocket Aces co-founder and CEO, Aditi Shrivastava said, “At Pocket Aces, we believe in the power of storytelling in all its forms. Our multiple journeys to the Cannes Film Festival whether limited to just the company in its first year and now as a studio as well as a management company, is not just about brand collaborations but about celebrating and contributing to the richness of Indian and global cinema. We aspire to do bigger things in the global market and there couldn’t have been a better place to start. ”

  • After TIFF, Ayush Mehra to make his debut at the 77th Cannes Film Festival

    After TIFF, Ayush Mehra to make his debut at the 77th Cannes Film Festival

    Mumbai: Ayush Mehra, the dynamic actor renowned for his captivating performances in both digital and cinematic realms, is all set to make his debut at the prestigious Cannes Film Festival 2024, representing the vibrant Actors’ community of India. With an illustrious journey that spans from OTT web shows to movies, and now to the grand stage of Cannes, Ayush Mehra continues to redefine the contours of Indian entertainment on a global scale.

    Making a red carpet debut at Cannes 2024, actor Ayush Mehra aims to showcase his unwavering support to the films and cinema across the globe at the French Riviera. Working with a fresh vision for Cannes in terms of fashion, Ayush has collaborated with a new-age stylist Kudrat Anand and is slated to be at the Mecca of cinema between 15th to 20th May.

    Speaking about going to the global platform and making a debut at Cannes, Ayush expressed his gratitude and said, “Growing up immersed in the enchanting world of cinema, movies have been my constant companion and inspiration. It’s a stroke of luck to witness this world firsthand, and attending Cannes is an extraordinary privilege. I’m immensely proud that several Indian films like Payal Kapadia’s “All We Imagine as Light”, and Sandhya Suri’s “Santosh” have made it to the competition, as well as legendary actor Smita Patil’s “Manthan” being screened there, showcases the depth and diversity of our cinema on a global platform.”

    “Moreover, to walk the same red carpet as legends like Shah Rukh Khan, Aishwarya Rai, Meryl Streep, Francis Ford Coppola, and George Miller is beyond surreal. As I prepare to delve into countless screenings, connect with fellow filmmakers from around the world, and revel in the magic of cinema, I’m filled with genuine gratitude and humility for this incredible opportunity to represent India’s thriving acting community,” he added.

    Starting from behind-the-scenes in films like ‘O Teri!’ and ‘URI: The Surgical Strike’, Ayush progressed steadily, showcasing his dedication and artistic evolution, resulting in his standout performance in the globally lauded “Kacchey Limbu” which got international recognition and was screened at three film festivals, i.e., the 47th Toronto International Film Festival, the World Film Festival of Bangkok, and the International Film Festival of Kerala, cementing a worldwide recognition for the actor.

    Starting as the modern-day chocolate boy and ‘Ad Boy’ of India, Ayush’s transition from the digital sphere to mainstream cinema has been seamless, with notable appearances in popular OTT web shows like “Minus One”, “Please Find Attached”, and the Netflix sensation “Call My Agent – Bollywood”, where he shared screen space with industry luminaries like Dia Mirza, Soni Razdan, Lara Dutta, Ali Fazal, and Richa Chadha.

    As he prepares to grace the global platform with the illustrious Cannes Film Festival, Ayush carries with him the hopes and aspirations of an entire industry. His presence on this global stage not only celebrates the burgeoning talent of Indian cinema but also underscores the growing influence of Indian actors on the world stage.
     

  • Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes

    Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes

    Mumbai: Brut India unveils ‘Brut Indian Squad’, a ground-breaking initiative for Indian content creators, offering them the highly coveted stage of entertainment on the global platform  Festival de Cannes. This pioneering campaign by Brut India underscores the unequivocal rise of the Creator Economy and its undeniable ascendancy, by tapping into the diverse cultures and voices that define our nation. The Brut Indian Squad includes a rich tapestry of talents such as  Ayush Mehra, Namita Thapar,  Viraj Ghelani,  RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Raj Shamani, Vishnu Kaushal, Sharan Hegde, Aastha Shah, Nancy Tyagi, who will represent India at the upcoming Festival de Cannes.

    Additionally global pop sensation King from India will also be making his Festival De Cannes Debut this year.

    As the official partner of Festival de Cannes Brut India, year-on-year has been at the forefront of showcasing the country’s best and most popular creators, successfully spotlighting the growing creator’s economy. This year ‘Brut Indian Squad’ has been curated to create a diverse stream of storytelling with our creators with unique stories and life journeys.

    Commenting on the announcement, Brut India VP & editor-in-chief Mehak Kasbekar said, “Brut India is proud to bridge the gap between the film and digital industries by providing Indian influencers a prestigious international platform to create an unprecedented impact and unlocking vast opportunities. It gives us immense pleasure to bring a kaleidoscope of India’s diversity to Cannes with these talented creators with unique regional backgrounds on the international stage.”

  • The Zoom Studios announces fourth original ‘Mom & Co.’

    The Zoom Studios announces fourth original ‘Mom & Co.’

    MUMBAI: The Zoom Studios, the original content arm of zoOm styled by Myntra has announced its fourth original Mom & Co., which will premiere on the Zoom Studios YouTube Channel and zoom on 9 February. The show, produced by The Green light productions and directed by Ashish Ranglani, will celebrate the beautiful relationship between a mother and her son. Veteran actor Neliima Azeem will be marking her digital debut with this 10-episode series.

    Speaking on the fourth original, Mom & Co., Times Network president Nikhil Gandhi says, “Our original content has strongly resonated with our audience and this encouragement has driven us to launch our new series, Mom & Co., which captures the complexities and beauty of a mother-son relationship. It’s a universal emotion that is relatable to viewers across geographies and age groups, presented through a compelling and emotional narrative. We are excited and thrilled to present our new show and I am confident that Mom & Co., with its impactful storyline, will reiterate the success of our previous shows.”

    Neliima Azeem says, “It is very rare that you see a mother play the lead of a show and that's precisely what attracted me to the story. I am definitely looking forward to the show. Ayush & Ashish have been absolute fabulous to work with. I wish the whole team all the best.”

    Ayush Mehra who will be seen playing the role of Neliima’s son says, “This show is very special to me and I feel honoured to be working with such an amazing team and such talented actors. The beautiful mother-son relationship as a concept is untouched in the web world and I am overwhelmed and excited to be a part of it.”