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Tag: Ayurvedistry

  • indē wild secures $5 million investment to fuel global expansion

    indē wild secures $5 million investment to fuel global expansion

    MUMBAI: indē wild, the beauty brand pioneering Ayurvedistry skincare and haircare, has secured $5 million in a funding round led by Unilever Ventures, the company announced  on 6 Marc 2025. 

    The investment round saw significant reinvestment from existing backers SoGal Ventures and True, marking a pivotal moment for the brand co-founded by entrepreneur and media personality Diipa Büller-Khosla.

    Within just two years of launching, indē wild’s signature Champi Hair Oil has claimed the top bestseller position on Nykaa, India’s leading beauty e-commerce platform, outperforming established brands including Olaplex, L’Oréal and Kama Ayurveda.

    The brand, which blends traditional Ayurvedic principles with modern chemistry, has achieved remarkable growth across India, the US and UK markets. Its community-driven approach involves extensive consumer engagement through focus groups across these regions, ensuring products align with consumer needs.

    “Today’s generation seeks brands that reflect their identity,” said indē wild founder Diipa Büller-Khosla. “The most impactful brands are built on deep listening, constant evolution, and empowering communities to co-create their journey.”

    Since its exclusive launch on Nykaa in India and direct-to-consumer platforms in the US and UK 18 months ago, indē wild has reported selling more than one unit per minute. This momentum has driven revenue growth of 400 per cent, with the company achieving double-digit contribution margins and EBITDA profitability during select periods last year.

    Unilever Ventures  partner Rachel Harris,  who led the deal, commented: “By blending the age-old wisdom of Ayurveda with the efficacy of modern science,indē wild meeting the holistic needs of today’s beauty consumer in an accessible way.”

    The fresh capital will primarily fund indē wild’s international expansion plans, focusing on its existing partnership with Sephora in the UK and upcoming launch in Sephora US. The company has also appointed Archit Vijoy, who served as the exclusive financial advisor on the funding deal, as finance director.

    “With Unilever Ventures’ expertise in the beauty space and deep understanding of consumer needs, ind? wild will scale even faster in this rapidly evolving market,” added Oleg Büller-Khosla, CEO of indē wild.

    SoGal Ventures  managing partner Pocket Sun  described iindē wild as “more than a beauty brand—it’s a symbol of the global South Asian community’s rise,” that honours heritage while embracing global ambition.

    The brand’s recognition continues to grow, having been invited to join Sephora’s prestigious Accelerate program alongside securing a strategic retail partnership with the beauty giant.

  • indē wild gets wild with Ishaan Khatter

    indē wild gets wild with Ishaan Khatter

    MUMBAI: Luxury ayurvedic beauty brand indē wild, spearheaded by startup entrepreneur Diipa Büller-Khosla, today announced a brand endorsement partnership with film personality and youth icon Ishaan Khatter.

    The reason, according to Diipa is that Ishaan Khatter, as indē wild’s first-ever male brand ambassador, embodies the brand’s core values. His youthful vitality, international appeal, and artistic sensibility resonate deeply with the brand’s forward-thinking identity.

    The campaign launches globally this month, featuring the inde wild Champi hair oil and Dewy Lip treatment—products that have already garnered significant attention in the clean beauty category.  The campaign’s imagery moves beyond conventional advertising, presenting a sophisticated and evocative exploration of self-care. The visuals reimagine self-care rituals with a contemporary minimalist aesthetic, skilfully blending sensuality and strength. The overarching message emphasises intentionality, showcasing grooming rituals that seamlessly integrate effortless ease with inclusive and holistic self-care practices.

    The TVC centers on Ishaan Khatter, presenting him as the embodiment of the female gaze, and redefining male grooming within a contemporary context. The intimate and minimalist aesthetic emphasises texture—bare skin and the Champi hair oil—with the product’s circular bottle becoming a natural extension of Khatter’s persona. These images seamlessly capture moments of reflection, movement and playful spontaneity.

    An elated Diipa Büller-Khosla who launched indē wild three years ago states, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in south Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms.. Through this partnership, we’re showing the world that ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

    Ishaan Khatter shares his personal connection to the Champi ritual, stating, “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”.

    Hailing from a background rooted in ayurvedic principles through family heritage, and with a mother who is an aurvedic practitioner and dermatologist, it was a natural progression for Diipa to recognise the importance of combining ancient practices with modern-day wellness and clean science earlier on in her life.

    indē wild is a proud Ayurvedistry  brand – a term which has been trademarked to recognise how the brand represents a fusion of ancient Indian wisdom and modern-day science. Its  approach  combines Ayurvedic practices with biochemistry to create products that are both effective and culturally significant. 

    indē wild s journey from a self-funded Indian beauty startup in 2022 to a multi-million-dollar empire collaborating with global establishments today serves as a testament to the growing global interest in holistic Indian beauty practices and products.