ITV

Tag: Ayurvedic

  • Bajaj Consumer Care bags Vishal Personal Care’s Banjara’s brand in southern swoop

    Bajaj Consumer Care bags Vishal Personal Care’s Banjara’s brand in southern swoop

    MUMBAI; Bajaj Consumer Care, one of India’s oldest and most trusted FMCG companies with a 70-year legacy, has planted its flag firmly in the herbal beauty market by completing the first phase of its acquisition of Vishal Personal Care, maker of the popular Banjara’s range of natural beauty products.

    The company announced today it has secured a 49 per cent stake in the Hyderabad-based manufacturer, with plans to acquire the remaining 51 per cent  within the next three to four months, subject to regulatory approvals.

    The deal, valued at approximately Rs 120 crore for complete ownership, gives Bajaj immediate access to Banjara’s burgeoning business of ayurvedic and herbal personal care products, which generated revenues of Rs 51.53 crore in the 2023-24 financial year.

    “This strategic acquisition perfectly aligns with our growth ambitions in the natural beauty segment,” said Bajaj Consumer Care managing director Jaideep Nandi. “Banjara’s botanical brilliance and strong southern presence provides us with both product prowess and geographical growth opportunities, complementing our existing portfolio of trusted brands like Bajaj Almond Drops Hair Oil and Nomarks.”

     

    Established in 2012, Vishal Personal Care has shown consistent revenue growth, climbing from Rs 39.43 crore in 2021-22 to Rs 45.36 crore in 2022-23, before reaching Rs 51.53 crore last year.

    The Banjara’s brand is particularly well-established in southern India, offering more than 60 products including rose water, face washes, hair oils and natural henna. The company operates a manufacturing facility in the outskirts of Hyderabad with Ayush licensing for ayurvedic and herbal production.

    The acquisition comes as Bajaj Consumer Care continues its expansion beyond its flagship hair oil products. Part of the storied Bajaj group, the company has been an integral part of the Indian consumer experience for over seven decades, with its products reaching households across the country and international markets.

    Industry analysts note that Bajaj’s herbal handshake with Banjara’s could create competitive challenges for established players in the natural beauty space, particularly given Bajaj’s extensive distribution network currently being optimised through Project Aarohan.

    “This acquisition crowns Bajaj with credible credentials in the fast-growing natural beauty segment,” said a market analyst from a leading brokerage firm. “The company can now harness Banjara’s herbal heritage while leveraging its own distribution dominance and the trust it has built over generations.”

    The purchase agreement was originally approved by Bajaj’s board on 14 February, involving Peepul Capital Fund III LLC as the selling majority shareholder.

    Bajaj Consumer Care indicated that the acquisition will accelerate its innovation pipeline and new product launches in the five southern states, while providing access to Vishal’s robust sales processes and experienced management team.

    This move into herbal beauty aligns with Bajaj’s recent quarterly reports highlighting the company’s focus on diversification and strengthening its modern trade and e-commerce channels, which have shown robust growth despite challenges in traditional general trade segments.

  • indē wild gets wild with Ishaan Khatter

    indē wild gets wild with Ishaan Khatter

    MUMBAI: Luxury ayurvedic beauty brand indē wild, spearheaded by startup entrepreneur Diipa Büller-Khosla, today announced a brand endorsement partnership with film personality and youth icon Ishaan Khatter.

    The reason, according to Diipa is that Ishaan Khatter, as indē wild’s first-ever male brand ambassador, embodies the brand’s core values. His youthful vitality, international appeal, and artistic sensibility resonate deeply with the brand’s forward-thinking identity.

    The campaign launches globally this month, featuring the inde wild Champi hair oil and Dewy Lip treatment—products that have already garnered significant attention in the clean beauty category.  The campaign’s imagery moves beyond conventional advertising, presenting a sophisticated and evocative exploration of self-care. The visuals reimagine self-care rituals with a contemporary minimalist aesthetic, skilfully blending sensuality and strength. The overarching message emphasises intentionality, showcasing grooming rituals that seamlessly integrate effortless ease with inclusive and holistic self-care practices.

    The TVC centers on Ishaan Khatter, presenting him as the embodiment of the female gaze, and redefining male grooming within a contemporary context. The intimate and minimalist aesthetic emphasises texture—bare skin and the Champi hair oil—with the product’s circular bottle becoming a natural extension of Khatter’s persona. These images seamlessly capture moments of reflection, movement and playful spontaneity.

    An elated Diipa Büller-Khosla who launched indē wild three years ago states, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in south Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms.. Through this partnership, we’re showing the world that ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

    Ishaan Khatter shares his personal connection to the Champi ritual, stating, “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”.

    Hailing from a background rooted in ayurvedic principles through family heritage, and with a mother who is an aurvedic practitioner and dermatologist, it was a natural progression for Diipa to recognise the importance of combining ancient practices with modern-day wellness and clean science earlier on in her life.

    indē wild is a proud Ayurvedistry  brand – a term which has been trademarked to recognise how the brand represents a fusion of ancient Indian wisdom and modern-day science. Its  approach  combines Ayurvedic practices with biochemistry to create products that are both effective and culturally significant. 

    indē wild s journey from a self-funded Indian beauty startup in 2022 to a multi-million-dollar empire collaborating with global establishments today serves as a testament to the growing global interest in holistic Indian beauty practices and products.
     

  • Dabur Enters ‘Premium Black Tea Market’ with Dabur Vedic Tea

    Dabur Enters ‘Premium Black Tea Market’ with Dabur Vedic Tea

    Mumbai: Dabur India has launched Dabur Vedic Tea, marking its entry into the premium black tea market. Packed with the goodness of over 30+ ayurvedic herbs, Dabur vedic tea provides various health benefits and helps boost immunity.

    Announcing the launch, Dabur India marketing head of health supplements Prashant Agarwal said, “After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product, Dabur Vedic Tea: Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri, and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. It will give you a cup of tea that is irresistible in taste, aroma, and colour.”

    Dabur Vedic Tea contains ayurvedic herbs like tulsi, ginger, cardamom, etc. These real herbs are distinctly visible in the tea leaves, and it does not contain any flavors. This perfect blend re-energises the body, relieves stress, and boosts immunity, giving consumers three major health benefits, Agarwal said.

    “We have launched the most critical and important ingredient in every Indian household kitchen. Dabur Vedic Tea is made from a curated blend of premium tea leaves. We profoundly look at ‘digital smoke signals,’ take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand, and craft our proposition accordingly. It’s a sheer delight to launch this product, & I believe the Vedic Tea will be immensely loved by consumers,” Agarwal added.

  • Medimix launches campaign ‘Manmarziyaan’ featuring Katrina Kaif

    Medimix launches campaign ‘Manmarziyaan’ featuring Katrina Kaif

    Ayurvedic personal care brand Medimix has announced a new campaign ‘Skinfit Raho, Manmarziyaan Karo,’ featuring Katrina Kaif. With this new campaign the brand aims to further strengthen this and connect with the younger audience.

    Katrina Kaif has been signed as a brand ambassador recently by the brand. Medimix has a brand positioning of ‘Get SkinFit with fast-acting Ayurveda’.

    Considering the desire of the millennials to opt for products that give them quick and effective results, Medimix aims to assist them in identifying the function of this efficacy in their lives through fast-acting Ayurveda.

    Conceptualized and executed by Mullen Lintas, the TVC showcases the leading Bollywood star Katrina Kaif as her usual bold self, pursuing her interests and crossing the boundaries to do her ‘marzi’ by living fearlessly and being worry-free about her skin.

    Be it pursuing her interests like mural painting, making a difference with a plantation drive, or exploring her hobbies outdoors, she does it all without hesitation. Medimix soap bar, infused with 18 natural and organic ayurvedic herbs is the enabler for her to do whatever her heart wishes. With the best of natural ingredients and only natural components, Medimix soap is also free of parabens and sulfates, thus giving her clear, glowing, and flawless skin naturally.

    Cholayil Private Ltd managing chairman and director Pradeep Cholayil said, “With its Ayurvedic credentials Medimix has stood tall with the testing times and proven to be a quality product for decades.”

    “Katrina Kaif has a similar stature, and she is a self-made Bollywood celebrity. With this campaign we aim to establish the synergy between the two and appeal to a younger audience to truly live your life without the skin worries as Medimix is always there,” he added.

    On the launch of this campaign, Cholayil Pvt Ltd VP sales & marketing Ashish Ohlyan stated, “With the launch of this campaign we intend to strengthen the SkinFit positioning of Medimix by adding another dimension.”

    “As a brand we are constantly evolving ourselves to appeal to the younger audience and this new campaign urges today’s young females to come out of the shackles of various constraints and fulfill their desires to gain new experiences. We hope this campaign will help us achieve the desired traction with today’s modern and progressive women of India”

    Commenting on the campaign,Mullen Lintas ML Corporate chief creative officer Garima Khandelwal said, “Medimix with its legacy of Ayurveda has stood for skin that’s skinfit, with this new campaign we wanted to launch the newest positioning “SkinFit raho, Manmarziyaan karo”, liberating today’s woman of any fear of skin damage and follow her heart to pursue whatever it is she wishes for.

    She added, “Whether societal or self imposed, there should never be any constraint on what she thinks she can achieve. With natural cues that are the brand codes, we reimagined the brand world with a visual scale and this fresh new attitude with the fresh new brand ambassador and a high energy hummable track.”

  • Dabur India Limited launches Ayurvedic nasal drop

    Dabur India Limited launches Ayurvedic nasal drop

    Mumbai: Dabur India Ltd. on Tuesday announced the expansion of its healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic nasal drop for rapid and effective relief from headache and nasal congestion.

    Dabur India Ltd. marketing head- ethical portfolio, Durga Prasad said: “Anu Tailam is explained in the context of daily health routine in the oldest Ayurvedic texts like Charaka Samhita, Sushruta Samhita & Ashtanga Hridaya. As per Ayurvedic scriptures, Anu Tailam possesses nourishing properties and is beneficial for the health of body parts above the level of the neck. The launch is a step forward in our mission to introduce time-tested Ayurvedic therapies in modern, ready-to-use formats. It gives fast and long-lasting relief from headache and nasal congestion. It strengthens brain functions and improves the functions of four sense organs including nose, ear, eyes and tongue.”

    Prepared after extensive R&D and backed by 137 years of Dabur’s Ayurvedic Knowledge, the Ayurvedic formulation will be available across all leading e-commerce platforms and retail channels, Dabur said. According to the brand, the product is also effective against headache, premature hair fall, and premature hair graying.

  • ASCI welcomes health ministry’s move to update healthcare ad regulations

    ASCI welcomes health ministry’s move to update healthcare ad regulations

    MUMBAI: Quacks, fake doctors and illegal mobile dispensaries had better watch out. The Indian ministry of health & family welfare (MHFW) is taking steps to take you out of business.

    Under the draft Drugs and Magic Remedies (Objectionable Advertisements) (DMR) (Amendment) Bill, 2020, it is seeking to levy fines of Rs 5 lakh and  imprisonment of two years on violators for the first offence, going up to as much as five years in gaol and a fine of Rs 50 lakh for subsequent violations. The various disorders and illnesses have also been clearly defined, while what constitutes an ad in modern times has also been spelt out. The MHFW is seeking the public’s feedback on the DMR Amendment Bill 2020.

    The effort by the ministry to update the older act has met with the approval of the advertising industry’s watchman the Advertising Standards Council of India (Asci). Its secretary Shweta Purandare got into a tele-conversation with indiantelevision.com and said that the amendment will help it police the healthcare sector better.  "The proposed DMR bill 2020 is an important development and would lend strong support to ASCI's efforts of suo motu monitoring of misleading advertisements in the healthcare sector,” she said. “Consequences of advertisements in violation of DMR regulations are serious and this would result in better compliance from advertisers as well as media concerned, be it an advertisement of allopathic products or Ayush products.”

    The draft bill has listed the diseases and conditions which will come under its  umbrella. These include: AIDS, blindness, blood poisoning, bronchial asthma, cancer benign tumour, cataract, change in colour of hair and growth of new hair, change of foetal sex by drugs, congenital malformations, deafness, diabetes, diseases and disorders of the uterus, obesity, fairness of the skin, form and structure of the breast, genetic disorders, improvement in size and shape of the sexual organ and in duration of sexual performance, improvement in height of children or adults, mental retardation, sub normalities, and growth.

    Purandare further stated, “Apart from print and TV, it will be interesting to see the impact of advertisements on social media as well as on the advertisers' websites. We would expect this effect to trickle to advertisements by Ayush doctors and clinics propagating ‘guaranteed cure’ as the Central Council of Indian Medicine has taken cognizance of DMR violations in the past and had issued an advisory to state councils for their action."

  • Himalaya launches first brand campaign

    Himalaya launches first brand campaign

    MUMBAI: Wellness company, The Himalaya Drug Company launched its first brand campaign, – 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.

    Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems through its herbal products backed by science and research.

    The Himalaya Drug Company CEO Philipe Haydon says, “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We're extremely proud to unveil the first-ever brand film bringing to life the Vision of Brand Himalaya.” 

    The Himalaya Drug Company business director of consumer products division Rajesh Krishnamurthy adds, “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don't know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It's a moment of great pride for all of us as we seek to be an integral part of consumers' journey of Wellness and Happiness.” 

    The campaign has been conceptualised and executed by ad agency – Chapter Five. The agency’s founder Prateek Srivastava mentions, “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people's lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.” 

    In 1930, a young visionary by the name of M Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world.

    Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people's lives but also the environment. With their 'head-to-heel' range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.

  • Nomarks for guessing who’s self-reliant

    Nomarks for guessing who’s self-reliant

    MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.

    Conceptualised by Mullen Lintas Mumbai, the film traverses the journey of a woman who decides to test her husband’s attention by attempting changes to herself.

    Bajaj Corp head of marketing Ameya Dangi said that Nomarks was a cream completely Ayurvedic, and clinically tested for its efficacy quotient which makes it a unique product in the anti-marks category. They wanted to encourage people not to be bothered by small things like skin marks but to focus on realising their bigger ambitions irrespective of what others might think of them.

    The film has been developed based on the insight that in today’s day and age, wives have a common complaint – husbands are so engrossed in doing their own thing that they fail to notice some obvious changes, especially about them. For example the husband will not notice any change in the appearance of the wife or for that matter even miss the new dress that she is wearing and so on and so forth. It was this insight that gave birth to the campaign idea of “Men Don’t Notice.”

    Mullen Lintas EVP Ayyappan Raj said that the mark removal skincare category was seeing a visible growth in the number of players and it was imperative that each one differentiate their offering from the others. With Nomarks, the plus point was its reliance on herbal remedies along with the guarantee of delivering visible results in the quickest possible time.

    The film has been launched offline on all popular channels and will also be rolled out extensively across Print and Outdoor. The film is being launched online as well and will play on major social channels.

  • Nomarks for guessing who’s self-reliant

    Nomarks for guessing who’s self-reliant

    MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.

    Conceptualised by Mullen Lintas Mumbai, the film traverses the journey of a woman who decides to test her husband’s attention by attempting changes to herself.

    Bajaj Corp head of marketing Ameya Dangi said that Nomarks was a cream completely Ayurvedic, and clinically tested for its efficacy quotient which makes it a unique product in the anti-marks category. They wanted to encourage people not to be bothered by small things like skin marks but to focus on realising their bigger ambitions irrespective of what others might think of them.

    The film has been developed based on the insight that in today’s day and age, wives have a common complaint – husbands are so engrossed in doing their own thing that they fail to notice some obvious changes, especially about them. For example the husband will not notice any change in the appearance of the wife or for that matter even miss the new dress that she is wearing and so on and so forth. It was this insight that gave birth to the campaign idea of “Men Don’t Notice.”

    Mullen Lintas EVP Ayyappan Raj said that the mark removal skincare category was seeing a visible growth in the number of players and it was imperative that each one differentiate their offering from the others. With Nomarks, the plus point was its reliance on herbal remedies along with the guarantee of delivering visible results in the quickest possible time.

    The film has been launched offline on all popular channels and will also be rolled out extensively across Print and Outdoor. The film is being launched online as well and will play on major social channels.