ITV

Tag: Ayurveda

  • Dabur India extends Honitus brand with ‘Hot Sip’

    Dabur India extends Honitus brand with ‘Hot Sip’

    MUMBAI: Moving forward on its mission to present the benefits of Ayurveda in modern-day formats, Dabur India has extended its Honitus brand with the launch of Dabur Honitus Hot Sip, a powder to make Ayurvedic ‘Kadha’ especially designed to help fight cough & cold. Enriched with the goodness of 15 powerful unique Ayurvedic herbs such as Shunthi, Kantakari, Kulanjana & Tulsi, combined with honey to provide effective natural formulation for effective relief from cough, cold and sore throat, Honitus Hot Sip comes in two ready-to-use formats – a tea-stick and a sachet.

    Backed with the traditional Ayurvedic knowledge of medicinal Kadha preparation, Dabur Honitus Hot Sip is easy to use – Just stir the tea stick or the contents of the sachet in either warm water, tea or milk, and experience the goodness of Ayurveda Kadha. Dabur Honitus Hot Sip sachet is priced at Rs. 10, while the stick format is priced at Rs. 95 for a box of five sticks.

    Dabur India Marketing Head-OTC Ganapathy Subramaniam said: “This marks a first for Dabur and for the Ayurvedic and healthcare industry in India. Indian consumers have always sworn by the health benefits of Ayurvedic Kadha, and with Dabur Honitus Hot Sip we are now offering a effective alternative to fight cough and cold, that is convenient, time saving and packed with the goodness of Ayurvedic herbs.”

  • Dabur strengthens its ayurveda push with AyurMedha

    Dabur strengthens its ayurveda push with AyurMedha

    MUMBAI: After Patanjali reminded the market of the country’s belief in its ancient ayurvedic solutions with its aggressive performance in the FMCG sector, it is now Dabur India’s turn to solidify its position as the ‘oldest ayurvedic brand’ in India.

    Dabur India is promoting Ayurveda amongst the young professionals with AyurMedha scholarship. This program has been inculcated to encourage young talents in the field of Ayurveda. Through this initiative, the company will reach out to India’s top 50 Ayurveda medical colleges and select three meritorious students for the scholarship prize.

    Introduced in 2012, this initiative has already facilitated over 300 students till now and endeavors to reach out to more colleges each year. In an attempt to make Ayurveda practices contemporary, Dabur is inviting successful Ayurveda practitioners from across the country to deliver lectures on Clinical Aspects of Ayurveda.

    Dabur India head ethicals Dr. Durga Prasad said, “We are very pleased to announce this year AyurMedha scholarship. Such platform encourages young professionals to practice Ayurveda and take Goodness of Ayurveda across. Dabur as the continuum of traditional Ayurveda and cutting edge science strongly believes in passing on this knowledge to the younger generations which can take the Ayurveda heritage forward.

    Dabur recently announced Dabur Chyawan Vatika, in which, the company with the help of Bio resource scientists, local tribes and NGOs has identified and established Green houses, across India, to cultivate rare medicinal plants. Under this initiative, the rare herbs/ saplings grown in the Chyawan Vatika green houses will be donated to India’s top 50 Ayurveda medical colleges and cultivated into medicinal plant garden, which will be named ‘Dabur Chyawan Vatika.”

  • Dabur strengthens its ayurveda push with AyurMedha

    Dabur strengthens its ayurveda push with AyurMedha

    MUMBAI: After Patanjali reminded the market of the country’s belief in its ancient ayurvedic solutions with its aggressive performance in the FMCG sector, it is now Dabur India’s turn to solidify its position as the ‘oldest ayurvedic brand’ in India.

    Dabur India is promoting Ayurveda amongst the young professionals with AyurMedha scholarship. This program has been inculcated to encourage young talents in the field of Ayurveda. Through this initiative, the company will reach out to India’s top 50 Ayurveda medical colleges and select three meritorious students for the scholarship prize.

    Introduced in 2012, this initiative has already facilitated over 300 students till now and endeavors to reach out to more colleges each year. In an attempt to make Ayurveda practices contemporary, Dabur is inviting successful Ayurveda practitioners from across the country to deliver lectures on Clinical Aspects of Ayurveda.

    Dabur India head ethicals Dr. Durga Prasad said, “We are very pleased to announce this year AyurMedha scholarship. Such platform encourages young professionals to practice Ayurveda and take Goodness of Ayurveda across. Dabur as the continuum of traditional Ayurveda and cutting edge science strongly believes in passing on this knowledge to the younger generations which can take the Ayurveda heritage forward.

    Dabur recently announced Dabur Chyawan Vatika, in which, the company with the help of Bio resource scientists, local tribes and NGOs has identified and established Green houses, across India, to cultivate rare medicinal plants. Under this initiative, the rare herbs/ saplings grown in the Chyawan Vatika green houses will be donated to India’s top 50 Ayurveda medical colleges and cultivated into medicinal plant garden, which will be named ‘Dabur Chyawan Vatika.”

  • Kannada infotainment channel Saral Jeevan to launch on 19 February

    Kannada infotainment channel Saral Jeevan to launch on 19 February

    BENGALURU: A first glance at the channel’s brief, and one could be excused if he or she thought that it was another ‘bhakti’ or religious channel. The intro reads – Saral Jeevan telecasts non-fiction programming with a focus on mythology, Ayurveda, yoga, vaastu as a science and insights from Indian heritage and culture. But that is not the case, at least not so far.

    CG Parivar Global Vision (CGPGV) will be launching a Kannada infotainment channel on 19 February.

    CGPGV founder and vaastu specialist Dr Chandrasekhar Guruji is a familiar face to most viewers of Kannada news channels – this includes Suvarna News on which he has been on air once a week since the past five years or so, Public TV, Samay and BTV. Guruji says that he will continue with his shows on other channels, while having a one-hour daily show on his own channel. He also has plans to start a similar Hindi channel over the next one year, and expand to eleven languages over time. The channel’s content will be graphics, animation and special effects heavy.

    Company speak

    “Our channel philosophy is to present inspiring, motivational and historic content, which is positive in nature. Our positioning ‘Betterment of mankind’ is a true summary of our channel objectives. Our commitment to influence positive vibes among the masses is the single biggest reason for the launch of Saral Jeevan,” says Guruji.

    “With unique and first of its kind blend of tradition and modernity in the content, the channel will surely be the dynamic face of mythology and infotainment genre among Kannada viewers. Known as world’s oldest civilisation and cultural capital of the world, India has ample legacy that deserve to be presented to today’s generation in an interesting way. Of course, we had to deploy chunk of our energies in to research and graphics. But it’s totally worth it,” adds Saral Jeevan editor MS Raghavendra.

    Saral Jeevan business head Raghunatha Reddy said, “Getting into infotainment, that is ‘very Indian’ in nature, is a strategic experiment. And we never wanted to be one more player in any given space of television. Today, we are happy with the content design; as Saral Jeevan will be filling in the biggest gap by providing knowledge that is entertaining. And the USP of such programming is that it cuts across all age groups of viewers. What’s more, Saral Jeevan has no straight competition; rather it gains from all genres of channels.”

    How is it different?

    Reddy explained how Jeevan Saral was different from the conventional religious, news or GECs, citing one of the shows Mahapayna as an example. “This is the story of Ram’s journey from Ayodhya to Sri Lanka, via of course Nepal. We retrace the steps that he made then today. So if he visited a temple, we show the temple as it is now. Of course, we can’t go into the past shoot images from there, so we have a strong in-house graphics and special effects team that creates the images of the characters in the Ramayana (and all our other shows) and intertwine them within the story as we retrace Rama’s steps across locations as they are in modern days. This is a daily and we already have three months’ content with us,” he said.

    “At present all our content is produced in-house. We have a number of teams that create the content for us. Our total strength is in excess of 100, and our graphics team is 15 strong. I think we are probably the first channel in India with this concept. We are not a religious channel, we are an infotainment channel,” informs Reddy.

    Marketing

    “We will wait and see how we perform, before we can freeze a rate card. Our marketing teams have approached agencies, clients and local advertisers,” revealed Reddy.

    As far as branding and capturing viewers’ eyeballs is concerned, Reddy said that an advertising campaign across Kannada news and GECs is in the final stages of completion. Around 15 to 20 mobile vans have started moving around Bengaluru to promote the channel. Over the next two days, stickers will be pasted on 500 – 600 auto rickshaws, and about 100 local BMTC will carry Saral Jeevan branding.

    For OOH, the channel has planned over 100 hoardings in 15 major cities of Karnataka, besides almost 3,000 of Guruji’s followers across the state will be putting up self-funded hoardings. “So many of Guruji’s followers have volunteered to put up his hoardings, that we have had no option but to give them general creative guidelines and imagery for hoardings that they want to put up about the channel outside their homes and places of work,” said Reddy.

    Carriage

    “Test signals are on e-Digital and will commence today on ACT and Siti Cable. We are in advanced stages of discussion with other players, including Hathway and Den (Amogh). We should be on their networks by the launch date. It will be two to three months before we launch on the DTH platform,” said Reddy.

    Programming

    Saral Jeevan’s key shows include the following:

    Mahapayana: The epic journey of Rama to be aired Monday – Saturday at 9 pm.

    Manakulada Olathigagi (Betterment of Mankind): Live program with Chandrasekhar Guruji to be aired Monday -Sunday at 8 pm.

    Jnanapada: A compilation of motivating and inspiring folk songs in Kannada to be aired from Monday – Saturday at 7 pm and 10.30 pm.

    History: A biography on historical legends that include kings, warriors and freedom fighters to be aired from Monday – Saturday at 9.30 pm.

    Sadhuparampara: The Himalayan Yogis have many faces in the spiritual sub-continent. Each group has its own characteristics and significance. Sadhuparampara decodes the mystery behind the extreme tribes and will be aired from Monday – Saturday at 10 pm.

    Mannina Maga: Dedicated to farmers the show intends to present information and knowledge for planned and effective agriculture leading to better productivity to be aired from Monday – Saturday at 7.30 pm.

    Ajjihelida Kathe (The grandmother storybook): To be aired from Monday – Saturday at 6.15 pm and on Sunday at 1 pm, this insightful moral story series will feature Zen and Akbar-Birbal stories with fully animated and graphic supported episodes. According to the channel, live caricatures are sure to bring back the magic of great moral stories on TV.

    Punyakshethra: Program series on famous places of spiritual and historical significance and will be aired from Monday – Saturday at 6.30 pm.

    Other important programs include Sakhi and Achara Vichara with the afternoon programs focusing on women, arogya yoga and Jatakaphala.

  • Kannada infotainment channel Saral Jeevan to launch on 19 February

    Kannada infotainment channel Saral Jeevan to launch on 19 February

    BENGALURU: A first glance at the channel’s brief, and one could be excused if he or she thought that it was another ‘bhakti’ or religious channel. The intro reads – Saral Jeevan telecasts non-fiction programming with a focus on mythology, Ayurveda, yoga, vaastu as a science and insights from Indian heritage and culture. But that is not the case, at least not so far.

    CG Parivar Global Vision (CGPGV) will be launching a Kannada infotainment channel on 19 February.

    CGPGV founder and vaastu specialist Dr Chandrasekhar Guruji is a familiar face to most viewers of Kannada news channels – this includes Suvarna News on which he has been on air once a week since the past five years or so, Public TV, Samay and BTV. Guruji says that he will continue with his shows on other channels, while having a one-hour daily show on his own channel. He also has plans to start a similar Hindi channel over the next one year, and expand to eleven languages over time. The channel’s content will be graphics, animation and special effects heavy.

    Company speak

    “Our channel philosophy is to present inspiring, motivational and historic content, which is positive in nature. Our positioning ‘Betterment of mankind’ is a true summary of our channel objectives. Our commitment to influence positive vibes among the masses is the single biggest reason for the launch of Saral Jeevan,” says Guruji.

    “With unique and first of its kind blend of tradition and modernity in the content, the channel will surely be the dynamic face of mythology and infotainment genre among Kannada viewers. Known as world’s oldest civilisation and cultural capital of the world, India has ample legacy that deserve to be presented to today’s generation in an interesting way. Of course, we had to deploy chunk of our energies in to research and graphics. But it’s totally worth it,” adds Saral Jeevan editor MS Raghavendra.

    Saral Jeevan business head Raghunatha Reddy said, “Getting into infotainment, that is ‘very Indian’ in nature, is a strategic experiment. And we never wanted to be one more player in any given space of television. Today, we are happy with the content design; as Saral Jeevan will be filling in the biggest gap by providing knowledge that is entertaining. And the USP of such programming is that it cuts across all age groups of viewers. What’s more, Saral Jeevan has no straight competition; rather it gains from all genres of channels.”

    How is it different?

    Reddy explained how Jeevan Saral was different from the conventional religious, news or GECs, citing one of the shows Mahapayna as an example. “This is the story of Ram’s journey from Ayodhya to Sri Lanka, via of course Nepal. We retrace the steps that he made then today. So if he visited a temple, we show the temple as it is now. Of course, we can’t go into the past shoot images from there, so we have a strong in-house graphics and special effects team that creates the images of the characters in the Ramayana (and all our other shows) and intertwine them within the story as we retrace Rama’s steps across locations as they are in modern days. This is a daily and we already have three months’ content with us,” he said.

    “At present all our content is produced in-house. We have a number of teams that create the content for us. Our total strength is in excess of 100, and our graphics team is 15 strong. I think we are probably the first channel in India with this concept. We are not a religious channel, we are an infotainment channel,” informs Reddy.

    Marketing

    “We will wait and see how we perform, before we can freeze a rate card. Our marketing teams have approached agencies, clients and local advertisers,” revealed Reddy.

    As far as branding and capturing viewers’ eyeballs is concerned, Reddy said that an advertising campaign across Kannada news and GECs is in the final stages of completion. Around 15 to 20 mobile vans have started moving around Bengaluru to promote the channel. Over the next two days, stickers will be pasted on 500 – 600 auto rickshaws, and about 100 local BMTC will carry Saral Jeevan branding.

    For OOH, the channel has planned over 100 hoardings in 15 major cities of Karnataka, besides almost 3,000 of Guruji’s followers across the state will be putting up self-funded hoardings. “So many of Guruji’s followers have volunteered to put up his hoardings, that we have had no option but to give them general creative guidelines and imagery for hoardings that they want to put up about the channel outside their homes and places of work,” said Reddy.

    Carriage

    “Test signals are on e-Digital and will commence today on ACT and Siti Cable. We are in advanced stages of discussion with other players, including Hathway and Den (Amogh). We should be on their networks by the launch date. It will be two to three months before we launch on the DTH platform,” said Reddy.

    Programming

    Saral Jeevan’s key shows include the following:

    Mahapayana: The epic journey of Rama to be aired Monday – Saturday at 9 pm.

    Manakulada Olathigagi (Betterment of Mankind): Live program with Chandrasekhar Guruji to be aired Monday -Sunday at 8 pm.

    Jnanapada: A compilation of motivating and inspiring folk songs in Kannada to be aired from Monday – Saturday at 7 pm and 10.30 pm.

    History: A biography on historical legends that include kings, warriors and freedom fighters to be aired from Monday – Saturday at 9.30 pm.

    Sadhuparampara: The Himalayan Yogis have many faces in the spiritual sub-continent. Each group has its own characteristics and significance. Sadhuparampara decodes the mystery behind the extreme tribes and will be aired from Monday – Saturday at 10 pm.

    Mannina Maga: Dedicated to farmers the show intends to present information and knowledge for planned and effective agriculture leading to better productivity to be aired from Monday – Saturday at 7.30 pm.

    Ajjihelida Kathe (The grandmother storybook): To be aired from Monday – Saturday at 6.15 pm and on Sunday at 1 pm, this insightful moral story series will feature Zen and Akbar-Birbal stories with fully animated and graphic supported episodes. According to the channel, live caricatures are sure to bring back the magic of great moral stories on TV.

    Punyakshethra: Program series on famous places of spiritual and historical significance and will be aired from Monday – Saturday at 6.30 pm.

    Other important programs include Sakhi and Achara Vichara with the afternoon programs focusing on women, arogya yoga and Jatakaphala.

  • FCB Ulkacreates ‘EkChammachAmul Ghee’ campaign to promote the benefits of Amul Ghee

    FCB Ulkacreates ‘EkChammachAmul Ghee’ campaign to promote the benefits of Amul Ghee

    Ghee has its roots in ancient Ayurveda and has always been treated as the epitome of health with regard to it being good for bones, weight loss, reducing cholesterol etc. Ayurveda recognizes ghee as an essential part of a balanced diet. Ghee has always been a sacred and celebrated symbol of auspiciousness, nourishment and healing; especially in the daily rituals of cooking and worship.

     

    In today’s day and age, few consumers are aware of the health benefits of ghee. While most consumers are aware that Ghee brings about a unique taste and richness to food, only a few know that it is a good source of energy.

     

    Amul Ghee is the largest player with an established and preferred name in the ghee market.

     

    Ghee is made out of fresh milk from its dairies. It packs in goodness of milk in every spoon of ghee.

     

    ‘EkChammachAmul Ghee campaign talks not only about having one spoonful of ghee which will add taste to the food but also about the health benefits.

     

    Commenting on the campaign GCMMF Managing Director R S Sodhi said, “Repositioning the brand – Amul ghee, and the category itself on the platform of wellness has been our strategic focus for more than a decade. While ghee has always been an integral part of our culture and tradition since thousands of years, we feel that our younger generation should be informed about the intrinsic goodness of ghee. As pan-India brand leaders in the category, it our responsibility to ensure growth of branded, packaged segment within ghee market, since it ultimately benefits consumers.

     

    FCB Ulka Executive Creative Director Haresh Moorjani said, “As a nation of food lovers, we are always looking for that special ingredient that adds an extra something to our dishes.  Actually that special ingredient is as simple as a spoonful of Amul Ghee. The TVC talks about the virtues of this spoonful of Amul Ghee, adding an extra zing to food”.

     

    The film was aired on various GEC’s with a high decibel media plan. 

  • YuppTV announces launch of Aastha channel

    YuppTV announces launch of Aastha channel

    MUMBAI: To meet the demand for spiritual and devotional viewers of the country YuppTV on 3 March announces the launch of spiritual – cultural channel Aastha TV to showcase Indian spirituality for the Asian Indian community spread across the globe. The channel will be available worldwide with the exception of the USA, UK and Canada.

     

    Owned by Vedic Broadcasting Limited (VBL), Aastha TV telecasts religious discourses by saints and gurus; socio-cultural ceremonies and religious events, devotional music, programs based on pilgrimages, traditional festivals, meditation techniques, Astrology, Yoga, Ayurveda and educational programs based on ancient Vedic sciences.

     

    Announcing the launch, YuppTV CEO Uday Reddy said, “We are pleased to take Aastha TV to YuppTV customers across the world in keeping with our commitment to offering some of the most diverse content to viewers. As a channel that provides individuals across ages the perfect platform to connect with a culture and spirituality that is their own and which they adore, we believe our viewers will both appreciate and benefit from the launch of Aastha TV.”

     

    Vedic Broadcasting Limited CEO Pramod Joshi stated, “We are delighted to announce the launch of Aastha TV on YuppTV platform. Aastha has been at the forefront in providing content which fulfils the spiritual needs of the Asian Indian community spread across the globe. They can now benefit from the channel’s offerings through multiple internet enabled devices. Our association gives Aastha a wider global reach and will help people living away to connect to their homeland.”