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Tag: Ayesha Ghosh

  • W+K India CCO Santosh Padhi & president Ayesha Ghosh quit

    W+K India CCO Santosh Padhi & president Ayesha Ghosh quit

    Mumbai: Chief creative officer Santosh Padhi (Paddy), president Ayesha Ghosh, along with Shreekant Srinivasan (head of Delhi) have put in their resignations at W+K India.

    Santosh Padhi joined W+K as CCO in early 2022, and was joined by Ayesha Ghosh shortly after. Together they opened W+K in Mumbai, and oversaw creative and business operations across Mumbai and Delhi. Combined, both offices created campaigns for these giant brands Jio 5G, Jio Fibre, Hero Vida, Jockey, Jindal Steel, Casio G-Shock, Hero Cycles, Firefox, Zoya Solitaires, Brownkind Skin care, Whistle dental care, among others.

    Santosh Padhi (Paddy) stated: “I came into the W+K family with lots of excitement as I always followed their amazing work during my taproot days. I’m super proud that along with Ayesha and the solid team we managed to get some of the biggest brands in the nation, and had success on every front, be it people, reputation or clientele. We won over a dozen businesses and have managed to produce some beautiful work on the brands mentioned above. Not only me but we all really enjoyed the freedom the global team gave us on every front with total autonomy and many other wonderful things which I will always remember.”

    “Unfortunately like most senior creative individuals even my heart is calling for something beyond this, something new, something that will give me a newer high, I have to depart in search of a new love,” Paddy added.

    Ayesha Ghosh said, “The last 2.5 years have been quite exhilarating, right from stepping into this legendary agency, to setting up the Mumbai office, stabilizing and growing the Delhi office, delivering good results and adapting the unique W+K culture to India. Within a little over half a year of joining, it was satisfying to see the impact of our leadership. This wouldn’t have been possible without the passion and hard work of our employees. Every interaction with the W+K crew around the globe has opened my mind to new ways of thinking and new ways of measuring the worth of the work that we do. I hope I get to work with such a smart set of people again.”

    Added Ayesha, “I’ve been meaning to pause for a while, dedicate more time to yoga and spend time with family. As for what comes next, I’ll see what the universe throws my way.”

    An official statement from W+K stated: “We are grateful to Paddy and Ayesha for their efforts during these past two and a half years as they set up an office in Mumbai and brought in new energy and clients. We wish them all the best as they move on from the agency and take their talents into the world.”
     

  • Hero Cycles rides into the future with Wieden+Kennedy

    Hero Cycles rides into the future with Wieden+Kennedy

    Mumbai: Hero Cycles brand, has enjoyed a long legacy of being a household name when it comes to cycling. While leading the charge in the ever-changing landscape of the cycling world, the brand wants to bring a new-age perspective to the cycling culture in the country. And to embark on this journey of transformation, Wieden+Kennedy has been brought on board.

    This collaboration emerged without a pitch, underlining the organic synergy between both sides.

    Wieden+Kennedy’s mandate is to steer the brand into a new era, bringing a fresh, contemporary perspective to the entire brand portfolio of the company.

    The alliance is set to blend Hero’s rich legacy and product strength with Wieden+Kennedy’s prowess in strategic reinvention and provocative thinking.

    Wieden+Kennedy India president Ayesha Ghosh said: “When a storied brand like Hero Cycles is revitalised with the energy that Aditya Munjal and his team have brought in with their ambitious plans, it can only mean that the future looks rosy for the brand. Wieden+Kennedy has been known to infuse the spirit of the times into legacy brands. That’s our single point agenda on this one.”

    Hero Cycles CEO Aditya Munjal said: “As we embark on a journey to transform not just ourselves but also how consumers see cycling in India, it is imperative to have an equally committed partner onboard. With Wieden+Kennedy’s unique approach and experience, I believe Hero Cycles will bring about an impactful change in its interactions with consumers, and we are very excited to start this ride with them.”

  • Wieden + Kennedy India onboards senior strategists – Tania Dey and Snigdha Bose

    Wieden + Kennedy India onboards senior strategists – Tania Dey and Snigdha Bose

    Mumbai: Over the past year, since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President W+K India, the agency has opened up a Mumbai office and has made hires at the top level. Anirban Roy came on board as strategy head, Kapil Batra as NCD and Shreekant Srinivasan as Head of Delhi. The agency has been selective in signing up clients like Jio 5G, Clove Dental, Casio G Shock; campaigns for all of whom are in the making.

    Famously, the agency puts work above all else and to that end, their selectivity extends beyond the clients they sign-up, to their recruitment criteria.

    After a careful assessment of skills, values and cultural fit, Snigdha Bose and Tania Dey have been welcomed aboard the Delhi and Mumbai offices respectively.

    Dey has always been interested in the intersection of technology and human behaviour. They bring with them skills in customer experience roadmaps and building omnichannel brands.

    Bose has been a qualitative researcher, in which role she honed her understanding of the subconscious motivations that guide people’s decisions and behaviour. As a strategist, she has used these skills to craft brand solutions that people would feel a real need for and resonate with.

    Wieden + Kennedy India head of strategy Anirban Roy commented, “For the past year, we have been working towards onboarding the right kind of people and an eclectic mix of brands that we want to work with – so I am happy to have found Tania Dey & Snigdha Bose. They bring very different skills to the table which will add different colours to the strategic function. I am confident that they will influence both the creative output and the business outcome for our clients.”

    Wieden + Kennedy India president Ayesha Ghosh said, “W+K’s creative prowess is what it is because it is guided by depth. Talented people like Tania and Snigdha are the ones who dig deep while not being afraid to take intuitive leaps. With them on board, we feel further inspired and strengthened.”
     

  • Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Mumbai: Anirban Roy has joined Wieden + Kennedy India’s leadership team to head strategic planning for the Delhi and Mumbai offices. He will be operating out of the Mumbai office.

    Anirban’s exposure has been rich, having worked on several brands at various agencies and various cities. In his last role, he was head of strategic planning for McCann Worldgroup in Delhi. Prior to that, he worked at Ogilvy and Saatchi. He has worked in Delhi, Bangalore, Mumbai, Kolkata, and Manila, where he steered strategic conversations at Nestle, Yum Foods, BMW, Amazon, Coke, and Unilever, among others. He has also helped script the brand narrative for some of India’s unicorn start-ups like Licious & Flipkart.

    Speaking of his appointment, Roy said, “Very few people in their lifetime get to work in a place that’s revered for its irreverence & celebrated for being a ‘cathedral of creativity’. I am grateful to Ayesha and Paddy for this opportunity and feel lucky to be a part of this team that will write a new chapter for W+K India. Looking forward to the dance.”

    Commenting on the hire, W+K India president Ayesha Ghosh said, “With Anirban’s valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short-term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start-ups, and in doing so, has helped them win Effie, Cannes, AME, Kyoorius, and D&AD awards. I’m really excited to see him at work at W+K.”

    W+K India CCO Santosh Padhi added, “Client, creative, account management, and strategic planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow its business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger, and bolder.”

  • Ayesha Ghosh joins Wieden+Kennedy as managing director for India; Gautham Narayan moves on

    Ayesha Ghosh joins Wieden+Kennedy as managing director for India; Gautham Narayan moves on

    Mumbai: Wieden+Kennedy has announced that Ayesha Ghosh has been appointed as managing director for India. Ghosh, who will be based in Mumbai, officially starts at W+K on 15 July and will partner with India CCO Santosh Padhi.

    Present WK Delhi managing director Gau Narayanan, who is leaving India and the agency to return home to the UK, will help with the transition through August.

    Ghosh joins the agency after six years at Taproot Dentsu where she held the role of CEO, based in Mumbai. She joined Taproot in December 2015 as general manager, and was promoted to CEO in 2021.

    Prior to Taproot, Ghosh was part of the leadership team for Contract Advertising for over a decade, helping build and grow the agency’s presence. Here she worked closely with the consulting and design practices, to help expand sources of growth. Previous to Contract Advertising, she held permanent positions in a number of industry shops including Grey Worldwide, Trikaya Grey and PSL McCann Erickson.

    On her new role, Ghosh commented, “It’s astonishing how W+K consistently produces off-the-charts work, across the world. I hope to absorb some of that genius and with the help of a talented team in India and an ace like Paddy, create some genius of our own. With scattered attention and infinite distractions, only work that is honest and primal, will win for brands. And that’s what we mean to do.”

    Padhi said, “I’m glad Ayesha is joining us to be part of this wonderful journey. She is absolutely blunt and honest when it comes to work, which is extremely important these days for our business. Clients too prefer to have conversations that cut to the chase. Ayesha and I have worked closely together for a good number of years at Taproot, we understand and complement each other.

    “An organisation is known by the kind of people that work for it and both of us will be focusing on putting together a crazy, talented bunch of people, across departments. And we believe that magic will follow,” he further said.

    Wieden+Kennedy Global CEO Neal Arthur added, “Ayesha’s first day is a great day for W+K. W+K India has big things ahead. Their collective creative ambition, optimism and connection to both local and global culture will no doubt usher in the next wave of transformation for the brands they work with. We are excited and grateful to have Ayesha with us.”

  • Titus Upputuru and Ayesha Ghosh exit Taproot dentsu

    Titus Upputuru and Ayesha Ghosh exit Taproot dentsu

    Mumbai: Taproot dentsu’s national creative director Titus Upputuru and chief executive officer Ayesha Ghosh have moved on from the agency. The development was confirmed by dentsu Creative India CEO Amit Wadhwa in a statement to IndianTelevision.com.

    “Both Ayesha and Titus are great talents, and I am thankful to them for all their contributions at dentsu, ” said Amit Wadhwa. “As we gear up for our next phase of growth and continue to pursue our global ambitions into becoming the most integrated agency of the world, we will keep transitioning more and more of our strong & young powerhouses into our leaders of tomorrow.”

    “We will also continue to add some exceptionally new talents who will embark with us on this fresh & exciting journey,” he further added.

    At Taproot, Ghosh was elevated as CEO in June 2021 and was responsible for both Mumbai and Gurgaon offices. Previously, she headed the agency’s Mumbai office. Ghosh joined Taproot Dentsu in December 2015.

    Titus Upputuru was promoted to the role of NCD at Taproot Dentsu Gurgaon in March this year and was leading the agency’s Gurgaon creative team. Titus had also been entrusted with the additional charge of leading integrated solutions for dentsu Creative India. Before that, he was the creative head at the agency, having joined the agency in April 2011.

  • Taproot Dentsu announces key leadership changes

    Mumbai: Taproot Dentsu, the creative agency from the house of dentsu India, has announced key leadership changes on Monday as it gears up to get future-ready. The twelve-year-long journey of the agency and its distinctive culture has built a line-up of new leaders who are now ready to take on the mantle, dentsu announced.

    Ayesha Ghosh, who had been heading the Mumbai office, has been appointed as chief executive officer. She will now be responsible for both Mumbai and Gurgaon offices. Ghosh has been with Taproot Dentsu since December 2015. She has led a very profitable office and has helped win important new businesses while nurturing and protecting a culture that allows creativity to flourish.

    Partnering her closely in taking on the mantle is Shashank Lanjekar. He has been elevated to the role of chief strategy officer and will now be in charge of strategic planning for both the Taproot Dentsu offices in Mumbai and Gurgaon. Thus far, he had been heading Planning for the Mumbai office, ever since he joined in 2017. 

    Pearl Vas, who has been with the agency since 2018, takes on more independent responsibilities in Mumbai. She will now be promoted to senior vice president – Strategic Planning.  

    Under the overall creative leadership of Taproot Dentsu co-founder and chief creative officer (CCO) Santosh Padhi, the creative team for the Mumbai office has been expanded and divided into four units, each to be headed by a senior creative person.

    Neeraj Kanitkar, with an experience of 14 years (nine of those in Taproot Dentsu), is the creative lead for Facebook for which he has won the agency awards at Spikes and AdFest. He will be promoted to the executive creative director (ECD). Yogesh Rijhwani has been with the agency for close to five years with a total experience of 13 years. He has been handling Aquaguard and Set Wet. He too will be promoted to ECD. 

    The other two senior creative leads will be Abhishek Deshwal and Purva Ummat. Abhishek joins from Lowe Delhi as ECD, with noteworthy creative work to his credit on Google, Olx, Micromax, and Vivo. Purva Ummat joins the agency from McCann Erickson Delhi, as senior creative director. She comes with extensive creative exposure on brands like Truly Madly, Truecaller, Hotstar, Myntra, and Dominos.

    Abhinav Kaushik, who was Executive VP on the Honda business among other brands, has been promoted to head – Taproot Dentsu, Gurgaon while Titus Upputuru remains very ably in charge of creative for the Gurgaon office.

    “The average age of the agency coming further down is the right sign for us being future-ready. Creativity is at the core of our business and we are lucky to have got a wonderful variety of creative leaders in the form of Neeraj, Yogesh, Abhishek and Purva fronting the agency to take it to the next level, along with Ayesha and Shashank in their new national head roles,” said Taproot Dentsu co-founder & CCO Santosh Padhi.

    Meanwhile, Taproot Dentsu co-founder and CCO Agnello Dias who has been stepping back for a few years from active work, will further dial down his involvement. He will continue as a consultant for key brands only. His association with dentsu international ends this month.

    “I’m delighted that Taproot Dentsu has produced and attracted this kind of talent. Both Neeraj and Yogesh have been with us for many years and the quality of work they have produced in the last couple of years shows that they’re ready for the next step. I have been around these past few years to make sure that they are ready and now that it’s clear they are, I have decided to step back further,” said Dias.

    Umesh Shrikhande retired as CEO in March this year, after having strengthened the strategic function at Taproot Dentsu, to drive result-oriented work and also nurtured a very humane work culture. The much-awarded and internationally recognised, Santosh Padhi, will continue as co-founder and CCO and will have a more hands-on role in both Mumbai and Delhi offices.

    Taproot Dentsu CEO Ayesha Ghosh said, “It’s as exciting as it is nerve-racking to step into this role! Nerve-racking, because the standards set are very high. And these are tough times for business. Exciting, because we have young blood, hungry to prove a point. Either way, this is an adrenaline-pumping opportunity and with this super talented team, we are set up to win.”

    Taproot Dentsu CSO Shashank Lanjekar said, “I see this as a once-in-a-career opportunity to lead a young team to pull off some good work. With a fresh set of minds in the planning teams of Mumbai and Delhi, it only helps the strike rate for great work to be created.”

  • Ayesha Ghosh to head Contract, Mumbai

    Ayesha Ghosh to head Contract, Mumbai

    MUMBAI: Ayesha Ghosh has been elevated and will be taking over as Contract senior vice president and general manager – Mumbai operations effective immediately.

     

    Ayesha has been a part of the leadership team at Contract and has worked closely with me over the past few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally,” said Contract Advertising COO Rana Barua.

    Its wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office says Ayesha Ghosh

     

     “She has played a key role in winning new business for the office which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants which was won following a multi-agency pitch,” he added.

     

     In the 17 year long career, Ghosh has spent the past 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business and has worked on a lot of Contract’s blue chip clients. She has also handled clients across diverse industries and categories with panache. Asian Paints, Cadbury, Tata Motors, Godrej, Disney Channel, CavinKare’s hair care portfolio (Nyle, Chik), jewelry brand Tara Jewels and Pfizer (Listerine and Gelusil), have all been handled by Ghosh.

     

    On her elevation, Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai is one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work at.”