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Tag: Ayesha Chenoy

  • RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity

    RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity

    Mumbai – RepIndia, the leading digital marketing agency renowned for its innovative and data-driven strategies, proudly announces its recent collaboration with JBL, a global audio powerhouse. RepIndia has secured the social media mandate for JBL, including the management of Harman Kardon and Infinity brands, solidifying its position as a go-to agency for digital-first brands.

    Renowned for its extensive global presence, JBL consistently establishes industry standards by delivering unmatched audio experiences. Recognised for its state-of-the-art technology and unwavering commitment to innovation, JBL has chosen RepIndia to amplify its social media footprint and engage with a broader audience.

    RepIndia chairperson & co-founder Ayesha Chenoy, the driving force behind the agency’s success, expressed her enthusiasm for the collaboration, “Repindia started 2024 with an absolute bang by winning the JBL account. Even pitching to the client was nothing less than making music. Here’s to doing one of the world’s best brands justice!“

    JBL’s head of digital marketing, Akhil Sethi, shared heartfelt anticipation, stating, “Collaborating with RepIndia marks a significant step for JBL. Our goal is to craft a digital presence that mirrors JBL’s heritage while simultaneously captivating our audiences in India and transferring the equity the brand owns globally to this region with as much dominance and drive. This partnership reaffirms our commitment to leading the digital landscape with expertise and innovation, ensuring JBL’s continued prominence in the digital sphere.”

    In addition to overseeing JBL’s social media platforms, RepIndia will spearhead the development and expansion of JBL’s exclusive community, known as the JBL Clan on Facebook. This initiative underscores RepIndia’s commitment to offering comprehensive digital services and reaffirms its position as a strategic ally for brands committed to growth.

  • RepIndia names Archit Chenoy its new CEO

    RepIndia names Archit Chenoy its new CEO

    NEW DELHI: Integrated digital agency RepIndia had tapped Archit Chenoy as its new CEO. He is currently serving as the MD and will take over the new role on 4 January 2021. Prior to RepIndia, Archit has been associated in key, strategic roles in organisations such as GTI, Capital India Advisors, Ernst & Young and Standard Chartered Bank.

    For the last 7 years, he has played a crucial role in building RepIndia across geographies in Delhi and Mumbai. In his new role, Archit will be entrusted with a different set of responsibilities, taking the reins from Ayesha Chenoy, who founded the company in 2013, to build an institution that strives to add value to people's lives.  

    Hailing from an investment analyst background, Archit has proven his ability to take the firm a notch higher, through his tenure at RepIndia.  

    RepIndia founder Ayesha Chenoy said, “I  never handed over the reins, for Archit took them in his gentle capable hands, with the  grace that is so telling of a great leader. Archit has steered us through 2020, and I will continue to work together with him through all the storms we face together, with a team that is more family than colleagues.” 

    Archit Chenoy said, “It is my greatest honour to step into this role. We have meticulously built, brick by brick, the greatest culture here at RepIndia with the broadest capabilities — enabling us to grow steadily but with stability. Building further on our success is a challenge I frankly look forward to. I am passionate about placing our clients and our people at the centre of everything we do and continue to drive RepIndia’s momentum. The bar set by Ayesha is high no doubt, and filling her shoes will be no easy feat, yet it is one I accept with confidence, determination and ambition and I cannot thank her and our team enough for the faith they have placed in me.” 

    Archit joined as a MD for RepIndia in 2013 and since then he has been dynamic in accelerating the revolution of the company to focus on digital cloud and the immense growth of the company’s direct business. He has been an integral part of award-winning work for marquee brands such as Adani Group, Viacom18, Tata Trusts, JSW Group, Canon and Galderma, amongst others. Under his leadership, RepIndia has grown exponentially and continues to expand in spite of the business year  we’ve together witnessed in 2020.  

  • Gap India awards digital marketing duties to RepIndia

    Gap India awards digital marketing duties to RepIndia

    MUMBAI: Creative and digital agency, RepIndia has been awarded digital marketing duties of San Francisco-based clothing retailer Gap, which entered India with its first store in Delhi in May. 

     

    Arvind Lifestyle Brands is the India partner for the brand and has selected RepIndia as their digital partner in the country.

     

    The Arvind Lifestyle Brands digital marketing team for Gap is led by business head of the division Oliver Kaye and senior manager marketing and PR Melanie Fernandes.

     

    The mandate includes launching various Gap stores across India online and managing and amplifying the channel’s presence across social media platforms.

     

    The agency will work towards curating, creating and executing content revolving around the central belief of the retail brand – to create emotional connections with customers through inspiring product design and unique store experiences. 

     

    RepIndia CEO and co-founder Ayesha Chenoy said, “We are really excited and honoured to be partnering with the Gap team. This has been the single largest digital fashion brand launch in India in the last five years.”

     

    RepIndia managing director Ishaan Ahuja added, “It’s a huge opportunity for us as an agency to showcase our creativity. We love the Gap teams energy and so far it’s been great with an excellent launch in Delhi at Select Citywalk.”