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Tag: Ayappa KM

  • Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Mumbai: Following the massive success of their first brand film, Bold Care, a sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder & Indian superstar, Ranveer Singh, hilariously taking on the role of a teleshopping show host.

    Reuniting Ranveer with famed internet personality Johnny Sins, the ad blends comedy with informative content, continuing Bold Care’s iconic style of educating and entertaining. From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM, maintaining the high standard of creative excellence set by Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.

    Co-founder and the star of the campaign Ranveer Singh shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

  • Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Mumbai: Bold Care, a sexual health & wellness brand, has announced the launch of their unique and witty campaign, #TakeBoldCareOfHer with Bollywood superstar Ranveer Singh who has joined them as a co-founder and has been working with them behind-the-scenes for more than a year. With this campaign, Bold Care wants to normalise the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men’s sexual health issues and highlight that these issues are very common but at the same time, very easy to solve.

    The campaign also stars famous internet personality Johnny Sins – featuring in his first-ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.

    Bold Care’s campaign marks a pivotal moment in the history of Indian brands – talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fear and judgment. This compassionate initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available!

    Bold Care is creating the easiest way for the Indian market, where men get straightforward, authentic and effective solutions for their sexual health concerns. Their range of high-quality products are delivered discreetly within 2 days and has been trusted by more than 15 lakh men in India.

    Bold Care co-founder Rajat Jadhav commented on the campaign’s innovative approach by saying: “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.” added Jadhav.

    Bold Care co-founder Ranveer Singh shared: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

    The campaign is live across various digital platforms such as YouTube, Facebook, Instagram & Twitter, aiming to reach a broad audience and ignite meaningful discussions.

  • Earlyman’s Ayappa KM and Ted Lasso star Cristo Fernández named to One Screen 2023 Short Film Festival jury

    Earlyman’s Ayappa KM and Ted Lasso star Cristo Fernández named to One Screen 2023 Short Film Festival jury

    Mumbai: Ayappa KM, co-founder and director at Earlyman Films in Mumbai, has been named to the jury for the global ONE Screen 2023 Short Film Festival, the premiere short film festival produced by The One Club for Creativity that celebrates and awards global filmmakers from both commercial advertising and film industries.

    He will share judging duties with Cristo Fernández, who starred as Dani Rojas in the AppleTV+ hit series Ted Lasso.  In addition to his acting career, Fernandez founded independent film production company Espectro MX Films in 2017.

    The fast-growing global festival focuses on all forms and aspects of short films — narrative fiction, comedy, commercials, branded content, music videos, spec work, passion projects, animation, sound, movie poster design, title sequences and more  — and has a mission to celebrate and award filmmakers from around the world working in both the film and ad industries, with no limitation and total artistic freedom, all on one screen.  

    Other confirmed ONE Screen 2023 jury members include:

    Gonzalo Arica, independent art director, Madrid

    Aisha Blackwell, head of production services, NEVEREST, Serviceplan Make, Munich

    Loren Bradley, executive producer, FINCH, Sydney

    Špela Čadež, director, producer, Ljubljana

    Neels Castillon, film director, artist, Motion Place, Paris

    Angelo Cerisara, director, London

    Carol Dunn, executive producer, Human Worldwide, Los Angeles

    Pejman Fakharian, independent filmmaker, creative director, Tehran

    Yann Goodfaith, animation filmmaker, Paris

    Mohammad Gorjestani, filmmaker, creative director, artist, Even/Odd, San Francisco

    Bianca Guimaraes, partner, ECD, Mischief, New York

    Michelle Higa Fox, founder, ECD, Slanted Studio; group creative director, BUCK, New York

    Rob Hughes, head of culture, Moxie Pictures, London

    Rodrigo Inada, director, London

    Erin Kawalerki, partner, CCO, Anger Butterfly, Toronto

    Jeff Kwiatek, independent creative director, writer, Los Angeles

    Rafael Nântua, creative supervisor, FCB Lisboa

    Gaul Porat, independent director, New York

    Eva Povilauskaite, senior art director, DDB Voltage, Berlin

    Anke Röll, head of copy, HeimatTBWA, Berlin

    Adina Sales, cofounder, Ode to Joy, New York

    Ged Sia, film director, visual artist, founder, PetPunk, Vilnius

    Ricky Solano, senior copywriter, DAVID Madrid

    Guillermo Zapiola, graphic artist, art director, BUCK, New York

    The global ONE Screen 2023 call for entries is still open for work released online or offline between 1 January 2022 and 17 July 17 2023.  Final deadline for entry is 16 October 2023.

    ONE Screen is part of The One Club for Creativity, the foremost global non-profit organization celebrating creative excellence in advertising and design, and has its pedigree in The One Show, the club’s leading global awards program for advertising and design.  

    The One Show was the first ad industry awards competition to recognize original branded content, creating the separate new category of Branded Entertainment in 2003 to accommodate the first work from BMW Films.  The ONE Screen Short Film Festival was launched in 2011 to further honor creative excellence in film.

  • Abbys 2022 onboards five more jury chairs

    Abbys 2022 onboards five more jury chairs

    Mumbai: The jury chair at Abbys 2022 has roped in five more eminent jury chairs on Thursday. It is being assembled gloriously with stalwarts of the advertising industry, both national and global. The five new Jury chairs will be judging the awards along with international judges.The jury comprises:

    Ayappa KM

    Early Man Films director and partner Ayappa is an accomplished writer and director of commercials, documentaries and television series. His work has been highly awarded at both Indian and international festivals including Cannes and D&AD. Ayappa is known for his offbeat directing style and unusual casting. Other awards won by Ayappa include Spikes, AdFest, Abbys and Kyoorius.

    Devika Prabhu

    Disney Star business head, kids & infotainment Devika is also onboarded. She oversees the content and communications initiatives across the bouquet of six kids and infotainment channels- Disney Channel, Hungama TV, Super Hungama, Disney Junior, Disney International HD, National Geographic, Nat Geo Wild and Fox Life. She is responsible for shaping the overall creative vision and driving the content and communications strategy.

    ALSO READ: Abbys 2022 onboards six adland executives as jury chairs

    Geet Rathi

    TBWA design & creative director Geet heads design duties for TBWA Design By Disruption. She is Campaign Brief 2020 Asia’s eighth most awarded creative in India. Geet has been on the jury at One Show Design in 2021 and the Cannes Young Lions & Clio Health and Cannes Lions Jury in 2019. Geet is the founder of Blink To Speak TBWA India Design Lab.

    Megha Tata

    Discover South Asia-Warner Bros managing director Megha spearheads several marquee brands for the Discovery network in India including the country’s largest aggregated real-life infotainment OTT platform. In 2020, Discovery India retained its position as the ‘Most Trusted Real-Life Entertainment Brand’ by TRA Research Pvt Ltd for the 10th year in a row. Megha is also the second woman ever to become the president of the India Chapter of the International Advertising Association.

    Raj Kamble

    Famous Innovation founder and chief creative officer Raj Kamble who is one of the most awarded and globally recognised Indians in advertising. He has over 150 awards including several Cannes and One Show Golds. Famous holds the title of seven-time winner of South Asia Independent Agency of the Year in a row. Raj is a frequent lecturer at the Kellogg Institute of Management and Columbia University. He is also the director of Miami Ad School in India.