ITV

Tag: AXN

  • Chitrangda Singh to be seen in an all new food show

    Chitrangda Singh to be seen in an all new food show

    MUMBAI: Acclaimed actor Chitrangda Singh has been roped in by English GEC channel, AXN, to be a part of a unique food-based show scheduled to air next month. Marriott International, the largest hospitality chain in the world, and AXN India, destination to the best English entertainment shows, have joined hands for a one-of-its kind association to create a unique culinary show that promises to enthral viewers.

    Chitrangda’s college degree in food and nutrition and her versatility as an actor, charm and glamour made her an authentic choice for the show. The association will also be Chitrangda’s first appearance in the English GEC space.

    Chitrangda Singh, Actor and Producer

    “Food is central in most of our lives and the chefs of Marriott are artists who create magic with ingredients. I have always been curious about cuisines and cultures and my travels across the world have given me the opportunity to try a variety of food. This project with Marriott and AXN is a great opportunity to taste some of the finest dishes in world cuisine. Who says work can’t be fun and delicious!”

    Watch the glamorous star create magic on the small screen.  Marriott International and AXN will reveal more details on the show at the official press conference in October 2018.

  • Sports genre dethrones English GEC in week 32 of Chrome DM

    Sports genre dethrones English GEC in week 32 of Chrome DM

    MUMBAI: With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.

    In the sports genre, DD Sports gained the highest OTS with 94.7 per cent in all India 1 lakh+ areas.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English GECs genre with a growth of 0.05 per cent in six metros. AXN was the most benefitted channel in this category with 62 per cent.

    The third position in the gainers was garnered by English News genre in six metros. Loksabha TV gained the highest OTS with 96.8 OTS.

    [[{“fid”:”835953″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”Top-Gainers”,”field_file_image_title_text[und][0][value]”:”Top-Gainers”},”link_text”:null,”type”:”media”,”field_deltas”:{“3”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”Top-Gainers”,”field_file_image_title_text[und][0][value]”:”Top-Gainers”}},”attributes”:{“alt”:”Top-Gainers”,”title”:”Top-Gainers”,”height”:324,”width”:398,”class”:”media-element file-default”,”data-delta”:”3″}}]]

     

     

     

    [[{“fid”:”835946″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”Top-05-Channels”,”field_file_image_title_text[und][0][value]”:”Top-05-Channels”},”link_text”:null,”type”:”media”,”field_deltas”:{“2”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”Top-05-Channels”,”field_file_image_title_text[und][0][value]”:”Top-05-Channels”}},”attributes”:{“alt”:”Top-05-Channels”,”title”:”Top-05-Channels”,”height”:382,”width”:700,”class”:”media-element file-default”,”data-delta”:”2″}}]]

    Religious genre bagged the fourth position in HSM excluding the less than 1L-market and Aastha was the most benefitted channel with 95.7 per cent OTS

    The business news genre was at the fourth position in the list with 2.47 per cent growth and CNBC Awaaz catered to 86.4 per cent OTS in six metros.

  • AXN offers the best Reality shows in India

    AXN offers the best Reality shows in India

    MUMBAI: AXN, home to the best of English entertainment for the last 20 years, also has the best reality shows in the entire category. While the channel has dedicated slots for the best of reality, entertainment and drama shows, it has christened the 8PM slot as ‘AXN Reality Check’ offering the finest, engaging and the most award-winning reality shows across all genres! Even the 2018 Emmy nominations vouch for this!

    Four of the 6 nominated shows in ‘Outstanding Reality-Competition Program’ category at 2018 Emmy Awards are shows that air on AXN in India, namely, The Voice, Top Chef, The Amazing Race and American Ninja Warrior. Watch these award-winning shows, all-round the year, as part of ‘AXN Reality Check’ – a slot offering exclusively for reality shows across all genres such as Cooking, Travel, Fashion, Automobiles, Survival of the Fittest, Prosthetics, Singing, and more.

    The announcement for Emmy nominations for 2018 came just in time for the new season premiere of The Voice S14 on July 23. The singing reality show is a 7 primetime Emmy award winning series. ‘The Voice’ will be followed by the premiere of the new season of the cooking reality show, Top Chef S14 which is also an Emmy award winning series.

    And that’s not even half of it. Apart from the Emmy list of nominees, AXN also has other reality shows which will not just entertain but also motivate you. With these series, AXN will show to you the tricks of becoming a millionaire with Minute to Win it, will teach you to overcome struggles with Survivor, will challenge you to fight your fears with Fear Factor, will put you on the ramp under pressure with Next Top Model, and will bring out the best artist in you with Face Off. And lastly, it will crack you up with a learning or two about cars with Top Gear. Indeed the place to be at every day at 8 PM – AXN Reality Check!

  • Thank God it’s the Weekend on AXN!

    Thank God it’s the Weekend on AXN!

    MUMBAI: This July, get set for binge-worthy weekends with India’s leading English entertainment channel – AXN. The channel, now in its 20th year, will have the best of Reality, Entertainment and Drama for all viewers with a power packed line up of shows and movies.

    For starters, AXN will premiere the latest season of the most awaited singing reality show ‘The Voice’ season 14, July 23 onwards, every Monday – Friday at 8 PM. Viewers are in for a bigger treat as they will also get to indulge in the previous season of the popular show. Starting July 1, AXN will have a new property called ‘Thank God! It’s Sunday’ that will have handpicked episodes of all-time favourite reality and fiction series from 9AM to 2PM – and it starts with the last season of The Voice.  

    While music lovers will be hooked on, July is also the birthday month of everyone’s favourite detective Sherlock Holmes. To celebrate the birthday of actor Benedict Cumberbatch, who plays the iconic title character in Sherlock on AXN, the channel will air all episodes of the series every weekend at 11 pm with ‘Benedict’s Birthday Blast’.

    There’s more. For all the ladies, AXN brings the devilishly handsome men from Hollywood every weekend who will enthral with their charismatic personalities! A deadly spy (Jason Bourne), a know-it-all love guru (Hitch), a man on his path of discovery to save humanity (Oblivion) and the Wolf Pack (Handover II), all packed in one month with a promise of an unmissable R.E.D. Box Office experience every Saturday at 12PM and Sunday at 6PM.

  • Sony Pictures Network promotes Aman Srivastava, Amogh Dusad

    Sony Pictures Network promotes Aman Srivastava, Amogh Dusad

    MUMBAI:  Sony Pictures Network (SPN) has witnessed a flurry activity at senior positions of late. The latest movers in the hierarchy include for Aman Srivastava and Amogh Dusad who were elevated by the company. Srivastava has been promoted to senior vice president, head of marketing at Sony Entertainment Television (SET), while Dusad was handed a new responsibility as head of  digital products at SET.  Earlier Srivastava and Dusad occupied the roles of vice president, marketing and senior vice president and head – programming and content acquisition respectively.

    After a three-year stint as senior marketing manager at Sony, Srivastava joined Viacom 18 as associate director- international marketing. In 2013, he moved on from Viacom 18 as director- international business and syndication to join The Walt Disney Company as head of marketing, youth and movie channels. After almost three years in that role, Srivastava returned to SPN as Vice President Marketing.

    Srivastava has more than 14 years of experience in marketing, communication and new product development -brand management, research, activation, new product launch and content syndication. He has also lead brand to success in terms of profitability, Market share & Share of Mind. He has successfully conducted channel and product launches across geographies.

    Before joining Sony, Dusad worked with NDTV Imagine as director in strategic planning and research. He started his career as an associate director at TAM Media Research, working there for four years.

    Over a career spanning 15 years, Dusad has a demonstrated a history of working in leadership positions covering different facets of the broadcast media industry including content acquisition, creating partnerships with content creators, leading cross functional teams to drive business planning, ad revenue maximisation, consumer insight generation, spearheading initiatives towards digital and second screen engagement.

    Also Read:

    SPNI elevates Abhishek Joshi at digital biz

    Shishir Gupta elevated as head content acquisition sports at SPNI 

  • AXN is the Undisputed Category Leader with 365 Days at No.1!

    AXN is the Undisputed Category Leader with 365 Days at No.1!

    MUMBAI: With the financial year 2017 culminating, AXN has cemented its position as India’s No.1 English Entertainment channel for the entire year. The channel is right at the top in overall viewership with 25% market share for the fiscal year FY18 as supported by BARC data.   

    This winning feat is backed by a strong content strategy and marketing innovations. Catering to the evolving, discerning viewer, the channel introduced new properties – ‘AXN Premiere Club’ that offers hot new shows and seasons 7 days of the week e.g. The Handmaid’s Tale, Vikings etc. and ‘AXN Bestsellers’ that showcases all-time-favourite cult shows like Sex and the City, Hannibal and Breaking Bad to name a few. 

    AXN is also home to the most dashing hunks and mesmerizing women on TV like Benedict Cumberbatch, Liev Schreiber, Damian Lewis, Elizabeth Moss, Katheryn Winnick and Sarah Jessica Parker, who have made AXN the preferred choice by male and female viewers alike. 

    The channel also undertook engaging and disruptive marketing initiatives to bring the iconic shows and characters closer to the audience. The large scale, experiential activities include a ‘Sherlock Restaurant Crawl’, where audiences got a chance to be their favourite detective, ‘The Voice Karaoke Nights’ where people showcased their singing talent, ‘Vikings Workout’ for all the fitness enthusiasts and a hard-hitting, thought provoking campaign for ‘The Handmaid’s Tale’ amongst many more.

  • AXN celebrates international women’s day in style with ace shows, movies and activities

    AXN celebrates international women’s day in style with ace shows, movies and activities

    MUMBAI: AXN, the no.1 channel in the English general entertainment category (GEC), is also the consistent leader in Female viewership with 26% share. To celebrate the day dedicated to its loyal fan base, AXN has used the mix on-ground activities, movies and shows to mark the International Women’s Day.

    In a one-of-a-kind initiative, AXN is honoring all women employees in workplaces across Mumbai, Delhi and Bangalore. The channel has set up rejuvenation zones in multiple trade and media offices where all women employees can indulge in special makeovers by hair stylists and nail artists. In addition to this, all employees are encouraged to write a Thank-you message to the one woman who has inspired them in the workplace. The best message will win exciting AXN goodies.  

    Apart from the stimulating on-ground activity, AXN is airing movies with strong, powerful and inspirational women characters every weekend in the month of march. Watch women who slayed the Oscars Emma Stone, Viola Davis and Octavia Spencer in the movie The Help as they set new friendship goals. Witness the startling chemistry between legendary actresses Susan Sarandon and Julia Roberts as they showcase the story of an unlikely friendship between two remarkable women in the movie ‘Step Mom’. Meryl Streep and Amy Adams will surely bring out the inner chef in you with the inspiring real life story – ‘Julie and Julia’. Witness the remarkable Julia Roberts once again in a never seen before avatar with the legal drama ‘Erin Brockovich’.

    Also watch the leading ladies of the biggest shows being aired on AXN who are also game changers. Katheryn Winnick, protagonist of the most talked about show, Vikings marks her debut as a director in season 5. Elizabeth Moss’ who was nominated six times at Emmy awards, finally won the Primetime Emmy for her gripping role in ‘The Handmaid’s Tale’. Elizabeth McCord broke all the stereotypes by portraying the role of United States secretary of state in ‘Madam Secretary’.

    AXN dedicates the month of March to the women who not only love edgy content but derive inspiration from the future-defining characters.

  • AXN spices up programming line-up with ‘AXN Premiere Club’ – introduces 7 days, 7 premieres

    AXN spices up programming line-up with ‘AXN Premiere Club’ – introduces 7 days, 7 premieres

    This is no ordinary year for AXN. The channel is in its 20th year and to celebrate its legacy, AXN has some special plans for its viewers through the year. While January saw a new slot called AXN Bestsellers that airs all cult shows like Sex and the City, Breaking Bad, Sherlock etc. at 11 pm every day, February has a brand new proposition of 7 days, 7 new shows under its new property called ‘AXN Premiere Club’.

    As the name suggests, the channel is premiering 7 news shows every night of the week at 10 PM. The 7 shows in the line-up, which are not available on any OTT platform, are The Handmaids Tale, which has won 8 Emmy and 2 Golden Globe Awards, the fearless and warrior-like show, ‘Vikings season 5’, the military drama, ‘The Brave’ from the makers of the highly-acclaimed show ‘Homeland’, the intense legal drama ‘Doubt’, the thrilling American drama series ‘ZOO’, the courtroom drama ‘Bull’ and the action drama series ‘Scorpion’.

    To promote this unique proposition of 7 days 7 new shows, AXN has tied up with Pan-Asian restaurant Mamagoto and PVR Cinemas to give viewers an experience of this proposition on-ground. For instance, Mamagoto will have a special 777+ menu which includes a mouth-watering soup, a starter, a main course, a mocktail and a dessert, all at Rupees 777 only. This is a month-long activity across metros Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. PVR-goers will witness the handmaids at select outlets along with the promo across the screens.

    Experience the rush, excitement and thrill with ‘AXN Premiere Club’ every day at 10 PM only on AXN.

  • AXN kick-starts a bold, thought provoking campaign for the premiere of ‘Handmaids Tale’ in india

    AXN kick-starts a bold, thought provoking campaign for the premiere of ‘Handmaids Tale’ in india

    AXN will host the Indian television premiere of the most talked about show ‘Handmaids Tale’ on February 5th and the channel has undertaken a unique, innovative and disruptive marketing campaign that will make everyone sit up and take notice.  

    Women dressed in red robes with white hats holding placards with bold messaging are swarming malls and offices across Delhi NCR, Mumbai, Bangalore and Chennai in places like Cyber Hub, Phoenix Mall Chennai, Palladium, Group M, Lodestar to name a few.

    These Handmaids are holding placards with thought provoking and impactful messages such as ‘Women’s rights to use the lifts are revoked’ outside the lifts, ‘Women employees are allowed only one washroom break for the day’ outside the washrooms. Without uttering a word or enforcing the rules, these women are giving people a glimpse into the life of a Handmaid and how they are forbidden from exercising basic living rights.

    Set in a dystopian future ‘The Handmaids Tale’ follows the life of fertile women who are forbidden to hold jobs, own property or even read. Their life’s purpose is to bear children for the rich. The show has created a stir worldwide and has emerged as the best drama show of 2017. Apart from winning 8 Emmy and 2 Golden Globes, the show has been appreciated for the powerful performances and a brave theme that makes people question the future.

  • SPN English cluster innovations for 2018

    SPN English cluster innovations for 2018

    MUMBAI: Sony Pictures Network India (SPN) is prepping to engage the world’s second largest English-speaking market where 60 per cent of the population is under 35. With an active English cluster, SPN has some global offerings for India in 2018.

    It has picked up some of the best films from the biggest studios in Hollywood including Walt Disney, Universal, Warner Bros and PVR Pictures among others. SPN India’s English Entertainment cluster includes four channels catering to three genres – Sony Pix and Sony Le Plex HD for movies, AXN for English entertainment and Sony BBC Earth for English infotainment.

    As per data shared by SPN for All India: NCCS 15-40 AB, Sony Pix, in the tier 1 space, is ranked second with an 18 per cent market share and time spent by viewers (TSV) of 23 minutes just behind Star Movies which has a 20 per cent market share and TSV of 24 minutes during the calendar year 2017.

    SPN India classifies audiences into influencers and adopters – the influencers are the compulsive viewers, active across digital platforms and watch rated and recommended content. The adopters prefer watching TV with a relatively low awareness quotient and often seek advice on the content they need to watch.

    Sony Pix reached around 34 million households in 2017. The content on the channel is curated from the top five studios in the world that included Disney, Warner Bros, NBC Universal, Sony and Lionsgate.

    According to SPN India EVP of English channels Tushar Shah, the ad sales revenue for the whole of English entertainment and movies genre is upwards of Rs 700 crore. “We are extremely competitive as far as the ad rates are concerned,” says Shah. The prime time for the genre is 8-11 pm.

    When asked whether the trend of content consumption on OTT has affected traditional media, Shah says that there is always a churn between different platforms around the world. But this hasn’t led to viewership shrinking. Instead, it has grown by 54 per cent for the English category between 2016 and 2017. The English movies genre overall has grown by 67 per cent in 2017. “Some of the new content which we have curated will be on the OTT platform for a period of time,” adds Shah.

    “The launch of OTT has augmented the growth of TV channels in India,” says SPN India senior VP- marketing English entertainment Neville Bastawalla. SPN’s movie catalogue consists of 500 films with movies like The Fast and the Furious 8, the latest The Mummy, Despicable Me 3, which Pix will air for the first time on TV in India.

    “There are no other channels in the market that offer such diverse content from the top five studios in the world,” Shah says. “Our distribution is very tight and best in the industry and is backed by excellent creative ideas and execution.”

    SPN India’s premium English movie channel, Sony Le Plex HD, is at the top position with 29 per cent share in the premium category, according to the network. SPN India channels will showcase movies like Happy Death Day, Victoria and Abdul, The Red Turtle, Mary Magdalene, Dragon Heart etc.

    AXN, SPN India’s twenty-year-old legacy brand, topped the charts with a 25 per cent market share and a reach of 26 million households in CY 2017, according to the network. Compared to 2016, the channel witnessed a spectacular growth of 118 per cent in viewership in 2017 claims SPN India. AXN will host the Indian television premiere of the show with two Golden Globes and eight Primetime Emmy Awards – The Handmaid’s Taleon 5 February. AXN will also have the much awaited new seasons of shows like Vikings and Billions and the return of popular reality shows such as Top Chef and Top Gears.

    Sony BBC Earth is set to benefit from the quadrupling of HD subscription by 2030 according to a Chrome Data & Analytics HD report. “Sony BBC Earth airs extremely premium content. We don’t believe in thrills which are for the sake of being there and for attracting viewership. As of this week’s HD data, the channel has 14 per cent market share,” informs Shah.

    BBC claims to have made the most expensive natural history series Planet Earth 2 which took three years across 40 countries. The channel has content for all types of audiences from 8 pm to 12 pm starting with science at 8 pm followed by nature and wildlife at 9 pm and adventure at 10 pm. Sony BBC Earth will air a new show Blue Planet 2, which took four years to make with underwater shooting filmed at depths of up to 8 kilometres. Apart from this, it will also cover the length and breadth of India and reveal some of its untold stories from a new perspective.

    Also Read :

    Content segmentation defines English entertainment, movies in 2017

    Sony Pix signs content licencing deal with Warner Bros

    Sony Pix and Le Plex HD brings special line-up this Christmas