Tag: AXN

  • DC Entertainment: The superhero of television

    DC Entertainment: The superhero of television

    MUMBAI: Long before she became famous as Susan Meyer of Desperate Housewives, Teri Hatcher played Louis Lane in the cult 90’s series Lois and Clark: The New Adventures of Superman. This was one of the first few series produced in association with DC Comics after Superboy (1988 – 1992).  

     

    It ran from 1993 to 1997 and soon afterwards was on Star World India during the late 90s.

     

    In 2001, Tom Welling, with the blessing of the original Superman, Christopher Reeve, donned the superhero’s cape in Warner Bros’ (WB) original production, Smallville that won both critical acclaim and commercial success.

     

    It enjoyed an average viewership of 8.7 million and WB’s second-best 18-49 adult rating ever, according to Media Life Magazine. 

     

    The series follows the adventures of Clark Kent right from his pre-Superman days in the fictional town of Smallville in Kansas to his career at the Daily Planet while introducing other DC comics superheroes and villains.

     

    As earlier reported by indiantelevision.com, Smallville was aired in India on Star World with the first few seasons on Wednesday nights at 8 pm, later moving to Saturdays at 7 pm before being pulled off air.

     

    In an earlier interview with the website, Star English Entertainment business head, Kevin Vaz had reasoned, “Since moving Smallville to Saturdays, we weren’t receiving as much traction from the audience as we did during its initial run on Wednesday nights, and there was also new content then which received good response from the audience. Ergo, we had to discontinue airing the new seasons of the series.” 

     

    Smallville was a milestone in the journey of DC Comics’ Entertainment, which created a niche for itself in the global television market with the series. 

     

    Buoyed by its success, DC followed suit with Human Target, which however, failed to get the viewership it deserved and was hence taken off schedule and eventually cancelled. All the same, the series did air in its entirety on Warner Bros’ Indian channel, WB India.

     

    DC’s TV endeavours post Human Target have met with much greater success.

     

    In 2012, The CW, formed as a result of the merger between WB and Columbia Broadcasting System (CBS), ordered its first drama series based on a DC Comics character Green Arrow

     

    Arrow revolves round billionaire playboy Oliver Queen, portrayed by Stephen Amell (Dante’s Cove, New Girl), who, after five years of being stranded on a hostile island, returns home to fight crime and corruption as a secret vigilante with a bow and arrow as his ammo of choice. As the series develops, more characters from DC Comics were introduced like Black Canary and The Flash.

     

    Coming to 2014, DC Entertainment has five new properties currently in production with various broadcast and cable networks. 

     

    Arrow, the CW Original series has made way for The Flash, an upcoming American television series developed by the writers and executive producers of Arrow. It will be based on the DC Comics character Flash reprised by Barry Allen, a Central City assistant police forensic investigator who by virtue of being caught in a chemical explosion, gets the power of superhuman speed. 

     

    The second new property is Gotham, an upcoming television series by Bruno Heller, creator of the Golden Globe and Emmy Award-nominated series Rome and The Mentalist. As the title suggests, Gotham is based on the DC Comics characters Detective James Gordon and Bruce Wayne created by Bob Kane and sundry other characters in the Batman franchise. Interestingly, the series will go into the origins of iconic villains like the Penguin, the Riddler, Cat woman, Two-Face, the Joker, Poison Ivy and Scarecrow. According to inside sources, both The Flash and Gotham might premiere on Star World Premiere HD.

     

    The third newbie is Vertigo, based on an imprint of DC Comics originally created to do stories that could not meet the stringent guidelines of the Comics Code Authority. 

     

    NBC’s upcoming supernatural series Constantine is based on DC Comics’ wildly popular series Hellblazer which revolves round seasoned demon hunter and master of the occult, John Constantine, who specializes in “giving hell… hell”. 

     

    Given the number of Warner Bros Television and DC Comics properties acquired by Indian broadcasters in the past, one can expect Constantine to end up airing on Star World, Zee Cafe or AXN.

     

    The CW’s upcoming drama series iZombie is loosely based on the series created by Chris Roberson and Michael Allred and published by DC Comics’ Vertigo imprint. 

     

    iZombie, developed by Veronica Mars creator Rob Thomas, revolves round a medical student who becomes a zombie, and joins a Coroner’s Office to gain access to the brains she must reluctantly eat so that she can maintain her humanity. For every brain she eats though, she also inherits its memories and must now solve the deaths of these persons with help from the Medical examiner and a police detective.

     

    Also, American Movie Classics (AMC) Network – home to Emmy and Golden Globe Award winning drama series like Mad Men and Breaking Bad – in association with Sony Television, will soon bring to the small screen the satirical and supernatural comic series, Preacher, with comedy writers/actors Seth Rogen (Knocked Up, Superbad) and Evan Goldberg (Neighbours, This is the End) spearheading the project for the cable network. 

     

    Preacher follows hardened Reverend Jesse Custer. Accompanied by his ex-girlfriend and a vampire named Cassidy, he searches for God after finding out he has left heaven. The series’ antagonist is Saint of Killers, a Western lone gunman type, hell-bent on killing Jesse.

     

    Since iZombie will air midseason next year and Preacher is still in development, it is too early to speculate on which Indian broadcaster will air these adaptations.

     

    While the past decade has seen a slew of movies (The Dark Knight trilogy, Green Lantern, Superman: Man of Steel and the upcoming Batman vs. Superman: Dawn of Justice) based on a wealth of characters from DC Comics, perhaps it’s time television followed suit as well!

  • Chrome Data: Only one genre gains in week 23

    Chrome Data: Only one genre gains in week 23

    MUMBAI: Only one genre saw the upward trend in the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week 23.

     

    The gainer for the week was the English News channel in the eight metros which saw a slight jump of 0.2 per cent. In the category, Times Now continued its reign with 88.5 per cent OTS.

     

    While English Entertainment channels in the eight metros fell 1.9 per cent. AXN with 72.2 per cent OTS topped the genre. Similarly, Business News channels in the eight metros too dropped by 1.5 per cent. Zee Business with 79.9 per cent OTS was the top gainer.

     

    Other genres which saw the downward trend were Infotainment channel across the nation with 1.3 per cent and Hindi News in the Hindi speaking market (HSM) with 1 per cent.

     

    National Geographic Channel with 86.4 per cent OTS and ABP News with 94.5 per cent OTS topped their respective genres.

     

  • Chrome Data: Religious genre gain the most

    Chrome Data: Religious genre gain the most

    MUMBAI: Chrome Data Analytics & Media has released the opportunity to see (OTS) data for week 19. As per the report, the highest gainer for the week was Religious channels in the Hindi speaking markets (HSM).

     

    Aastha channel continued its reign on the genre with 97.9 OTS while the genre overall jumped 0.6 per cent.

     

    English News channels in the eight metros came in second with a minute difference of 0.1 per cent, taking its reach up by 0.5 per cent. Times Now, once again, topped with 88.5 per cent OTS.

     

    Next came in Hindi News channels in the HSM with 0.3 per cent rise. ABP News with 93.9 per cent OTS was the topper in the genre.

     

    Hindi GECs saw a minor rise of 0.1 per cent in the HSM with DD National on top with 97.6 per cent OTS.

     

    As for the bottom four genres, Sports across India fell 0.5 per cent. Ten Sports scored the most with 77.6 OTS.

     

    English Entertainment channels and English Movie channels in the eight metros fell 0.4 per cent and 0.3 per cent, respectively. AXN with 72.5 per cent and Pix with 76.3 per cent OTS topped their respective genres.

     

    Music in the HSM saw a drop of 0.2 per cent with Mix topping the charts with 88.7 per cent OTS.

  • MSM elevates Saurabh Yagnik to head English entertainment channels

    MSM elevates Saurabh Yagnik to head English entertainment channels

    MUMBAI: Multi-Screen Media (MSM) today announced that Saurabh Yagnik’s responsibilities have been enhanced and he will now also oversee AXN, thus taking charge of the English language channels in the network, effective immediately.

    The AXN’s current business head Sunil Punjabi will continue to manage AXN and will report to Yagnik.

    Speaking on the occasion, MSM CEO NP Singh said: “With Saurabh’s deep rooted understanding of the English Entertainment genre, I am certain that he will chart a new and exciting journey for the English Entertainment channels at MSM. We wish him all the best.”

    Infact, indiantelevision.com was the first one to report about AXN launching in HD and will launch by the end of the year.

    Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving  the English movie channel PIX to attain market leadership.

  • Chrome data: Hindi news channels gain maximum

    Chrome data: Hindi news channels gain maximum

    MUMBAI: The week 14 brought good news for the Hindi news channels as per the opportunity to see (OTS) data collated by Chrome Data Analytics and Media.

     

    In the Hindi speaking market (HSM), the genre saw a jump of 3 per cent. ABP News was on top with 93.8 per cent OTS. The genre was followed by Hindi movies in the HSM which saw a 1.5 per cent increase and Star Gold gaining 94.9 per cent OTS.

     

    Hindi GECs in the HSM and Kids genre across India both gained 1.1 per cent. DD National with 97.1 per cent OTS ruled the charts in the Hindi GEC genre whereas Cartoon Network continued its run on the top with 81.9 per cent OTS.

     

    In the bottom four, the maximum fall was witnessed by English entertainment channels in the eight metros. The genre fell 7.4 per cent; however, AXN ranked number one with 70.9 per cent OTS.

     

    There was a minor difference between Business news and English movies genre. In the eight metros, Business channels dropped 5.9 per cent while English movies saw a drop of 5.8 per cent. Zee Business with 79.9 per cent OTS and Pix with 77 per cent OTS topped their respective genres.

     

    Sports channels across India too fell 3.7 per cent with Ten Sports continuing its run on the top with 75.4 per cent OTS.

  • 24: Live Another Day debuts on AXN starting 9 May

    24: Live Another Day debuts on AXN starting 9 May

    MUMBAI: It was first reported in May last year that American broadcast network, Fox, was considering a 24 limited event television series based on a concept by EMMY Award winning writer, Howard Gordon. Not long after, Gordon had issued a statement saying, “Jack Bauer has always been an exciting, thrilling character, who has evolved through the years, and this new and exciting event series format is perfect to tell the next chapter of his story and continue to reflect how the world is changing. Fans can be rest assured that the Jack they know and love will be back.” 

     

     Indeed, the much-loved lead protagonist of 24 will be back with 24: Live Another Day, scheduled to premiere on AXN on 9 May, within the same week as its US telecast.

     

     AXN India programming head Arpit Mankar, confirmed the development. Having aired all eight seasons of 24 as well as the television film, 24: Redemption in India, the channel had acquired the rights to broadcast 24: Live Another Day and anymore 24 series if produced early on this year.

     

    Coming to the limited series, it is set and shot in London and follows the exploits of agent Bauer (Kiefer Sutherland), four years after the events of season 8, as he once again risks life and limb to thwart a global disaster.  

     

     Tracking the federal fugitive on the run are CIA head Steve Harris played by Benjamin Bratt (Law & Order); resourceful but ruthless CIA agent Kate Morgan played by Yvonne Strahovski (ChuckDexter); smart and sophisticated CIA computer techie Jordan Reed played by Giles Matthey (Jobs); and sharp but arrogant field operative Erik Ritter played by Gbenga Akinnagbe (The Wire).

     

    Calling the shots is James Heller played by William Devane (The Dark Knight Rises), now president of the United States. Heller is flanked by his chief of staff, Mark Boudreau, played by Tate Donovan (Damages, Hostages), who is married to Heller’s daughter and Bauer’s former flame, Audrey, played by Kim Raver (Revolution).

     

     Meanwhile, Bauer’s confidante, Chloe O’Brian, played by Mary Lynn Rajskub (Firewall), is now working underground with high-profile hacker Adrian Cross played by Michael Wincott (The Crow). 

     

     The guest stars on 24: Live Another Day include Golden Globe Award winner Judy Davis (Life with Judy Garland), Golden Globe Award nominee Stephen Fry (Alice in WonderlandBones) and Michelle Fairley (Game of Thrones). Bauer has just a day to prevent an unthinkable terrorist attack that could change the world forever…

     

    What are AXN India’s expectations from the limited series? “We expect the show to get new viewers. There are two reasons for this: a) 24 now is a more recognised brand in India, thanks to the local version. b) We expect the younger generation of today to tune-in to the show since the 24 franchise launched way back in 2001 when they were too young to consume TV. We are targeting both the 24 loyalists who we believe are in the 25-44 yrs TG as well as the 15-24 yrs TG who would possibly be watching it for the first time. We expect both males and females to tune in. They will surely want to watch this cult show,” said Mankar.

     

    What about advertising? A 30-second advertisement spot for 24: Live Another Day sells for half a million US dollars in the US. So, “This credibility definitely helps from a sponsorship point of view as brands are assured of loyal viewership, in terms of both reach and time spent. Our sales team has had a very encouraging response from key categories and brands. AXN’s marketing campaign will be 360 degree covering TV, online, OOH and print,” shoots Mankar.

     

    Starting 31 March, Monday to Thursday at 9:00 pm, AXN India will air all episodes of season eight of 24 as a catch-up marathon before 24: Live Another Day makes its adrenaline-packed debut on 9 May.

  • First full-length trailer for ’24: Live Another Day’ released

    First full-length trailer for ’24: Live Another Day’ released

    MUMBAI: Jack Bauer returns from his sabbatical, and makes his way through the streets of London, as seen in the recently released full-length trailer of 24: Live Another Day by FOX. Along with the trailer, FOX has also released the first official key art for the 12-part television event.

    The high-octane saga reunites the Emmy Award-winning team of executive producer Howard Gordon; star and executive producer Kiefer Sutherland; co-creator Robert Cochran; executive producers, Evan Katz, Manny Coto, David Fury, Brian Grazer and director Jon Cassar. It also will retain the real-time, pulse-pounding, fast-paced format with split screens and interweaving storylines.

    Set and shot in London, the suspenseful event series once again will follow the exploits of the heroic agent Jack Bauer (Sutherland). Four years ago, Jack was a fugitive from justice. Now in exile, he nevertheless is willing to risk his life and freedom to avert yet another global disaster.

    Tracking Jack are CIA head Steve Harris played by Benjamin Bratt (Law & Order); CIA agent Kate Morgan played by Yvonne Strahovski (Chuck, Dexter), who is both resourceful and ruthless; Jordan Reed played by Giles Matthey (Jobs), a smart and sophisticated CIA computer tech; and Erik Ritter played by Gbenga Akinnagbe (The Wire), a sharp, strong and arrogant field operative.

    Calling the shots is James Heller played by William Devane (The Dark Knight Rises), now President of the United States. Heller is flanked by his Chief of Staff Mark Boudreau played by Tate Donovan (Damages, Hostages), who is married to Heller’s daughter – Jack’s former flame, Audrey played by Kim Raver (Revolution). Meanwhile, a hardened Chloe O’Brian played by Mary Lynn Rajskub (Firewall), Bauer’s CTU confidante, is now working underground with high-profile hacker Adrian Cross played by Michael Wincott (The Crow).

    Click here to watch the trailer

    Guest stars on 24: Live Another Day include Golden Globe Award winner Judy Davis (Life with Judy Garland) and Golden Globe Award nominee Stephen Fry (Alice in Wonderland, Bones). The harrowing day will have Jack attempting to thwart an unthinkable terrorist attack that could change the world forever. 

  • Chrome data: Only religious channels gain in week 10

    Chrome data: Only religious channels gain in week 10

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 10 is out.

     

    The week only had one topper. The Religious genre in the Hindi speaking market (HSM) gained 2 per cent with Aastha channel gaining the most in the genre with 97 per cent OTS.

     

    As for the bottom four, English movie channels in the eight metros saw a drop of 1.6 per cent. Movies Now garnered 75.1 per cent OTS.

     

    The category was followed by English entertainment channels which saw a dip of 1.4 per cent with Star World displacing AXN to be at the top in the genre. The channel garnered 69.5 per cent OTS.

     

    Infotainment genre across India dropped 0.9 per cent with National Geographic channel gaining the most with 88.4 per cent OTS.

     

    At the bottom stood, Business news channels in the eight metros. CNBZ Awaaz continued to be the topper in the genre with 79.9 per cent OTS.

  • Chrome Data: No toppers in week six

    Chrome Data: No toppers in week six

    MUMBAI: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week six, but doesn’t look too good.

     

    The past week didn’t see any genre in the top category which could mean that the reach of the genre hasn’t really increased.

     

    Even the bottom four that had the English movie as well as English entertainment channels saw a drop of 4.9 per cent in the eight metros.

     

    Pix gained the highest OTS in the movie genre with 73.6 per cent, while AXN continued to rule the roost in the entertainment genre with 67.4 per cent OTS.

     

    The sports genre across India saw a dip of 3.5 per cent. Ten Sports gained the highest OTS with 73.6 per cent.

     

    Business news genre was at the bottom in the eight metros with 2.8 per cent fall. CNBC Awaaz scored the most OTS with 76.2 per cent.

  • Top Gear returns with a new season on AXN

    Top Gear returns with a new season on AXN

    MUMBAI: One of the best automobile show on television – Top Gear – is back to storm the auto world. The new Season 21 premieres in India on 7 February, and will be telecast every Friday at 9:00 pm, exclusively on AXN. The trio of Jeremy Clarkson, Richard Hammond and James May will be back in action, and the Indian viewers will get a chance to watch their favorite show even before its US premiere.

     

    Commenting on the premier of the new season, AXN India business head Sunil Punjabi said, “At AXN, our efforts have been focused to provide our viewers with the latest international content on the channel. As one of the pioneers in the English entertainment genre in India, we understand the pulse of our viewers and are always striving to provide thrilling and trend setting quality entertainment. Top Gear is the world’s biggest auto show and we are really excited to be able to bring it to the Indian fans before the US. We believe that with this show we will strengthen our relationship with our viewers.”

    The new season promises more excitement, more thrills and more speed along with a lot more tear, break and crush. The show in its latest season features some of the swiftest cars on the planet, some more street-legal than others. In the all-new series, hosts Jeremy Clarkson, Richard Hammond and James May will take the viewers on an array of new adventures, challenges and stunts which will keep all the car fanatics glued.