ITV

Tag: AXN Mystery

  • Sony launches global green campaign; India focus on waste disposal

    Sony launches global green campaign; India focus on waste disposal

    MUMBAI: Sony Pictures Television Networks will launch a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues on 28 September.

     

    The effort, titled ‘Picture This,’ will utilise the channels’ storytelling expertise to engage viewers around environmental issues important to each market. Picture This will then combine these local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect our natural resources.

     

    In India, the Picture This campaign will focus on the issue of waste disposal.

     

    “With the reach of our global networks and the passion of our storytelling, we will both engage the community and energise people to action by picturing a better environment. Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way,” said Sony Pictures Television (SPT) president, worldwide networks Andy Kaplan.

     

    Multi Screen Media (MSM) CEO NP Singh added, “Picture This is a great initiative taken by Sony Pictures Television Networks to engage our viewers on environmental issues. As people of this planet, we need to embrace all the colours that enliven the surroundings in which we co-exist whilst working towards harmonising nature. At MSM, we will take steps to support this global initiative.”

     

    Picture This will include on-air and online elements, events and viewer participation opportunities. At launch, some of the topics will include: recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America; and deforestation in Romania.

     

    The campaign will be aired across channels like AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Turbo, getTV and CineSony.

  • ‘BBC First’ block to launch on AXN Mystery in Japan

    ‘BBC First’ block to launch on AXN Mystery in Japan

    MUMBAI: BBC Worldwide and Sony Pictures Television Networks in Japan have launched BBC First on AXN Mystery, marking the global debut of the BBC First-branded programme block.

     

    AXN Mystery is Japan’s only dedicated mystery channel, bringing together premium mystery drama from around the world.

     

    The BBC First block, which will launch in Japan on 7 May at 10 pm, will provide a home for award-winning and premium crime, mystery, and thriller programmes from the UK. The block will air for two hours every Thursday. Viewers will also be able to catch-up on some of their favourite programmes on the block via AXN Mystery Plus, a free on-demand service for AXN Mystery subscribers on their TVs, PCs, tablets and smartphones.

     

    AXN Mystery viewers will have access to top rated and awarding winning British dramas including Sherlock, starring Benedict Cumberbatch and Martin Freeman; Doctor Who, the longest running science fiction series in the world;  as well as The Game, the stylish edgy spy thriller set in the Cold War, which will make its Asia premiere on the channel. 

     

    “AXN Mystery has had great success with British dramas, which have attracted a strong Japanese following with their high production value and unique style of storytelling, so it made perfect sense to create a destination for them on our schedule. We are confident that the carefully curated programme lineup for BBC First will bring even more audiences to the channel,” said Sony Pictures Television Networks, Japan general manager – AXN Mystery Hiroko Ozawa.

     

    “The BBC has a world-class reputation for drama. With this at its core, the BBC First programme block will offer Japan’s audiences an unrivalled opportunity to view a wealth of original and unforgettable British content. Over the months ahead, we will be offering viewers more opportunities to catch the best and latest crime, suspense and mystery dramas from the UK,” added BBC Worldwide, North East Asia VP and GM Soojin Chung.

     

    The BBC First programming block in Japan is the second launch of the genre brand worldwide. In August 2014, BBC First channel launched in Australia on Foxtel’s pay TV platform.